The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today's most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand -- product design, brand history, internal collaboration -- and the new tools of digital technology -- YouTube and the web in general -- companies can succeed in the 21st-century marketplace.

    New plants, techniques, materials, and lifestyles are constantly broadening the choices you have and reshaping the way you garden in the West. In response to this natural evolution, the editors of Sunset-the West's most trusted source of gardening information for more than 80 years-have completely redesigned and updated The Western Garden Book in this new 2012 Ninth Edition. Following the best-selling success of the previous editions of The Western Garden Book, this edition includes a fresh new look, thousands of color photographs, fresh illustrations, and an easy-to-follow format. Written by experts for gardeners in the West, this book is an indispensable reference for beginning and expert gardeners alike.The New Western Garden Book features include:A photo gallery shows the West's most innovative gardens, from all-edibles front yards to stylish water-wise and fire-wise gardens to living walls and green roofs-all with ideas you can use.Climate Zone Maps and growing-season graphs for all regions of the West including Alaska and Hawaii.A new "Plant Finder" section helps you choose plants for their garden's problem areas or for special effects."A to Z Plant Encyclopedia" lists some 8,000 plants that thrive in the West, including more than 500 new ones. Gorgeous color photographs illustrate all plant entries-for the first time ever in The Western Garden Book."Gardening From Start to Finish" is a new visual guide that leads readers through all steps of making a garden, from soil prep through planting, growing and care, with special sections on natives, veggies, grasses and more.

    More than fifty years on, The Fat of the Land remains an important and inspiring book and retains its power to make us think carefully about our own lives.

    With high obesity rates, diabetes, climate change, chemical use, water contamination, and farm animal abuse, it would seem that there wasn't very much room for a positive perspective. The fear that there just isn't enough food has expanded to new areas of concern about water availability, rising health care costs, and dying bees.In Unnaturally Delicious, Lusk makes room for optimism by writing the story of the changing food system, suggesting that technology and agriculture can work together in a healthy and innovative way to help solve the world's largest food issues and improve the farming system as we know it.This is the story of the innovators and innovations shaping the future of food. You’ll meet an ex-farmer entrepreneur whose software is now being used all over the world to help farmers increase yields and reduce nutrient runoff and egg producers who’ve created new hen housing systems that improve animal welfare at an affordable price. There are scientists growing meat in the lab. Without the cow. College students are coaxing bacteria to signal food quality and fight obesity. Nutrient enhanced rice and sweet potatoes are aiming to solve malnutrition in the developing world. Geneticists are creating new wheat varieties that allow farmers sustainably grow more with less. And, we’ll learn how to get fresh, tasty, 3D printed food at the touch of a button, perhaps even delivered to us by a robotic chef.Innovation is the American way. Thomas Jefferson, George Washington Carver, and John Harvey Kellogg were food and agricultural entrepreneurs. Their delicious innovations led to new healthy, tasty, convenient, and environmentally friendly food. The creations were unnaturally delicious. Unnatural because the foods and practices they fashioned were man-made solutions to natural and man-made problems.Now the world is filled with new challenges changing the way we think about food. Who are the scientists, entrepreneurs, and progressive farmers who meet these challenges and search for solutions? Unnaturally Delicious has the answers.

    They can sulk, hold grudges, and they have preferences and can be vain. All these characteristics and more have been observed, documented, interpreted and retold by Rosamund Young based on her experiences looking after the family farm's herd on Kite's Nest Farm in Worcestershire, England. Here the cows, sheep, hens and pigs all roam free. There is no forced weaning, no separation of young from siblings or mother. They seek and are given help when they request it and supplement their own diets by browsing and nibbling leaves, shoots, flowers and herbs. Rosamund Young provides a fascinating insight into a secret world - secret because many modern farming practices leave no room for displays of natural behavior yet, ironically, a happy herd produces better quality beef and milk.

    Honeybees Make Honey; Mason Bees Make Food.

    Angelic Organics is a leader in community supported gardening and biodynamics, helping to connect people with their food, their farmers, and healthful living.

    Introduces the traditional life-giving story of the Corn-Mother, called selu by the Cherokee.

    We're just eating in it." —Christine Muhlke, The New York TimesThe creators of America’s beloved natural foods restaurant, Moosewood, are back with The Moosewood Restaurant Table, a cookbook featuring more than 250 never-before-published recipes that's a perfect gift for foodies and gourmets who want to enjoy delicious and healthy meals. With the restaurant now in its fifth decade, the Moosewood chefs continue to remain faithful to the farm-to-table philosophy that has governed the restaurant since its founding, while also keeping an eye on today's gastro-trends. As they say “We’ve gotten to know our customers and readers pretty well… their curiosity and culinary IQ have grown exponentially...We’ve been on some adventures developing this book…” Indeed, they have, working with some less common fruits and vegetables that you might find in your CSA, like Romanesco broccoli and watermelon radishes. They’ve begun cooking with a wider variety of grains like freekeh and millet. All this experimentation has led them to some great new recipes:Two Potato Tomato CurryCashew-Crusted Chickpea BurgersCuban Picadillo with TofuPot Pies for AutumnWinter and SpringButternut LatkesJamaican Jerk Tempeh Pattiesand plenty more.Of course, a Moosewood cookbook wouldn’t be complete without desserts like Turkish Coffee Brownies, Orange Pistachio Cornmeal Cake or Cherry Tomato Upside Down Cake to mention just a few. Including a healthy number of both vegan and gluten-free recipes, The Moosewood Restaurant Table is the next classic from the restaurant that revolutionized natural eating in the US.

    Within these pages he dramatically unveils exactly what it takes to live a powerful and effective life both personally and professionally.Regardless if you are a CEO, small business owner, parent, or someone who simply wants to make a difference, you will learn to master powerful distinctions that you can apply immediately to resolve the challenges that you are presently up against. You will also become adept at assisting others in solving their most pressing problems with precision and grace.This book boldly demonstrates why Djukich is regarded as the ultimate performance catalyst to business. He simply kicks the hell out of the sacred cows that keep individuals and businesses stuck. Brandon Craig, CEO, BiltRite Corporation

    Melissa Coleman doesn’t just tell the story of her family’s brave experiment and private tragedy; she brings to life an important and underappreciated chapter of our recent history.” —Tom Perrotta In a work of power and beauty reminiscent of Tobias Wolff, Jeannette Walls, and Dave Eggers, Melissa Coleman delivers a luminous, evocative childhood memoir exploring the hope and struggle behind her family's search for a sustainable lifestyle. With echoes of The Liars’ Club and Don’t Let’s Go to the Dogs Tonight, Coleman’s searing chronicle tells the true story of her upbringing on communes and sustainable farms along the rugged Maine coastline in the 1970’s, embedded within a moving, personal quest for truth that her experiences produced.

    In her latest book, groundbreaking garden writer Carol Deppe (The Resilient Gardener, Breed Your Own Vegetable Varieties) focuses on some of the most popular home garden vegetables--tomatoes, green beans, peas, and leafy greens--and through them illustrates the key principles and practices that gardeners need to know to successfully plant and grow just about any food crop. Deppe's work has long been inspired and informed by the philosophy and wisdom of Tao Te Ching, the 2,500-year-old work attributed to Chinese sage Lao Tzu and the most translated book in the world after the Bible. The Tao of Vegetable Gardening is organized into chapters that echo fundamental Taoist concepts: Balance, Flexibility, Honoring the Essential Nature (your own and that of your plants), Effortless Effort, Non-Doing, and even Non-Knowing. Yet the book also offers a wealth of specific and valuable garden advice on topics as diverse as: - The Eat-All Greens Garden, a labor- and space-efficient way to provide all the greens a family can eat, freeze, and dry--all on a tiny piece of land suitable for small-scale and urban gardeners.- The growing problem of late blight and the future of heirloom tomatoes--and what gardeners can do to avoid problems, and even create new resistant varieties.- Establishing a Do-It-Yourself Seed Bank, including information on preparing seeds for long-term storage and how to -dehybridize- hybrids.- Twenty-four good places to not plant a tree, and thirty-seven good reasons for not planting various vegetables. Designed for gardeners of all levels, from beginners to experienced growers, The Tao of Vegetable Gardening provides a unique frame of reference: a window to the world of nature, in the garden and in ourselves.

    Now she builds on those insights to show us how to give our animals the best and happiest life—on their terms, not ours.It’s usually easy to pinpoint the cause of physical pain in animals, but to know what is causing them emotional distress is much harder. rawing on the latest research and her own work,Grandin identifies the core emotional needs of animals. Then she explains how to fulfill them for dogs and cats, horses, farm animals, and zoo animals.Whether it’s how to make the healthiest environment for the dog you must leave alone most of the day, how to keep pigs from being bored, or how to know if the lion pacing in the zoo is miserable or just exercising, Grandin teaches us to challenge our assumptions about animal contentment and honor our bond with our fellow creatures.Animals Make Us Human is the culmination of almost thirty years of research, experimentation, and experience.This is essential reading for anyone who’s ever owned, cared for, or simply cared about an animal.

    Explore the latest methods for cultivation without chemicals, discover the benefits of composting, and learn how to maintain an organic garden year-round. Packed with stunning photography throughout, you'll be see why the organic gardening movement can create beautiful results equal to, and more often superior than, gardening with pesticides.The Rodale Illustrated Encyclopedia of Organic Gardening is the complete, comprehensive guide to a natural and chemical-free garden. Whether you're an experienced gardener looking to go organic, or a beginner wanting to create a healthy, natural garden, this guide has all the advice you need to turn your garden into thing of natural beauty, safe for kids, pets, and wildlife. The Rodale Illustrated Encyclopedia of Organic Gardening is your invitation to organic gardening for spectacular, all-natural results.

    The Times’ only dedicated opinion columnist covering the food beat, Bittman routinely makes readers think twice about how the food we eat is produced, distributed, and cooked, and shines a bright light on the profound impact that diet—both good and bad—can have on our health and that of the planet. In A Bone to Pick, Mark’s most memorable and thought-provoking columns are compiled into a single volume for the first time. As abundant and safe as the American food supply appears to be, the state of our health reveals the presence of staggering deficiencies in both the system that produces food and the forces that regulate it. Bittman leaves no issue unexamined; agricultural practices, government legislation, fad diets, and corporate greed all come under scrutiny and show that the issues governing what ends up in our market basket and on our tables are both complex and often deliberately confusing. Unabashedly opinionated and invariably thought provoking, Bittman’s columns have helped readers decipher arcane policy, unpack scientific studies, and deflate affronts to common sense when it comes to determining what “eating well” truly means. As urgent as the situation is, Mark contends that we can be optimistic about the future of our food and its impact on our health, as slow-food movements, better school-lunch programs, and even “healthy fast food” become part of the norm. At once inspiring, enraging, and enlightening, A Bone to Pick is an essential resource for every reader eager to understand not only the complexities inherent in the American food system, but also the many opportunities that exist to improve it.