The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency


Kotaro Sugiyama - 2010
    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

Systems Programming (McGraw-Hill computer science series)


John J. Donovan - 1972
    

Data Structures and Algorithm Analysis in C


Mark Allen Weiss - 1992
    The book's conceptual presentation focuses on ADTs and the analysis of algorithms for efficiency, with a particular concentration on performance and running time. The second edition contains a new chapter that examines advanced data structures such as red black trees, top down splay trees, treaps, k-d trees, and pairing heaps among others. All code examples now conform to ANSI C and coverage of the formal proofs underpinning several key data structures has been strengthened.

Introducing Windows 8.1 for It Professionals


Ed Bott - 2013
    It is offered for sale in print format as a convenience.Get a head start evaluating Windows 8.1 - with early technical insights from award-winning journalist and Windows expert Ed Bott. Based on the Windows 8.1 Preview release, this guide introduces new features and capabilities, with scenario-based advice on how Windows 8.1 can meet the needs of your business. Get the high-level overview you need to begin preparing your deployment now.Preview new features and enhancements, including:How features compare to Windows 7 and Windows XP The Windows 8.1 user experience Deployment Security features Internet Explorer 11 Delivering Windows apps Recovery options Networking and remote access Managing mobile devices Virtualization Windows RT 8.1

Kotlin for Android Developers: Learn Kotlin the easy way while developing an Android App


Antonio Leiva - 2016
    

C Programming: Language: A Step by Step Beginner's Guide to Learn C Programming in 7 Days


Darrel L. Graham - 2016
    It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!

Advanced Computer Architecture: Parallelism, Scalability, Programmability


Kai Hwang - 1992
    It deals with advanced computer architecture and parallel processing systems and techniques, providing an integrated study of computer hardware and software systems, and the material is suitable for use on courses found in computer science, computer engineering, or electrical engineering departments.

Discrete Mathematical Structures with Applications to Computer Science


Jean-Paul Tremblay - 1975
    

Microelectronics


Jacob Millman - 1979
    With pedagogical use of second color, it covers devices in one place so that circuit characteristics are developed early.

Jumping into C++


Alex Allain - 2013
    As a professional C++ developer and former Harvard teaching fellow, I know what you need to know to be a great C++ programmer, and I know how to teach it, one step at a time. I know where people struggle, and why, and how to make it clear. I cover every step of the programming process, including:Getting the tools you need to program and how to use them*Basic language feature like variables, loops and functions*How to go from an idea to code*A clear, understandable explanation of pointers*Strings, file IO, arrays, references*Classes and advanced class design*C++-specific programming patterns*Object oriented programming*Data structures and the standard template library (STL)Key concepts are reinforced with quizzes and over 75 practice problems.

Fundamentals of Computer Algorithms


Ellis Horowitz - 1978
    The book comprises chapters on elementary data structures, dynamic programming, backtracking, algebraic problems, lower bound theory, pram algorithms, mesh algorithms, and hypercube algorithms. In addition, the book consists of several real-world examples to understand the concepts better. This book is indispensable for computer engineers preparing for competitive examinations like GATE and IES.

The 8088 and 8086 Microprocessors: Programming, Interfacing, Software, Hardware, and Applications


Walter A. Triebel - 1991
    This volume offers thorough, balanced, and practical coverage of both software and hardware topics. Develops basic concepts using the 8088 and 8086 microprocessors, but the 32-bit version of the 80x86 family is also discussed. Examines how to assemble, run, and debug programs, and how to build, test, and troubleshoot interface circuits. Provides detailed coverage of floating-point processing and the single instruction multiple data (DIMD) processing capability of the advanced Pentium processor. Includes added material on number systems, logic functions and operations, conversion between number systems, and addition/subtraction of binary numbers. Includes new advanced material such as floating Point Architecture and Instructions, Multimedia (MMX) Architecture and Instructions, and the hardware and hardware architecture of the Pentium 3 and Pentium 4 processors. Covers the Intel architecture microprocessor families: 8088, 8086, 80286, 80386, 80486, and the latest Pentium(R) processors. Illustrates commands of the DEBUG program and how to assemble, disassemble, load, save, execute, and debug programs on the IBM PC. Introduces the contents of the 8088's instruction set. Explores practical implementation techniques, covering the use of latches, transceivers, buffers, and programmable logic devices in the memory and I/O interfaces of the microcomputer system. A valuable handbook for self-study in learning microprocessors, for electrical engineers, electronic technicians, and all computer programmers.

RHCE Red Hat Certified Engineer Linux Study Guide: Exam (RH302)


Michael Jang - 2002
    100% complete coverage of all objectives for exam RH302 Exam Readiness Checklist at the front of the book--you're ready for the exam when all objectives on the list are checked off Inside the Exam sections in every chapter highlight key exam topics covered Real-world exercises modeled after hands-on exam scenarios Two complete lab-based exams simulate the format, tone, topics, and difficulty of the real exam Bonus content (available for download) includes installation screen review, basic instructions for using VMware and Xen as testbeds, and paper and pencil versions of the lab exams Covers all RH302 exam topics, including: Hardware installation and configuration The boot process Linux filesystem administration Package management and Kickstart User and group administration System administration tools Kernel services and configuration Apache and Squid Network file sharing services (NFS, FTP, and Samba) Domain Name System (DNS) E-mail (servers and clients) Extended Internet Services Daemon (xinetd), the Secure package, and DHCP The X Window System Firewalls, SELinux, and troubleshooting

Bayes Theorem Examples: An Intuitive Guide


Scott Hartshorn - 2016
    Essentially, you are estimating a probability, but then updating that estimate based on other things that you know. This book is designed to give you an intuitive understanding of how to use Bayes Theorem. It starts with the definition of what Bayes Theorem is, but the focus of the book is on providing examples that you can follow and duplicate. Most of the examples are calculated in Excel, which is useful for updating probability if you have dozens or hundreds of data points to roll in.

Thinking in CSS


Aravind Shenoy - 2014
    Instead of wandering through loads of theory, we will understand CSS more practically so that we can design a webpage using CSS. We have used Notepad for the examples in this book. Alternatively, you can also use Notepad++ or any advanced editor. All that you need to do is copy the code and paste it into Notepad. Upon execution, you will get the output as depicted in the screenshots. Screenshots are provided for each sample code. Coding gets better with practice. The examples in this book are compatible with almost every browser. Instead of using the verbatim code, you can modify the code and see the change in the output, thereby understanding the subtle nuances of CSS. By the end of the book, with practice, you can achieve better things and get more acquainted with CSS.