Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    Once you have thoroughly covered the basics, the book returns to each concept to cover more advanced examples and techniques. This book is for web designers who want to create interactive elements for their designs, and for developers who want to create the best user interface for their web applications. Basic JavaScript programming and knowledge of HTML and CSS is required. No knowledge of jQuery is assumed, nor is experience with any other JavaScript libraries.

     Test-Driven JavaScript Development is a complete, best-practice guide to agile JavaScript testing and quality assurance with the test-driven development (TDD) methodology. Leading agile JavaScript developer Christian Johansen covers all aspects of applying state-of-the-art automated testing in JavaScript environments, walking readers through the entire development lifecycle, from project launch to application deployment, and beyond.Using real-life examples driven by unit tests, Johansen shows how to use TDD to gain greater confidence in your code base, so you can fearlessly refactor and build more robust, maintainable, and reliable JavaScript code at lower cost. Throughout, he addresses crucial issues ranging from code design to performance optimization, offering realistic solutions for developers, QA specialists, and testers.Coverage includes - Understanding automated testing and TDD - Building effective automated testing workflows - Testing code for both browsers and servers (using Node.js) - Using TDD to build cleaner APIs, better modularized code, and more robust software - Writing testable code - Using test stubs and mocks to test units in isolation - Continuously improving code through refactoring - Walking through the construction and automated testing of fully functional softwareThe accompanying Web site, tddjs.com, contains all of the book's code listings and additional resources.

    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    The RESTful approach to web services design is rapidly become the approach of choice. Unfortunately, too few people have truly solid REST API design skills, and discussions of REST can become bogged down in dry theory.The REST API Design Handbook is a simple, practical guide to aid software engineers and software architects create lasting, scalable APIs based on REST architectural principles. The book provides a sound foundation in discussing the constraints that define a REST API. It quickly goes beyond that into the practical aspects of implementing such an API in the real world.Written by cloud computing expert George Reese, The REST API Design Handbook reflects hands on work in consuming many different third party APIs as well the development of REST-based web services APIs. It addresses all of the debates the commonly arise while creating these APIs. Subjects covered include:* REST architectural constraints* Using HTTP methods and response codes in an API* Authenticating RESTful API calls* Versioning* Asynchronous Operations* Pagination and Streaming* Polling and Push Notifications* Rate Limiting

    

    Dick! Here are "The Defenders," in which mankind has taken refuge beneath the Earth's surface, leaving all-out war to robots ... "Beyond Lies the Wub," in which a highly philosophical Martian creature finds itself on the wrong end of the dinner table ... "The Crystal Crypt," in which the last Terran ship from Mars finds terrorists aboard ... and "Beyond the Door," a most unusual story in which an abusive husband ends up with more than he bargains for!

    How do you use it effectively? How do you harness the power? And, most important, how do you get high quality, real-world applications written?From the latest Ajax effects to time-saving automation tips for your development process, "Rails Recipes" will show you how the experts have already solved the problems you have.Use generators to automate repetitive coding tasks.Create sophisticated role-based authentication schemes.Add live search and live preview to your site.Run tests when anyone checks code in.How to create tagged data the right way.and many, many more...Owning "Rails Recipes" is like having the best Rails programmers sitting next to you while you code.

    You have also created a website for your business that details the products or services that you offer, but it doesn't allow potential customers to purchase anything online. Don't risk losing business-learn to create a dynamic online environment using only three programs. PHP, MySQL and Apache are three popular open-source tools that can work together to help you create a dynamic website, such as an online shopping experience. Sams Teach Yourself PHP, MySQL and Apache All in One is a complete reference manual for all three development tools. You will learn how to install, configure and set up the PHP scripting language, use the MySQL database system, and work with the Apache Web server. Then you'll take it a step further and discover how they work together to create a dynamic website. Use the book and the included CD to create a simple website, as well as a mailing list, online address book, shopping cart and storefront. Updated to reflect the most recent developments in PHP and MySQL, including the final stable release of MySQL 5.0, you will open your website to limitless possibilities with Sams Teach Yourself PHP, MySQL and Apache All in One.

    Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas, the benefits and drawbacks of their use, functions that can and cannot handle array calculations, and array constants and functions. Among the practical applications surveyed include how to extract data from tables and unique lists, how to get results that match any criteria, and how to utilize various methods for unique counts. This book contains 529 screen shots.

    Running examples and case studies highlight new concepts and alternative approaches to program design.

    Whether you're a rocket scientist or a poet, whether you're ten years old or ninety, we want to make it possible for you to build great projects using computers and electronics.The parts in this kit and the projects explained here form the skeleton of your projects. Arduino can make your projects responsive. It's up to you to make them beautiful.

    This book is neither a step-by-step tutorial nor a reference book. Instead, our goal is to bring a diverse set of software engineering topics together into a single narrative, help readers understand the most important ideas through concrete examples and a learn-by-doing approach, and teach readers enough about each topic to get them started in the field. Courseware for doing the work in the book is available as a virtual machine image that can be downloaded or deployed in the cloud. A free MOOC (massively open online course) at saas-class.org follows the book's content and adds programming assignments and quizzes. See http://saasbook.info for details.

    Following a cookbook-style Problem/Solution/Discussion format, this practical handbook builds on the foundational concepts of the Go language and introduces specific strategies you can use in your day-to-day applications. You'll learn techniques for building web services, using Go in the cloud, testing and debugging, routing, network applications, and much more.