You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.Topics:* Write marketing copy, interface flows, blog posts, legal policies, and emails* Develop behind-the-scenes documents like mission statements, survey questions, and project briefs* Find your voice and adapt your tone for different situations* Build trust and foster relationships with readers* Make a simple style guide and collaborate with your team

    Major topics include: characterization, narration, character-based plotting, dialogue, drama, point of view, significance, and revision.

    Elizabeth is forced to become estranged from her father and struggles alone to create hope and meaning for her life while serving her mother like a slave. This book is a true account of a daughter's struggle to survive a mother with paranoia, schizophrenia, and manic depression.

    This title provides hundreds of ready-made phrases that you can use to describe any employee's performance in 74 different skill areas.

    Kennedy certainly has the authority to talk about the craft of writing books - it's just a wonder she's found the time. These are missives from the authorial front line - urgent and vivid, full of the excitement, fury and frustration of trying to make thousands of words into a publishable book. At the core of On Writing is the hugely popular blog that Kennedy writes for the Guardian - and we follow her during a three-year period when she finished one collection of stories and started another, and wrote a novel in between. Readers and aspiring writers will have almost everything they need to know about the complexities of researching, writing and publishing fiction, but they will be receiving this wisdom conversationally, from one of the funniest and most alert of our contemporary authors.Alongside the blogs are brilliant essays on character, voice, writers' workshops and writers' health and the book ends with the transcript of Kennedy's celebrated one-person show about writing and language that she has performed round the world to huge acclaim. Read together, all these pieces add up to the most intimate master-class imaginable from one of the finest - and most humane - writers in our language.

    The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    In Tainted Love, she brings together the stories of some of the kids who lived with her in children's homes - kids who fought against the odds in their struggle to find love. We meet Robert, who tries to protect his mum from the brutal rages of his drunken father - but he's only eight and is powerless to stop the violence. There's Debbie and her sister, who are placed at the mercy of a paedophile babysitter with their mum's approval, and Abby, who shaves her head, cuts her arms, and rages against the system.These and many other true stories tells of lives fractured, endured and, in most cases, saved and turned around by social workers who fight impossible workloads to bring security and safety to children who live in chaos.

    But what she can’t run from is her present reality as an alcoholic on the downward spiral, and the strong future possibility that she might die in the gutter. So, she quits drinking and resolves to live a new life, determined to be a better person and resist the siren song of addiction, staying a few steps ahead of her demons all the while. But then Leah takes a job at a P.I. Firm and her resolve is thoroughly tested. Instead of alcohol, she becomes addicted to work and the nonstop demands of the agency. In a desperate attempt to break the cycle, she answers a mysterious online ad calling for writers and ends up working as an assistant to serial entrepreneur Scarlet Monroe, a woman who seems almost too good to be true, and like everything Leah has always wanted to be. But when Leah is hired as Scarlet’s personal assistant and gets in deeper with Scarlet and her cult-like company, the demons from her past come alive again, and this time they refuse to go away. The sequel to Between the Shadow and Lo and the second installment in the West Coast Trilogy, West Is San Francisco is a surreal ride through the strange secrets—and intangible magic—of San Francisco.

     The plan works on any budget. It works for the wealthy busy professional as well as for the struggling artist short on funding. About the Author ~ As the founder of Online Book Club, Scott Hughes has spent over a decade in this new industry, working with thousands of authors to advertise books online. Scott Hughes has worked in the ebook marketing industry before the Kindle ever existed!

    Learn how to leverage the Django web framework to its full potential in this advanced tutorial and reference. Endorsed by Django, Pro Django more or less picks up where The Definitive Guide to Django left off and examines in greater detail the unusual and complex problems that Python web application developers can face and how to solve them.Provides in-depth information about advanced tools and techniques available in every Django installation Runs the gamut from the theory of Django's internal operations to actual code that solves real-world problems for high-volume environments Goes above and beyond other books, leaving the basics behind Shows how Django can do things even its core developers never dreamed possible

    Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.

    Together the three authors have thoroughly updated Inside Out with the latest information on technology, a substantial reference section on resources, and loads of new examples.

    Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact for their cause.

    The Spring House is the first of five seasonal titles from BrocanteHome.Net’s best-selling Seasonal House series.This pocket-sized book is a cornucopia of Springtime homemaking inspiration, with ideas for preparing for the change of the season, Spring puttery treats, cleaning recipes, decorative touches, journal prompts, a book list and an essay on living well in Springtime, written with all the same charm Alison May has been bringing to the world of vintage housekeeping for over twelve years now...

    And if you follow the guidelines of this proven system of sacrifice and discipline, you can be debt free, and begin to enjoy your life like never before. I want to make a promise to you today, if you follow this system and these guidelines. You can be debt free, begin saving, and invest like you never have before. You will build amazing wealth. However all of this is up to you, do you want all of that? Well take the first step today. "If you will live like no one else, later you can live like no one else." Here Is A Preview Of the Book... Don’t be in denial Beware of credit cards Start with baby steps Cure your debt fast Investing for retirement and college The three good things with money Much, Much more