Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

    Offering a comprehensive review of a wide array of technical and analytical concepts, Excel Reports and Dashboards helps Excel users go from reporting data with simple tables full of dull numbers, to presenting key information through the use of high-impact, meaningful reports and dashboards that will wow management both visually and substantively.Details how to analyze large amounts of data and report the results in a meaningful, eye-catching visualization Describes how to use different perspectives to achieve better visibility into data, as well as how to slice data into various views on the fly Shows how to automate redundant reporting and analyses Part technical manual, part analytical guidebook, Excel Dashboards and Reports is the latest addition to the Mr. Spreadsheet's Bookshelf series and is the leading resource for learning to create dashboard reports in an easy-to-use format that's both visually attractive and effective.

    We are living in an age where data comes in abundance, and thanks to the self-learning algorithms from the field of machine learning, we can turn this data into knowledge. Automated speech recognition on our smart phones, web search engines, e-mail spam filters, the recommendation systems of our favorite movie streaming services – machine learning makes it all possible.Thanks to the many powerful open-source libraries that have been developed in recent years, machine learning is now right at our fingertips. Python provides the perfect environment to build machine learning systems productively.This book will teach you the fundamentals of machine learning and how to utilize these in real-world applications using Python. Step-by-step, you will expand your skill set with the best practices for transforming raw data into useful information, developing learning algorithms efficiently, and evaluating results.You will discover the different problem categories that machine learning can solve and explore how to classify objects, predict continuous outcomes with regression analysis, and find hidden structures in data via clustering. You will build your own machine learning system for sentiment analysis and finally, learn how to embed your model into a web app to share with the world

    Data Governance should not be about command-and-control, yet at times could become invasive or threatening to the work, people and culture of an organization. Non-Invasive Data Governance™ focuses on formalizing existing accountability for the management of data and improving formal communications, protection, and quality efforts through effective stewarding of data resources. Non-Invasive Data Governance will provide you with a complete set of tools to help you deliver a successful data governance program. Learn how: Steward responsibilities can be identified and recognized, formalized, and engaged according to their existing responsibility rather than being assigned or handed to people as more work. Governance of information can be applied to existing policies, standard operating procedures, practices, and methodologies, rather than being introduced or emphasized as new processes or methods. Governance of information can support all data integration, risk management, business intelligence and master data management activities rather than imposing inconsistent rigor to these initiatives. A practical and non-threatening approach can be applied to governing information and promoting stewardship of data as a cross-organization asset. Best practices and key concepts of this non-threatening approach can be communicated effectively to leverage strengths and address opportunities to improve.

    This is a deeply technical book and focuses on the software engineering skills to ace your interview. The book is over 500 pages and includes 150 programming interview questions and answers, as well as other advice.The full list of topics are as follows:The Interview ProcessThis section offers an overview on questions are selected and how you will be evaluated. What happens when you get a question wrong? When should you start preparing, and how? What language should you use? All these questions and more are answered.Behind the ScenesLearn what happens behind the scenes during your interview, how decisions really get made, who you interview with, and what they ask you. Companies covered include Google, Amazon, Yahoo, Microsoft, Apple and Facebook.Special SituationsThis section explains the process for experience candidates, Program Managers, Dev Managers, Testers / SDETs, and more. Learn what your interviewers are looking for and how much code you need to know.Before the InterviewIn order to ace the interview, you first need to get an interview. This section describes what a software engineer's resume should look like and what you should be doing well before your interview.Behavioral PreparationAlthough most of a software engineering interview will be technical, behavioral questions matter too. This section covers how to prepare for behavioral questions and how to give strong, structured responses.Technical Questions (+ 5 Algorithm Approaches)This section covers how to prepare for technical questions (without wasting your time) and teaches actionable ways to solve the trickiest algorithm problems. It also teaches you what exactly "good coding" is when it comes to an interview.150 Programming Questions and AnswersThis section forms the bulk of the book. Each section opens with a discussion of the core knowledge and strategies to tackle this type of question, diving into exactly how you break down and solve it. Topics covered include• Arrays and Strings• Linked Lists• Stacks and Queues• Trees and Graphs• Bit Manipulation• Brain Teasers• Mathematics and Probability• Object-Oriented Design• Recursion and Dynamic Programming• Sorting and Searching• Scalability and Memory Limits• Testing• C and C++• Java• Databases• Threads and LocksFor the widest degree of readability, the solutions are almost entirely written with Java (with the exception of C / C++ questions). A link is provided with the book so that you can download, compile, and play with the solutions yourself.Changes from the Fourth Edition: The fifth edition includes over 200 pages of new content, bringing the book from 300 pages to over 500 pages. Major revisions were done to almost every solution, including a number of alternate solutions added. The introductory chapters were massively expanded, as were the opening of each of the chapters under Technical Questions. In addition, 24 new questions were added.Cracking the Coding Interview, Fifth Edition is the most expansive, detailed guide on how to ace your software development / programming interviews.

    Sold in over 85 countries and translated into more than 5 languages.---------------Want to get started on data science?Our promise: no math added.This book has been written in layman's terms as a gentle introduction to data science and its algorithms. Each algorithm has its own dedicated chapter that explains how it works, and shows an example of a real-world application. To help you grasp key concepts, we stick to intuitive explanations and visuals.Popular concepts covered include:- A/B Testing- Anomaly Detection- Association Rules- Clustering- Decision Trees and Random Forests- Regression Analysis- Social Network Analysis- Neural NetworksFeatures:- Intuitive explanations and visuals- Real-world applications to illustrate each algorithm- Point summaries at the end of each chapter- Reference sheets comparing the pros and cons of algorithms- Glossary list of commonly-used termsWith this book, we hope to give you a practical understanding of data science, so that you, too, can leverage its strengths in making better decisions.

    But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models—from linear regression to random walks and far beyond—that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.

    Its enable us to sense, measure, and understand aspects of our existence in ways never before possible. The Human Face of Big Data captures, in glorious photographs and moving essays, an extraordinary revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life. It's already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life.  And soon, as many predict, to re-engineer our own species. And we've barely scratched the surface . . . Over the past decade, Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, have produced a series of ambitious global projects in collaboration with hundreds of the world's leading photographers, writers, and graphic designers. Their Day in the Life projects were credited for creating a mass market for large-format illustrated books (rare was the coffee table book without one).  Today their projects aim at sparking global conversations about emerging topics ranging from the Internet (24 Hours in Cyberspace), to Microprocessors (One Digital Day), to how the human race is learning to heal itself, (The Power to Heal) to the global water crisis (Blue Planet Run). This year Smolan and Erwitt dispatched photographers and writers in every corner of the globe to explore the world of “Big Data” and to determine if it truly does, as many in the field claim, represent a brand new toolset for humanity, helping address the biggest challenges facing our species. The book features 10 essays by noted writers:Introduction: OCEANS OF DATA by Dan GardnerChapter 1: REFLECTIONS IN A DIGITAL MIRROR by Juan Enriquez, CEO, BiotechnomomyChapter 2: OUR DATA OURSELVES by Kate Green, the EconomistChapter 3: QUANTIFYING MYSELF by AJ Jacobs, EsquireChapter 4: DARK DATA by Marc Goodman, Future Crime InstituteChapter 5:  THE SENTIENT SENSOR MESH by Susan Karlin, Fast CompanyChapter 6: TAKING THE PULSE OF THE PLANET by Esther Dyson, EDventureChapter 7: CITIZEN SCIENCE by Gareth Cook, the Boston GlobeChapter 8: A DEMOGRAPH OF ONE by Michael Malone, Forbes magazineChapter 9: THE ART OF DATA by Aaron Koblin, Google Artist in ResidenceChapter 10: DATA DRIVEN by Jonathan Harris, Cowbird The book will also feature stunning info graphics from NIGEL HOLMES.1) GOOGLING GOOGLE: all the ways Google uses Data to help humanity2) DATA IS THE NEW OIL3) THE WORLD ACCORDING TO TWITTER4) AUCTIONING EYEBALLS: The world of Internet advertising5) FACEBOOK: A Billion Friends

    But if one per year is good, how about Seven Languages in Seven Weeks? In this book you'll get a hands-on tour of Clojure, Haskell, Io, Prolog, Scala, Erlang, and Ruby. Whether or not your favorite language is on that list, you'll broaden your perspective of programming by examining these languages side-by-side. You'll learn something new from each, and best of all, you'll learn how to learn a language quickly. Ruby, Io, Prolog, Scala, Erlang, Clojure, Haskell. With Seven Languages in Seven Weeks, by Bruce A. Tate, you'll go beyond the syntax-and beyond the 20-minute tutorial you'll find someplace online. This book has an audacious goal: to present a meaningful exploration of seven languages within a single book. Rather than serve as a complete reference or installation guide, Seven Languages hits what's essential and unique about each language. Moreover, this approach will help teach you how to grok new languages. For each language, you'll solve a nontrivial problem, using techniques that show off the language's most important features. As the book proceeds, you'll discover the strengths and weaknesses of the languages, while dissecting the process of learning languages quickly--for example, finding the typing and programming models, decision structures, and how you interact with them. Among this group of seven, you'll explore the most critical programming models of our time. Learn the dynamic typing that makes Ruby, Python, and Perl so flexible and compelling. Understand the underlying prototype system that's at the heart of JavaScript. See how pattern matching in Prolog shaped the development of Scala and Erlang. Discover how pure functional programming in Haskell is different from the Lisp family of languages, including Clojure. Explore the concurrency techniques that are quickly becoming the backbone of a new generation of Internet applications. Find out how to use Erlang's let-it-crash philosophy for building fault-tolerant systems. Understand the actor model that drives concurrency design in Io and Scala. Learn how Clojure uses versioning to solve some of the most difficult concurrency problems. It's all here, all in one place. Use the concepts from one language to find creative solutions in another-or discover a language that may become one of your favorites.

    Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born. Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

    The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold. This book provides a consistent vocabulary and visual notation framework to describe large-scale integration solutions across many technologies. It also explores in detail the advantages and limitations of asynchronous messaging architectures. The authors present practical advice on designing code that connects an application to a messaging system, and provide extensive information to help you determine when to send a message, how to route it to the proper destination, and how to monitor the health of a messaging system. If you want to know how to manage, monitor, and maintain a messaging system once it is in use, get this book.

    As scale and demand increase, so does Complexity. Fortunately, scalability and simplicity are not mutually exclusive—rather than using some trendy technology, a different approach is needed. Big data systems use many machines working in parallel to store and process data, which introduces fundamental challenges unfamiliar to most developers.Big Data shows how to build these systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy to understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to use them in practice, and how to deploy and operate them once they're built.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    Because the computer gathers knowledge from experience, there is no need for a human computer operator to formally specify all the knowledge that the computer needs. The hierarchy of concepts allows the computer to learn complicated concepts by building them out of simpler ones; a graph of these hierarchies would be many layers deep. This book introduces a broad range of topics in deep learning.The text offers mathematical and conceptual background, covering relevant concepts in linear algebra, probability theory and information theory, numerical computation, and machine learning. It describes deep learning techniques used by practitioners in industry, including deep feedforward networks, regularization, optimization algorithms, convolutional networks, sequence modeling, and practical methodology; and it surveys such applications as natural language processing, speech recognition, computer vision, online recommendation systems, bioinformatics, and videogames. Finally, the book offers research perspectives, covering such theoretical topics as linear factor models, autoencoders, representation learning, structured probabilistic models, Monte Carlo methods, the partition function, approximate inference, and deep generative models.Deep Learning can be used by undergraduate or graduate students planning careers in either industry or research, and by software engineers who want to begin using deep learning in their products or platforms. A website offers supplementary material for both readers and instructors.

    according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog "AI Weirdness." She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really, and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't--like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.

    This long-awaited revision contains changes throughout the text. There are new implementations of most of the major programming systems in the book, including the interpreters and compilers, and the authors have incorporated many small changes that reflect their experience teaching the course at MIT since the first edition was published. A new theme has been introduced that emphasizes the central role played by different approaches to dealing with time in computational models: objects with state, concurrent programming, functional programming and lazy evaluation, and nondeterministic programming. There are new example sections on higher-order procedures in graphics and on applications of stream processing in numerical programming, and many new exercises. In addition, all the programs have been reworked to run in any Scheme implementation that adheres to the IEEE standard.