Engineering Mathematics


K.A. Stroud - 2001
    Fully revised to meet the needs of the wide range of students beginning engineering courses, this edition has an extended Foundation section including new chapters on graphs, trigonometry, binomial series and functions and a CD-ROM

The Velocity of Honey: And More Science of Everyday Life


Jay Ingram - 2003
    Ingram, host of the Discovery Channel Canada's "Daily Planet" and best-selling author of The Science of Everyday Life has written an engrossing work which broadens our knowledge of the everyday world and deepens our appreciation for the mysteries of science. Addressing a diverse set of topics and reaching unorthodox conclusions, he explores the science behind proverbial expressions, delves into the uncharted territory of the connection between history and the contemporary scientific world, and highlights mysterious links between the worlds of art and science.

Machine That Changed the World: The Story of Lean Production


James P. Womack - 1990
    It then identifies and describes the advantages of this system, which needs less of everything including time, human effort, inventories, and investment to produce products with fewer defects in smaller volumes at lower costs for fragmenting markets. The Machine That Changed the World even gave the system its name: lean.In the decade since its launch in the fall of 1990, The Machine That Changed the World has sold more than 600,000 copies in 11 languages and has introduced a whole generation of managers and engineers to lean thinking. No lean library is complete without this groundbreaking book."The fundamentals of this system are applicable to every industry across the globea[and] will have a profound effect on human society. It will truly change the world." - New York TimesPaperback / 1990 / 323 pages

Remaking the World: Adventures in Engineering


Henry Petroski - 1997
    . . . [He] takes us on a lively tour of engineers, their creations and their necessary turns of mind."   --Los Angeles TimesFrom the Ferris wheel to the integrated circuit, feats of engineering have changed our environment in countless ways, big and small. In Remaking the World: Adventures in Engineering, Duke University's Henry Petroski focuses on the big: Malaysia's 1,482-foot Petronas Towers as well as the Panama Canal, a cut through the continental divide that required the excavation of 311 million cubic yards of earth.        Remaking the World tells the stories behind the man-made wonders of the world, from squabbles over the naming of the Hoover Dam to the effects the Titanic disaster had on the engineering community of 1912. Here, too, are the stories of the personalities behind the wonders, from the jaunty Isambard Kingdom Brunel, designer of nineteenth-century transatlantic steamships, to Charles Steinmetz, oddball genius of the General Electric Company, whose office of preference was a battered twelve-foot canoe. Spirited and absorbing, Remaking the World is a celebration of the creative instinct and of the men and women whose inspirations have immeasurably improved our world."Petroski [is] America's poet laureate of technology. . . . Remaking the World is another fine book."   --Houston Chronicle"Remaking the World really is an adventure in engineering."--San Diego Union-Tribune

My Years with General Motors


Alfred P. Sloan Jr. - 1964
    It has since been used as a manual for managers, offering personal glimpses into the practice of the discipline of management by the man who perfected it. This is the story no other businessman could tell--a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management.Only a handful of business books have reached the status of a classic, having withstood the test of over fifty years' time. Even today, Bill Gates praises My Years with General Motors as the best book to read on business, and Business Week has named it the number one choice for its bookshelf of indispensable reading.

The People's Tycoon: Henry Ford and the American Century


Steven Watts - 2005
    The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Total Competition: Lessons in Strategy from Formula One


Ross Brawn - 2016
     Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Iacocca: An Autobiography


Lee Iacocca - 1984
    But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.From the Trade Paperback edition.

The Powerhouse: Inside the Invention of a Battery to Save the World


Steve Levine - 2015
    It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win?Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists— almost all foreign born—are not alone. With so much at stake, researchers in Japan, South Korea, and China are in the same pursuit. The drama intensifies when a Silicon Valley start-up licenses the federal laboratory’s signature invention with the aim of a blockbuster sale to the world’s biggest carmakers.The Powerhouse is a real-time, two-year thrilling account of big invention, big commercialization, and big deception. It exposes the layers of competition and ambition, aspiration and disappointment behind this great turning point in the history of technology.

Wheels


Arthur Hailey - 1971
    High stakes adventure and hidden secrets of America's #1 industry...brought to life from the superb novel by America's #1 storyteller.Once again, Arthur Hailey captures a world between the covers of a book...Wheels roars through the authentic action and intrigue of America's richest business - automobiles.Wheels ignites with the passions of men and women caught up in the world's fiercest power game.Wheels - by the author of Hotel and Airport.

Earnhardt Nation: The Full-Throttle Saga of NASCAR's First Family


Jay Busbee - 2016
    Weekends he could be found going pedal to the metal at the dirt tracks, taking on the competition in the early days of box car racing and becoming one of the best short-track drivers in the state. His son, Dale Earnhardt Sr., would become one of the greatest drivers of all time, and his grandson Dale Jr, would become NASCAR’s most popular driver of the 2000s. From a simple backyard garage, the Earnhardts reached the highest echelons of professional stock car racing and became the stuff of myth for fans.Earnhardt Nation is the story of this car racing dynasty and the business that would make them rich and famous—and nearly tear them apart. Covering all the white-knuckle races, including the final lap at the Daytona 500 that claimed the life of the Intimidator, Earnhardt Nation goes deep into the fast-paced world of NASCAR, its royal family’s obsession with speed, and their struggle with celebrity. Jay Busbee takes us deep inside the lives of these men and women who shaped NASCAR. He delves into their personal and professional lives, from failed marriages to rivalries large and small to complex and competitive father-son relationships that have reverberated through generations, and explores the legacy the Earnhardts struggle to uphold.

Carmine the Snake: Carmine Persico and His Murderous Mafia Family


Frank DiMatteo - 2018
    The defacto boss of the Colombo Mafia family since the 1970s, he oversaw gang wars, murders, and major rackets, even from prison. He is suspected of personally murdering as many as 60 people and ordering the hits of hundreds more. Sentenced to 139 years in the fed, he continued to exert power over a vast criminal empire from behind bars. His brutal rise and bloody reign is the stuff of legend.In this blistering street-level account, “Mafia survivor” Frank Dimatteo teams up with true-crime master Michael Benson to take down one of the most notorious figures in the American La Cosa Nostra. This is the real inside story of Carmine “The Snake” Persico,  from his crime-filled childhood on the streets of Brooklyn to the long-term jail sentences that didn’t stop him from controlling his criminal empire with the help of his brother, the equally kill-crazy Alphonse "Allie Boy" Persico. His deadly teen years as leader of the fearsome Garfield Boys. His recruitment into the Profaci—later the Colombo—crime family. His bloody  betrayal of the Gallo brothers. His role in the hair-raising ambush-slaying of Albert Anastasia—the Lord High Executioner of Murder, Inc.—as he sat in a barbershop chair getting a shave. The terror he struck into the hearts of the New York Mafia’s other families, and even his own crews. And the many courtroom trials where Persico walked after witnesses came down with sudden cases of amnesia.Today, Carmine “The Snake” Persico schmoozes with Ponzi king Bernard Madoff behind bars where at age 84 his legend, packed as it is with cold-blooded brutality, continues to inspire goodfellas everywhere.

Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil


Hamish McKenzie - 2018
    Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles--much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status....As McKenzie's rigorously reported aacount shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retainss an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively."Insane Mode" started off as a feature on the dual-motor Tesla Model S which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating scyle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

Route 66: The Mother Road


Michael Wallis - 1990
    A love letter and a tribute, Route 66: The Mother Road takes us on an unforgettable journey through the secret corners and hidden towns of America's most famous and beloved highway.

Ludicrous: The Unvarnished Story of Tesla Motors


Edward Niedermeyer - 2019
    . . but can it live up to the hype?Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company’s market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry.But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla’s commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla’s strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla’s approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it’s never been told before—with clear eyes, objectivity and insight.