SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

Thinking Like a Lawyer: A Framework for Teaching Critical Thinking to All Students


Colin Seale - 2020
    But, in reality, critical thinking is still a luxury good, and students with the greatest potential are too often challenged the least. Thinking Like a Lawyer:Introduces a powerful but practical framework to close the critical thinking gap. Gives teachers the tools and knowledge to teach critical thinking to all students. Helps students adopt the skills, habits, and mindsets of lawyers. Empowers students to tackle 21st-century problems. Teaches students how to compete in a rapidly changing global marketplace. Colin Seale, a teacher-turned-attorney-turned-education-innovator and founder of thinkLaw, uses his unique experience to introduce a wide variety of concrete instructional strategies and examples that teachers can use in all grade levels and subject areas. Individual chapters address underachievement, the value of nuance, evidence-based reasoning, social-emotional learning, equitable education, and leveraging families to close the critical thinking gap.

Learn CSS in One Day and Learn It Well: CSS for Beginners with Hands-on Project. Includes HTML5


Jamie Chan - 2015
    Learn them fast and learn them well. Have you always wanted to learn to build your own website but are afraid it'll be too difficult for you? Or perhaps you are a blogger who wants to tweak your blog's design, without having to spend money on an expensive theme. This book is for you. You no longer have to waste your time and money learning HTML and CSS from lengthy books, expensive online courses or complicated tutorials. What this book offers... HTML and CSS for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the two languages even if you have never coded before. Carefully Chosen Examples (with images) Examples are carefully chosen to illustrate all concepts. In addition, images are provided whenever necessary so that you can immediately see the visual effects of various CSS properties. Learn The Languages Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. With this book, you can learn HTML and CSS in just one day and start coding immediately. How is this book different... The best way to learn programming is by doing. End-of-Chapter Exercises Each CSS chapter comes with an end-of-chapter exercise where you get to practice the different CSS properties covered in the chapter and see first hand how different CSS values affect the design of the website. Bonus Project The book also includes a bonus project that requires the application of all the HTML and CSS concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you see how the various concepts tie together. Are you ready to dip your toes into the exciting world of web development? This book is for you. Click the BUY button and download it now. What you'll learn: - What is CSS and HTML? - What software do you need to write and run CSS codes? - What are HTML tags and elements? - What are the commonly used HTML tags and how to use them? - What are HTML IDs and Classes? - What is the basic CSS syntax? - What are CSS selectors? - What are pseudo classes and pseudo elements? - How to apply CSS rules to your website and what is the order of precedence? - What is the CSS box model? - How to position and float your CSS boxes - How to hide HTML content - How to change the background of CSS boxes - How to use the CSS color property to change colors - How to modify text and font of a website - How to create navigation bars - How to create gorgeous looking tables to display your data .. and more... Click the BUY button and download the book now to start learning HTML and CSS now. Learn them fast and learn them well. Tags: ------------ CSS, HTML5, web development, web page design, CSS examples, CSS tutorials, CSS coding, CSS for Dummies

These 6 Things: How to Focus Your Teaching on What Matters Most (Corwin Literacy)


Dave Jr. Stuart - 2018
    These 6 Things is all about streamlining your practice so that you’re teaching smarter, not harder, and kids are learning, doing, and flourishing in ELA and content-area classrooms. In this essential resource, teachers will receive: Proven, classroom-tested advice delivered in an approachable, teacher-to-teacher style that builds confidence Practical strategies for streamlining instruction in order to focus on key beliefs and literacy-building activities Solutions and suggestions for the most common teacher and student “hang-ups” Numerous recommendations for deeper reading on key topics

Kids First from Day One: A Teacher's Guide to Today's Classroom


Christine Hertz - 2018
    - Christine Hertz and Kristine MrazThe classroom of your dreams starts with one big idea. From the first days of school to the last, Kids First from Day One shares teaching that puts your deepest teaching belief into action: that children are the most important people in the room.Christine Hertz and Kristi Mraz show how to take that single, heartfelt value and create a cohesive, highly effective approach to teaching that addresses today's connected, collaborative world. With infectious enthusiasm, hard-won experience, and a generous dose of humor, Kids First from Day One shows exactly how Christine and Kristi build and maintain a positive, cooperative, responsive classroom where students engage deeply with their learning and one another.Kids First from Day One strengthens and deepens the connections between your love of working with kids, your desire to impact their lives, and your teaching practice. It shares:plans for designing beautiful classroom spaces that burst with the fun of learning positive language and classroom routines that reduce disruptive behavior-without rewards and consequences suggestions for matching students' needs to high-impact teaching structures a treasury of the Christine and Kristi's favorite teacher stuff such as quick guides for challenging behavior, small-group planning grids, and parent letters links to videos that model the moves of Christine's and Kristi's own teaching. Just starting out and want to know what really works in classrooms? Curious about how to make your room hum with learning? Or always on the lookout for amazing teaching ideas? Read Kids First from Day One. You'll discover that the classroom of your dreams is well within your reach.

UnCommon Learning: Creating Schools That Work for Kids


Eric C. Sheninger - 2015
    Be the leader who creates this environment. UnCommon Learning shows you how to transform a learning culture through sustainable and innovative initiatives. It moves straight to the heart of using innovations such as Makerspaces, Blended Learning and Microcredentials. Included in the book: Vignettes to illustrate key ideas Real life examples to show what works Graphs and data to prove initiatives’ impact

The Underdog Advantage - Rewrite Your Future By Turning Your Disadvantages Into Your Superpowers


Dean Graziosi
    Do things look good on the outside but on the inside, you feel like a prisoner trapped in mediocrity? Or maybe you feel like you missed your chance, or you can’t find your starting point and no matter what you do, nothing moves you forward? You’re the underdog—dismissed, counted out, lacking the right resources and unsupported. This book changes all that by taking you on a journey and showing you what successful "Underdogs" throughout time have already discovered. Your so called disadvantaged are the fuel and the hidden superpower to accomplish anything you know the secret on how to flip the success switch on in your life... This Book will show you that as an underdog (Something we all are) you’re actually in a great position, and with one or two small shifts, you can unlock limitless potential. Being an underdog means you don’t have to worry about what other people think, you have a lot of room to improve, you can get easy momentum, you can sneak up on competitors, and you have incredible sources of motivation. Soon you will learn that being an underdog is actually your ultimate unfair advantage to next level wealth, prosperity, happiness and joy...

The Old Farmer's Almanac 2021


Old Farmer's Almanac - 2020
    Always timely, topical, and distinctively “useful, with a pleasant degree of humor,” the Almanac is consulted daily by users from all walks of life, throughout the year.   The 2021 edition contains the fun facts, predictions, and feature items that have made it a cultural icon: traditionally 80 percent–accurate weather forecasts; notable astronomical events and time-honored astrological dates; horticultural, culinary, fashion, and other trends; historical hallmarks; best fishing days; time- and money-saving garden advice; recipes for refreshment; facts on folklore, farmers, home remedies, and husbandry; amusements and contests, plus too much more to mention—all in the inimitable way that the Almanac has done since 1792.   • Beloved by generations for being “useful, with a pleasant degree of humor,” The Old Farmer’s Almanac features everything under the Sun, including its much-in-demand long-range weather predictions, essential astronomical timetables, 2021 holidays, fascinating trends, best fishing days, valuable gardening information, tantalizing recipes, fun folklore, amusements, contests, and much more! • Exclusive: 32 reference pages, covering such popular topics as full Moon names, hurricane names, flowers that attract birds and butterflies, U.S./metric measurement conversions, and many more! • Easy-to-read edition, with crisp, white paper and larger type than the regular paperback version • Includes 112 full-color pages • Hard cover with dust jacket helps to protect the pages—a plus for those who collect the Almanac each year!

Relentless: Changing Lives by Disrupting the Educational Norm


Hamish Brewer - 2019
    

Radical Frugality: Living in America on $8,000 a Year


Nic Adams - 2011
    Radical Frugality tells the story of 5 people who did it: Paul, 27, discovering how to overcome student loan debt; David and Winona, late 40's, living their retirement dream today; and Dan and Charlotte, family of 4, with an underwater mortgage. Waking up every morning debt-free with cash in your pocket helps your brain feel safe, secure, and smart. Embracing the concepts in this book frees you from the overwhelming anxiety of the consumer lifestyle by showing you how to take control. You can start today. What if you could spend 66% less money than you spend today setting yourself up to live a self-determined lifestyle doing exactly what you love to do regardless of financial compensation? Radical Frugality shows you exactly how to achieve those goals within one to five years. Using our step-by-step common sense plan, we teach you what to do (break the spell of the consumer credit con), when to do it (planning and preparation), and most importantly where to do it (discover the 5 top cities for living frugally). We'll help you evaluate your financial situation. Are you in the Yellow Zone, the Orange Zone, the Red Zone, or even the Dead Zone (paying debt with debt)? This book lays out a plan for how to pay off your debt and get into the Neutral Zone (getting back to monthly break-even), the Green Zone (debt free with $1,000 a month free cash-flow) or even the Golden Zone (living a self-determined life). Whether you are desperate right now about your financial situation, facing retirement, just starting out, or just plain tired and worn-out from struggling to pay bills, Radical Frugality can show you over 100 tips for feeling better today. Radical Frugality offers a soup to nuts plan for living a self-determined life that will leave you happier and healthier than ever before. CHAPTER ONE: IT'S NOT ABOUT WHAT YOU EARN—IT'S ABOUT WHAT YOU SPEND. HOW TO TAKE CONTROL CHAPTER TWO: THE CONSUMER CREDIT CON. HOW MARKETERS PLAY TRICKS ON YOUR BRAIN CHAPTER THREE: WHY FRUGALITY? GETTING STRAIGHT ABOUT WHY YOU'RE ON THE PLANET CHAPTER FOUR: WHO ARE YOU TODAY? EVALUATE YOUR SPENDING PROFILE CHAPTER FIVE: HOW TO DO IT. YOUR STEP BY STEP PLAN TO GAIN CONTROL CHAPTER SIX: GOING GREEN AND NEVER LOOKING BACK. THIS IS YOUR BRAIN ON CASH CHAPTER SEVEN: WHEN WILL YOU BE READY? LEARNING TO ASK THE RIGHT QUESTIONS CHAPTER EIGHT: LIVING THE DREAM. WHERE YOU LIVE DETERMINES HOW YOU LIVE

Innovate Inside the Box: Empowering Learners Through UDL and the Innovator's Mindset


George Couros - 2019
    Every educator faces constraints—from budget restrictions to predetermined curriculum to “one-size-fits-all” mandatory assessments. The question is, how can you, as a teacher or administrator, ensure that regulations and limitations don’t impede authentic learning?In Innovate Inside the Box, George Couros and Katie Novak provide informed insight on creating purposeful learning opportunities for all students. By combining the power of the Innovator's Mindset and Universal Design for Learning (UDL), they empower educators to create opportunities that will benefit every learner. Couros and Novak show you how to . . . Leverage the Core of Innovative Teaching and Learning with a focus on developing meaningful relationships. Develop the 8 Characteristics of the Innovator’s Mindset in your students—and yourself. Use UDL to proactively design learning experiences that foster voice and choice while addressing barriers that impede learning. Create learner-driven, evidence-informed learning experiences that provide all students with options and choices to maximize success. “If you’re looking to bring creativity to student learning amid all the constraints educators face, this is the book for you.”—Daniel Pink, author of Drive“No one articulates a more compelling, a more urgent, or a more motivating vision of education—for both teachers and their students—than George Couros. No one articulates how that vision can be reached—for every student and teacher—more daringly, more practically, and more inclusively, than Katie Novak. Having them together in one book not only helps us reimagine the goals and practices of education, it reminds us of why we ever wanted to be teachers at all.”—David Rose, PhD, CAST's cofounder and chief education officer, emeritus“An incredible book! Innovate Inside the Box speaks to educators who are the change agents in their sphere of influence.”—Sarah Thomas, PhD, founder of EduMatch“George and Katie's combined talents as spectacular storytellers drive this book. You will feel like you are flying through it and then realize how deeply you are learning.”—Loui Lord Nelson, PhD, author of Design and Deliver, and podcast host of UDL in 15 Minutes

Family Meal: Recipes from Our Community


Penguin Random House - 2020
    While they’re closed, we need to nourish them.Beyond the basics of providing food and drink, restaurants fulfill a human need for connection. They’re a gathering place for family and friends, for first dates and breakups and birthdays and weddings. They’ve been there for us in good times and bad. Now it’s time for us to give back.To help support America’s restaurant industry, Penguin Random House is publishing Family Meal: Recipes from Our Community, a digital-only collection featuring 50 easy recipes from our family of food and drink authors that you can’t find anywhere else. Readers will get an exclusive look at what these culinary masters are cooking at home right now–recipes that feed, sustain, and provide connection to the world outside. From Mushroom Bolognese to Shrimp and Chorizo White Bean Stew to Chocolate Chip Olive Oil Cookies to Quarantine Wine Pairings, learn what Ina Garten, Samin Nosrat, Hugh Acheson, Dan Barber, Bobby Flay, Alison Roman, Christina Tosi, Kwame Onwuachi, Ruth Reichl, Claire Saffitz, Danny Trejo, and many others are cooking for comfort. All proceeds from Family Meal will benefit the Restaurant Workers’ Covid-19 Emergency Relief Fund, which supports on-the-ground efforts in the restaurant community during this challenging time.

Kid Confidence: Help Your Child Make Friends, Build Resilience, and Develop Real Self-Esteem


Eileen Kennedy-Moore - 2019
    But as children grow older and begin thinking about the world in more complex ways, they also become more self-critical. Alarmingly, studies show that self-esteem, for many children, takes a sharp drop starting around age eight, and this decline continues into the early teen years. So, how can you turn the tide on this upsetting trend and help your child build genuine self-esteem?With this guide, you’ll learn that self-esteem isn’t about telling kids they're “special.” It’s about helping them embrace the freedom that comes with a quiet ego—a way of being in the world that isn't preoccupied with self-judgment, and instead embraces a compassionate view of oneself and others that allows for both present awareness and personal growth. When kids are less focused on evaluating and comparing themselves with others, they are freer to empathize with others, embrace learning, and connect with the values that are bigger than themselves.You’ll also discover how your child’s fundamental needs for connection, competence, and choice are essential for real self-esteem. Connection involves building meaningful and satisfying relationships that create a sense of belonging. Competence means building tangible skills. And choice is about being able to make decisions, figure out what matters, and choose to act in ways that are consistent with personal values. When children are able to fulfill these three basic needs, the question of “Am I good enough?” is less likely to come up.If your child is suffering from low self-esteem, you need a nuanced parenting approach. Let this book guide you as you help your child create unshakeable confidence and lasting well-being.

The Power of a Plant: A Teacher's Odyssey to Grow Healthy Minds and Schools


Stephen Ritz - 2017
    After what can only be defined as a cosmic experience when a flower broke up a fight in his classroom, he saw a way to start tackling his school’s problems: plants. He flipped his curriculum to integrate gardening as an entry point for all learning and inadvertently created an international phenomenon. As Ritz likes to say, “Fifty thousand pounds of vegetables later, my favorite crop is organically grown citizens who are growing and eating themselves into good health and amazing opportunities.”The Power of a Plant tells the story of a green teacher from the Bronx who let one idea germinate into a movement and changed his students’ lives by learning alongside them. Since greening his curriculum, Ritz has seen near-perfect attendance and graduation rates, dramatically increased passing rates on state exams, and behavioral incidents slashed in half. In the poorest congressional district in America, he has helped create 2,200 local jobs and built farms and gardens while changing landscapes and mindsets for residents, students, and colleagues. Along the way, Ritz lost more than 100 pounds by eating the food that he and his students grow in school. The Power of a Plant is his story of hope, resilience, regeneration, and optimism.

Subjects Matter: Exceeding Standards Through Powerful Content-Area Reading


Harvey Daniels - 2014
    This book is about making those encounters as compelling as we can make them." -Harvey "Smokey" Daniels and Steven ZemelmanWe are specialists to the bone-in science, math, social studies, art, music, business, and foreign language. But now, the Common Core and state standards require us to help our students better understand the distinctive texts in our subject areas. "Nobody's making us into reading teachers," write Smokey Daniels and Steve Zemelman, "but we must become teachers of disciplinary thinking through our students' reading."If this shift sounds like a tough one, Subjects Matter, Second Edition is your solution. Smokey and Steve, two of America's most popular educators, share exactly what you need to help students read your nonfiction content closely and strategically: 27 proven teaching strategies that help meet-and exceed-the standards how-to suggestions for engaging kids with content through wide, real-world reading a lively look at using "boring" textbooks motivating instruction that's powered by student collaboration specifics for helping struggling readers succeed.Subjects Matter, Second Edition enables deep, thoughtful learning for your students, while keeping the irreverent, inspiring heart that's made the first edition indispensable. You'll discover fresh and re-energized lessons, completely updated research, and vibrant vignettes from new colleagues and old friends who have as much passion for their subjects as you do."We'll be using methods particular to our fields as well as engaging reading materials that help students understand and remember our content better," write Smokey and Steve. "We can realize that vision of the light going on in kids' heads and maybe fill them with enthusiasm about the amazing subject matter that we have to offer. Sound good? Let's get to work." Read a sample chapter from Subjects Matter, Second Edition.