. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    For many, they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:
 • high-concept pitches 
• world-building 
• taglines and blurbs 
• building a cast of characters
 • writing the first book in a series 
• finding comparable series 
• covers 
• how to write towards future marketing 
• and why ALL OF THE ABOVE should be considered before you write a single word

    But as children grow older and begin thinking about the world in more complex ways, they also become more self-critical. Alarmingly, studies show that self-esteem, for many children, takes a sharp drop starting around age eight, and this decline continues into the early teen years. So, how can you turn the tide on this upsetting trend and help your child build genuine self-esteem?With this guide, you’ll learn that self-esteem isn’t about telling kids they're “special.” It’s about helping them embrace the freedom that comes with a quiet ego—a way of being in the world that isn't preoccupied with self-judgment, and instead embraces a compassionate view of oneself and others that allows for both present awareness and personal growth. When kids are less focused on evaluating and comparing themselves with others, they are freer to empathize with others, embrace learning, and connect with the values that are bigger than themselves.You’ll also discover how your child’s fundamental needs for connection, competence, and choice are essential for real self-esteem. Connection involves building meaningful and satisfying relationships that create a sense of belonging. Competence means building tangible skills. And choice is about being able to make decisions, figure out what matters, and choose to act in ways that are consistent with personal values. When children are able to fulfill these three basic needs, the question of “Am I good enough?” is less likely to come up.If your child is suffering from low self-esteem, you need a nuanced parenting approach. Let this book guide you as you help your child create unshakeable confidence and lasting well-being.

    From story concept to character development to scene construction and beyond, this title helps you learn the big picture of storytelling at a professional level through a fresh approach that shows how to combine six core competencies: the four elemental competencies of concept, character, theme, and story structure (plot).

    You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? As contributors including Jonathan Franzen, Cheryl Strayed, Roxane Gay, Nick Hornby, Susan Orlean, Alexander Chee, Daniel Jose Older, Jennifer Weiner, and Yiyun Li candidly and emotionally discuss money, MFA programs, teaching fellowships, finally getting published, and what success really means to them, Scratch honestly addresses the tensions between writing and money, work and life, literature and commerce. The result is an entertaining and inspiring book that helps readers and writers understand what it's really like to make art in a world that runs on money-and why it matters.

    We all have to learn the SAME skills. But no matter where you’re starting…Even if you have NO story ideas, NO characters, and NO experience, you can finish a complete working plot outline in just SEVEN tiny lessons.If you have ever labored to come up with a GOOD way to start a story…If you have ever stumbled, lost and frustrated, through the MIDDLE of your book…If you have ever wondered,”How do I find an idea worth writing?“…Stop Struggling. Help Is Here.

    That there's no time, or that it's not practical. But what if the real reason we're putting off our goals is FEAR?The fear that we're not good enough, not smart or talented or capable enough. It's the fear that others might laugh at us, or that we'll get hurt or be rejected, or that pursuing our true potential will simply be too hard.And most of all, the fear that we'll fail.But courage doesn't mean we are never afraid. True courage means taking action, despite the fear. True courage means doing it scared.The question is - how? How do we face those fears and take that first step in the right direction? How do we overcome those obstacles that stand in our way and sometimes feel insurmountable?In Do It Scared, popular blogger and podcast host Ruth Soukup will help you to:Identify your own unique Fear Archetype™ - the specific type of fear that keeps you stuck - and learn how to conquer it.Dare to start thinking bigger about your life and your goals.Learn how to seek out honest feedback to accomplish big things.Embrace the core beliefs you need to overcome different types of fears.Discover why our magical idea of 'balance' is totally overrated and let go of the guilt, once and for all.Equal parts inspiration and tough love, Do It Scared combines easy-to-implement tips with the motivation to start making real changes that lead to big results. Get ready to get off the sidelines and jump into your own life as you dare to Do It Scared.

    Why do most women settle for pennies instead of embracing true wealth? It's not because you're not smart or ambitious enough. You've just been programmed to block your Universal right to wealth with guilt, shame, or embarrassment. Even if you're unaware of these blocks and fears, you're probably not earning what you're really worth. Join Lucky Bitch author Denise Duffield-Thomas on a journey of self-discovery so you can smash through your abundance blocks and join a posse of women all around the world who are learning to live large and become truly lucky bitches. Are you ready to get rich, you lucky bitch?

    Formatter to New York Times bestselling writers and indie authors alike, Henkel makes the process understandable and easy to follow for anyone.Whether you want to create an eBook for Kindle, or you want to format your manuscript as an ePub file, "Zen of eBook Formatting" is the perfect companion for the task.“Zen of eBook Formatting” covers the entire process from basic clean-up of the manuscript to basic HTML tagging, all the way to advanced features, and error-checking, teaching you the skills necessary to give your own eBooks the professional polish they deserve.Here is a look at the Table of Contents, to give you an impression of the breadth of subjects covered in the book. Table of Contents Preface Introduction 1 - The Road to Right 2 - Data Structure 3 - Cleaning Up the Manuscript 4 - From Word Processor to Programming Editor 5 - General Techniques 6 - Advanced Techniques 7 - eBook Generation 8 - eBooks Outside the Box Parting Thoughts Appendices Note:I would like to point out that the “Look Inside” preview is currently garbled and the formatting is off. Amazon is aware of the problem and working on it, hopefully rectifying the error in their previewer as soon as possible. I think it is important o point out that the formatting in the actual eBook is working correctly and does not suffer from the same flaws.

    You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others.Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

    Filled with memories, self-reflection, ideas, inspiration, creativity, experiences, achievements, gratitude, short stories, photographs, goals and direction. Unlock the potential of your journal and enjoy some time for yourself. Inside you will find:JOURNAL WRITING TIPS & TRICKS. Learn how to beat the blank page to start your journal writing practice, how to make the time to write, how to organize your journal/diary, find ideas on how to add visual interest to your journal, a collection of alternative journal prompts, a photography challenge checklist and more.365 JOURNALING PROMPTS & QUESTIONS. Enjoy a years-long guided journal writing course for self exploration through daily writing prompts. To help you use your journal/diary as a place to remember where you have been (memoir), appreciate where you are now (gratitude) and decide on where you are going (goals). Not only helping you gain clarity, closure and purpose but also resulting in your very own mini memoir or life journal keepsake. Mixed in amongst the reflective journal writing questions are creative writing prompts, light hearted questions and short story writing idea generator tables to help get your creative writing juices flowing and to have some fun with your journal.52 WEEKLY ACTIONS. Feel like you are stuck in a bit of a rut? Looking to boost your self confidence by expanding your comfort zone? Or do you want some new experiences to write about? Along with your trusty journal, complete one action each week over the 365 days to make the next 52 weeks of your life just that little bit more interesting. For example: Week 30 - Send someone a gift without them knowing it is from you. Report back to journal.***BONUS***OVER 400 QUOTES. A quote collection of over 400 quotes and proverbs ordered by subject, from adventure to writing. To be used as an extra source of inspiration, wisdom and starting points for your journaling practice. After all, who doesn't love a quote collection? IS THIS JOURNAL WRITING BOOK FOR YOU?Are you intimidated by the blank page?Is your journal writing becoming repetitive?Are you looking to find some direction and start setting goals?Are you a writer or blogger who wants to knock the wind out of writer's block?Have you found it difficult maintaining a journal writing practice?Do you want to create a record of your life in a life journal?Are you looking for a creative outlet?Do you enjoy creative and short story writing?Do you feel a need to clear out and process some mental clutter?Have you built up a collection of blank journals because you are scared of ruining them?Have you googled ‘how to write a journal?’ or ‘how to write a diary?’ but still don’t know where to start?If so, this book is for you. Let's get journaling...NOTE: The journal prompts & actions in this book are not dated so you can start from journaling prompt No.1 & weekly action No.1 at any point in the year. You can also pick and choose the prompts at random if you are looking for an occasional resource to help beat writer's block.NO KINDLE? NO PROBLEM. You don’t need a Kindle to read Kindle books, you can buy 365 Journal Writing Ideas today to enjoy it instantly on the FREE Kindle app for PC, Mac, iPhone, Android, Windows Phone and Blackberry. So you could use this book with your journal to do some journaling curled up in bed, on your lunch break at work, at a coffee shop or even learn how to journal at the beach (lucky you).10% of proceeds from 365 Journal Writing Ideas are donated to The Make-A-Wish Foundation.

    

    It’s the harmful debris of your education—a mixture of half-truths, myths, and false assumptions that prevents you from writing well. Drawing on years of experience as a writer and teacher of writing, Verlyn Klinkenborg offers an approach to writing that will change the way you work and think. There is no gospel, no orthodoxy, no dogma in this book. What you’ll find here isn’t the way to write. Instead, you’ll find a way to clear your mind of illusions about writing and discover how you write. Several Short Sentences About Writing is a book of first steps and experiments. They will revolutionize the way you think and perceive, and they will change forever the sense of your own authority as a writer. This is a book full of learning, but it’s also a book full of unlearning—a way to recover the vivid, rhythmic, poetic sense of language you once possessed. An indispensable and unique book that will give you a clear understanding of how to think about what you do when you write and how to improve the quality of your writing.

    In Process, acclaimed journalist Sarah Stodola examines the creative methods of literature’s most transformative figures. Each chapter contains a mini biography of one of the world’s most lauded authors, focused solely on his or her writing process. Unlike how-to books that preach writing techniques or rules, Process puts the true methods of writers on display in their most captivating incarnation: within the context of the lives from which they sprang. Drawn from both existing material and original research and interviews, Stodola brings to light the fascinating, unique, and illuminating techniques behind these literary behemoths.

    Richard C. Harris, Certified World Class Speaking Coach "An insightful read" ~Dennis Waller, Top 500 Reviewer "Superb communication advice" ~ Larry Nocella MASTER THE ONE THING ALL GREAT TED TALKS HAVE IN COMMON What is the secret to delivering a great TED talk? What is the magic ingredient that makes a TED talk captivating? And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging? To try to answer these questions, I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message and delivery. Here’s what I discovered. After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. UTILIZE ADVANCED STORYTELLING TECHNIQUES TO INJECT LIFE INTO YOUR PRESENTATIONS Essentially, the best speakers on the TED stage were the ones who had mastered the art of storytelling. They had mastered how to craft and present their stories in a way that allowed them to share their message with the world without seeming like they were lecturing their audience. DISCOVER THE 23 STORYTELLING SECRETS OF THE BEST TED TALKS In this short but powerful guide, you’re going to learn how to use stories to make your presentations engaging and entertaining. Using case studies drawn from TED talks by Sir Ken Robinson, Dr. Jill Bolte Taylor, Susan Cain, Leslie Morgan Steiner, Mike Rowe and Malcolm Gladwell, you’ll learn how to craft stories that keep your audience mesmerized. By the time you’ve finished reading this storytelling manifesto, you will have picked up twenty-three principles on how to create stories that keep your audiences mesmerized. Whether you are giving a TED talk or a corporate presentation, you will be able to apply the principles you pick up in this guide to make your next talk a roaring success! RAVE REVIEWS FROM READERS "No more boring speeches and presentations" ~ Douglas L. Coppock "A crisp and no fluff book" ~ Kam Syed "A great book on storytelling" ~ David Bishop "Excellent book for any speaker" ~ Dean Krosecz Ready? Then let’s get started...