It was written by the game's first level designer, John Staats, from notes he took during WoW's creation. The WoW Diary explains why developers do things and debunks popular myths about the games industry. In great detail he covers the what it took to finish the project; the surprises, the arguments, the mistakes, and Blizzard's formula for success.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    If you’re a budding spy, what better way to conceal your clandestine activities than to miniaturize your secret agent arsenal? MiniWeapons of Mass Destruction 2 provides fully illustrated step-by-step instructions for building 30 different spy weapons and surveillance tools, including:* Paper Dart Watch                 * Pen Blowgun* Rubber Band Derringer          * Mint Tin Catapult* Pushpin Dart                          * Cotton Swab .38 Special* Toothpaste Periscope            * Paper Throwing Star* Bionic Ear                             * And more!Once you’ve assembled your weaponry, the author provides a number of ideas on how to hide your stash—inside a deck of cards, a false-bottom soda bottle, or a cereal box briefcase—and targets for practicing your spycraft, including a flip-down firing range, a fake security camera, and sharks with laser beams.

    Yet his return to stasis is fraught with peril as a rogue AI - last legacy of the war that ended life on Earth - slaughters the crew.Once inside the game he realizes his troubles have only begun. Unable to destroy the ship, the hostile intelligence has invaded Argos.Partnered with the most powerful human player, the rogue has introduced a new mechanic: true death. With no way to leave stasis and regain his administrative controls, Michael Hobbes must quest, conquer, and gain allies to take on a seemingly unstoppable guild.Hobbes is no leader and ill-suited to become one, yet the fate of the human race rests on his shoulders, and his only hope of victory is to follow a unique and seemingly impossible quest chain.The Divine Koan.

    Connecting games to math, science, and psychology, GameTek has grown to be one of the most popular parts of the show.This volume commemorates the anniversary with a collection of over seventy of the best segments, many with annotations and illustrations.With chapters on everything from Rock, Paper, Scissors to the Prisoner’s Dilemma to Player Engagement to Quasicrystals to Buddha’s Forbidden Games, GameTek is sure to delight not just game designers and players, but anyone who wants to learn about the world from a new perspective.Sections:• Game Theory• Math• Psychology• Science• Game Mechanics• Psychology Games• HistoryFrom the first time I heard it, the GameTek segment in The Dice Tower podcast became my favorite part of the show. Listening to Geoff is like going to your favorite lesson with your favorite teacher. He teaches about games (yay!) and does it in a very interesting way with lots of examples. He does amazing stuff. He knows about the construction of games, he knows the theory, he knows all that stuff behind the scenes that we gamers do not see when just playing a game and having fun.Ignacy Trzewiczek, Portal GamesThere are many hobby game 'experts' out there, dying to give you their opinion on how the industry works, how games work, what types of games are best, and so on. Geoff Engelstein is the expert that requires your attention. He is a scholar of games, and his research on games and other principles that apply to gaming is matched by none.Stephen Buonocore, Stronghold GamesOver the years, I’ve listened to a lot of people talk about board games, yet the short snippets that Geoff puts out are the ones that I find myself thinking about in the quiet of the night. His are the segments that you laugh at and say, “I have NO idea what you are talking about” — but later on use to show people just how intellectual you are.Tom Vasel, The Dice Tower

    Nevertheless, there are numerous situations where even very experienced players behave in predictable ways. These deeply-ingrained habits lead them to make mistakes. The problem is that these situations won’t often arise at the table by chance – you have to make them happen. Exploitative Play in Live Poker is a ground-breaking work that teaches you how to create the circumstances where your opponents will be likely to blunder and how to exploit them when they do. To achieve this you will need to put to one side starting hand charts, balance and GTO (Game Theory Optimal) play. Instead you will incorporate new concepts that may well place you outside your comfort zone. However, your style will now be forcing the other players at the table outside of their comfort zone and, unlike you, they won’t know how to adapt. Learn how to: * Counter the auto-continuation-bettor * Develop a powerful donk-betting strategy * Use the overbet, the check-raise and the three-barrel effectively * As well as being a highly successful player, Alex Fitzgerald runs a poker consultancy that serves more than 1,000 professional poker players in 60 countries. As part of this work, he has very likely trawled through more hand history databases than anyone else. This gives him a unique insight into how players really play, especially when placed under pressure and forced into unfamiliar situations.

    Separated from his lover and family and friends, he finds the solitude he craves in the pyrotechnic beauty of nature, just as the world he has shut out is experiencing a cataclysmic shift. The preoccupations that have galvanised him and his work fall away, and he becomes lost in memory and beauty …He also begins to tell us a story …A retired porn star is made an offer he can't refuse for the sake of his family and future. So he returns to the world he fled years before, all too aware of the danger of opening the door to past temptations and long-buried desires. Can he resist the oblivion and bliss they promise?

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?In search of answers and adventure, Jonathan Bender sets out to explore the quirky world of adult fans of LEGO (AFOLs) while becoming a builder himself. As he participates in challenges at fan conventions, searches for the largest private collection in the United States, and visits LEGO headquarters (where he was allowed into the top secret set vault), he finds his LEGO journey twinned with a second creative endeavor—to have a child. His two worlds intertwine as he awaits the outcome: Will he win a build competition or bring a new fan of LEGO into the world? Like every really good love story, this one has surprises—and a happy ending.Explores the world of adult fans of LEGO, from rediscovering the childhood joys of building with LEGO to evaluating LEGO's place in culture and artTakes an inside look at LEGO conventions, community taboos, and build challenges and goes behind-the-scenes at LEGO headquarters and LEGOLANDTells a warm and personal story about the attempt to build with LEGO and build a familyWhether you're an avid LEGO freak or a onetime fan who now shares LEGO bricks with your children, this book will appeal to the inner builder in you and reignite a love for all things LEGO.

    In this all-new second edition of a best-selling classic, today's most successful freelance writers, including Robert Bly, Linda Formichelli, Kelly James-Enger, Jenna Glatzer, and others, provide up-to-date information on e-querying, writing for digital media, knowing your e-rights, and the core topics of magazine article writing. You'll learn how to:find and query article ideasplan your research and interviewsidentify potential marketsstructure the most common types of articleswork with editorsnegotiate contractssell reprint rightsbe a successful freelance writerWriter's Digest Handbook of Magazine Article Writing contains everything you need to successfully break into this popular market or to continue developing your magazine writing skills.

    Chess for Beginners offers new players a quick-start guide to learn the game of chess and start winning in no time with rules, strategies, and tactics for success. Starting with the basics, this comprehensive guide provides a clear, illustrated introduction to the movements of each piece along with basic rules and game dynamics. With this foundation, new players will learn effective strategies and tactics to start playing competitively and confidently.From your first move to your last, Chess for Beginners shows you how to play your best game, with: A complete overview that introduces players to the chessboard and the movement of each piece with clear, easy-to-follow illustrations and directions. 10 strategies that show players how to control the board, think several moves ahead, go for a quick checkmate, and more! 10 tactics that offer short-term solutions to support your strategy and achieve checkmate. Position your pieces, coordinate your attack, and capture their king—Chess for Beginners teaches you all of the moves to play the perfect game.

    We buy shelves of thick books. We plan detailed adventures. We memorise rules.In Play Unsafe, Graham Walmsley explores what happens when you throw the serious stuff away: when you stop working, stop planning and start playing.This book explains how to make roleplaying less like work and more like play; stop killing other players' ideas and build on them instead; and put stories at the heart of your game.

    If a friend told you a riddle, normally you would ask him for a clue before giving up and ask for the answer. So why not get a little help for a riddle book, too? Even if you think a riddle is hard, getting a clue before seeing the answer will make the game much more interesting and fun. This riddle book is specially formatted to provide clues with a simple click, before providing the answer! For each question, click on “Give me a Clue” to get a little bit of help. If you are certain about the answer, ignore this and go straight to “Show Answer”. Then you can “Go to the Next Riddle”. Why this Book is a Great Buy! Challenge yourself, your friends, partner or family and have some fun exercising your brain at the same time! Here is why you are going to enjoy everything about this book: You can ask for a clue before seeing the answer which is really great and makes the game a lot more fun! It is very easy to use, even when you are on your daily commute or waiting in public. It is easy to navigate between questions, answers and clues! All riddles are smart and interesting The riddles are neither too easy nor too difficult. The difficulty level is appropriate for beginner adults or teens, and even for smart kids. (If you are an advanced solver, please “look inside” the book to decide if the difficulty level suits you). You can play alone or together with your friends and family (fun guaranteed!) What you will Find in this Book Each one of the 100 riddles is hyperlinked to a clue and to the solution, and that provides a maximum ease of navigation. This book contains some of the world’s most famous riddles, and also many lesser known gems. This collection contains: "How is this possible?" riddles Recently a mother gave birth to two girls on the same day, at the same time, in the same month and year and yet they're not twins. How is this possible? Lateral Thinking riddles How can you alter the following equation by a single stroke (straight line) to make it correct? 5 + 5 + 5 = 550 Logic riddles A woman was horrified to find a fly in her tea. The waiter took her cup and went into the kitchen and returned with a fresh cup of tea. She shouted, "You brought me the same tea!" How did she know? Word riddles There is a word in the English language in which the first two letters signify a male, the first three letters signify a female, the first four signify a great man, and the whole word, a great woman.

    Simpson trial brought the L.A.P.D. national notoriety as a corrupt force out of synch with the city it polices. But is this force of 8,000 men and women really made up of mavericks, racists, and rogues? In Boot, rookie police William Dinn takes readers inside that other L.A.P.D., where hardworking cops struggle to understand citizens' concerns and dodge criminals' bullets. National & L.A.

    He knows that if parents place good video games into a learning system in their homes they can reap major benefits for their children and themselves. They can accelerate their children's language and cognitive growth." —James Paul Gee, Tashia Mogridge Professor of Reading, University of Wisconsin-MadisonMarc Prensky presents the case—profoundly counter-cultural but true nevertheless—that video and computer game playing, within limits, is actually very beneficial to today's "Digital Native" kids, who are using them to prepare themselves for life in the 21st century. The reason kids are so attracted to these games, Prensky says, is that they are learning about important "future" things, from collaboration, to prudent risk taking, to strategy formulation and execution, to complex moral and ethical decisions. Prensky's arguments are backed up by university PhD's studying not just violence, but games in their totality, as well as studies of gamers who have become successful corporate workers, entrepreneurs, leaders, doctors, lawyers, scientists and other professionals.Because most adults (including the critics) can't play the modern complex games themselves (and discount the opinions of the kids who do play them) they rely on secondhand sources of information, most of whom are sadly misinformed about both the putative harm and the true benefits of game-playing. This book is the antidote to those misinformed, bombastic sources, in the press and elsewhere. Full of common sense and practical information, it provides parents with a large number of techniques approaches they can use—both over time and right away—to improve both their understanding of games and their relationships with their kids. What You Will Learn The aim of this book is to give you a peek into the hidden world into which your kids disappear when they are playing games, and to help you as an adult—especially if you are a concerned parent or teacher—understand and appreciate just how much your kids are learning that is POSITIVE from their video and computer games.In the few short hours it takes to read this book, you will learn: What it feels like to be in the world of computer and video games; How to appreciate the breadth and depth of modern computer and video games and the ways they make your kids learn; How to understand the various USEFUL skills your game-playing your kids are acquiring; How to understand your own kids better and build better relationships using games as a base; And, most importantly, How to augment and improve what your kids are learning by HAVING CONVERSATIONS THAT THEY WANT TO HAVE about their games.