Autonomy: The Quest to Build the Driverless Car—And How It Will Reshape Our World


Lawrence D. Burns - 2018
    Soon, few of us will own our own automobiles and instead will get around in driverless electric vehicles that we summon with the touch of an app. We will be liberated from driving, prevent over 90% of car crashes, provide freedom of mobility to the elderly and disabled, and decrease our dependence on fossil fuels. Autonomy is the story of the maverick engineers and computer nerds who are creating the revolution. Longtime advisor to the Google Self-Driving Car team and former GM research and development chief Lawrence D. Burns provides the perfectly-timed history of how we arrived at this point, in a character-driven and heavily reported account of the unlikely thinkers who accomplished what billion-dollar automakers never dared.Beginning with the way 9/11 spurred the U.S. government to set a million-dollar prize for a series of off-road robot races in the Mojave Desert up to the early 2016 stampede to develop driverless technology, Autonomy is a page-turner that represents a chronicle of the past, diagnosis of the present, and prediction of the future—the ultimate guide to understanding the driverless car and navigating the revolution it sparks.

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer


Adrian Newey - 2017
    He is ultra competitive but never forgets to have fun. An immensely likeable man.' Damon HillThe world’s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain’s greatest engineers and this is his fascinating, powerful memoir.How to Build a Car explores the story of Adrian’s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he’s been involved.A true engineering genius, even in adolescence Adrian’s thoughts naturally emerged in shape and form – he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna’s death during his time at Williams in 1994.Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian’s remarkable life story, precisely what makes Formula One so thrilling – its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.

Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles


Frank Rowsome Jr. - 1965
    All 600 of the roadside rhymes are indexed.

The Meaning in the Making: The How and Why Behind Our Human Need to Create


Sean Tucker - 2021
    We’re each trying to describe what we know about life, to create a collective sense of “safety in numbers.” When we reach the end of our traditional descriptive powers, it’s time to weave collective meaning from poetry, painting, writing, dancing, photographing, filmmaking, storytelling, singing, animating, designing, performing, carving, sculpting, and a million other ways we daily create Order out of the Chaos and share it with each other for comfort.On this journey we need a creative philosophy which will help us find our voice, discover our message, deal with the responses to our work, maintain inspiration, and stay mentally healthy and motivated creators as we strive to find “the meaning in the making.”

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger


Marc Levinson - 2006
    From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

Lead... for God's Sake!: A Parable for Finding the Heart of Leadership


Todd G. Gongwer - 2010
    If you have ever asked yourself why you do what you do, or wondered what your purpose is in leadership or in life, this book is for you. As the lives of a coach, a CEO, and a janitor intersect in this captivating parable you will journey deep into the heart of leadership where the answers to many of life's most important questions can be found.Whether you're leading in business, sports, or in your own family, this inspiring story will show you how to take the first - and most important - step in becoming the leader you were meant to be. Lead for God's Sake truly is much more than a simple statement. It's a calling!"Seldom have I found this kind of practical wisdom presented in such a delightful, engaging and compelling narrative. As a business leader, I found its "takeaways" right on targettouching life where the rubber meets the road. I wasn't able to put it down. It's that good!"John D. Beckett,

Jack Ma: A Biography of the Alibaba Billionaire


Ryan Gardner - 2017
     He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.

Revenge Of The CEO


Peter Ralph - 2015
    He had no conscience or compassion for those he had hurt, only the lust for revenge. Would this evil man succeed in bringing down those who had framed him?

The Science of Growth: Facebook vs. Friendster, or Why Some Startups Skyrocket - and Others Don’t


Sean Ammirati - 2016
    

Geeks Bearing Gifts: Imagining New Futures for News


Jeff Jarvis - 2014
    Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism.To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: “But we in the field came to define ourselves less by our value and mission and more by our media and tools — ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities.” He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve – with the help of the “geeks” whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks.Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.

Fast N' Loud: Blood, Sweat and Beers


Richard Rawlings - 2015
    We make it fast and loud . . ."Richard Rawlings' road to the top has been full of dangerous twists and hilarious turns, with a few precipitous cliffs in between. From getting shot defending his beloved 1965 Mustang fastback from carjackers, to blowing out of town Fear and Loathing style in his youth, to eventually founding Gas Monkey Garage and starring in Discovery's hit automotive-restoration series Fast N' Loud, Rawlings has got some stories to tell.With never-before-seen photos of his childhood and shots from fan-favorite episodes, Rawlings pushes into high gear, sharing the story of his rise to success, his show, and the automotive know-how that has made him famous.He begins with his own story—including how he went from being flat broke to having a seat at the table with some of history's most iconic car guys. Rawlings then heads into Fast N' Loud, the series, sharing new details on everything from the toughest builds to run-ins with his most die-hard fans, along with travel and auto shop anecdotes featuring Aaron Kaufman and the rest of the Gas Monkey gang. He finishes with a handy guide for classic and antique car enthusiasts that includes insider tricks of the trade. Want to start flipping cars for profit yourself? The secrets of Rawlings' success are all here.So get ready to rev up with Rawlings and the crew of Gas Monkey Garage. Because, as Rawlings says, "If we're gonna have fun, it better have a motor!"

Brand New: The Shape of Brands to Come


Wally Olins - 2014
    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

The Rip Curl Story


Tim Baker - 2019
    Along the way they supported the careers of many of the world’s great surfers – from Midget Farrelly to Michael Peterson, Tom Curren to Damien Hardman, Pam Burridge to Stephanie Gilmore, and of course Tyler Wright and Mick Fanning.Bestselling surf writer Tim Baker tells this implausible story in an irresistible series of ripping yarns, offering rich life lessons, a maverick business primer and a wild ride of adventure, good times and outlandish ambitions spectacularly realised.The Rip Curl Story will make you want to surf more, travel further, follow through on that great business idea and pursue your own Search.

Repair Your Credit Like the Pros: How credit attorneys and certified consultants legally delete bad credit and restore your good name


Carolyn Warren - 2014
    If you want to achieve maximum success in getting mistakes of the past deleted and restoring your good name so that you can qualify for the best loans at the lowest rates, then you need to follow the same steps taken by attorneys and certified credit consultants. "How do they do that?" people ask. This book reveals the answers, the details, and the steps you can take to repair your own credit in a manner that is legal and effective. Unless you just won the lottery and plan to pay cash for everything for the rest of your life, you need excellent credit and a high FICO score to get respect and the best financing.

Wake Up! How starting your day at 5 a.m. will change your life


Eliott Reich - 2013
    This book will show you what successful early risers do once they are up and teach you step-by-step how you can become an early riser.