That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    . . . The subject of complexity is vital and controversial. This book is important and beautifully done."—Stephen Jay Gould"[Complexity] is that curious mix of complication and organization that we find throughout the natural and human worlds: the workings of a cell, the structure of the brain, the behavior of the stock market, the shifts of political power. . . . It is time science . . . thinks about meaning as well as counting information. . . . This is the core of the complexity manifesto. Read it, think about it . . . but don't ignore it."—Ian Stewart, NatureThis second edition has been brought up to date with an essay entitled "On the Edge in the Business World" and an interview with John Holland, author of Emergence: From Chaos to Order.

    In the coming years, we will make decisions regarding our human spaceflight program that will lead to one of two familiar futures: the open universe of "Star Trek, "where we allow ourselves the opportunity to spread our wings and attempt to flourish as an interplanetary species--or the closed, dystopian, and ultimately self-destructive world of "Soylent Green." If we ever hope to live in the future that is the former scenario, our first stepping stone must be a manned mission to Mars. In this four-part e-special, Dr. Robert Zubrin details the challenges of a manned Earth-to-Mars mission. Challenges which, according to Zubrin, we are technologically more prepared to overcome than the obstacles of the missions to the moon of the sixties and seventies. Dr. Zubrin's relatively simple plan, called Mars Direct, could feasibly have humans on the surface of Mars within a decade. Zubrin also discusses the current predicament of NASA, the promise of privatized space flight from companies like SpaceX, and the larger implication behind the absolute necessity to open the final frontier to humanity--the human race's future as a species that takes the necessary baby steps away from the cradle that is planet Earth or, ultimately, perishes here.

    It provides short gaming exercises that illustrate the subtleties of systems thinking. The companion DVD shows the authors introducing and running each of the thirty games. The thirty games are classified by these areas of learning: Systems Thinking, Mental Models, Team Learning, Shared Vision, and Personal Mastery. Each description clearly explains when, how, and why the game is useful. There are explicit instructions for debriefing each exercise as well as a list of all required materials. A summary matrix has been added for a quick glance at all thirty games. When you are in a hurry to find just the right initiative for some part of your course, the matrix will help you find it. Linda Booth Sweeney and Dennis Meadows both have many years of experience in teaching complex concepts. This book reflects their insights. Every game works well and provokes a deep variety of new insights about paradigms, system boundaries, causal-loop diagrams, reference modes, and leverage points. Each of the thirty exercises here was tested and refined many times until it became a reliable source of learning. Some of the games are adapted from classics of the outdoor education field. Others are completely new. But all of them complement readings and lectures to help participants understand intuitively the principles of systems thinking. Biography Linda Booth Sweeney, Ed. D., is a researcher and writer dedicated to making the principles of systems thinking and sustainability accessible to children and others. She has worked with Outward Bound, Sloan School of M.I.T., and Schlumberger Excellence in Educational Development, or SEED. She is the author of The Systems Thinking Playbook; When a Butterfly Sneezes: A guide for helping children explore interconnections in our world through favorite stories; The SEED Water Book ; and numerous academic journals and newsletters. Sweeney liv

    With a new foreword by his daughter Mary Katherine Bateson, this classic anthology of his major work will continue to delight and inform generations of readers. "This collection amounts to a retrospective exhibition of a working life. . . . Bateson has come to this position during a career that carried him not only into anthropology, for which he was first trained, but into psychiatry, genetics, and communication theory. . . . He . . . examines the nature of the mind, seeing it not as a nebulous something, somehow lodged somewhere in the body of each man, but as a network of interactions relating the individual with his society and his species and with the universe at large."—D. W. Harding, New York Review of Books "[Bateson's] view of the world, of science, of culture, and of man is vast and challenging. His efforts at synthesis are tantalizingly and cryptically suggestive. . . .This is a book we should all read and ponder."—Roger Keesing, American Anthropologist

    Servers give sysadmins a incredible visibility into the network—once they know how to unlock it. Most sysadmins don’t need to understand window scaling, or the differences between IPv4 and IPv6 echo requests, or other intricacies of the TCP/IP protocols. You need only enough to deploy your own applications and get easy support from the network team.This book teaches you:•How modern networks really work•The essentials of TCP/IP•The next-generation protocol, IPv6•The right tools to diagnose network problems, and how to use them•Troubleshooting everything from the physical wire to DNS•How to see the traffic you send and receive•Connectivity testing•How to communicate with your network team to quickly resolve problemsA systems administrator doesn’t need to know the innards of TCP/IP, but knowing enough to diagnose your own network issues transforms a good sysadmin into a great one.

    However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.

    Taking the view that understanding the meaning behind the complex formulas of science is more important than ever, this work attempts to explain the systems view of the world as the paradigm of the latest scientific developments.

    Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    Most remarkably, The Origin of Species said very little about, of all things, the origins of species. Darwin and his modern successors have shown very convincingly how inherited variations are naturally selected, but they leave unanswered how variant organisms come to be in the first place.In Symbiotic Planet, renowned scientist Lynn Margulis shows that symbiosis, which simply means members of different species living in physical contact with each other, is crucial to the origins of evolutionary novelty. Ranging from bacteria, the smallest kinds of life, to the largest—the living Earth itself—Margulis explains the symbiotic origins of many of evolution’s most important innovations. The very cells we’re made of started as symbiotic unions of different kinds of bacteria. Sex—and its inevitable corollary, death—arose when failed attempts at cannibalism resulted in seasonally repeated mergers of some of our tiniest ancestors. Dry land became forested only after symbioses of algae and fungi evolved into plants. Since all living things are bathed by the same waters and atmosphere, all the inhabitants of Earth belong to a symbiotic union. Gaia, the finely tuned largest ecosystem of the Earth’s surface, is just symbiosis as seen from space. Along the way, Margulis describes her initiation into the world of science and the early steps in the present revolution in evolutionary biology; the importance of species classification for how we think about the living world; and the way “academic apartheid” can block scientific advancement. Written with enthusiasm and authority, this is a book that could change the way you view our living Earth.

    With wisdom and clear, ringing prose, he tackles head-on some of the most difficult problems confronting us near the end of the twentieth century––problems we still face today. Berry elucidates connections between sexual brutality and economic brutality, and the role of art and free speech. He forcefully addresses America's unabashed pursuit of self-liberation, which he says is "still the strongest force now operating in our society." As individuals turn away from their community, they conform to a "rootless and placeless monoculture of commercial expectations and products," buying into the very economic system that is destroying the earth, our communities, and all they represent.

    But Alex Epstein shows that if we look at the big picture, the much-hated fossil fuel industry is dramatically improving our planet by making it a far safer and richer place. The key difference between a healthy and unhealthy environment, Epstein argues, is development—the transformation of nature to meet human needs. And the energy required for development is overwhelmingly made possible by the fossil fuel industry, the only way to produce cheap, plentiful, reliable energy on a global scale. While acknowledging the challenges of fossil fuels (and every form of energy), Epstein argues that the overall benefits, including the largely ignored environmental benefits, are incomparably greater.

    Now, physicist Leonard Susskind has teamed up with data engineer Art Friedman to present the theory and associated mathematics of the strange world of quantum mechanics.In this follow-up to The Theoretical Minimum, Susskind and Friedman provide a lively introduction to this famously difficult field, which attempts to understand the behavior of sub-atomic objects through mathematical abstractions. Unlike other popularizations that shy away from quantum mechanics’ weirdness, Quantum Mechanics embraces the utter strangeness of quantum logic. The authors offer crystal-clear explanations of the principles of quantum states, uncertainty and time dependence, entanglement, and particle and wave states, among other topics, and each chapter includes exercises to ensure mastery of each area. Like The Theoretical Minimum, this volume runs parallel to Susskind’s eponymous Stanford University-hosted continuing education course.An approachable yet rigorous introduction to a famously difficult topic, Quantum Mechanics provides a tool kit for amateur scientists to learn physics at their own pace.

    Her main argument is that explosive economic growth derives from urban import replacement. Import replacement occurs when a city begins to locally produce goods that it formerly imported, e.g., Tokyo bicycle factories replacing Tokyo bicycle importers in the 1800s. Jacobs claims that import replacement builds up local infrastructure, skills, and production. Jacobs also claims that the increased production is subsequently exported to other cities, giving those other cities a new opportunity to engage in import replacement, thus producing a positive cycle of growth.In the foremost chapter of the book, Jacobs argues that cities preceded agriculture. She argues that in cities trade in wild animals and grains allowed for the initial division of labor necessary for the discovery of husbandry and agriculture; these discoveries then moved out of the city due to land competition.*from Wikpedia