But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    It gives you the basics on running a great game, info for more advanced dungeon mastering, guidelines for creating adventures, and tips for building a campaign. It shows you how to: Handle all the expressions of DMing: moderator, narrator, a cast of thousands (the nonplayer characters or NPCs), player, social director, and creator Use published adventures and existing campaign worlds or create adventures and campaign worlds of your own Conjure up exciting combat encounters Handle the three types of encounters: challenge, roleplaying, and combat Create your own adventure: The Dungeon Adventure, The Wilderness Adventure. The Event-Based adventure (including how to use flowcharts and timelines), The Randomly Generated Adventure, and the High-Level adventure Create memorable master villains, with nine archetypes ranging from agent provocateur to zealot To get you off to a fast start, Dungeon Master For Dummies includes:A sample dungeon for practice Ten ready-to-use encounters and ten challenging traps A list of simple adventure premises Mapping tips, including common scales, symbols, and conventions, complete with tables Authors Bill Slavicsek and Richard Baker wrote the hugely popular Dungeons and Dragons For Dummies. Bill has been a game designer since 1986 and leads the D&D creative team at Wizards of the Coast. Richard is a game developer and the author of the fantasy bestseller Condemnation. They give you the scoop on:Using a DM binder to keep records such as an adventure log, PCs' character sheets, NPC logs/character sheets, treasure logs, and more Knowing player styles (role players and power games) and common subgroups: hack'n'slasher, wargamer, thinker, impulsive adventurer, explorer, character actor, and watcher Recognizing your style: action movie director, storyteller, worldbuilder, puzzlemaker, or connector Using miniatures, maps, and other game aids Using 21st century technology, such as a Web site or blog, to enhance your game The book includes a sample adventure, The Necromancer's Apprentice, that's the perfect way to foray into DMing. It includes everything you need for a great adventure--except your players. What are you waiting for? There are chambers to be explored, dragons to be slain, maidens to be rescued, gangs of gnoll warriors to be annihilated, worgs to be wiped out, treasures to be discovered, worlds to be conquered....

    But the cakes, cookies, pies, and goodies assembled in Rosie's Bakery are hands-down the best you'll ever taste. And aren't you worth the treat? A nationally celebrated baker from Boston, Judy Rosenberg shares 200 of her recipes, including Pieces of Cakes: Rosie's Famous Sour Cream Chocolate Layer Cake, The Queen Raspberry, The Velvet Underground. The Smart Cookies: Orange-Pecan-Chocolate Chip Cookies, Gingersnappers, Sunken Kisses, Very Short Shortbread Cookies. The Harvard Squares: Extra Extra Fudgy Brownies, Chunky Chocolate Bars, Honeypots, Linzer Bars. The Cutie Pies: All-American Apple Pie, Blueberry-Plum Crumb Pie, Nectarine Synergie, Raspberry Chiffon Pie. And The Old Smoothies: Bourbon Bread Pudding, Pumpkin Caramel Custard, Truffle SoufflS. Along the way, the author proves to be a trusted and knowledgeable guide who reveals almost all the hard-won secrets of her baking success. She lists her five basic rules of baking, and gives instructions on how to mix, bake, remove, serve, and store every different kind of baked good-from angel food cakes to filled pastry cookies. Winner of a 1991 IACP/Julia Child Cookbook Award. 181,000 copies in print.

    For Christians who are struggling to understand what it means to be pious and how to embrace the classic Christian practices of piety, Thank, Praise, Serve, and Obey shows that acts of piety are not simply rules to keep in order to be a "good" Christian, but how the new life in Christ is lived out in day-to-day life.

    The Big Show gives you the honest, horrifying, yet always entertaining story of two men, three cameras, and highlights run amok: that voodoo that Keith and Dan do to make The Big Show run slicker than Pat Riley's do; Keith's controversial list of should-be baseball Hall of Famers (100 of them, for Pete's sake); Dan and Keith's on-air flubs - errors that make even Bill Buckner's blunder seem minor; and Keith and Dan's complaints about sports idiocies - and each other!

    Concrete Countertops is an essential book for architects, homeowners and contractors who want to learn how to design, form, mix, pour, color, trowel, inlay and finish decorative concrete countertops. Homeowners will be inspired by the 350 color photographs that bring this exciting medium to life.

    Beautiful models display the clothing, and every exquisite pattern shows how classic can be very sexy. Sterling

    Beautiful, affordable and - if you know how - easy to care for, they're a short cut to creating brighter, calmer, more relaxing spaces in the home and office.In Prick, cactus and succulent expert Gynelle Leon gives you all the knowledge you need to help your plants thrive in a simple, easy-to-understand way. Featuring: A plant gallery, showcasing the many weird and wonderful varieties A chapter of styling ideas to show off your plants A care guide to help your cacti and succulents flourish As an RHS-award-winning plant photographer and founder of London's only shop dedicated to cacti and succulents, Gynelle is the perfect guide on your path to cactus know-how.

    Now you can learn to play 100 classic songs as your playing develops through the course. The book includes: · Complete lyrics and chords to 100 songs by artists such as The Beatles, Bob Dylan, Bob Marley, Eric Clapton, Jimi Hendrix, Johnny Cash, Simon & Garfunkel, Jeff Buckley, Crowded House, Mumford & Sons, Kings of Leon, Nirvana and many more. · 10 songs for each stage of the Beginner’s Course, building up from easy three-chord songs through to more advanced tunes. · Tuition notes for each song by Justin advising you on strumming patterns and chord changes, with diagrams to illustrate all the chord shapes you need. Completely revised and updated, this really is the ultimate beginner’s songbook!

    Features: Over 900 new recipes -- 1,200 in all-reflect current eating habits and lifestyles; 500 new photographs -- over 700 in all-including 60 percent more of finished food than the last edition; Dozens of new recipes offer ethnic flavours, fresh ingredients, or vegetarian appeal; Many recipes feature make-ahead directions or quick-to-the-table meals; New chapter provides recipes for crockery cookers; Efficient, easy-to-read format, with recipes categorised into 21 chapters, each thoroughly indexed for easy reference; Expanded chapter on cooking basics includes advice on food safety, menu planning, table setting, and make-ahead cooking, plus a thorough glossary on ingredients and techniques; Appliance-friendly recipes help cooks save time and creatively use new kitchen tools; Nutrition information with each recipe, plus diabetic exchanges; Contemporary food photography attracts browsers and helps cooks discover new recipes to make; Icons identify low-fat, no-fat, fast, and best-loved recipes; Every recipe tested and perfected by the Better Homes and Gardens Test Kitchen; Revised and updated cooking charts, ingredient photos, emergency substitutions, and equivalents; Respected, reliable kitchen reference with hundreds of cooking terms, tips, and techniques.

    Much of the trail is on the rocky ridgeline overlooking Lake Superior with sweeping vistas of Lake Superior and inland forests, cascading waterfalls and remote lakes. Mile-by-mile descriptions lead the casual hiker or ardent backpacker through forests of birch, maple, spruce, pine and fir—a region thriving with spectacular wildflowers and diverse wildlife. Whether you have two hours or two weeks, an afternoon or a weekend, this guide will enhance your hiking experience. Provided is detailed information on trailhead parking, 90+ backcountry campsites located every five to ten miles that require no fees, permits, or reservations, and a mile-by-mile description of the trail as you hike along. The Superior Hiking Trail goes to numerous scenic spots including Ely's Peak, Hawk Ridge, Bean and Bear Lakes, Mount Trudee, Baptism High Falls, Egge Lake, Sonju Lake, Manitou River, Caribou Falls, Cross River, Carlton Peak, Britton Peak, Oberg Mountain, Cascade River, and Pincushion Mountain. The trail travels through eight Minnesota state parks: Jay Cooke, Gooseberry Falls, Split Rock Lighthouse, Tettegouche, Crosby-Manitou, Temperance River, Cascade River, and Judge Magney. Complete trail maps are included in each section. In addition, it includes a "how-to" chapter on backpacking the trail and a chart with services in the towns close to the trail. It also includes informational chapters on wildflowers, birds, geology, and area history. The trail starts south of Duluth, MN in Jay Cooke State Park, travels through Duluth for 43 miles, and then heads northeast along the North Shore for 255 miles to Canada. Backpacking opportunities with backcountry campsites start at the northern boundary of Duluth. The Guide is written so each section of 5-12 miles can be hiked separately, a longer segment can be hiked, or the entire trail can be thru-hiked.

    And if any is left, I buy food and clothing." — --Desiderius Erasmus — Those who share Erasmus's love of those curious bundles of paper bound together between hard or soft covers know exactly how he felt. These are the people who can spend hours browsing through a bookstore, completely oblivious not only to the passage of time but to everything else around them, the people for whom buying books is a necessity, not a luxury. A Passion for Books is a celebration of that love, a collection of sixty classic and contemporary essays, stories, lists, poems, quotations, and cartoons on the joys of reading, appreciating, and collecting books.This enriching collection leads off with science-fiction great Ray Bradbury's Foreword, in which he remembers his penniless days pecking out Fahrenheit 451 on a rented typewriter, conjuring up a society so frightened of art that it burns its books. This struggle--financial and creative--led to his lifelong love of all books, which he hopes will cosset him in his grave, "Shakespeare as a pillow, Pope at one elbow, Yeats at the other, and Shaw to warm my toes. Good company for far-travelling."Booklovers will also find here a selection of writings by a myriad of fellow sufferers from bibliomania. Among these are such contemporary authors as Philip Roth, John Updike, Umberto Eco, Robertson Davies, Nicholas Basbanes, and Anna Quindlen; earlier twentieth-century authors Christopher Morley, A. Edward Newton, Holbrook Jackson, A.S.W. Rosenbach, William Dana Orcutt, Robert Benchley, and William Targ; and classic authors such as Michel de Montaigne, Gustave Flaubert, Petrarch, and Anatole France.Here also are entertaining and humorous lists such as the "Ten Best-Selling Books Rejected by Publishers Twenty Times or More," the great books included in Clifton Fadiman and John Major's New Lifetime Reading Plan, Jonathan Yardley's "Ten Books That Shaped the American Character," "Ten Memorable Books That Never Existed," "Norman Mailer's Ten Favorite American Novels," and Anna Quindlen's "Ten Big Thick Wonderful Books That Could Take You a Whole Summer to Read (but Aren't Beach Books)."Rounding out the anthology are selections on bookstores, book clubs, and book care, plus book cartoons, and a specially prepared "Bibliobibliography" of books about books.Whether you consider yourself a bibliomaniac or just someone who likes to read, A Passion for Books will provide you with a lifetime's worth of entertaining, informative, and pleasurable reading on your favorite subject--the love of books.A Sampling of the Literary Treasures in A Passion for BooksUmberto Eco's "How to Justify a Private Library," dealing with the question everyone with a sizable library is inevitably asked: "Have you read all these books?"Anatole Broyard's "Lending Books," in which he notes, "I feel about lending a book the way most fathers feel about their daughters living with a man out of wedlock."Gustave Flaubert's Bibliomania, the classic tale of a book collector so obsessed with owning a book that he is willing to kill to possess it.A selection from Nicholas Basbanes's A Gentle Madness, on the innovative arrangements Samuel Pepys made to guarantee that his library would survive "intact" after his demise.Robert Benchley's "Why Does Nobody Collect Me"--in which he wonders why first editions of books by his friend Ernest Hemingway are valuable while his are not, deadpanning "I am older than Hemingway and have written more books than he has."George Hamlin Fitch's extraordinarily touching "Comfort Found in Good Old Books," on the solace he found in books after the death of his son.A selection from Anna Quindlen's How Reading Changed My Life, in which she shares her optimistic view on the role of reading and the future of books in the computer age.Robertson Davies's "Book Collecting," on the difference between those who collect rare books because they're valuable and those who collect them because they love books, ultimately making it clear which is "the collector who really matters."

    Incorporating sources from history, literature, magazines, and cinema, as well as her own witty anecdotes, Smith has created an engaging, informative guide to modern style.

    Everything classic and obscure are here (martinis, frozen and coffee drinks, shooters, punches, flavored vodkas, gins, rums, cognac, wine, novelty drinks, etc.) with 150 brand new additions. Also new to eighth edition are: more advice for the professional bartender; a newly expanded wine section with Robert M. Parker, Jr.'s Wine Vintage Guide, Parker Speaks on Wine, a glossary of wine terms, and Parker's World's Greatest Wine Values; and an expanded glossary, beer section, and cognac guide. And of course all the features that's made it the best selling drink recipe book on the market today are still there: index by ingredients; spiral bound for simultaneous pouring and reading; a complete list of martinis; detailed mixing instructions; sections on hot drinks, frozen drinks, beers, ales, lagers, and malternatives; and a list of all drink-specific garnishes.

    The joys and travails of building a home in Baja California.