The Basic Laws of Human Stupidity


Carlo M. Cipolla - 1976
    It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local pub. This is the immensely powerful force of human stupidity.Seeing the shambolic state of human affairs, and sensing the dark force at work behind it, Carlo M. Cipolla, the late, noted professor of economic history at the University of California, Berkeley, created a vitally important economic model that would allow us to detect, know, and neutralize this threat: The Basic Laws of Human Stupidity.If you've ever found yourself despairing at the ubiquity of stupidity among even the most 'intellectual' of people, then this hilarious, timely, and slightly alarming little book is for you. Arm yourself in the face of baffling political realities, unreasonable colleagues, or the unbridled misery of Christmas day with the in-laws with the first and only economic model for stupidity."Cipolla's subtle tongue-in-cheek humor made this book an underground classic in Italy. Today, under current worldwide political trends, it reads more like black humor. Keep in mind: reliable statistical data shows that 98% of the people seriously believe that they are far less stupid than the average." --Carlo Rovelli, author of Seven Brief Lessons on Physics

The One-Straw Revolution


Masanobu Fukuoka - 1975
    He joins the healing of the land to the process of purifying the human spirit and proposes a way of life and a way of farming in which such healing can take place.

The World Until Yesterday: What Can We Learn from Traditional Societies?


Jared Diamond - 2012
    Yet for nearly all of its six million years of existence, human society had none of these things. While the gulf that divides us from our primitive ancestors may seem unbridgeably wide, we can glimpse much of our former lifestyle in those largely traditional societies still or recently in existence. Societies like those of the New Guinea Highlanders remind us that it was only yesterday—in evolutionary time—when everything changed and that we moderns still possess bodies and social practices often better adapted to traditional than to modern conditions.The World Until Yesterday provides a mesmerizing firsthand picture of the human past as it had been for millions of years—a past that has mostly vanished—and considers what the differences between that past and our present mean for our lives today.This is Jared Diamond’s most personal book to date, as he draws extensively from his decades of field work in the Pacific islands, as well as evidence from Inuit, Amazonian Indians, Kalahari San people, and others. Diamond doesn’t romanticize traditional societies—after all, we are shocked by some of their practices—but he finds that their solutions to universal human problems such as child rearing, elder care, dispute resolution, risk, and physical fitness have much to teach us. Provocative, enlightening, and entertaining, The World Until Yesterday is an essential and fascinating read.

Whole Earth Discipline: An Ecopragmatist Manifesto


Stewart Brand - 2009
    According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are underway on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization--half the world's population now lives in cities, and eighty percent will by midcentury--is altering humanity's land impact and wealth. And biotechnology is becoming the world's dominant engineering tool. In light of these changes, Brand suggests that environmentalists are going to have to reverse some longheld opinions and embrace tools that they have traditionally distrusted. Only a radical rethinking of traditional green pieties will allow us to forestall the cataclysmic deterioration of the earth's resources.Whole Earth Discipline shatters a number of myths and presents counterintuitive observations on why cities are actually greener than the countryside, how nuclear power is the future of energy, and why genetic engineering is the key to crop and land management. With a combination of scientific rigour and passionate advocacy, Brand shows us exactly where the sources of our dilemmas lie and offer a bold and inventive set of policies and solutions for creating a more sustainable society. In the end, says Brand, the environmental movement must become newly responsive to fast-moving science and take up the tools and discipline of engineering. We have to learn how to manage the planet's global-scale natural infrastructure with as light a touch as possible and as much intervention as necessary.

The Social Conquest of Earth


Edward O. Wilson - 2012
    Refashioning the story of human evolution in a work that is certain to generate headlines, Wilson draws on his remarkable knowledge of biology and social behavior to show that group selection, not kin selection, is the primary driving force of human evolution. He proves that history makes no sense without prehistory, and prehistory makes no sense without biology. Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, Wilson presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

Class: A Guide Through the American Status System


Paul Fussell - 1983
    Detailing the lifestyles of each class, from the way they dress and where they live to their education and hobbies, Class is sure to entertain, enlighten, and occasionally enrage readers as they identify their own place in society and see how the other half lives.

The Future: Six Drivers of Global Change


Al Gore - 2013
      Ours is a time of revolutionary change that has no precedent in history. With the same passion he brought to the challenge of climate change, and with his decades of experience on the front lines of global policy, Al Gore surveys our planet’s beclouded horizon and offers a sober, learned, and ultimately hopeful forecast in the visionary tradition of Alvin Toffler’s Future Shock and John Naisbitt’s Megatrends. In The Future, Gore identifies the emerging forces that are reshaping our world:   • Ever-increasing economic globalization has led to the emergence of what he labels “Earth Inc.”—an integrated holistic entity with a new and different relationship to capital, labor, consumer markets, and national governments than in the past. • The worldwide digital communications, Internet, and computer revolutions have led to the emergence of “the Global Mind,” which links the thoughts and feelings of billions of people and connects intelligent machines, robots, ubiquitous sensors, and databases. • The balance of global political, economic, and military power is shifting more profoundly than at any time in the last five hundred years—from a U.S.-centered system to one with multiple emerging centers of power, from nation-states to private actors, and from political systems to markets. • A deeply flawed economic compass is leading us to unsustainable growth in consumption, pollution flows, and depletion of the planet’s strategic resources of topsoil, freshwater, and living species. • Genomic, biotechnology, neuroscience, and life sciences revolutions are radically transforming the fields of medicine, agriculture, and molecular science—and are putting control of evolution in human hands. • There has been a radical disruption of the relationship between human beings and the earth’s ecosystems, along with the beginning of a revolutionary transformation of energy systems, agriculture, transportation, and construction worldwide.   From his earliest days in public life, Al Gore has been warning us of the promise and peril of emergent truths—no matter how “inconvenient” they may seem to be. As absorbing as it is visionary, The Future is a map of the world to come, from a man who has looked ahead before and been proven all too right.Praise for The Future “Magisterial . . . The passion is unmistakable. So is the knowledge. Practically every page offers an illumination.”—Bloomberg   “In The Future . . . Gore takes on a subject whose scale matches that of his achievements and ambition.”—The New York Times Book Review  “Historically grounded . . . Gore’s strengths lie in his passion for the subject and in his ability to take the long view by putting current events and trends in historical context.”—Publishers Weekly   “Provocative, smart, densely argued . . . a tour de force of Big Picture thinking.”—Kirkus Reviews (starred review)   “A luminously intelligent analysis that is packed with arresting ideas and facts.”—The Guardian

Food Inc.: A Participant Guide: How Industrial Food is Making Us Sicker, Fatter, and Poorer-And What You Can Do About It


Karl Weber - 2009
    is guaranteed to shake up our perceptions of what we eat. This powerful documentary deconstructing the corporate food industry in America was hailed by Entertainment Weekly as “more than a terrific movie—it's an important movie.” Aided by expert commentators such as Michael Pollan and Eric Schlosser, the film poses questions such as: Where has my food come from, and who has processed it? What are the giant agribusinesses and what stake do they have in maintaining the status quo of food production and consumption? How can I feed my family healthy foods affordably?Expanding on the film's themes, the book Food, Inc. will answer those questions through a series of challenging essays by leading experts and thinkers. This book will encourage those inspired by the film to learn more about the issues, and act to change the world.

Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First


Frank Trentmann - 2015
    In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British empire to the present. Astonishingly wide-ranging and richly detailed, Empire of Things explores how we have come to live with so much more, how this changed the course of history, and the global challenges we face as a result.

Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World


Paul Shapiro - 2018
    From the entrepreneurial visionaries to the scientists’ workshops to the big business board­rooms—Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species’ desire for meat. But with a growing global popula­tion and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves. But what if we could have our meat and eat it, too? The next great scientific revolution is underway—discovering new ways to create enough food for the world’s ever-growing, ever-hungry population. Enter clean meat—real, actual meat grown (or brewed!) from animal cells—as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up. Also called lab-grown meat, cultured meat, or cell-based meat, this race promises promise to bring about another domestication. Whereas our ancestors domesticated wild animals into livestock, today we’re beginning to domesticate their cells, leaving the animals out of the equation. From one single cell of a cow, you could feed an entire village. And the story of this coming “second domestica­tion” is anything but tame.

Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change


George Marshall - 2014
    What is the psychological mechanism that allows us to know something is true but act as if it is not? George Marshall’s search for the answers brings him face to face with Nobel Prize–winning psychologists and Texas Tea Party activists; the world’s leading climate scientists and those who denounce them; liberal environmentalists and conservative evangelicals. What he discovers is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different, but rather in what we share: how our human brains are wired—our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink climate change, for it is not an impossible problem. Rather, we can halt it if we make it our common purpose and common ground. In the end, Don’t Even Think About It is both about climate change and about the qualities that make us human and how we can deal with the greatest challenge we have ever faced.

The Social Animal: The Hidden Sources of Love, Character, and Achievement


David Brooks - 2011
    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

Apocalypse Never: Why Environmental Alarmism Hurts Us All


Michael Shellenberger - 2020
    He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions.But in 2019, as some claimed “billions of people are going to die,” contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out to separate science from fiction.Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas.Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions.What’s really behind the rise of apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs.

The Value of Nothing: How to Reshape Market Society and Redefine Democracy


Raj Patel - 2009
    He reveals the hidden ecological and social costs of a hamburger (as much as $200), and asks how we came to have markets in the first place. Both the corporate capture of government and our current financial crisis, Patel argues, are a result of our democratically bankrupt political system.If part one asks how we can rebalance society and limit markets, part two answers by showing how social organizations, in America and around the globe, are finding new ways to describe the world's worth. If we don't want the market to price every aspect of our lives, we need to learn how such organizations have discovered democratic ways in which people, and not simply governments, can play a crucial role in deciding how we might share our world and its resources in common.This short, timely and inspiring book reveals that our current crisis is not simply the result of too much of the wrong kind of economics. While we need to rethink our economic model, Patel argues that the larger failure beneath the food, climate and economic crises is a political one. If economics is about choices, Patel writes, it isn't often said who gets to make them. The Value of Nothing offers a fresh and accessible way to think about economics and the choices we will all need to make in order to create a sustainable economy and society.

The Lucifer Effect: Understanding How Good People Turn Evil


Philip G. Zimbardo - 2007
    Here, for the first time and in detail, Zimbardo tells the full story of the Stanford Prison Experiment, the landmark study in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week, the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners. By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”—the idea that the social setting and the system contaminate the individual, rather than the other way around.