Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management


Michael J.A. Berry - 1997
    Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

Statistics for Business and Economics [with CD-ROM and InfoTrac]


David R. Anderson - 1986
    Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems. Statistics for Business and Economics, 9e offers proven accuracy that has led instructors to adopt it simply for its superior examples and exercises alone.

Artificial Intelligence for Humans, Volume 1: Fundamental Algorithms


Jeff Heaton - 2013
    This book teaches basic Artificial Intelligence algorithms such as dimensionality, distance metrics, clustering, error calculation, hill climbing, Nelder Mead, and linear regression. These are not just foundational algorithms for the rest of the series, but are very useful in their own right. The book explains all algorithms using actual numeric calculations that you can perform yourself. Artificial Intelligence for Humans is a book series meant to teach AI to those without an extensive mathematical background. The reader needs only a knowledge of basic college algebra or computer programming—anything more complicated than that is thoroughly explained. Every chapter also includes a programming example. Examples are currently provided in Java, C#, R, Python and C. Other languages planned.

Catching Babies


J.D. Kleinke - 2011
    Two ends of the same spectrum. And sometimes the only person standing between is a tired, overworked resident with personal problems of her own.Welcome to the world of Catching Babies. In the halls of a busy metropolitan teaching hospital, a group of OB/GYN doctors complete their residencies and embark on ambitious careers, all while trying to hold their lives together at the seams. Jay is running from a life he’s tried to leave behind, while Katie sacrifices everything she has to serve an endless parade of needy patients. Anna is out trying to save the world, while Tracy is trying to save twins dying in utero. Based on true stories from delivery rooms and labor decks, Catching Babies spins the doctors’ stories into a gripping mosaic of the obsessions, the anxieties, and the heroism of doctors who have chosen to preside over life’s greatest medical drama—high-risk childbirth.

Statistics in Plain English


Timothy C. Urdan - 2001
    Each self-contained chapter consists of three sections. The first describes the statistic, including how it is used and what information it provides. The second section reviews how it works, how to calculate the formula, the strengths and weaknesses of the technique, and the conditions needed for its use. The final section provides examples that use and interpret the statistic. A glossary of terms and symbols is also included.New features in the second edition include:an interactive CD with PowerPoint presentations and problems for each chapter including an overview of the problem's solution; new chapters on basic research concepts including sampling, definitions of different types of variables, and basic research designs and one on nonparametric statistics; more graphs and more precise descriptions of each statistic; and a discussion of confidence intervals.This brief paperback is an ideal supplement for statistics, research methods, courses that use statistics, or as a reference tool to refresh one's memory about key concepts. The actual research examples are from psychology, education, and other social and behavioral sciences.Materials formerly available with this book on CD-ROM are now available for download from our website www.psypress.com. Go to the book's page and look for the 'Download' link in the right-hand column.

Systems Analysis and Design


Alan Dennis - 2002
    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

Student Solutions Manual, Vol. 1 for Swokowski's Calculus: The Classic Edition


Earl W. Swokowski - 1991
    Prepare for exams and succeed in your mathematics course with this comprehensive solutions manual! Featuring worked out-solutions to the problems in CALCULUS: THE CLASSIC EDITION, 5th Edition, this manual shows you how to approach and solve problems using the same step-by-step explanations found in your textbook examples.

Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong


Jonah Keri - 2006
    Properly understood, they can tell us how the teams we root for could employ better strategies, put more effective players on the field, and win more games. The revolution in baseball statistics that began in the 1970s is a controversial subject that professionals and fans alike argue over without end. Despite this fundamental change in the way we watch and understand the sport, no one has written the book that reveals, across every area of strategy and management, how the best practitioners of statistical analysis in baseball-people like Bill James, Billy Beane, and Theo Epstein-think about numbers and the game. Baseball Between the Numbers is that book. In separate chapters covering every aspect of the game, from hitting, pitching, and fielding to roster construction and the scouting and drafting of players, the experts at Baseball Prospectus examine the subtle, hidden aspects of the game, bring them out into the open, and show us how our favorite teams could win more games. This is a book that every fan, every follower of sports radio, every fantasy player, every coach, and every player, at every level, can learn from and enjoy.

Survey Research Methods, Third Edition


Floyd J. Fowler Jr. - 1984
    New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey-and how much confidence to place in the reported results based on this relationship.

Introduction to Sociology


Heather GriffithsFaye Jones - 2015
    It offers comprehensive coverage of core concepts, foundational scholars, and emerging theories. The textbook presents section reviews with rich questions, discussions that help students apply their knowledge, and features that draw learners into the discipline in meaningful ways. The second edition has been updated significantly to reflect the latest research and current, relevant examples.

All the Math You'll Ever Need: A Self-Teaching Guide


Stephen L. Slavin - 1989
    In adollars-and-cents, bottom-line world, where numbers influenceeverything, none of us can afford to let our math skills atrophy.This step-by-step personal math trainer:Refreshes practical math skills for your personal andprofessional needs, with examples based on everyday situations. Offers straightforward techniques for working with decimals and fractions. Demonstrates simple ways to figure discounts, calculatemortgage interest rates, and work out time, rate, and distance problems. Contains no complex formulas and no unnecessary technical terms.

Numerical Analysis


Richard L. Burden - 1978
    Explaining how, why, and when the techniques can be expected to work, the Seventh Edition places an even greater emphasis on building readers' intuition to help them understand why the techniques presented work in general, and why, in some situations, they fail. Applied problems from diverse areas, such as engineering and physical, computer, and biological sciences, are provided so readers can understand how numerical methods are used in real-life situations. The Seventh Edition has been updated and now addresses the evolving use of technology, incorporating it whenever appropriate.

R for Dummies


Joris Meys - 2012
    R is packed with powerful programming capabilities, but learning to use R in the real world can be overwhelming for even the most seasoned statisticians. This easy-to-follow guide explains how to use R for data processing and statistical analysis, and then, shows you how to present your data using compelling and informative graphics. You'll gain practical experience using R in a variety of settings and delve deeper into R's feature-rich toolset.Includes tips for the initial installation of RDemonstrates how to easily perform calculations on vectors, arrays, and lists of dataShows how to effectively visualize data using R's powerful graphics packagesGives pointers on how to find, install, and use add-on packages created by the R communityProvides tips on getting additional help from R mailing lists and websitesWhether you're just starting out with statistical analysis or are a procedural programming pro, "R For Dummies" is the book you need to get the most out of R.

Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do


Kaiser Fung - 2010
    This is how engineers calculate your quality of living, how corporations determine your needs, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life.What you learn may surprise you, amuse you, or even enrage you. But there's one thing you won't be able to deny: Numbers Rule Your World...An easy read with a big benefit. --Fareed Zakaria, CNNFor those who have anxiety about how organization data-mining is impacting their world, Kaiser Fung pulls back the curtain to reveal the good and the bad of predictive analytics. --Ian Ayres, Yale professor and author of Super Crunchers: Why Thinking By Numbers is the New Way to Be Smart A book that engages us with stories that a journalist would write, the compelling stories behind the stories as illuminated by the numbers, and the dynamics that the numbers reveal. --John Sall, Executive Vice President, SAS InstituteLittle did I suspect, when I picked up Kaiser Fung's book, that I would become so entranced by it - an illuminating and accessible exploration of the power of statistical analysis for those of us who have no prior training in a field that he explores so ably. --Peter Clarke, author of Keynes: The Rise, Fall, and Return of the 20th Century's Most Influential EconomistA tremendous book. . . . If you want to understand how to use statistics, how to think with numbers and yet to do this without getting lost in equations, if you've been looking for the book to unlock the door to logical thinking about problems, well, you will be pleased to know that you are holding that book in your hands. --Daniel Finkelstein, Executive Editor, The Times of LondonI thoroughly enjoyed this accessible book and enthusiastically recommend it to anyone looking to understand and appreciate the role of statistics and data analysis in solving problems and in creating a better world. --Michael Sherman, Texas A&M University, American Statistician

The Lady & Sons Savannah Country Cookbook Collection


Paula H. Deen - 2004
    Together, the cookbooks contain over 550 of Paula’s classic, down home, Southern recipes and this boxed set makes a tempting addition to any cookbook collection, and a great gift for friends!