It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    "The London, Upton, Stone series has helped over 1,000,000 photography students capture their potential. After a very successful first edition, this second edition returns with the most up-to-date industry knowledge. Modeled after the long-running and widely used "A ""Short Course in Photography, " a brief text which presents the medium entirely in its most updated form.

    Updated web links and expanded appendices provide cutting edge information on action research along with new case studies and examples.

    The text's major theme "Changes, Choices, and Constraints" explores: Contemporary "changes "in families and their structure Impacts on the "choices "that are available to family members ""Constraints ""that often limit our choices Through this approach, students are better able to understand what the research and statistics mean "for themselves"! Marriages and Families balances theoretical and empirical discussions with practical examples and applications. It highlights important contemporary changes in society and the family. This text is written from a sociological perspective and incorporates material from other disciplines: history, economics, social work, psychology, law, biology, medicine, family studies, women's studies, and anthropology. "More about the themes: " "Changes"Examines how recent profound structural and attitudinal changes affect family forms, interpersonal relationships, and raising children. It reaches beyond the traditional discussions to explore racial-ethnic families, single-parent families and gay families as well as the recent scholarship by and about men, fathers, and grandfathers. Contemporary American marriages and families vary greatly in structure, dynamics, and cultural heritage. Thus, discussions of gender roles, social class, race, ethnicity, age, and sexual orientation are integrated throughout this book. To further strengthen students understanding of the growing diversity among today's families, the author included a series of boxes that focus on families from many cultures. "Choices"On the individual level, family members have many more choices today than ever before. People feel freer to postpone marriage, to cohabit, or to raise children as single parents. As a result, household forms vary greatly, ranging from commuter marriages to those in which several generations live together under the same roof. "Constraints"Although family members choices are more varied today, we also face greater macro- level constraints. Our options are increasingly limited, for example, by government policies. Economic changes often shape family life and not vice versa. Political and legal institutions also have a major impact on most families in tax laws, welfare reform, and even in defining what a family is. Because laws, public policies, and religious groups affect our everyday lives, the author has framed many discussions of individual choices within the larger picture of the institutional constraints that limit our choices.To learn more about the new edition, click here to visit the showcase site.

    Now, the Director of the Women’s Cardiac Center in Providence, Rhode Island uses case studies and anecdotes to discuss the uses, misuses, dangers, and benefits of statins, enabling you to make informed decisions on how and when to use them.  Including information on when statins help and when they don’t, common side effects, gender differences and drug use, as well as tips and recipes that promote heart health, The Truth About Statins is a timely and invaluable tool for improving cardiovascular health and helping you meet your lipid-lowering goals.

    They would ask her about her family’s health history, and she would hear the doctor’s familiar sigh after she answered, “I don’t know, I’m adopted.”Being perfectly happy with the loving family she had, Feldman never took an interest in finding her biological parents until diagnosed with a disease that she passed on to her son. Suddenly, Nancy’s lack of family history was affecting someone else.Writing to the Nebraska Children’s Home Society for help, the adoption agency assigned Nancy’s case to Rebecca Crofoot. This began a 17-year journey between the two women who were determined to find information about a family that might not know, or want to know, Nancy existed.Family Medical History: Unknown/Adopted is a heart-warming story of personal, medical, genealogical and emotional discovery.

    The book features a vibrant full-color design with over 1,400 drawings and photographs and a clear, simple two-column format with examination techniques on the left and abnormalities and interpretations on the right. Highlights of this edition include greater emphasis on patient communication and interview techniques, a new chapter on the older adult, and over 200 new drawings and photographs of abnormalities. A front-of-book CD-ROM includes videos of head-to-toe examination. Additional student resources now available include an online e-book, more than 15 medical and nursing journal articles, and new videos including Cardiovascular: Neck Vessels and Heart, and Thorax and Lungs.

    Don't they? Why not teach them the teachings of the Bible through the 'True Stories' of the Bible. The premise of Bible For Kids is that children grow to be the adults that their childhood has shaped them to be. My mother read to be when I was young. I got all the nursery rhymes, fairy tales, myths, legends, and Bible stories that were a part of her childhood. I am thankful that I was exposed to this rich, ethical background. In this Kids Bible, I share the beloved stories of my childhood in hopes that other children will be blessed with this same rich culture and set of beliefs. Bible Stories in the Book Bible For Kids shares the stories of Jesus’ birth, death and rebirth in language young children can understand. Also included are Biblical favorites like:* Joseph’s Coat of Many Colors* The Story of Ruth, Daniel in the Lion’s Den* Noah Builds an Ark* Jesus turns the water into wine* Jesus’ walk on water* Parable of The Prodigal Son* The Seeds and* The Lost Sheep* Much More Inside Makes Bedtime Even Better with Follow-Up Activities For the parent who uses these stories as bedtime reading or the teacher of young children who shares them with her class, each of the thirty-one stories and parables contains several follow up activities. The varied projects include links to videos, songs including YouTube presentations, writing and art suggestions of various lengths. Adults may select among the activities, do them all before moving on or choose to do none of them. Download it, Read it, Share it The stories are presented in random order. Those who read them aloud to children may select stories at random or work their way pages by page through the book. Bible For Kids was a labor of love to create. May those who download it find it an enriching book for sharing with children. Download this ebook now, and enjoy quality time with your kids.

    He searched in vain for a book that would give him the information and advice he so desperately sought. Now this award-winning journalist has compiled just the kind of emotionally supportive and useful resource that he wished he had been able to consult-to give men the tools they need to help their wives, their families, and themselves through this scary, uncertain time.In his years as a consumer journalist and veteran of the News You Can Use staff at U.S. News & World Report, Marc Silver learned what kind of information and advice on medical crises readers found most valuable. He draws on that experience as he covers in depth all the issues couples coping with breast cancer will have to face during diagnosis, treatment, and beyond. Highlights include: - The shared experiences of other breast cancer husbands- Guidance from top cancer doctors in the country- Advice on when, how, and what to tell your young children- Tips on coping with radiation and chemotherapy - A candid discussion of sex and intimacy following breast cancer surgeryMore than 200,000 women are diagnosed with cancer each year in the United States. At last, with this book, the men who love them have a road map to help them through a difficult and unprecedented journey.

    The book is also ideal for university and third-level physics or engineering courses on solar photovoltaics, with exercises to check students' understanding and reinforce learning. It is the perfect companion to the Massive Open Online Course (MOOC) on Solar Energy (DelftX, ET.3034TU) presented by co-author Arno Smets. The course is available in English on the nonprofit open source edX.org platform, and in Arabic on edraak.org. Over 100,000 students have already registered for these MOOCs.

    The aim remains to provide a reference to the aspects of medical microbiology particularly important for clinical infections and chemotherapy. Geo. F. Brooks (U. of California, San Francisco), Jane

    This is the Amazon Kindle Fire manual that should have been in the box. Everything you need to know about using your Fire HD 8 & HD 10 tablet explained simply and clearly. No matter what your skill level, this Amazon e-Book will take you from newbie to expert in just 2 hours. User Guide AND Tips, Tricks and Secrets - It's all here. This comprehensive user guide has it all - from simple step by step instructions for the beginner, to expert tips and tricks for the advanced user. This Kindle Fire Amazon e-Book is for everyone. About the Authors Tom and Jenna Edwards are the Amazon Tech authors behind the Number 1 Bestselling e-book 250+ Best Kindle Fire & Fire HD Apps

    This updated edition features new material.

    The book starts with a section on general cell structure and replication. Basic tissue types are covered in the following section, and the third section presents the microstructures of each of the major body systems. The highest -quality color light micrographs and electron micrograph images are accompanied by concise text and captions which explain the appearance, function, and clinical significance of each image. The accompanying website lets you view all the images from the atlas with a virtual microscope, allowing you to view the image at a variety of pre-set magnifications.Includes access to website containing book images and additional material, extra illustrations, self tests, and more. Utilizes virtual microscope function on the website, allowing you to see images first in low-powered and then in high powered magnification. Incorporates new information on histology of bone marrow, male reproductive system, respiratory system, pancreas, blood, cartilage, muscle types, staining methods, and more. Uses Color coding at the side of each page to make it easier to access information quickly and efficiently. Includes access to www.studentconsult.com - where you'll find the complete text and illustrations of the book online, fully searchable - Integration Links to bonus content in other STUDENT CONSULT titles - 300 new USMLE-style review questions, with answers and rationales - content clipping for handheld devices - an interactive community center with a wealth of additional resources - and much more!

    Nursing Theorists and Their Work, 9th Edition provides you with an in-depth look at 39 theorists of historical, international, and significant importance. This new edition has been updated with an improved writing style, added case studies, critical thinking activities, and in-depth objective critiques of nursing theories that help bridge the gap between theory and application. In addition, the six levels of abstraction (philosophy, conceptual models, grand theory, theory, middle-range theory, and future of nursing theory) are graphically depicted throughout the book to help you understand the context of the various theories.