1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Trains that once provoked awe and fear-they were viewed as fire chariots, smoke-spewing demons-have today become a nations lifeblood.Taking a walk along Indias first rail lines, the author stumbles upon fragments of the past-a clock at Victoria Terminus that offers a rare view of a city, a cannon near Masjid Bunder Station that is worshipped as a god, a watchtower overlooking Sion Station, believed to have housed a witch. Each pit-stop comes with stories of desire and war, ambition and death-by Dockyard Road Station, for instance, author Laurence Sternes beloved, Eliza Draper, followed a sailor into the sea or close to Parel Station, the wife of Indias governor general, Lord Canning found a garden rich in tropical vegetation this, she replicated at Barrackpore.Drawing from journals, biographies, newspapers and railway archives-and with nostalgic, first-time accounts of those who travelled by Indias earliest trains-the book captures the economic and social revolutions spurred by the countrys first train line. In this, Halt Station India is not just about the railways-it is the story of the growth of Indias business capital and a rare study of a nation.

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

    The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy. Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business. #bizreimagined

    The tales these spices could tell: of lavish Renaissance banquets perfumed with cloves, and flimsy sailing ships sent around the world to secure a scented prize; of cinnamon-dusted custard tarts and nutmeg-induced genocide; of pungent elixirs and the quest for the pepper groves of paradise. The Taste of Conquest offers up a riveting, globe-trotting tale of unquenchable desire, fanatical religion, raw greed, fickle fashion, and mouthwatering cuisine–in short, the very stuff of which our world is made. In this engaging, enlightening, and anecdote-filled history, Michael Krondl, a noted chef turned writer and food historian, tells the story of three legendary cities–Venice, Lisbon, and Amsterdam–and how their single-minded pursuit of spice helped to make (and remake) the Western diet and set in motion the first great wave of globalization.In the sixteenth and seventeenth centuries, the world’s peoples were irrevocably brought together as a result of the spice trade. Before the great voyages of discovery, Venice controlled the business in Eastern seasonings and thereby became medieval Europe’s most cosmopolitan urban center. Driven to dominate this trade, Portugal’s mariners pioneered sea routes to the New World and around the Cape of Good Hope to India to unseat Venice as Europe’s chief pepper dealer. Then, in the 1600s, the savvy businessmen of Amsterdam “invented” the modern corporation–the Dutch East India Company–and took over as spice merchants to the world.Sharing meals and stories with Indian pepper planters, Portuguese sailors, and Venetian foodies, Krondl takes every opportunity to explore the world of long ago and sample its many flavors. The spice trade and its cultural exchanges didn’t merely lend kick to the traditional Venetian cookies called peverini, or add flavor to Portuguese sausages of every description, or even make the Indonesian rice table more popular than Chinese takeout in trendy Amsterdam. No, the taste for spice of a few wealthy Europeans led to great crusades, astonishing feats of bravery, and even wholesale slaughter.As stimulating as it is pleasurable, and filled with surprising insights, The Taste of Conquest offers a fascinating perspective on how, in search of a tastier dish, the world has been transformed.

    Sold into slavery. Forced to fly the ship of a ruthless pirate. Sarah knows nothing of her homeworld or her people. Her one longing is to return home. Little does she know humanity is no better off. The Elders, a ruthless alien race rule Earth with an iron grip. When Sarah’s ship is ambushed by an Elder frigate she is thrown into a life and death battle. Survival would send shockwaves throughout the galaxy. Never before has an Elder warship been beaten in one-on-one combat. For Sarah, it would also open up a way for her to return to the home she has never known. The Voyage Home is an adventure & military sci-fi novel that tells the story of one young woman’s quest to find her homeworld and confront a galactic superpower.

    Lesser known is assassin Nathuram Godse’s motive. Until now, no publication has dealt with this question, except for the naked text of Godse’s own defence speech during his trial. It didn’t save him from the hangman, but still contains substantive arguments against the facile glorification of the Mahatma.Dr Koenraad Elst compares Godse’s case against Gandhi with criticisms voiced in wider circles, and with historical data known at the time or brought to light since. While the Mahatma was extolled by the Hindu masses, political leaders of divergent persuasions who had had dealings with him were less enthusiastic. Their sobering views would have become the received wisdom about the Mahatma if he hadn’t been martyred. Yet, the author also presents some new considerations in Gandhi’s defence from unexpected quarters.

    Like so many good stories, it got its start from a time of great turmoil and ended in a dramatic fashion. What happened between 1920 and 1929 has passed beyond history and has become legend. The lessons of the 1920s are still relevant today. Many of the debates and issues of the era are still part of the national conversation. Economic policies, consumer behaviors and mass culture of the 1920s are reflected in our culture almost 100 years later. By understanding the past, we can better prepare for the future and this new captivating history book is all about giving you that knowledge. This book includes topics such as: World War One and the 1920s Fear of the Other Old Causes Finishing Business The Cost of Prohibition A New World African-Americans Politics and Policies How Did It All End? And much, much more! Scroll to the top and download the book now for instant access!

    Technological advances in fields as diverse as quantum mechanics, electronics, and nanotechnology are proving increasingly important to city life, and the urban world will turn to science to deliver solutions to the problems of the future; more than 50 percent of the world's population now lives in cities, and that proportion is growing fast. Can engineering provide the answer to a viable megacity future?SCIENCE AND THE CITY starts at your front door and guides you through the technology of everyday city life: how new approaches to building materials help to construct the tallest skyscrapers in Dubai, how New Yorkers use light to treat their drinking water, how Tokyo commuters' footsteps power gates in train stations. Uncovering the science and engineering that shapes our cities, Laurie Winkless reveals how technology will help us meet the challenges of a soaring world population--from an ever-increasing demand for power, water, and internet access, to simply how to get about in a megacity of tens of millions of people. Laurie Winkless is a physicist with an undergraduate degree from Trinity College, Dublin, and a master's degree in space science from University College London. She has worked at the National Physical Laboratory, specializing in functional materials and is an expert on thermoelectric energy harvesting, which involves using material science to capture and convert waste heat into electricity. This is her first book, written while living in her favorite city, London.

    

    It was outrage at this state of affairs that led Jarnail Singh, an unassuming, law- abiding journalist, to throw his shoe at home minister P Chidambaram during a press conference in New Delhi. He readily acknowledges that this was not an appropriate means of protest, but asks why, twenty-five years after the massacres, so little has been done to address the issues that are still unresolved and unanswered and a source of anguish to the whole community.? ? Who initiated the pogrom and why? ? Why did the state apparatus allow it to happen? ? Why, despite the many commissions and committees set up to investigate the events, have the perpetrators not been brought to book? ? I Accuse is a powerful and passionate indictment of the state's response to the killings of 1984. It explores the chain of events, the survivors' stories and the continuing shadow it casts over their lives. Because, finally, 1984 was not an attack on the Sikh community alone; it was an attack on the idea at the very core of democracy?that every citizen, irrespective of faith and community, has a right to life, liberty and security.

    Internationally, their struggle is forgotten, as the West refuses to bring pressure to bear on its regional ally India. Kashmir: The Case for Freedom is an impassioned attempt to redress this imbalance and to fill the gap in our moral imagination. Covering Kashmir’s past and present and the occupation’s causes and consequences, the authors issue a clarion call for the withdrawal of Indian troops and for Kashmir’s right to self-determination.