Book picks similar to
Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet by Daniel S. Janal
self-help
business
marketing
non-fiction
Principles of Product Management: How to Land a PM Job and Launch Your Product Career
Peter Yang - 2019
The book has three parts:
Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback—these are all opportunities to learn principles that will help you succeed.
Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process— from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market.
Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews— product sense, execution, and behavioral—with detailed frameworks and examples for each.
Hear directly from product leaders at Airbnb, Amazon, Google, and more on:
How to overcome challenging situations from a VP of Product at Amazon.
How to build a great product roadmap from product leaders at LinkedIn and Airbnb.
How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies.
How PMs can grow their career from a Director at Instagram and Twitter.
Table of Contents1. PrinciplesTake OwnershipPrioritize and ExecuteStart with WhyFind the TruthBe Radically TransparentBe Honest with Yourself2. Product DevelopmentProduct Development LoopUnderstanding the Customer ProblemSelecting a Goal MetricMission, Vision, and StrategyBuilding a Product RoadmapDefining Product RequirementsGreat Project ManagementEffective CommunicationMaking Good Decisions3. Getting the JobPreparing for the TransitionMaking the TransitionFinding the Right CompanyAcing your PM InterviewsProduct Sense InterviewExecution InterviewBehavioral InterviewYour First 30 Days4. Product Leader Interviews
How Successful People Think Differently
Akash Karia - 2013
In How Successful People Think Differently you will learn:•Why successful people say “I don’t” instead of “I can’t”•Why successful people never suppress their desires - and what they do instead•How successful people think smart•The “if-then” strategy that triples your chances of achieving success•The type of thinking that makes successful people successful in the first place•Why The Secret is setting you up for failure•The wrong (and the right) way to visualize your goals (this alone will be worth the price of the book!)•The right (and the wrong) type of thinking that either sets up you up for success or failure•Simple, and sometimes surprising, success principles to help you achieve your goals•And a lot more...Based on Intensive Scientific Research: Learn the Science of SuccessIn the last 100 years, science has made remarkable progress in unlocking the secrets behind successful people. Science has uncovered just how successful people think differently and how successful people think smarter than the rest of us. Unfortunately, a lot of this great, life-changing research is hidden inside dense, boring, hard-to read academic literature. Fortunately, I’ve gone through that research for you - and in this success booklet, you’re going to be getting access to life-changing tools and strategies that are scientifically-proven to help you achieve your personal and career goals, whatever they may be.Simple, and Sometimes Surprising Secrets of SuccessA lot has been written about goal setting, achievement and success. A lot of this advice sounds good but is not very useful, such as “Never give up. Think positive. Take risks”. This short and fun ebook provides you with practical tools that you can use to change your thinking and change your life.Just One Idea...Learn the science of success, and apply the success principles in this book to set and achieve your own goals, whatever they may be. Some success principles will provide validation of what you already think to be true (but didn’t have proof for), whereas other principles will surprise. Here’s the promise: All these principles are simple to apply, and if you apply them to your life, you will begin to experience more success in all areas of life. How do I know? Because I have proof (inside!) Just one idea in this book might be the inspiration and the spark of change you are looking for...just one idea can change your life.
The ONE Invisible Code: An Uncommon Formula To Breakthrough Mediocrity And Rise To The Next Level
Sharat Sharma - 2020
This is the story of a dreamer - Joy, a young and successful corporate leader. One day, Joy's life turns upside down. He goes from having a successful career to nothing in the blink of an eye. This event turns his aspirations into anger, anxiety, frustration and self-doubt. Torn apart by his emotions, he struggles within. His only thought is to run away from all his struggles. But destiny has a different plan.Joy accidentally meets his master who helps him rediscover his potential. He shares with him "The ONE Invisible Code" which turns him into a successful entrepreneur and an influential leader. The book The ONE Invisible Code is for the dreamer in you. It teaches you to break through mediocrity, rekindle your inner potential and deliver world-class results. It provides you a step-by-step formula to take your personal and professional success to the next level.Inside the book you will learn:1) Orbit Of Mastery Vs Orbit Of Mediocrity2) The 4 Types Of Mindsets3) The GAPP Framework and a lot more., Let this book guide you to unleash your greatness! Grab a copy today!PRAISES FOR THE BOOK "The 'One' Invisible Code"Sharat's approach will engage and inspire you to redefine your aspirations. The "One" Invisible Code will provide you with easy-to-consume, actionable ideas to tap into your potential and achieve exceptional results.Marshall Goldsmith - New York Times #1 bestselling Author, #1 Executive Coach and #1 Leadership Thinker in the world.Timeless wisdom, shared through the eyes of Sharat and the words by men and women of the past and present. Simply, yet powerfully packaged in the book you hold in your hands. Read it. Gift it. The lessons need to be shared.Ankur Warikoo - Founder Nearbuy.com, Mentor, Angle Investor, Public Speaker
Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art
J. Jason Horejs - 2009
Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.
How To Talk To Anyone: 51 Easy Conversation Topics You Can Use to Talk to Anyone Effortlessly
James W. Williams - 2019
How to Talk to Anyone: 51 Easy Conversation Topics You Can Use to Talk To Anyone Effortlessly addresses the major roadblocks keeping you from building connections and relationships through communication, and provides the best strategies to help you unleash your full potential as an excellent conversationalist.Inside, you’ll find:
The main components of communication, and their importance in making conversations
The basic guide to making good and proper conversations
The art of choosing the best conversation topics and making small talks interesting and fulfilling
The aces to use to influence and lead conversations
While other books seek for things you could learn outside, this book chooses to dig deep down into what is already inside you – fears, hidden talent, creativity, and that connection you feel with every human being – and using them to get your desired results in conversations. After reading this book, you will surely feel more confident in facing challenges that keep you tongue-tied and passive at parties, and more determined on being known for your wit, honesty, and charisma.So grab a copy now, and begin taking this journey towards a more confident, conversation-savvy, and interesting YOU!
Sober Is My New Drunk
Paul Bradley Carr - 2012
The letter was both a confession and an invitation for public scrutiny. “No matter where I was,” he recalls, “there was always a chance that someone had read my post and was waiting to catch me with a drink in my hand.” To help keep himself on the straight and narrow, Carr still has a counter at the top of his site, ticking off the number of days he’s gone without a drink.In this bracing (but zero-proof) tale of recovery, Carr delivers his own twelve steps to building a life without booze. His hard-earned advice, punctuated with anecdotes that are both cautionary and comic (a bender once took him to Iceland, where he drunkenly believed he’d get better Wi-Fi) is given with humility and goodwill. Along the way, Carr celebrates the simple yet overlooked pleasures of sobriety—weight loss, a renewed love life, the ability to buy a phone or laptop without promptly losing it in a bar. As he slowly discovers, a sober life actually CAN be fun. What’s more, he’ll remember it.
The Power of Positive Affirmations: Each Day a New Beginning
Alex Uwajeh - 2015
***Please Note: This book contains Bible references*** Did you know that focusing on the negative aspects of things could actually make more negative things appear in your life? If you’re serious about living a happy, healthy and abundant life, the key is to change your thoughts. Take control of those negative thoughts and emotions and turn them around. Find affirmations that help you stick to a positive frame of mind, and then repeat them until you feel more confident about them. It makes no difference what aspect of your life you consider, there’s always something to be grateful for. “For the word of God is living and powerful, and sharper than any two-edged sword, piercing even to the division of soul and spirit, and of joints and marrow, and is a discerner of the thoughts and intents of the heart” - Hebrews 4:12 New King James Version. God bless you! Other Books: *Christian Living: 2 Books with Bonus Content. *Bitcoin and Digital Currency for Beginners: The Basic Little Guide. *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments. *Nigerian Stock Market Investment: 2 Books with Bonus Content. *The Dividend Millionaire: Investing for Income and Winning in the Stock Market. *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold. *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market. *Guide to Investing in the Nigerian Stock Market. *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon). *Beginners Basic Guide to Investing in Gold and Silver Boxed Set. *Beginners Basic Guide to Stock Market Investment Boxed Set. *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium. *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide. *Beginners Quick Guide to Passive Income: Learn Proven Ways to Earn Extra Income in the Cyber World. *Taming the Tongue: The Power of Spoken Words.
Skincare: The New Edit
Caroline Hirons - 2021
An established industry expert and aesthetician, she knows what works, what doesn’t, what you need and what you absolutely do not.Whether you are a skincare pro or overwhelmed by information, Skincare: The New Edit covers where to start, how to build a routine, ingredients to look for and things to avoid, whatever your age, skin concerns or budget.Fully revised and updated, this book is packed with all the latest skincare recommendations, brandsand techniques… and no nonsense. Including:Brand new photographyAll new product recommendationsIndustry updatesFully restructured for maximum usabilityNew sections on black skin, SPF, maskne, perimenopause and menopause
Dating (The Love Series)
The School of Life - 2019
Dating sits on top of some of the largest themes of love: how to know whether or not someone is right for us; how soon to settle and how long to search; how to be at once honest and seductive; how to politely extricate oneself without causing offence. This indispensable guide teaches us about the history of dating, the reason why our dating days can be so anxious, how to optimise our attempts at dating and how to digest and overcome so-called ‘bad’ dates. The book is at once heartfelt and perceptive, and never minimises the agony, joys and confusions of our dating days and nights. It provides us with a roadmap to the varied, sometimes delightful, sometimes daunting realities of dating.
Greatest Inspirational Quotes: 365 days to more Happiness, Success, and Motivation
Joe Tichio - 2012
Joe Tichio, creator of Greatest-Inpsirational-Quotes.com, shares an extraordinary collection of his favorite and most inspirational quotes from around the world and throughout history. The wisdom on these pages will empower and encourage you to live your life to the fullest. Start each day with a powerful dose of wisdom and inspiration as you are guided to take action, overcome fear, boost your self-esteem, create success, enjoy life, claim your inner strength, and make your dreams come true.Employ your time in improving yourself by other men's writings, so that you shall gain easily what others have labored hard for.-Socrates
Inconspicuously Human
Uday Singh - 2021
This book covers those and a slew of other questions that shed light onto what constrains people, what motivates them, and ultimately what makes them happy.
Heads in Beds: Hospitality and Tourism Marketing
Ivo Raza - 2004
Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.
Start-Up Sutra
Rohit Prasad - 2013
Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.
Anger Management for Beginners: A Self-Help Course in 70 Lessons
Giles Coren - 2010
Star of BBC's Supersizers and hugely popular Times columnist's works through his anger about everything from dogs to cycle helmets.
Manifesto: A Revolutionary Approach to General Aviation Maintenance
Mike Busch - 2014
Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the book's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft.Owners are advised to perform the absolute least amount of maintenance required to make their aircraft safe, reliable and legal… and nothing more. The book explains in detail why engine and propeller TBOs and most other manufacturer-prescribed maintenance intervals should be disregarded. And “Manifesto” explains exactly how to do it.About the Author:Mike Busch is arguably the best-known A&P/IA in general aviation. In 2008, he was honored by the FAA as “National Aviation Maintenance Technician of the Year.” Mike has been a prolific aviation writer for more than four decades. His “Savvy Aviator” columns have appeared in numerous publications including EAA Sport Aviation, AOPA’s Opinion Leader’s Blog, AVweb, and magazines for the three largest GA type clubs (ABS, CPA, and COPA). He is renowned for his free monthly maintenance webinars and his standing-room-only forums at EAA AirVenture Oshkosh. Mike has been a pilot and aircraft owner for 45 years with 7,500+ hours logged, and he is a CFIA/I/ME. He’s founder and CEO of Savvy Aircraft Maintenance Management, Inc., the world’s largest firm providing maintenance-management services for owner-flown aircraft.
