Wife of a CEO, mother of three, living in a beautiful suburb, Sonja’s life appears ideal. How did she get here?In a gripping and breathtaking narrative that makes the reader feel as though they are listening in on a private conversation, Sonja tells the compelling real account of her struggle with marriage, motherhood, and mental illness.An Impossible Life is an unforgettable true story of perseverance when all hope seems lost. Intriguing and heartfelt, Sonja’s personal account of her mental health journey shines a beacon of hope to all who feel overwhelmed by the specter of mental illness.

    His previous books include Before the Big Bang (St Martin's Griffin, 2011) and Inflight Science (Totem Books, 2011).

    But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    Few people know bears as intimately as Else Poulsen. She has raised bears, comforted bears, taught bears, learned from bears, had bears communicate their needs to her, and nursed bears back to health. This remarkable book reveals the many insights about bears and their lives that she has gained through her work with them. In the eighties, Poulsen became a zookeeper in Calgary, where she rehabilitated bears in crisis. She has shared in the joy of a polar bear discovering soil under her paws for the first time in twenty years, felt the pride of a cub learning to crack nuts with her molars, and grieved at the horror of captivity for Asian black bears in China.Smiling Bears provides an enlightening and moving portrait of bears in all their richness and complexity and of Poulsen's exhilarating work with them. Also available in paperback.

    A realistic guide to becoming an Astronaut at a young age.

     For four hundred years, since early scientists discovered that the universe did not revolve around the earth, people have felt cut off-adrift in a meaningless cosmos. That is about to change. In their groundbreaking new book, The View from the Center of the Universe, Joel R. Primack, Ph.D., one of the world's leading cosmologists, and Nancy Ellen Abrams, a philosopher and writer, use recent advances in astronomy,physics, and cosmology to frame a compelling new theory of how to understand the universe and our role in it. While most of us think of the universe as empty space peppered with stars separated by vast distances, the truth, the authors argue, is far richer and more meaningful. For the first time in history, we know that the universe is more coherent and spiritually significant than anyone ever imagined and that our place in it is actually central to the expanding universe in important ways. According to Primack and Abrams, this new cosmology clarifies how the universe operates, what it's made of, how it may have originated, and how it is evolving. Even more surprising, these startling ideas spring from both cutting-edge science and the metaphors of ancient symbols. The result is a very human book that satisfies our fundamental need for order and meaning in our world and in our lives.

    Luckily, our brains have evolved a number of mental shortcuts, biases, and tricks that allow us to quickly negotiate this endless array of decisions. We don’t want to rationally deliberate every choice we make, and thanks to these cognitive rules of thumb, we don’t need to.   Yet these hard-wired shortcuts, mental wonders though they may be, can also be perilous.   They can distort our thinking in ways that are often invisible to us, leading us to make poor decisions, to be easy targets for manipulators…and they can even cost us our lives.   The truth is, despite all the buzz about the power of gut-instinct decision-making in recent years, sometimes it’s better to stop and say, “On second thought . . .”   The trick, of course, lies in knowing when to trust that instant response, and when to question it.  In On Second Thought, acclaimed science writer Wray Herbert provides the first guide to achieving that balance.  Drawing on real-world examples and cutting-edge research, he takes us on a fascinating, wide-ranging journey through our innate cognitive traps and tools, exposing the hidden dangers lurking in familiarity and consistency; the obstacles that keep us from accurately evaluating risk and value; the delusions that make it hard for us to accurately predict the future; the perils of the human yearning for order and simplicity; the ways our fears can color our very perceptions . . . and much more.   Along the way, Herbert reveals the often-bizarre cross-connections these shortcuts have secretly ingrained in our brains, answering such questions as why jury decisions may be shaped by our ancient need for cleanliness; what the state of your desk has to do with your political preferences; why loneliness can literally make us shiver; how drawing two dots on a piece of paper can desensitize us to violence… and how the very typeface on this page is affecting your decision about whether or not to buy this book.     Ultimately, On Second Thought is both a captivating exploration of the workings of the mind and an invaluable resource for anyone who wants to learn how to make smarter, better judgments every day. From the Hardcover edition.

     Napoleon Bonaparte These prophetic words are the beginning of an adventure. When two intrepid Aussies decide to buy a house in France after living on a boat for 11 years, they get more than baguettes and stinky cheese. Wonderful neighbours, horrible drains, fabulous wine, French taxes. Boat to Baguette is a humorous rollercoaster ride as Hettie and Boomie make France their new home.

    Jim Carter, the Einstein of outsiders, has developed his own complete theory of matter and energy and gravity that he demonstrates with experiments in his backyard,-with garbage cans and a disco fog machine he makes smoke rings to test his ideas about atoms. Captivated by the imaginative power of his theories and his resolutely DIY attitude, Wertheim has been following Carter's progress for the past decade.Centuries ago, natural philosophers puzzled out the laws of nature using the tools of observation and experimentation. Today, theoretical physics has become mathematically inscrutable, accessible only to an elite few. In rejecting this abstraction, outsider theorists insist that nature speaks a language we can all understand. Through a profoundly human profile of Jim Carter, Wertheim's exploration of the bizarre world of fringe physics challenges our conception of what science is, how it works, and who it is for.

    In this fourth volume in the Seminars in Psychological Astrology series, Liz Greene and Howard Sasportas discuss the value of the inner planets as they symbolize important aspects of personality. We are not trained to give value to our private needs, feelings, and qualities. Indeed, because of their intensely personal nature, they are often suppressed or overlooked as irrelevant to society. Likewise, the inner planets have tended to be given less attention by psychological astrologersfor they are the personal planets. The authors show us that in order to give the most that we can to our interactions with the rest of the world, we must first understand our own needs and have a healthy ego a personal authenticity. Their book teaches us the process of understanding how these three planets actually represent our individuality, and how they directly color the energy of the rest of our horoscope. Greene and Sasportas blend the processes of astrology and psychology in a unique and important way in this indepth insight into the archetypes represented by the inner planets.

    Si todos debemos movernos para sobrevivir, vale la pena preguntarse: ¿qué factores de nuestro entorno nos impulsan a movernos y cuáles, por el contrario, nos detienen? ¿Por qué algunas personas tienen la oportunidad de moverse hacia donde quieren y otras no? ¿Por qué ciertas sociedades evolucionan y otras no? Para responder a estas interrogantes, los autores del libro estudiaron los códigos culturales y el comportamiento Bio-Lógico de 71 países para desarrollar un índice de que permite medir la movilidad social dentro de estas sociedades.Andrés Roemer y Clotaire Rapaille señalan que las culturas más exitosas son aquellas que han sabido preservar los mejores aspectos de su tradición, al mismo tiempo que han estado dispuestas a innovar y buscar nuevos horizontes. Se trata de sociedades abiertas al cambio y sin temor al statu quo. Otra clave del éxito evolutivo de las sociedades es el equilibrio entre el aspecto biológico (determinado por cuatro factores: supervivencia, sexo, seguridad y superación) y el aspecto cultural. El reto, concluyen los autores, es aprender a armonizar nuestros instintos (nuestro cerebro reptiliano) con nuestras emociones (nuestro cerebro límbico) y nuestra lógica (el neocórtex).ENGLISH DESCRIPTION If we all know we must move to survive, shouldn’t we ask ourselves which factors in our environment propel us and which halt us? Why do certain societies evolve while others don’t? In this book, Andrés Roemer and Clotaire Rapaille point out that the most successful cultures are those that are not afraid of the status quo: they have learned to preserve the best qualities of their traditions while being open to innovation and to uncovering new horizons. Another key to the success of these societies is the equilibrium between biological and the cultural aspects. The challenge is to harmonize our instincts, our emotions, and our logic.

    Featuring 100 real astronaut tests and exercises from the European Space Agency’s rigorous selection process, ranging from easy to fiendishly hard, The Astronaut Selection Test Book goes where no puzzle book has gone before. Including puzzles and tests on: · visual perception and logic· mental arithmetic and concentration· psychological readiness· teamwork and leadership· survival, physical and medical skills· foreign languages (every astronaut has to know Russian!)and much more, this richly illustrated book draws on Tim Peake's first-hand experience of applying to be an astronaut in 2008, when he and five others were chosen – out of over 8,000 applications!We’ve all dreamed of being an astronaut, though of the estimated 100 billion people who have ever lived, only 557 people have travelled to space. But with this unprecedented look into real astronaut selection, you might just find out your dreams can become reality…_________________________HOUSTON, WE HAVE A PROBLEM SOLVER...Tim Peake and the ESA will receive no royalties from this book; instead, they will be donated to the Prince's Trust charity._________________________‘Engrossing... a brain buster of a book... You’ll learn plenty about space and what it takes to be an astronaut, but you’ll also sharpen up your broader knowledge. For anyone interested in the space race and the imminent journey to Mars, here’s the perfect stocking filler.’ – STARBURST‘It’s a brain work-out on steroids, stuffed with authentic selection tests… Entertaining and engaging… innovative, earnest, soulful and exhilarating’ – BBC SKY AT NIGHT MAGAZINE (5 STARS, Book of the Month)‘It’s such a good idea… this is a very good thing for Christmas Day’ – GRAHAM NORTON, BBC RADIO 2‘Everybody, get this book… it’s a fascinating read’ – CHRIS MOYLES, RADIO X‘A fantastic gift… more than just a quiz’ – WI LIFE‘The perfect [book] for big thinkers’ – BBC ARTS, 2018’s Biggest Books

    Because of this balance, the Seventh Edition of Microbiology is appropriate for microbiology majors and mixed majors courses. The new authors have focused on readability, artwork, and the integration of several key themes (including evolution, ecology and diversity) throughout the text, making an already superior text even better.

    It was studied from antiquity to the Renaissance as a way of glimpsing the nature of reality. Geometry is number in space; music is number in time; and comology expresses number in space and time. Number, music, and geometry are metaphysical truths: life across the universe investigates them; they foreshadow the physical sciences.Quadrivium is the first volume to bring together these four subjects in many hundreds of years. Composed of six successful titles in the Wooden Books series-Sacred Geometry, Sacred Number, Harmonograph, The Elements of Music, Platonic & Archimedean Solids, and A Little Book of Coincidence-it makes ancient wisdom and its astonishing interconnectedness accessible to us today.Beautifully produced in six different colors of ink, Quadrivium will appeal to anyone interested in mathematics, music, astronomy, and how the universe works.