One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

    It's the first book in the "I've Got Nothing For You.." series. This series of books aims to guide you through the process of becoming financially free through real estate investing. If You Can't Wholesale After This was written for people who are fed up with the traditional "rat race" style of living and want to create a new way of living no matter if you have ever been involved in real estate or have any money of your own. This book will guide your mind and actions to building massive wealth step by step. Todd himself completed his first deal with only $11 in his checking account. He believes that anyone can build financial freedom by changing their mindsets and improving their daily habits. This book will change the way that you think about money and the way you think about the opportunity surrounding you each and every day. This book will inspire you to begin your own real estate business and provide a living for your family that you only dreamed of previously.

    They start from a single assertion: Leaders do whatever keeps them in power. They don’t care about the “national interest”—or even their subjects—unless they have to. This clever and accessible book shows that the difference between tyrants and democrats is just a convenient fiction. Governments do not differ in kind but only in the number of essential supporters, or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. The picture the authors paint is not pretty. But it just may be the truth, which is a good starting point for anyone seeking to improve human governance.

    This book will provide you with an advanced system for attacking any Logical Reasoning question that you may encounter on the LSAT. The concepts presented in the Logical Reasoning Bible are representative of the techniques covered in PowerScore's live courses and have been consistently proven effective for thousands of our students. The book features and explains a detailed methodology for attacking all aspects of Logic Reasoning problems, including recognizing question types, identifying common reasoning elements and determining their validity, the methods for efficiently and accurately making inferences, and techniques for quickly eliminating answer choices as you solve the questions.

    The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful--possibly beyond our control. As the fate of the gorillas now depends more on humans than on the species itself, so would the fate of humankind depend on the actions of the machine superintelligence.But we have one advantage: we get to make the first move. Will it be possible to construct a seed Artificial Intelligence, to engineer initial conditions so as to make an intelligence explosion survivable? How could one achieve a controlled detonation?

    Whether you're a beginner, and avid student, or an armchair expert, you'll find plenty to stimulate you within this book.--book jacket

    Until now, the relatively slow speed of marketplace evolution has allowed wasteful habits to continue without consequence. This reality is ending. Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.  •    Core themes challenge how you think about and approach problems •    Case studies illustrate the challenges you face and how to overcome them •    Recommendations are pragmatic and steer clear of suggesting a brand-new, complicated wiring diagram •    Actionable advice provides the first steps down an evolutionary pathIf you want to compete differently in today’s marketplace and to challenge the things your company does which you have a nagging feeling are actually just a waste of time – and maybe value-destroying – Detonate gives you what you need to ignite change.

    In this iconoclastic book Stuart Sutherland analyses causes of irrationality and examines why we are irrational, the different kinds of irrationality, the damage it does us and the possible cures.

    And, the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton.Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought controlled motion technology that can revolutionize medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    Regularly updated to maintain current legislation and market information, this text provides the best foundation possible for aspiring real estate professionals! Text Features: Expanded key sections Chapter summaries with key point reviews, end-of-chapter quizzes, and sample exams with answer rationales Math FAQs Glossary with page references and terms used in everyday professional practice List of relevant web links Unlock even more study tools and test builder at www.modernrealestatepractice.com/18e.

    In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.

    Steele’s conclusions shed new light on a host of American social phenomena, from the racial and gender gaps in standardized test scores to the belief in the superior athletic prowess of black men. Steele explicates the dilemmas that arise in every American’s life around issues of identity, from the white student whose grades drop steadily in his African American Studies class to the female engineering students deciding whether or not to attend predominantly male professional conferences. Whistling Vivaldi offers insight into how we form our senses of identity and ultimately lays out a plan for mitigating the negative effects of “stereotype threat” and reshaping American identities.

    Over the course of our history, America has had a pioneering government matched to the challenges of the day. But over the past twenty years, as our economy and our society have been completely changed by technology, and the private sector has innovated, government has stalled, trapped in models that were designed for the America of the past. Aneesh Chopra, tasked with leading the charge for a more open, tech-savvy government, here shows how we can reshape our government and tackle our most vexing problems, from economic development to affordable healthcare. Drawing on interviews with leaders and building on his firsthand experience, Chopra's Innovative State is a fascinating look at how to be smart, do more with less, and reshape American government for the twenty-first century.Praise for Aneesh Chopra“As the federal government's first Chief Technology Officer, Aneesh Chopra did groundbreaking work to bring our government into the 21st century. Aneesh found countless ways to engage the American people using technology, from electronic health records for veterans, to expanding access to broadband for rural communities, to modernizing government records. His legacy of leadership and innovation will benefit Americans for years to come."--President Barack Obama“Aneesh built one of the best technology platforms in government in the state of Virginia.”--Eric Schmidt, executive chairman of Google“Chopra has been one of those who have taught me the most about how we can build a better government with the help of technology…. Aneesh Chopra is a rock star. He's a brilliant, thoughtful change-maker. He knows technology, he knows government, and he knows how to put the two together to solve real problems.”--Tim O’Reilly, chairman of O’Reilly Media“I've worked with Aneesh for a (couple of) years, and bear witness that he's the real deal, and has done a lot for the country, serving citizens well and providing a good return for the taxpayer dollar. In sum, he's helped connect entrepreneurs to our government in a spirit that makes you feel like we can invent our way out of our nation's biggest challenges.”--Craig Newmark, founder of Craigslist“He’s done a great job, enthusiastically talking about the role of technology and reinventing government, and how you open up this data to other people, but also been a great advocate and partner in a lot of their entrepreneurial initiative.”--Steve Case, co-founder of AOL“His work, both in Virginia and Federal, has helped advance open government.”--Eric Cantor, House (Republican) Majority Leader

    No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that into long-term financial freedom. Millionaires are created every day—isn’t it time you joined the ranks? It won’t happen overnight and it won’t always be easy, but The Multifamily Millionaire series will make sure it happens sooner than you ever thought possible! Inside this book, you’ll discover:• How to create a million-dollar net worth in five years using the stack method • The seven different types of small multifamily real estate and which make the best rental properties• How to quickly and accurately analyze your investment, whether its two units or twenty units • Three creative no and low money down strategies that work in any market• A game-changing algorithm for estimating your ongoing repair and reserve expenses • The powerful Multifamily Millionaire Model that illustrates how a million dollars can be created from one single deal• Six off-market acquisition strategies to help you land incredible deals, even in a competitive market• How the BRRRR strategy can help you supercharge your small multifamily portfolio• Detailed instructions for managing your growing portfolio (hint: find five-star tenants!)• And so much more