Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

     "The genius of Hanson's fascinating, inspiring, and entertaining book stems from the fact that it is not about how all kinds of things grow from seeds; it is about the seeds themselves." -- Mark Kurlansky, New York Times Book Review We live in a world of seeds. From our morning toast to the cotton in our clothes, they are quite literally the stuff and staff of life: supporting diets, economies, and civilizations around the globe. Just as the search for nutmeg and pepper drove the Age of Discovery, coffee beans fueled the Enlightenment and cottonseed sparked the Industrial Revolution. Seeds are fundamental objects of beauty, evolutionary wonders, and simple fascinations. Yet, despite their importance, seeds are often seen as commonplace, their extraordinary natural and human histories overlooked. Thanks to this stunning new book, they can be overlooked no more. This is a book of knowledge, adventure, and wonder, spun by an award-winning writer with both the charm of a fireside story-teller and the hard-won expertise of a field biologist. A fascinating scientific adventure, it is essential reading for anyone who loves to see a plant grow.

    Moffett draws on findings in psychology, sociology and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail.

    But the same things that have made it so have also made a good marriage more fulfilling than ever before. In this enlightening and hugely entertaining book, historian and marriage expert Stephanie Coontz takes readers from the marital intrigues of ancient Babylon to the sexual torments of Victorian couples to demonstrate how recent the idea of marrying for love is-and how absurd it would have seemed to most of our ancestors. It was only 200 years ago that marriage began to be about love and emotional commitment, and since then the very things that have strengthened marriage as a personal relationship have steadily weakened it as a social institution. Marriage, A History brings intelligence, wit, and some badly needed perspective to today's marital debates and dilemmas.

    It offers a battery of methods that can be used to help us understand human behavior. Nevertheless, the legitimacy of this exercise is at the center of a heated controversy that has raged for over a century. Many evolutionary biologists, anthropologists and psychologists have taken these evolutionary principles and tried using them to explain a wide range of human characteristics, such as homicide, religion and sex differences in behavior. Others, however, are sceptical of these interpretations. Moreover, researchers disagree as to the best ways to use evolution to explore humanity, and a number of schools have emerged. Sense and Nonsense provides an introduction to the ideas, methods, and findings of five such schools, namely, sociobiology, human behavioural ecology, evolutionary psychology, memetics, and gene-culture co-evolution. Carefully guiding the reader through the mire of confusing terminology, claim and counter-claim, and polemical statements, Laland and Brown provide a balanced, rigorous analysis that scrutinizes both the evolutionary arguments and the allegations of the critics. This is a book that will be make fascinating reading for popular science readers, undergraduate and postgraduate students (for example, in psychology, anthropology and zoology), and to experts on one approach who would like to know more about the other perspectives. Having completed this book the reader will feel better placed to assess the legitimacy of claims made about human behavior under the name of evolution, and to make judgements as to what is sense and what is nonsense.

    The author shows that no matter how bizarre a people's behavior may seem, it always stems from concrete social and economic conditions. It is by isolating and identifying these conditions that we will be able to understand and cope with some of our own apparently senseless life styles. In a devastating attack on the shamans of the counterculture, the author states the case for a return to objective consciousness and a rational set of political commitments.

    But as networks of religious fundamentalists, feminists, and bureaucrats struggle to remake sexual and childbearing norms worldwide, the battle to control women's bodies has become a high-stakes enterprise, with the United States often supporting the most reactionary forces. In a work of incisive cultural analysis and deep reporting, Michelle Goldberg shows how the emancipation of women has become the key human rights struggle of the twenty-first century. The Means of Reproduction travels through four continents, examining issues such as abortion, female circumcision, and Asia's missing girls to show how the battle over women's bodies has been globalized and how, too often, the United States has joined sworn enemies such as Iran and Sudan in an axis of repression. Reporting with unique insight from both the rarefied realm of international policy and from individual women's lives, Goldberg elucidates the economic, demographic, and health consequences of women's oppression, which affect more than half the world's population. As The Means of Reproduction reveals, the conflict between self-determination and patriarchal tradition has come to define pressing questions of global development. Empowering women is the key to retarding the progress of AIDS, curbing overpopulation, and helping the third world climb out of poverty, but attempts to improve women's status elicit fierce opposition from conservatives who see women's submission as key to their own national or religious identity. From the anticommunist genesis of America's attempts to stem population growth in poor countries to the current worldwide attack on women's rights as a decadent Western imposition, Goldberg explores the interplay between the great issues of our time and the politics of sex and childbearing. Finally, The Means of Reproduction shows how women, strengthened by a solidarity that transcends borders, are fighting for freedom.

    The barriers to what we can know about our distant relatives have been falling as a result of scientific advance, such as decoding the genomes of humans and Neanderthals, and bringing together different perspectives to answer common questions. These collaborations have brought new knowledge and suggested fresh concepts to examine. The results have shaken the old certainties.The results are profound; not just for the study of the past but for appreciating why we conduct our social lives in ways, and at scales, that are familiar to all of us. But such basic familiarity raises a dilemma. When surrounded by the myriad technical and cultural innovations that support our global, urbanized lifestyles we can lose sight of the small social worlds we actually inhabit and that can be traced deep into our ancestry. So why do we need art, religion, music, kinship, myths, and all the other facets of our over-active imaginations if the reality of our effective social worlds is set by a limit of some one hundred and fifty partners (Dunbar’s number) made of family, friends, and useful acquaintances? How could such a social community lead to a city the size of London or a country as large as China? Do we really carry our hominin past into our human present? It is these small worlds, and the link they allow to the study of the past that forms the central point in this book.

    He sees them as intrinsic to the development of modern societies as a whole and to the broad characteristics of that development. Sexuality as we know it today is a creation of modernity, a terrain upon which the contradictory tendencies of modern social life play themselves out in full. Emancipation and oppression, opportunity and risk—these have become a part of a heady mix that irresistably ties our individual lives to global outcomes and the transformation of intimacy.We live today in a social order in which, for the first time in histroy, women are becoming equal to men—or at least have lodged a claim to such equality as their right. The author does not attempt to analyze the gender inequalities that persist in the economic or political domains, but instead concentrates on a more hisdden personal area in which women—ordinary women, in the course of their day-to-day lives, quite apart from any political agenda—have pioneered changes of greate, and generalizable, importance. These changes essentially concern an exploration of the potentialities of the “pure relationship,” a relaitonship that presumes sexual and emotional equality, and is explosive in its connotations for pre-existing relations of power.The author analyzes the emergence of what he calls plastic sexuality—sexuality freed from its intrinsic relation to reproduction—in terms of the emotional emancipation implicit in the pure relationship, as well as women’s claim to sexual pleasure. Plastic sexuality is decentered sexuality, freed from both reproduction and subservience to a fixed object. It can be molded as a trait of personality, and thus become bound up with the reflexivity of the self. Premised on plastic sexuality, the pure relationship is not exclusively heterosexual; it is neutral in terms of sexual orientation.The author speculates that the transformaion of intimacy might be a subversive influence on modern institutions as a whole, for a social world in which the dominant ideal was to achieve intinsic rewards from the company of others might be vastly different from that which we know at the present.

    Contrary to what the glossy magazines would have us believe, we do not enjoy potato chips because they crunch just like the insects our forebears snacked on. As Zuk argues, such beliefs incorrectly assume that we’re stuck—finished evolving—and have been for tens of thousands of years. She draws on fascinating evidence that examines everything from adults’ ability to drink milk to the texture of our ear wax to show that we’ve actually never stopped evolving. Our nostalgic visions of an ideal evolutionary past in which we ate, lived, and reproduced as we were “meant to” fail to recognize that we were never perfectly suited to our environment. Evolution is about change, and every organism is full of trade-offs.From debunking the caveman diet to unraveling gender stereotypes, Zuk gives an analysis of widespread paleofantasies and the scientific evidence that undermines them, all the while broadening our understanding of our origins and what they can really tell us about our present and our future.

    In an engaging and wide-ranging narrative Agustin Fuentes counters these pervasive and pernicious myths about human behavior. Tackling misconceptions about what race, aggression, and sex really mean for humans, Fuentes incorporates an accessible understanding of culture, genetics, and evolution requiring us to dispose of notions of "nature or nurture." Presenting scientific evidence from diverse fields, including anthropology, biology, and psychology, Fuentes devises a myth-busting toolkit to dismantle persistent fallacies about the validity of biological races, the innateness of aggression and violence, and the nature of monogamy and differences between the sexes. A final chapter plus an appendix provide a set of take-home points on how readers can myth-bust on their own. Accessible, compelling, and original, this book is a rich and nuanced account of how nature, culture, experience, and choice interact to influence human behavior.

    It was "broken glass ceilings" and Girls Gone Wild infomercials. With a vague aim toward sexual empowerment, she set out to become what men wanted--or, at least, understand it.In her moving, fresh, and darkly humorous memoir, she shares the thrilling and heartbreaking events that led to discovering conflicting truths about her own desire, first as a woman coming of age and then as a veteran journalist covering the sex beat. Tracing her experiences on adult film sets, at fetish conventions, and during an orgasmic meditation retreat (to name just a few), Clark-Flory weaves in statistics and expert voices to reckon with our views on sexual freedom.Want Me is about looking for love, sex, and power as a woman in a culture that is "freer" than ever, yet defined by unprecedented pressures and enduring constraints. This is a first-hand example of one woman who navigated the mixed messages of sexual expectation, only to discover the complexity of her own wants and our collective need to change the limitations of that journey.

    Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted behavior that was beneficial. If you've ever felt an anxious fight-or-flight response to presenting at a board meting, equivalent to facing imminent death by saber-toothed tiger, then you have experienced a mismatch.'MISMATCH' is about the clash between our biology and our culture. It is about the dramatic contrast between the first few million years of human history - when humans lived as hunters and gatherers in small-scale societies - and the past 12,000 years following the agricultural revolution which have led us to comfortable lives in a very different social structure. Has this rapid transition been good for us? How do we. using our primitive minds, try to survive in a modern information society that radically changes every 10 years or so?Ronald Giphart and Mark van Vugt show that humans have changed their environment so drastically that the chances for mismatch have significantly increased, and these conflicts can have profound consequences. Reviewed through mismatch glasses, social, societal, and technological trends can be better understood, ranging from the popularity of Facebook and Internet porn to the desire for cosmetic surgery to our attitudes towards refugees. Mismatches can also affect our physical and psychological well-being, in terms of our attitudes to happiness, physical exercise, choosing good leaders, or finding ways to feel better at home or work.Finally, 'MISMATCH' gives us an insight into politics and policy which could enable governments, institutions and businesses to create an environment better suited to human nature, its potential and its constraints. This audiobook is about converting mismatches into matches. The better your life is matched to how your mind operates, the greater your chances of leading a happy, healthy and productive life.RUNNING TIME ⇒ 12hrs. and 48mins.©2018 Ronald Giphart, 2018 Mark van Vugt (P)2018 Hachette Audio Uk

    A world-renowned relationship expert shares his research about love and what it takes to develop a trustful, intimate, and emotionally fulfilling bond.In this insightful book, celebrated research psychologist and couples counselor John Gottman plumbs the mysteries of love and shares the results of his famous “Love Lab”: Where does love come from? Why does some love last, and why does some fade? And how can we keep it alive? Based on laboratory findings, this book shows readers how to identify signs, behaviors, and attitudes that indicate a fraying relationship and provides strategies for repairing what may seem lost or broken.

    And despite centuries of study there is always more to know. In 2008, paleontologist John A. Long and a team of researchers revealed their discovery of a placoderm fish fossil, known as “the mother fish,” which at 380 million years old revealed the oldest vertebrate embryo—the earliest known example of internal fertilization. As Long explains, this find led to the reexamination of countless fish fossils and the discovery of previously undetected embryos. As a result, placoderms are now considered to be the first species to have had intimate sexual reproduction or sex as we know it—sort of. Inspired by this incredible find, Long began a quest to uncover the paleontological and evolutionary history of copulation and insemination. In The Dawn of the Deed, he takes readers on an entertaining and lively tour through the sex lives of ancient fish and exposes the unusual mating habits of arthropods, tortoises, and even a well-endowed (16.5 inches!) Argentine Duck. Long discusses these significant discoveries alongside what we know about reproductive biology and evolutionary theory, using the fossil record to provide a provocative account of prehistoric sex. The Dawn of the Deed also explores fascinating revelations about animal reproduction, from homosexual penguins to monogamous seahorses to the difficulties of dinosaur romance and how sexual organs in ancient shark-like fishes actually relate to our own sexual anatomy. The Dawn of the Deed is Long’s own story of what it’s like to be a part of a discovery that rewrites evolutionary history as well as an absolutely rollicking guide to sex throughout the ages in the animal kingdom. It’s natural history with a naughty wink.