How did a penniless artist, a young shepherd, and a playboy poet believe they could carry out such a remarkable feat of strength and endurance, smuggling the general past thousands of Nazi pursuers, with little more than their own wits and courage to guide them?  McDougall makes his way to the island to find the answer and retrace their steps, experiencing firsthand the extreme physical challenges the Resistance fighters and their local allies faced. On Crete, the birthplace of the classical Greek heroism that spawned the likes of Herakles and Odysseus, McDougall discovers the tools of the hero—natural movement, extraordinary endurance, and efficient nutrition. All of these skills, McDougall learns, are still practiced in far-flung pockets throughout the world today. More than a mystery of remarkable people and cunning schemes, Natural Born Heroes is a fascinating investigation into the lost art of the hero, taking us from the streets of London at midnight to the beaches of Brazil at dawn, from the mountains of Colorado to McDougall’s own backyard in Pennsylvania, all places where modern-day athletes are honing ancient skills so they’re ready for anything.  Just as Born to Run inspired readers to get off the treadmill, out of their shoes, and into the natural world, Natural Born Heroes will inspire them to leave the gym and take their fitness routine to nature—to climb, swim, skip, throw, and jump their way to their own heroic feats.

     Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

    With the latest findings about the mental and physical benefits of exercise, personal stories from scientists and laypeople alike, as well as researched-based prescriptions for readers, Gretchen Reynolds shows what kind of exercise—and how much—is necessary to stay healthy, get fit, and attain a smaller jeans size. Inspired by Reynolds's wildly popular “Phys Ed” column for The New York Times, this book explains how exercise affects the body in distinct ways and provides the tools readers need to achieve their fitness goals, whether that's a faster 5K or staying trim.

    

     How many of us really understand that every moment counts, and that physical strength and confidence enable our mind and spirit to make the most of our lives?  Ryan Ferguson does.  He survived nearly a decade behind bars for a murder he did not commit. An innocent collegian imprisoned at nineteen, Ferguson’s disbelief turned to resolve after his father told him: “Son, do whatever you can to get stronger, faster, and smarter.  This is now your number one priority.”In his darkest hour, even after countless appeals and disappointment, in a place that threatened physical violence, malnutrition, and offered almost no medical aid, Ferguson knew his physical health was paramount. In this startlingly elegant, authentic, and inspiring guide, Ferguson shares his simple, universally attainable recipe for health and power.

    But who has the best solution and how do we know if and how it will work for us?After over 15 years of training as an elite gymnast and over a decade of coaching, Coach Carl Paoli offers a fresh philosophy on training by connecting movement styles to fit your specific purpose, while also giving you a simple framework for mastering the basics of any human movement. Freestyle: Maximize Your Sport and Life Performance with Four Basic Movements is an interactive way to learn how the body is designed to move through space and how to interact with our constantly changing surroundings. Using this framework and four basic movements, Paoli will help you maximize your efforts in sport and life, regardless of specialty. Despite Carl's experience as an elite gymnast and a renowned CrossFit coach, this is not a book about gymnastics, CrossFit, or any specific fitness program. Rather, it is a unique take on how Carl studies and teaches human movement and how you can better understand how to move yourself. Carl is not going to teach you the specifics of a movement or sport; instead, he gives you a template that you can use to develop any specific movement. For example, instead of teaching you how to throw a baseball, this book teaches you a universal foundation that will help you further develop your pitching skills. Human movement is intuitive, but not always perfect. This book shows you how to: * Turn on and trust your intuition about movement * Use tools that help optimize imperfect movement * Tap into the universal movement patterns and progressions underlying all disciplines * Use Carl Paoli's movement framework to create roadmaps for your physical success * Learn what being strong really means Freestyle is a practical manual to develop human movement regardless of your discipline. It is equally applicable to veteran athletes, weekend warriors, fitness enthusiasts, people trying to pick up a new sport, and people who are simply curious about improving their health. By developing your awareness and learning to see across other disciplines, you can tailor any training regimen to meet your unique goals.

    Jack H. Wilmore, Dr. David Costill, W. Larry Kenney

    Reflecting the excitement, color, and focus of the running experience, Shut Up and Run offers tips, tricks, and visual motivation to help every runner cultivate miles of sweat, laughter, swagger, and friendship. Combining a fitness manual, training program, and self-help advice book in one, this gorgeous, four-color book—filled with anecdotes and stunning action imagery, and supported by graphic inspirational quotes—contains essential training tips for every level, including meditation and visualization techniques, that address a runner’s body and mind. Robin Arzon offers unique style tips and practical gear recommendations to help you show off your best stuff mile after mile, and tells you everything you need to know, from how to pick the best running shoes to how to get off that sofa and go. No detail is left to chance; Shut Up and Run is loaded with information on every aspect of the runner’s world, from gear and music to training for a half marathon and post-race recovery tips. Robin includes space at the end of each chapter to track your progress as you build up to your first marathon or other running goals.Designed to help readers find the information quickly and easily, loaded with practical advice, style, and attitude, this practical guide—written by a runner for runners—makes it clear that to succeed, you need to shut up and run!

    which 150 pages will you read? Is it possible to: Reach your genetic potential in 6 months? Sleep 2 hours per day and perform better than on 8 hours? Lose more fat than a marathoner by bingeing?   Indeed, and much more. This is not just another diet and fitness book.The 4-Hour Body is the result of an obsessive quest, spanning more than a decade, to hack the human body. It contains the collective wisdom of hundreds of elite athletes, dozens of MDs, and thousands of hours of jaw-dropping personal experimentation. From Olympic training centers to black-market laboratories, from Silicon Valley to South Africa, Tim Ferriss, the #1 New York Times bestselling author of The 4-Hour Workweek, fixated on one life-changing question: For all things physical, what are the tiniest changes that produce the biggest results? Thousands of tests later, this book contains the answers for both men and women. From the gym to the bedroom, it’s all here, and it all works. YOU WILL LEARN (in less than 30 minutes each):How to lose those last 5-10 pounds (or 100+ pounds) with odd combinations of food and safe chemical cocktails.* How to prevent fat gain while bingeing (X-mas, holidays, weekends) * How to increase fat-loss 300% with a few bags of ice * How Tim gained 34 pounds of muscle in 28 days, without steroids, and in four hours of total gym time * How to sleep 2 hours per day and feel fully rested * How to produce 15-minute female orgasms * How to triple testosterone and double sperm count* How to go from running 5 kilometers to 50 kilometers in 12 weeks * How to reverse “permanent” injuries * How to add 150+ pounds to your lifts in 6 months * How to pay for a beach vacation with one hospital visit         And that's just the tip of the iceberg.  There are more than 50 topics covered, all with real-world experiments, many including more than 200 test subjects. You don't need better genetics or more discipline. You need immediate results that compel you to continue. That’s exactly what The 4-Hour Body delivers.

    Endurance Sports Nutrition will help you select the best foods, fluids, and supplements to train longer, recover more quickly, avoid injuries, and achieve your performance goals in any endurance endeavor.Sports dietitian and former elite runner Suzanne Girard Eberle provides a proven fueling program that addresses the unique needs of endurance athletes:Road and trail running: 5K to 100+ milesCycling and mountain biking: time trials to multiday ridesDuathlon and triathlon: sprint to IronmanWinter sports: Nordic ski races to mountain ascentsWater sports: rowing and long-distance swimmingEnvironmental conditions: extreme temperatures and high altitudeComplete with customizable menu plans, profiles and advice from elite endurance athletes, and strategies for avoiding the most common pitfalls of endurance athletes, Endurance Sports Nutrition will fuel your best performance.

    Guided by their personal experiences and coaching expertise, they point out the mental and emotional factors that will help you learn exactly how to become a happy runner and achieve your personal best.Following the "some work, all play" approach, The Happy Runner introduces the three commandments of happy running and teaches you how to balance the effort of running with the simple joy of the activity:- Learn how to run fast, run long, and stay healthy with proven training methods.- Read real stories from professional and recreational athletes who have had personal breakthroughs as they learned to love the process of running.- Understand how to adapt your running based on your personal lifestyle and goals as well as avoid setbacks from injury.- Develop your self-belief and make positivity your default setting so you can reach your goals.Whether you're battling burnout, are returning after an injury, or are new to running and want to enjoy a 5K or an ultramarathon, the science-based training guidance in The Happy Runner will help you get faster, go longer, and live stronger--all with a smile.CE exam available! For certified professionals, a companion continuing education exam can be completed after reading this book. The Happy Runner Online CE Exam may be purchased separately or as part of The Happy Runner With CE Exam, a package that includes both the book and the exam.

    You know which curl is the best for your biceps, you do every possible exercise for your abdominals, and your 20-set bench-press routine is the envy of everyone in the gym. So why haven't you gotten the results you want?This book has the answer. In fact, it probably answers every question you've ever asked about how your muscles work: What makes them grow? What makes them show? Why didn't that champion bodybuilder's routine work for you?But The Book of Muscle does more than just explain how your muscles work. It also gives you comprehensive muscle-building programs from a world-class trainer.Ian King has spent 2 decades as strength coach to world-champion and Olympic athletes. He is in wide demand as a lecturer on athletic preparation and physique development, and he is a popular contributor to Men's Health magazine and T-mag.com, the most popular bodybuilding Web site on the planet. Now, for the first time, he brings his extraordinary knowledge and unique muscle-building systems to a book meant for regular guys who like to work out and want to see better results than they've gotten from conventional programs.Here's what you get from The Book of Muscle that you can't get from any other book:Three complete 6-month, progressive workout programs created by Ian King to optimize muscle growth by juxtaposing opposing muscle actionsIan King's revolutionary training-age system to help you determine which program is right for youComplete abdominal training that ensures you'll not only get that coveted six-pack but also develop the muscles that prevent injuries and produce better performance on the field--any fieldVital advice on warming up, stretching, and recovering between workoutsThe latest and best information on how you need to eat to make your muscles growIf you've never before bought a workout book, this should be your first. And if you've tried all the others, this is the one that finally delivers everything you have ever wanted to know but couldn't find in one place.