The Elephant and the Twig: The Art of Positive Thinking - 14 Golden Rules to Success and Happiness


Geoff Thompson - 2000
    It aims to help you to take the plunge to realize your potential, so that you do not have to remain stuck in a social and lifestyle rut as if there is no alternative.

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling


Eric Nuzum - 2019
      Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.   The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

The Ten Types of Human: Who We Are and Who We Can Be


Dexter Dias - 2018
    In a way, you already know them. Only you don’t – not really. In a sense, they are you. Only they’re not entirely. They inform and shape the most important decisions in your life. But you’re almost certainly unaware of their intervention. They are the Ten Types of Human. Who are they? What are they for? How did they get into your head? We want to believe that there are some things we would never do. We want to believe that there are others we always would. But how can we be sure? What are our limits? Do we have limits?The answer lies with the Ten Types of Human: the people we become when we are faced with life's most difficult decisions. But who or what are these Types? Where do they come from? How did they get into our heads?The Ten Types of Human is a pioneering examination of human nature. It looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, excavating the forces that shape our thoughts and actions in extreme situations. It begins in a courtroom and journeys across four continents and through the lives of some exceptional people, in search of answers.Mixing cutting-edge neuroscience, social psychology and visceral true stories, The Ten Types of Human is at once a provocation and a roadmap of the hidden parts of us. It is a book to inspire; to refashion our understanding of our many selves and semblances; and ultimately to find fresh ways to be free.

The Storytelling Animal: How Stories Make Us Human


Jonathan Gottschall - 2012
    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

The Ultimate Introduction to NLP


Richard Bandler - 2013
    

Making Numbers Count: The Art and Science of Communicating Numbers


Chip Heath - 2022
    In Making Numbers Count, Chip Heath argues that it's crucial for us all to be able to interpret and communicate numbers and stats more effectively so that data comes alive. By combining years of research into making ideas stick with a deep understanding of how the brain really works, Heath has discerned six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. These ideas - including simplicity, concreteness and familiarity - reveal what's compelling about a number and show how to transform it into its most understandable form. And if we can do this when we're using numbers, Heath tells us, then the idea of data won't drive people to panic. We're not hungry for numbers - there's an unfathomable amount of information being generated each year - but we are starved for meaning. The ability to communicate and understand numbers has never mattered more.

Give and Take: A Revolutionary Approach to Success


Adam M. Grant - 2013
    But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return. Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed - without ever looking at a single number. Praised by bestselling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin-as well as senior leaders from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.

365 Thank Yous: The Year a Simple Act of Daily Gratitude Changed My Life


John Kralik - 2010
    Then, during a desperate walk in the hills on New Year's Day, John was struck by the belief that his life might become at least tolerable if, instead of focusing on what he didn't have, he could find some way to be grateful for what he had. Inspired by a beautiful, simple note his ex-girlfriend had sent to thank him for his Christmas gift, John imagined that he might find a way to feel grateful by writing thank-you notes. To keep himself going, he set himself a goal--come what may--of writing 365 thank-you notes in the coming year. One by one, day after day, he began to handwrite thank yous--for gifts or kindnesses he'd received from loved ones and coworkers, from past business associates and current foes, from college friends and doctors and store clerks and handymen and neighbors, and anyone, really, absolutely anyone, who'd done him a good turn, however large or small. Immediately after he'd sent his very first notes, significant and surprising benefits began to come John's way--from financial gain to true friendship, from weight loss to inner peace. While John wrote his notes, the economy collapsed, the bank across the street from his office failed, but thank-you note by thank-you note, John's whole life turned around. 365 Thank Yous is a rare memoir: its touching, immediately accessible message--and benefits--come to readers from the plainspoken storytelling of an ordinary man. Kralik sets a believable, doable example of how to live a miraculously good life. To read 365 Thank Yous is to be changed.

Get Rich, Lucky Bitch: Release Your Money Blocks and Live a First Class Life


Denise Duffield-Thomas - 2013
    Why do most women settle for pennies instead of embracing true wealth? It's not because you're not smart or ambitious enough. You've just been programmed to block your Universal right to wealth with guilt, shame, or embarrassment. Even if you're unaware of these blocks and fears, you're probably not earning what you're really worth. Join Lucky Bitch author Denise Duffield-Thomas on a journey of self-discovery so you can smash through your abundance blocks and join a posse of women all around the world who are learning to live large and become truly lucky bitches. Are you ready to get rich, you lucky bitch?

Be Who You Want: Unlocking the Science of Personality Change


Christian Jarrett - 2021
    Christian Jarrett, a fascinating book exploring the science of personality and how we can change ourselves for the better.What if you could exploit the plasticity of personality to change yourself in specific ways?Would you choose to become less neurotic? More self-disciplined? Less shy?Until now, we’ve been told that we’re stuck with the personality we were born with: The introvert will never break out of their shell, the narcissist will be forever trapped gazing into the mirror.In Be Who You Want, Dr. Christian Jarrett takes us on a thrilling journey, as he not only explores the ways that life changes us, but shows how we can deliberately shape our personalities to influence the course of our lives.Dr. Jarrett draws on the latest research to provide evidence-based ways to change each of the main five personality traits, including how to become more emotionally stable, extraverted, and open-minded. Dr. Jarrett features compelling stories of people who have achieved profound personality change such as a gang-leader turned youth role model, a drug addict turned ultra-runner, and a cripplingly shy teenager turned Hollywood mega-star. He also delves into the upsides of the so-called Dark Triad of personality traits—narcissism, Machiavellianism, and psychopathy—and how we might exploit their advantages without ourselves going over to the dark side.Filled with quizzes and interactive exercises to help us better understand the various aspects of our personalities, life stories, and passions, Be Who You Want will appeal to anyone who has ever felt constrained by how they've been characterized and wants to pursue lasting change.

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories


Frank Rose - 2011
    Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

The Death Of Expertise: The Campaign Against Established Knowledge and Why it Matters


Thomas M. Nichols - 2017
    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

Win at Losing: How Our Biggest Setbacks Can Lead to Our Greatest Gains


Sam Weinman - 2016
    But as a father of two competitive boys, he struggled to convince them that failing whether losing a hockey game or bombing a math test can actually be a critical part of success. So he sought out the perspectives of men and women who have turned significant setbacks into meaningful comebacks and sometimes even new careers to illustrate how we can not only overcome defeat but grow stronger from the experience. Blending firsthand interviews and advice from professional athletes, business executives, politicians, and Hollywood stars with expert analysis from leading psychologists and coaches, Win at Losing reveals how renowned figures from Emmy Award winning actress Susan Lucci to golfer Greg Norman and politician Michael Dukakis have prevailed and even triumphed in the aftermath of loss, humiliation, and rejection. In showcasing the ways our most difficult moments can be turned into powerful growth opportunities, this lively and moving guide asks readers to redefine what constitutes success and failure, and offers an essential blueprint for harnessing the power of setbacks to achieve what we want in life."

A Theory of Everything: An Integral Vision for Business, Politics, Science & Spirituality


Ken Wilber - 1996
    In A Theory of Everything, Wilber uses clear, non-technical language to present complex, cutting-edge theories that integrate the realms of body, mind, soul, and spirit. He then demonstrates how these theories and models can be applied to real world problems and incorporated into readers' everyday lives.Wilber begins his study by presenting models like "spiral dynamics"--a leading model of human evolution--and his groundbreaking "all-level, all-quadrant" model for integrating science and religion, showing how they are being applied to politics, medicine, business, education, and the environment. He also covers broader models, explaining how they can integrate the various worldviews that have been developed around the world throughout the ages. Finally, Wilber proposes that readers take up an integral transformative practice--such as meditation--to help them apply and develop this integral vision in their personal, daily lives. A fascinating and easy-to-follow exploration of the "M Theory," this book is another tour-de-force from one of America's most inventive minds.

Listening Book


William Allaudin Mathieu - 1991
    By exploring our capacity for listening to sounds and for making music, we can awaken and release our full creative powers. Mathieu offers suggestions and encouragement on many aspects of music-making, and provides playful exercises to help readers appreciate the connection between sound, music, and everyday life.