Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    Not only does it help people get connected and stay connected with family and friends, it is increasingly being used by businesses to connect with their customers. If you've thought about getting into the Facebook community, Facebook For Dummies is a great tool to help you maximize the experience. Written by a pair of Facebook insiders, this handy guide shows you how to create a profile, communicate with friends, play with Facebook applications, and explore the unique ways Facebook can improve your business. You'll find out who's on Facebook, how to protect your privacy, how others use the site, and how to tailor the system to meet your needs. Find out all about:Creating a Facebook profile that enhances your real-world relationships Sharing photos and messages with friends Joining networks for your city, school, or work Managing the amount of information you share Understanding and using synchronous and asynchronous messaging, private and public communication, and active and passive interactions Taking advantage of free and paid ways to use Facebook for business Whether you want to connect with friends already on Facebook or be the first on your block to join, Facebook For Dummies will smooth the way!

    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.

    With our Cookbook's unique format, you can learn how to build dynamic web applications that work on any web browser. This revised new edition makes it easy to find specific solutions for programming challenges.PHP Cookbook has a wealth of solutions for problems that you'll face regularly. With topics that range from beginner questions to advanced web programming techniques, this guide contains practical examples -- or "recipes" -- for anyone who uses this scripting language to generate dynamic web content. Updated for PHP 5, this book provides solutions that explain how to use the new language features in detail, including the vastly improved object-oriented capabilities and the new PDO data access extension. New sections on classes and objects are included, along with new material on processing XML, building web services with PHP, and working with SOAP/REST architectures. With each recipe, the authors include a discussion that explains the logic and concepts underlying the solution.

    It's a tour de force of VW design, stunning in intellectual scope, spanning the literary, economic, sociological, psychological, physical, technological, and ethical underpinnings of design, while providing the reader with a deep, well-grounded understanding of VW design principles. It covers everything from MUDs to MOOs to MMORPGs, from text-based to graphical VWs.Designing Virtual Worlds brings a rich, well-developed approach to the design concepts behind virtual worlds. It is grounded in the earliest approaches to such designs, but the examples discussed in the book run the gamut from the earliest MUDs to the present-day MMORPG games mentioned above. It teaches the reader the actual, underlying design principles that many designers do not understand when they borrow or build from previous games. There is no other design book on the market in the area of online games and virtual worlds that provides the rich detail, historical context, and conceptual depth of Designing Virtual Worlds.

    When her past comes crashing down on her will he protect her despite his father's warnings? Not even a prophecy of recreating the world in magic can stop him. Book Two: Markus Blackburn Markus Blackburn and Valeria Sanchez have been running hot and cold since they were teenagers, and it doesn't look like it's about to stop now. When a magical explosion in the town of White Rock Creek has the Huntress being reassigned to the area they can't quite seem to keep their hands off of each other, though they keep pretending it's all just for fun. When things go cold again and he goes rushing into the arms of a shape shifting woman will Val let her own stubborn streak keep her from seeing the truth of the matter? Book Three: Robert Blackburn Talking to the dead seems like a great idea until they just won't shut up. Janice learned a long time ago that it's not places that get haunted, it's people. The necromancer is ready to end it all until Robert Blackburn, grade A hottie and bad boy rescues her, but he's not doing it to be nice. All he wants from Janice is her help in bringing his vampire girlfriend back to life. But when, during a forced road trip, Janice becomes the target of a villainess' schemes Robert is forced to keep her safe. When things turn hot and heavy between them will Robert admit his feelings? Then again, maybe she is just a tool for his own means, like she has been for everyone else. Book Four: Dmitri Blackburn Being a single mother of three is hard enough, but add in being a witch in a place where the land is slowly becoming more and more corrupted with tainted magic, and a son who shows the gift for witchcraft too? That's a recipe this kitchen witch knows is going to end badly. When mysterious Blackburn brother Dmitri, son of one of the most powerful practitioners in all of Russia, offers his help how can she say no? What will she do with the unexpected chemistry between them? What about when her magically gifted son goes missing? Book Five: Kyle Blackburn Terry Miller put a stopper in her love life a long time ago, what else was she supposed to do when she found out that her kisses could kill? It doesn't matter if Kyle Blackburn, nerdy and sweet, says that he's willing to risk it, Terry knows her demon blood better than that. Kyle is a tasty treat and she just can't give in. When the pair of them have to rescue the town, and possibly the world from Elenore, living bride to a god of destructive magic, will Terry find time to come to terms with who she is and what she feels?

    This bestseller talks to readers at their level, explaining every aspect of how to get started and learn the C language quickly. Readers also find out where to learn more about C. This book includes tear-out reference card of C functions and statements, a hierarchy chart, and other valuable information. It uses special icons, notes, clues, warnings, and rewards to make understanding easier. And the clear and friendly style presumes no programming knowledge.

    There are no trite superlatives here. Packed with lessons learned from more than a decade of software development experience, author Ka Wai Cheung takes you through the programming profession from nearly every angle to uncover ways of sustaining a healthy connection with your work. You'll see how to stay productive even on the longest projects. You'll create a workflow that works with you, not against you. And you'll learn how to deal with clients whose goals don't align with your own. If you don't handle them just right, issues such as these can crush even the most seasoned, motivated developer. But with the right approach, you can transcend these common problems and become the professional developer you want to be. In more than 50 nuggets of wisdom, you'll learn: Why many traditional approaches to process and development roles in this industry are wrong - and how to sniff them out. Why you must always say "no" to the software pet project and open-ended timelines. How to incorporate code generation into your development process, and why its benefits go far beyond just faster code output. What to do when your client or end user disagrees with an approach you believe in. How to pay your knowledge forward to future generations of programmers through teaching and evangelism. If you're in this industry for the long run, you'll be coming back to this book again and again.

    unsigned numbers- Floating point and fixed point arithmeticThis short, easily understood book will quickly get you thinking like a programmer.

    The rapid maturation of PHP has created a skeptical population of users from more traditional enterprise languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP. While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on scaling PHP for large-scale, business-critical systems. Schlossnagle's Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

    Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.Head First PHP & MySQL offers the same visually rich format that's turned every title in the Head First series into a bestseller, with plenty of exercises, quizzes, puzzles, and other interactive features to help you retain what you've learned.Use PHP to transform static HTML pages into dynamic web sites Create and populate your own MySQL database tables, and work with data stored in files Perform sophisticated MySQL queries with joins, and refine your results with LIMIT and ORDER BY Use cookies and sessions to track visitors' login information and personalize the site for users Protect your data from SQL injection attacks Use regular expressions to validate information on forms Dynamically display text based on session info and create images on the fly Pull syndicated data from other sites using PHP and XML Throughout the book, you'll build sophisticated examples -- including a mailing list, a job board, and an online dating site -- to help you learn how to harness the power of PHP and MySQL in a variety of contexts. If you're ready to build a truly dynamic website, Head First PHP & MySQL is the ideal way to get going.

    You'll learn how to incorporate existing data sources into semantically aware applications and publish rich semantic data. Each chapter walks you through a single piece of semantic technology and explains how you can use it to solve real problems. Whether you're writing a simple mashup or maintaining a high-performance enterprise solution,Programming the Semantic Web provides a standard, flexible approach for integrating and future-proofing systems and data. This book will help you:Learn how the Semantic Web allows new and unexpected uses of data to emergeUnderstand how semantic technologies promote data portability with a simple, abstract model for knowledge representationBecome familiar with semantic standards, such as the Resource Description Framework (RDF) and the Web Ontology Language (OWL)Make use of semantic programming techniques to both enrich and simplify current web applications

    It is designed to be used in conjunction with code provided on an online repository. The book complements and explains the raw code in a way that is accessible to anyone who regularly practices the art of programming. The book can also be used in advanced programming courses in computer science and software engineering programs.The book contains 33 different styles for writing the term frequency task. The styles are grouped into nine categories: historical, basic, function composition, objects and object interactions, reflection and metaprogramming, adversity, data-centric, concurrency, and interactivity. The author verbalizes the constraints in each style and explains the example programs. Each chapter first presents the constraints of the style, next shows an example program, and then gives a detailed explanation of the code. Most chapters also have sections focusing on the use of the style in systems design as well as sections describing the historical context in which the programming style emerged.

    Mike Meyers, the leading authority on CompTIA A+ certification and training, has helped hundreds of thousands of people pass the CompTIA A+ exams-and now he can help you too. Inside, you'll find detailed coverage of the exam format, helpful exam tips, end-of-chapter practice questions, and hundreds of photographs and illustrations. After you ace the exams, this comprehensive guide will serve as an essential on-the-job reference.Full details on all exam objectives, including how to: Work with CPUs, RAM, and motherboards Install, partition, and format hard drives Work with portable PCs, PDAs, and wireless technologies Install, upgrade, and troubleshoot Windows 2000 Professional and Windows XP Install sound and video cards Manage printers and connect to networks Implement security measures Understand safety and environmental issues Establish good communication skills and adhere to privacy policies The CD-ROM features: Eight full practice exams covering CompTIA A+ Essentials and Exams 220-602, 220-603, & 220-604 One hour of LearnKey video training featuring Mike Meyers teaching key A+ topics Electronic copy of the book Complete exam objective map for all four exams List of official CompTIA A+ acronyms Useful tools and utilities for PC technicians