Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand


Michael R. Drew - 2013
    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

Term Sheets & Valuations: An Inside Look at the Intricacies of Term Sheets & Valuations


Alex Wilmerding - 2003
    The book, written by leading venture capitalist Alexander Wilmerding of Boston Capital Ventures, covers topics such What is a Term Sheet, How to Examine a Term Sheet, A Section-by-Section View of a Term Sheet, Valuations, What Every Entrepreneur & Executive Needs to Know About Term Sheets, Valuation Parameters, and East Coast Versus West Coast Rules. In addition, the book includes an actual term sheet from a leading law firm with line by line descriptions of each clause, what can/should be negotiated, and the important points to pay attention to. A must have book for any executive, entrepreneur, or financial professional.

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility


David Jenyns - 2016
     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

15 Handpicked Unique Suppliers for Handmade Businesses 2015 - 2016


Renae Christine - 2015
    I'll show you where to find the best materials from the best suppliers to fuel your Etsy selling success.After getting more than 1 million views on YouTube with over 100,000 follow up questions answered for handmade businesses since 2012, Renae Christine has learned that 90% of handmade businesses fail within the first 5 years due to lack of proper suppliers or the know-how to find those suppliers of the best materials.Read this resource guide to learn:Why every Etsy seller and handmade business owner needs a supplier.Why you should avoid your local craft store's clearance section like the plague.Common mistakes that you could be making.How much money you need to place an initial order, which might surprise you.Where to find tens of thousands of proper material suppliers.The questions to ask before taking on a supplier and placing an order so you don't waste your money.15 of Renae Christine's favorite suppliers from a convention she scoured just for handmade businesses.Additional bonus suppliers listed from different handmade industries.Is this resource guide for you?You need this guide if you:You're in the 'Etsy business for beginners' phase of businessYou feel like your business or Etsy shop just can't get off the ground and you don't know whyYou want to learn how to sell on Etsy through proper strategies and avoid making mistakesRenae Christine has been featured in Yahoo Finance, ABC, CBS, Reuters, Bloomberg Business Week and in thousands of other publications worldwide. She is the worldwide known business coach for everything handmade. Renae is even more rare because she built a six-figure stationery business herself.

Cambridge IGCSE Accounting


Catherine Coucom - 2012
    Cambridge IGCSE Accounting has been written as per the specifications of the Cambridge IGCSE Accounting Syllabus. Accounting principles and practices have been explained in simple language and lucid style to enhance the accessibility of the contents to students whose first language is not English.

Personality Puzzle: Understanding the People You Work with


Florence Littauer - 1992
    The Littauers describe the characteristics that each of the four personality types--Sanguine, Choleric, Melancholy, and Phlegmatic--bring into the workplace, and they reveal how the strengths and weaknesses of each can be structured into a productive, congenial workplace.

301 Smart Answers to Tough Interview Questions


Vicky Oliver - 2005
    If you want to stand a head above the rest of the pack, 301 Smart Answers to Tough Interview Questions is the definitive guide you need to the real, and sometimes quirky, questions employers are using to weed out candidates.Do you know the best answers to:--It looks like you were fired twice. How did that make you feel?--Do you know who painted this work of art? --What is the best-managed company in America?--If you could be any product in the world, what would you choose?--How many cigars are smoked in a year?--Are you a better visionary or implementer? Why?Leaning on her own years of experience and the experiences of more than 5,000 recent candidates, Vicky Oliver shows you how to finesse your way onto a company's payroll."Everything I always wanted to know about job interviews but was afraid to be asked."-Claude Chene, Senior Vice President, Head of Business Development, U.K. and Europe, Sanford Bernstein & Co.

How to Make Meetings Work!: The New Interaction Method


David Straus - 1976
    Demonstrating how time and people can be better used in meetings, this thorough manual is indispensable for any organization--from large corporations to the PTA.

SEO - The Sassy Way to Ranking #1 in Google - when you have NO CLUE!: A Beginner's Guide to Search Engine Optimization (Beginner Internet Marketing Series Book 6)


Gundi Gabrielle - 2017
     If you don't know what "SEO" stands for or what a "backlink" is, this book will get you up to speed in a quick 1 hour read and show you some basic steps to optimize your site and blog posts. There are no advanced ninja tricks here, but simply the meat and potato basics of what SEO is and how you can best use it without spending a fortune Have you ever wondered how websites end up on page 1 in Google - and…. why your site isn’t there? Does it just “happen”? Is it luck? Do you need to know someone at Google? Or…… are there actual techniques that can help you get to #1? The good news is: there are! The Art of Ranking in Google is called SEO and people who do it well, make a LOT of money! Why? Because the higher you rank, the more people will visit your site = potential customers -> the more money you can make. SEO is a form of internet marketing, just like Google or Facebook Ads, yet a lot more effective and stable once set up - and in the long run, far less expensive! For blogging purposes, SEO is next to Kindle Publishing the most effective strategy to grow an audience long term - and also, to market affiliate products (=monetize your site). And you need to start from Day 1. - This is the one technique you cannot put off for later! This book will take you as a complete novice and take you step by step through: What SEO is all about? The main techniques and strategies to start ranking in Google and how even as a total beginner you can start employing them from day 1. The pitfalls and dangers along the way (Google Penalties) How to structure your Posts for optimal ranking chances How to structure your overall Site for optimal Google recognition Basic - but effective Backlinking strategies Social Media Implementation Most of all - this book will help you understand what it’s really all about and why it is so important to employ SEO techniques from day 1! This is the one technique you cannot put off till later and while you might feel overwhelmed in the beginning with all the new things to learn, this book will make it painless and easy to get started with minimal time input. Go back to the TOP to purchase - see your there….;-

Lady, You're the Boss


Apurva Purohit - 2019
    

What You Seek Is Seeking You


Brian Tracy - 2015
    On a crisp winter morning, Richard, a successful, self-made CEO runs into Zoya, a quirky, free-spirited artist. The meeting leaves them struggling to find a balance between what they believe about life, and what is actually out there.What You Seek is Seeking You is a heart-warming tale about what happens when you are forced to question everything you ever knew to be true. Refreshingly honest, it helps you rethink some of your most fundamental beliefs – the ones that hold the very canvas of your life in place, but which in fact may be limiting you.Setting the scene with a lively fable, Azim & Brian share insightful and tangible ways to:• Invite Positive Coincidences and Attract What You Seek• Set Goals, Remain Focused and yet Stay Detached from the Outcome• Enhance Your Business AcumenBrian Tracy is one of the finest self-help speakers of all times, a bestselling author of 70 books and a human potential expert. He has consulted for more than 1,000 companies and has spoken to 5,000,000 people in 65 countries. Brian is the Chairman and CEO of Brian Tracy International and his goal is to help you achieve your personal and business goals faster and easier than you ever imagined.Azim Jamal is one of the finest inspirational life altering speakers who has spoken to more than 1,000,000 people worldwide in 26 countries and his various media messages have been heard by more than 5,000,000 people. He is the CEO and founder of Corporate Sufi Worldwide whose mission is to inspire individuals and corporations to unleash their power within and find harmony between Business, Balance and Beyond.

The Roaring Lambs: A Fable about Finding the Leader in You


Sreedhar Bevara - 2021
    

How To Be a Woman Quick Reads 2021


Caitlin Moran - 2021
    But a few nagging questions remain...Why are we supposed to get Brazilians? Should we use Botox? Do men secretly hate us? And why does everyone ask you when you're going to have a baby?Part memoir, part protest, Caitlin answers the questions that every modern woman is asking.

Stock Trading: Tips for Trading Stocks - From Stock Trading For Beginners To Stock Trading Strategies (Stock Trading Systems Book 1)


Carl Robertts - 2014
    They follow a tested and proven set of rules which help them trade effectively. This stock trading book contains many time-tested stock trading tips/rules/guidelines gathered from numerous successful traders from all over the world. One of the most effective ways to become successful in any endeavor is to “model” yourself after those who are already successful. The tips/rules/guidelines will not only help to get you on the right path to successful stock trading, but help to keep you on the right path. These useful tips are arranged based on a variety of stock trading topics for your quick and easy reference. This book was designed as a collection of trading tips as a brief introduction to stock trading for beginners. If you are an experienced and successful trader then you are already putting into practice the information found inside this book. If you are new to trading stock, however, there are tips/rules/guidelines to help you in a number of different areas. If you are interested in more in-depth coverage of stock trading, please check out my other more advanced books in my Stock Trading Systems series. Create A Simple StockTrading Plan - As the old saying goes, "if you fail to plan, then you plan to fail". Included are some basic guidelines to help you quickly and easily create a basic stock trading plan. Stock Investing and Stock Day Trading - Whether you are interested in longer-term investing or shorter-term trading there are plenty of timely, useful trading tips for you. Stock Trading Strategies - Learn the basics of stock trading strategies and why they are critical to your trading success. Stock Trading Basics - This section of the stock trading guide contains a wide variety of solid trading tips and serves as an excellent reference. Stock Trading Myths - Some of the things you will hear about stock trading are just plain nonsense. Learn about some common stock market myths that may already be costing you money. Money Management - Learn the power of money management. Money management is the one key ingredient that can multiply your profits without multiplying your risk level. Stock Trading Discipline - Learn the importance of trading discipline and why it is absolutely essential for your success. Inside you will also find tips/rules/guidelines ranging from tips on getting started in stock trading to tips on such important topics as stock trading strategies, day trading stock, and much, much more. You Can Read this book on your PC, Mac, Kindle device, Tablet, and even your SmartPhone! Download this Kindle book and start to improve your stock trading today!

The Neighbor: A 6-Book Lesbian Romance Box Set


Kitty Snyder - 2018
     In this box set, you will find CELEBRITY ENCHANTED BEAUTY NEXT DOOR NEIGHBOR FULL SERVICE OFFICE ROMANCE THE GIFT Download this box set now and set your kindle on fire with these tantalizing, lesbian romance reads. AUTHOR NOTE: This box set contains mature themes, mature language, and sexual scenes. Must be 18+ and older to read! WARNING: This eBook contains mature themes and language suitable for 18+ readers only.