We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel. 448 pp. Author tour. National ads. 30,000 print.

     Learn a Proven Step By Step Mixing Process That's Helped Thousands of Musicians Like Yourself Make Amazing Mixes in Their Home Studio, Using Only EQ, Compression, Reverb, Delay, and Saturation "This is the NO BS guide to taking your mixes to the next level! Björgvin has been teaching and writing about recording for a decade, and really understands that stuff that we all struggle with in the home studio. Step By Step Mixing takes you through the full process of making sure your mixes rock from ruff to radio ready!" -Lij Shaw, Award winning Producer and Podcaster of Recording Studio Rockstars Let Me Ask You This: Do you fight to make all your instruments fit together in a busy mix? Do you struggle to EQ each instrument to sit in their frequency range without getting in the way of everything else? Do you tear your hair out finding the right compression setting for each track? Do you have a hard time using reverb and delay without cluttering up your mix? Do you get confused by saturation and how to use it to get a warmer sounding mix? If you answered yes to one of those questions - don't worry - you're not alone. If you want to make better mixes immediately in your home studio that translate to every speaker system, whether you're working on demos for your band of mixing records for your clients, grab Step By Step Mixing right now. Here's What You'll Learn Inside: Learn to get organized and simplify your mixing process to create more mixes that sound better in less time Learn practical EQ tips to make all of your instruments fit in your mix Learn to use compression to create punchy and tight mixes Learn to use reverb and delay to add space and depth to your mixes without cluttering up the song and making yourself sound like an amateur Learn everything you need to know about saturation to add that secret sauce to your songs that make people take notice of your skills Learn an invaluable process to getting your mix to translate to any speaker or sound system Step by Step Mixing covers the theory behind each processor while giving you simple to use, practical audio tips you can use to improve your mixes. Every chapter is broken down as such: Explanations on the theory behind what the plug-ins do and how to use them: You’ll get a thorough walkthrough of the various regions of the frequency spectrum. You’ll understand exactly how to use your compressors. You’ll learn all about the various reverb and delay settings (some reverbs are just too complex!) and you’ll get very familiar with using saturation (without overloading and distorting your mixes!). Common Problems and Their Practical Solutions: After you understand how each processor works we’ll talk about some real world scenarios. I’ll give you some practical and easy to use tips to make your mixes jump out of the speakers. Once you've mastered these five processors above you’ll be ready to make a killer mix in your home studio, whether you’re working on demos for your band or mixing records for your friends and

    This great beginner's guide also provides an easy introduction to reading and playing music - so whether you have no previous musical experience OR are simply new to the keyboard, this clear and concise guide will have you playing tunes on your new keyboard in no time ! For kids under the age of 10, you may prefer Ben's My First Keyboard book instead - created especially for the youngest beginner. Search under Ben Parker. * Easy to follow instructions and illustrations * Simple exercises to follow and practice * Learn at your own pace * Fun and easy songs, exercises and tunes to play * Simply follow the lessons in the book and you will be playing Keyboard in no time ! Ben Parker's best-selling range of beginner's music tuition books for adults and children include the 'How To Play'...and also the 'My First' series of books covering: Keyboard, Piano, Guitar, Ukulele, Banjo, Harmonica and Recorder.

    You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    For good. Quitting sugar in the real world is hard. Sugar is everywhere and your friends think you’re mad for not eating cake. You’ve done the 8 week detox plan and part of you still craves chocolate so much that you develop a mild twitch when you see a brightly coloured wrapper on the shelves in front of you. Deeply addictive, sugar is everywhere. Even added to the most unlikely foods, the majority of us exceed the recommended daily intake without even realising it. Instead of teaching you how to cook fake cake, or pretending that quinoa really is an exciting grain that will revolutionise your view on salads, this book guides you through the myths about sugar in our food and through the realities of addiction. The 9 step action plan then helps you make the change and really stick to it. Even if you’re not quite ready to eliminate all sugar from your life, this book contains practical tips to help you shop wisely, create good habits and sustain better lifestyle choices.

    Cash games were rarely spread in conventional poker rooms, let alone the Internet. All of that changed when the game exploded on television. No-limit cash games started sprouting up at casinos of all types. No-limit hold em is now the most popular form of poker. Tournaments pushed it to the forefront, and a great deal of money can also be won here despite that fact, many players feel frustrated with their results. They win some money, only to lose it all on one botched hand. This book teaches you how to play and think like a professional. It shows how to size your bets, manage the pot, manipulate your opponents, know when to go all-in, and avoid the big mistake. Do you understand critical no-limit concepts like The REM Process, The Commitment Threshold, and Stack-To-Pot Ratios? If not, this is the book for you.

    The third edition, revised and enlarged - now over 400 pages - covers all the most important concepts required for endgame mastery."I am sure that those who study this work carefully will not only play the endgame better, but overall, their play will improve. One of the secrets of the Russian chess school is now before you, dear reader!” - From the Foreword to the First Edition by Grandmaster Artur Yusupov"Going through this book will certainly improve your endgame knowledge, but just as important, it will also greatly improve your ability to calculate variations, What really impresses me is the deep level of analysis in the book, All I can say is: This is a great book. I hope it will bring you as much pleasure as it has me.” - From the Preface to the First Edition by International Grandmaster Jacob Aagaard Here's what they had to say about the First Edition: "Dvoretsky's Endgame Manual ... may well be the chess book of the year... [It] comes close to an ultimate one-volume manual on the endgame.” - Lubomir Kavalek in his chess column of December 1, 2003 in the Washington Post."Dvoretsky's Endgame Manual is quite simply a masterpiece of research and insight. It is a tremendous contribution to endgame literature, certainly the most important one in many years, and destined to be a classic of the literature (if it isn't already one). The famous trainer Mark Dvoretsky has put together a vast number of examples that he has not only collected, but analysed and tested with some of the world's strongest players. This is a particularly important book from the standpoint of clarifying, correcting, and extending the theory of endings. Most of all, Dvoretsky's analysis is staggering in its depth and accuracy.” - John Watson, reviewing DEM at The Week In Chess2003 Book of the Year - JeremySilman.com2003 Book of the Year - Seagaard Chess Reviews: "This is an extraordinary good chess book. To call this the best book on endgames ever written seems to be an opinion shared by almost all reviewers and commentators. And I must say that I am not to disagree." - Erik Sobjerg

    Jacqueline demystifies the latest research, giving you up-to-the-minute guidance to get the most from your 5:2 Diet. 800 calorie ‘diet’ days Overnight fasting New junk food rules Over 100 new and revised recipes 800 Calorie Meal Plans This essential and easy-to-follow guide is choc-full of advice and help to get you started with The New 5:2 Diet. Bestselling diet author Jacqueline Whitehart makes the 5:2 Diet easier than ever before.

    Now, using this simple method you'll learn the best way to put this important discipline to use for maximum spiritual benefit.

    Every artist starts with the basics and here is a step-by-step guide to them all. With this how to draw for kids book, every kid can be creative and capture whatever catches their eye.In How to Draw, kids ages 9-12 will try their hand at everything from magical creatures and cartoons to realistic landscapes, portraits, and so much more. Covering basic techniques as they go, this book will prepare and inspire young artists to create their very own masterpieces. It’s easier than you think.How to draw for kids includes: Age-appropriate basics—Kids will learn how to shade dark and light, use perspective, create 3D shapes effects, and more. Easy-to-follow steps—Get start-to-finish instruction for every exercise. Cool pictures—Unicorns, faces of friends and neighbors, buildings, plants and trees—the possibilities are as endless as your child’s creativity. Every kid has the potential to be creative—this how to draw for kids workbook nurtures their confidence step-by-step.

    During our journey we will explore stories from Babylon, Greece, Ireland, Ethiopia, and various other cultures to fill in the missing pieces to one of the biggest mysteries on our planet. This 2nd Edition includes 40+ hours of additional audio and video content for your enjoyment. Make sure you download a free QR code scanner for your smart phone or tablet so you can take full advantage of the features in this book.

     So you've been hearing about it, but what exactly is a Bullet Journal?  Well, simply put, a Bullet Journal is your ticket to a more organized, well-planned, and less stressful life!  In this book, I'll show you the super simple method of bullet journaling that is sure to change your life.  In this book, you will learn:   How to start a bullet journal Best practices for using your bullet journal effectively What to look for when purchasing a bullet journal notebook Tons of bullet journal ideas to unleash your creativity How to use your bullet journal to give meaning to your day This book will pay for itself by giving you the tools needed to take back control of your day, your life, and your sanity! Let's get started!  Buy Quick Guide to Starting a Bullet Journal today and take the first step to a more stress-free life!

      With over 100 recipes for Phase 1, another 100 for Phase 2 and then just a few seriously special Phase 3 cheats, this is the ultimate diet-recipe book.   You can have burgers, seafood risotto and authentic Indian curry in Phase 1; boeuf bourguignon, mushroom stroganoff and cream berry pudding in Phase 2 and the most sensational dark chocolate mousse in Phase 3.   This features Harcombe friendly versions of the classic dishes – French onion soup, coq au vin, chilli con carne and the classic accompaniaments – mayonnaise, chips and cauliflower cheese.   If you want to eat real food, lose weight and gain health – this is a must for your kitchen shelf.