How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

    Nonpartisan and well-balanced, Where Does the Money Go? is a candid, eye-opening, and delightfully irreverent guide to the ongoing federal budget crisis that breaks-down into plain English exactly what the Fat Cats in Washington, D.C. are arguing about.

    The Constitution grants each American the right to self-determination, to be protected from others whose actions are destructive to their lives and property. Yet as Kibbe persuasively shows, the political and corporate establishment consolidates its power by infringing upon our independence—from taxes to regulations to spying—ultimately eroding the ideals, codified in law, that have made the United States unique in history.Kibbe offers a surefire plan for reclaiming our inalienable rights and regaining control of our lives, grounded in six simple rules: Don’t hurt people: Free people just want to be left alone, not hassled or harmed by someone else with an agenda or designs over their life and property. Don’t take people’s stuff: America’s founders fought to ensure property rights and our individual right to the fruits of our labors. Take responsibility: Liberty takes responsibility. Don’t sit around waiting for someone else to solve your problems. Work for it: For every action there is an equal reaction. Work hard and you’ll be rewarded. Mind your own business: Free people live and let live. Fight the power: Thanks to the Internet and the decentralization of knowledge, there are more opportunities than ever to take a stand against corrupt authority.

    Although this social revolution created a firestorm of controversy, no one questioned the idea that women's involvement in the workforce was certain to improve families' financial lot. Until now.In this brilliantly argued book, Harvard Law School bankruptcy expert Elizabeth Warren and business consultant Amelia Tyagi show that today's middle-class parents are suffering from an unprecedented and totally unexpected economic meltdown. Astonishingly, sending mothers to work has made families more vulnerable than ever before. Today's two-income family earns 75% more money than its single-income counterpart of a generation ago, but actually has less discretionary income once their fixed monthly bills are paid.How did this happen? Warren and Tyagi provide convincing evidence that the culprit is not "overconsumption," as many critics have charged. Instead, they point to the ferocious bidding war for housing and education that has quietly engulfed America's suburbs. Stay-at-home mothers once provided a financial safety net if disaster struck; their move into the workforce has left today's families chillingly at risk. The authors show why the usual remedies--child-support enforcement, subsidized daycare, and higher salaries for women--won't solve the problem, and propose a set of innovative solutions, from rate caps on credit cards to open-access public schools, to restore security to the middle class.

    He exposes the people and organizations that manipulate our perceptions and profit from our anxieties: politicians who win elections by heightening concerns about crime and drug use even as both are declining; advocacy groups that raise money by exaggerating the prevalence of particular diseases; TV news-magazines that monger a new scare every week to garner ratings.

    Drawing on a wide range of examples, from the sordid history of U.S. involvement with Cuba to the sanctions on Iran, he details how America's rhetoric of freedom and human rights so often diverges from its actions. He delves deep into the conflicts in Iraq, Afghanistan, and Israel-Palestine, providing unexpected and nuanced insights into the workings of imperial power on our increasingly chaotic planet. And, in a new afterword, he addresses the election of Donald Trump and what it shows about American society.

    But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis.With the myth-busting powers for which she is acclaimed, Ehrenreich exposes the downside of America’s penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out “negative” thoughts. On a national level, it’s brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best—poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.

    His students, some of the nation’s brightest minds, were adrift when it came to the big questions: how to think critically and creatively, and how to find a sense of purpose.Excellent Sheep takes a sharp look at the high-pressure conveyor belt that begins with parents and counselors who demand perfect grades and culminates in the skewed applications Deresiewicz saw firsthand as a member of Yale’s admissions committee. As schools shift focus from the humanities to "practical" subjects like economics and computer science, students are losing the ability to think in innovative ways. Deresiewicz explains how college should be a time for self-discovery, when students can establish their own values and measures of success, so they can forge their own path. He addresses parents, students, educators, and anyone who's interested in the direction of American society, featuring quotes from real students and graduates he has corresponded with over the years, candidly exposing where the system is broken and clearly presenting solutions.

    cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.These "�Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

    Read skillfully teaches a lesson in economics, through the story of a pencil and its makers. "Not a single person on the face of this earth knows how to make me"I, Pencil by Leonard E. Read, c2006, 6"x9", staple bound, 11 page booklet. Heavy paper cover, glossy paper pages.

    Liberals believe they are happier than conservatives, and conservatives disagree. In fact, almost every group thinks it is happier than everyone else. In this provocative new book, Arthur C. Brooks explodes the myths about happiness in America. As he did in the controversial Who Really Cares: The Surprising Truth About Compassionate Conservatism, Brooks examines vast amounts of evidence and empirical research to uncover the truth about who is happy in America, who is not, and-most important-why. He finds that there is a real “happiness gap” in America today, and it lies disconcertingly close to America’s cultural and political fault lines. The great divide between the happy and the unhappy in America, Brooks shows, is largely due to differences in social and cultural values. The values that bring happiness are faith, charity, hard work, optimism, and individual liberty. Secularism, excessive reliance on the state to solve problems, and an addiction to security all promote unhappiness. What can be done to maximize America’s happiness? Replete with the unconventional wisdom for which Brooks has come to be known, Gross National Happiness offers surprising and illuminating conclusions about how our government can best facilitate Americans in their pursuit of happiness.

    I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

    Hayek is one of only a few social scientists over the past 200 years who thoroughly rethought the relationship between individual people and both the market and the state. While countless works have discussed the importance of Hayek and his ideas, none have focused on making his core ideas accessible to average people. This volume highlights and explains Hayek's basic insights in plain language to ensure that his critical ideas about the nature of society are both accessible and enduring.

    There is a user-friendly table of contents for easy interaction. The following are included:1. 1215 - The Magna Carta2. 1606 - The First Virginia Charter3. 1620 - The Mayflower Compact4. 1676 - The First Thanksgiving Proclamation5. 1765 - Resolutions of the Stamp Act6. 1775 - Give Me Liberty or Give Me Death7. 1776 - Declaration of Independance8. 1777 - Articles of Confederation9. 1783 - The Paris Peace Treaty of 178310. 1787 - The Constitution of the United States of America and the Amendments11. 1796 - George Washington's Farewell Address12. 1823 - The Monroe Doctrine13. 1862 - The Emancipation Proclamation14. 1863 - The Gettysburg Address15. 1941 - The Four FreedomsThese documents and speeches provided a solid reference foundation for any class in United States history or government.All of Unique Classics ebooks have an improved navigation system which includes a linked table of contents. The works are formatted for easy reading and triple-checked for quality assurance. Our illustrated ebooks contain the best related works of art for the material which make the story reading experience much more pleasant and memorable.

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.