From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.

    No, hang on, let's make this interesting. Between zero and infinity. Even if you stick to the whole numbers, there are a lot to choose from - an infinite number in fact. Throw in decimal fractions and infinity suddenly gets an awful lot bigger (is that even possible?) And then there are the negative numbers, the imaginary numbers, the irrational numbers like pi which never end. It literally never ends.The world of numbers is indeed strange and beautiful. Among its inhabitants are some really notable characters - pi, e, the "imaginary" number i and the famous golden ratio to name just a few. Prime numbers occupy a special status. Zero is very odd indeed: is it a number, or isn't it?How Numbers Work takes a tour of this mind-blowing but beautiful realm of numbers and the mathematical rules that connect them. Not only that, but take a crash course on the biggest unsolved problems that keep mathematicians up at night, find out about the strange and unexpected ways mathematics influences our everyday lives, and discover the incredible connection between numbers and reality itself. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

    Psych 101 cuts out the boring details and statistics, and instead, gives you a lesson in psychology that keeps you engaged - and your synapses firing.From personality quizzes and the Rorschach Blot Test to B.F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of entertaining psychology basics and quizzes you can't get anywhere else.So whether you're looking to unravel the intricacies of the mind, or just want to find out what makes your friends tick, Psych 101 has all the answers - even the ones you didn't know you were looking for.

    and now, The Fourth Dimension is this handy paperback. The result is a fantastic, enlightening, and mind-expanding reading experience. In text, pictures, and puzzles, master science and science fiction writer Rudy Rucker immerses his readers in an amazing exploration of a mysterious realm — a realm once seen only by mystics, physicists, and mathematicians. More accessible than Gödel, Escher, Bach and more playful than The Tao of Physics, Rucker's The Fourth Dimension is the most engaging tour of other dimensions since Flatland.David Povilaitis' 200 drawings illustrate Rucker's heady insights while dozens of puzzles and problems make the book a delight to the eye and mind. As Eileen Pollack has written in her rave review, The Fourth Dimension is "magical ... Its effects persist beyond its covers." That's because, like everything else in the fourth dimension, this is more than a book, it is a mental spaceship capable of grand tours of universes far beyond our own.

    From manhole covers to bubbles to subway maps, each page gives you a glimpse of the world through renowned mathematicians' eyes and reveals how their theorems and equations can be applied to nearly everything you encounter. Covering dozens of your favorite math topics, you'll find fascinating answers to questions like:How are the waiting times for buses determined?Why is Romanesco Broccoli so mesmerizing?How do you divide a cake evenly?Should you run or walk to avoid rain showers?Filled with compelling mathematical explanations, Math Geek sheds light on the incredible world of numbers hidden deep within your day-to-day life.

    The planet most like ours, it has still been thought impossible to reach, let alone explore and inhabit.Now with the advent of a revolutionary new plan, all this has changed. leading space exploration authority Robert Zubrin has crafted a daring new blueprint, Mars Direct, presented here with illustrations, photographs, and engaging anecdotes.The Case for Mars is not a vision for the far future or one that will cost us impossible billions. It explains step-by-step how we can use present-day technology to send humans to Mars within ten years; actually produce fuel and oxygen on the planet's surface with Martian natural resources; how we can build bases and settlements; and how we can one day "terraform" Mars--a process that can alter the atmosphere of planets and pave the way for sustainable life.

    Witty and accessible, Paul Lockhart’s controversial approach will provoke spirited debate among educators and parents alike and it will alter the way we think about math forever.Paul Lockhart, has taught mathematics at Brown University and UC Santa Cruz. Since 2000, he has dedicated himself to K-12 level students at St. Ann’s School in Brooklyn, New York.

    But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation. Yet there is hope. Anyone can learn to make better decisions for their health, finances, family, and business without needing to consult an expert or a super computer, and Gigerenzer shows us how.Risk Savvy is an insightful and easy-to-understand remedy to our collective information overload and an essential guide to making smart, confident decisions in the face of uncertainty.

    Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.

    Lavishly illustrated with engravings, woodcuts, and original drawings and diagrams, Sciencia will inspire readers of all ages to take an interest in the interconnected knowledge of the modern sciences.Beautifully produced in thirteen different colors of ink, Sciencia is an essential reference and an elegant gift.Wooden Books was founded in 1999 by designer John Martineau near Hay-on-Wye. The aim was to produce a beautiful series of recycled books based on the classical philosophies, arts and sciences. Using the Beatrix Potter formula of text facing picture pages, and old-styles fonts, along with hand-drawn illustrations and 19th century engravings, the books are designed not to date. Small but stuffed with information. Eco friendly and educational. Big ideas in a tiny space. There are over 1,000,000 Wooden Books now in print worldwide and growing.

    There's the man who survived the atomic bomb in both Hiroshima and Nagasaki. And there's many, many more.Covering everything from adventure, war, murder and slavery to espionage, including the stories of the female Robinson Crusoe, Hitler's final hours, Japan's deadly balloon bomb and the emperor of the United States, these tales deserve to be told.

    This book investigates what cannot be known. Rather than exploring the amazing facts that science, mathematics, and reason have revealed to us, this work studies what science, mathematics, and reason tell us cannot be revealed. In The Outer Limits of Reason, Noson Yanofsky considers what cannot be predicted, described, or known, and what will never be understood. He discusses the limitations of computers, physics, logic, and our own thought processes.Yanofsky describes simple tasks that would take computers trillions of centuries to complete and other problems that computers can never solve; perfectly formed English sentences that make no sense; different levels of infinity; the bizarre world of the quantum; the relevance of relativity theory; the causes of chaos theory; math problems that cannot be solved by normal means; and statements that are true but cannot be proven. He explains the limitations of our intuitions about the world -- our ideas about space, time, and motion, and the complex relationship between the knower and the known.Moving from the concrete to the abstract, from problems of everyday language to straightforward philosophical questions to the formalities of physics and mathematics, Yanofsky demonstrates a myriad of unsolvable problems and paradoxes. Exploring the various limitations of our knowledge, he shows that many of these limitations have a similar pattern and that by investigating these patterns, we can better understand the structure and limitations of reason itself. Yanofsky even attempts to look beyond the borders of reason to see what, if anything, is out there.

    Yet for so many families, these relationships go can wrong and it may be difficult to get back on track. In The Book You Wish Your Parents Had Read (and Your Children Will Be Glad that You Did), renowned psychotherapist Philippa Perry shows how strong and loving bonds are made with your children and how such attachments give a better chance of good mental health, in childhood and beyond.She'll help you to:- Understand how your own upbringing may be impacting upon your parenting style- Contain, express, accept and validate your own and your child's feelings- Understand that all behaviour is communication- Break negative cycles and patterns- Accept that you will make mistakes and what to do about themAlmost every parent loves their children, but by following the refreshing, sage and sane advice and steps in this book you will also find yourselves liking one another too.

    Bell, a leading figure in mathematics in America for half a century. Men of Mathematics accessibly explains the major mathematics, from the geometry of the Greeks through Newton's calculus and on to the laws of probability, symbolic logic, and the fourth dimension. In addition, the book goes beyond pure mathematics to present a series of engrossing biographies of the great mathematicians -- an extraordinary number of whom lived bizarre or unusual lives. Finally, Men of Mathematics is also a history of ideas, tracing the majestic development of mathematical thought from ancient times to the twentieth century. This enduring work's clear, often humorous way of dealing with complex ideas makes it an ideal book for the non-mathematician.

    The material is arranged chronologically beginning with archaic origins and covers Egyptian, Mesopotamian, Greek, Chinese, Indian, Arabic and European contributions done to the nineteenth century and present day. There are revised references and bibliographies and revised and expanded chapters on the nineteeth and twentieth centuries.