Perennial Seller: The Art of Making and Marketing Work That Lasts


Ryan Holiday - 2017
    In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops. Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623--and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide. These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry--timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're not flukes or lucky breaks--they were built to last from the outset. Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


Adam Alter - 2017
    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

You Can Achieve More: Live By Design, Not By Default


Shiv Khera - 2018
    Both success and failure have a limited lifespan. Successis neither a miracle nor a mystery. It does not depend upon special skills, formaleducation or superior intelligence. It is the natural outcome of consistently applyingcertain principles on an ongoing basis. The ultimate goal is to sustain success andeliminate failure. Acquiring facts is knowledge, understanding facts is comprehension, and the properapplication of facts is wisdom. The principles in this book can help you to: 1. Live by design, not by default2. Gain confidence and optimize your potential3. Become proactive and develop a winning attitude4. Balance your health, wealth and relationships5. Overcome day-to-day problems and make better decisions6. Make positive choices and avoid pitfalls The secret to a meaningful life is in your hands. Through inspiring ideasand basic values, this book will help empower you to Achieve More andbecome unstoppable.

Soul-Centered: Transform Your Life in 8 Weeks with Meditation


Sarah McLean - 2012
     Each of the 8 weeks that follows explores a variety of meditation practices thoroughly supported by research, insights, stories and exercises.  The theme of each week reflects a benefit derived from meditation: Awareness, Peace, Freedom, Compassion, Intimacy, Authenticity, Receptivity, and Nourishment.            This easy to follow program inspires you to confidently practice meditation and develop a new perspective.  In the process, you'll become more-self-aware, more peaceful, and more compassionate: a way of life that can truly be called soul-centered.

101 Essays That Will Change the Way You Think


Brianna Wiest - 2016
    This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: this idea changed my life.

Adaptability: The Art of Winning in an Age of Uncertainty


Max McKeown - 2012
    Strategy and innovation expert, Max McKeown, draws on millions of years of evolution to create a practical and strategic set of rules which take adaption from an involuntary coping strategy to a deliberate winning strategy.To show how adaptability works McKeown looks at a rich set of examples, problems and situations. He includes the 15-year old geneticist working from his basement, and the Italian town that said no to seemingly inevitable change. Along the way, he visits the adaptation of Western technology to the social structures of sub-Saharan Africa and explores how quantum games may solve the world's trickiest problems. He looks inside global corporations like Starbucks, Netflix and McDonald's to see how they flirt with extinction, create internal barriers to adaptation, and adapt to transcend their situation.Adaptability proves that innovation is important but not enough. Strategy, branding, marketing and operations are all useful, but insufficient. And highlights that the ability to adapt smarter and faster than the situation changes is what makes the powerful difference between adapting to cope and adapting to win.

If This Isn't Nice, What Is?: Advice for the Young


Kurt Vonnegut Jr. - 2013
    For each occasion, Vonnegut's words were unfailingly unique, insightful, and witty, and they stayed with audience members long after graduation.This expanded second edition includes more than sixty pages of further thoughts from Kurt (whose good advice wasn’t limited to graduation speeches).As edited by Dan Wakefield, this book reads like a narrative in the unique voice that made Vonnegut a hero to readers of all ages. At times hilarious, razor-sharp, freewheeling, and deeply serious, these reflections are ideal for anyone undergoing what Vonnegut would call their “long-delayed puberty ceremony”—marking the passage from student to full-time adult.

Takin' Over


Brandon McCartney - 2009
    Contents:Anything is possible! --It's about being based --Who is the superstar of your life? --Rappin' and The Pack --I'm happy you're alive --Women! --Dreamin' --Drugs and pain are the same thang --And we all get rich! --Rappin' and following dreams --Sprituality and the Caveman --I'm alive, I'm real and it's okay! --The elderly are gifts --Playing from the heart --Colors! --We are legend and we are takin' over!

On Time: Finding Your Pace in a World Addicted to Fast


Catherine Blyth - 2017
    We have more time than ever: each one of us can expect 1000 months on this planet if we're lucky. So why do we feel time-poor? Our world is addicted to fast and we have become its servant. Instead of grasping the liberating potential of technology, many of us are locked into a doomed race to outpace hurry. In this book, Blyth combines cutting-edge research from neuroscience and psychology with accessible stories - from Leonardo Da Vinci to Usain Bolt, Aristotle to Anna Wintour, and Kant to Keith Richards - to reveal timeless truths about humanity's finest invention. Angry, witty and enlightening, On Time is a handbook for navigating a fast-forward world that asks the questions productivity guides ignore. * Why do some hours trudge while others sprint by? * How do bright colours, fast food and rapid breathing affect our tempo? * How does autonomy take the stress out of pressure? * What are the hours that suit which activities best? Stop clock-watching, self-reproach and quit chasing white rabbits. Time is humanity's finest invention: with these small practical steps, it can become your servant.

Hackers & Painters: Big Ideas from the Computer Age


Paul Graham - 2004
    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness


Ingrid Fetell Lee - 2018
    Increasingly, experts urge us to find balance and calm by looking inward--through mindfulness or meditation--and muting the outside world. But what if the natural vibrancy of our surroundings is actually our most renewable and easily accessible source of joy? In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight--and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.

The Little Book of Stupidity: How We Lie to Ourselves and Don't Believe Others


Sia Mohajer - 2015
     We are all masters of self-delusion. Every day we make decisions that aren’t based on logic, but rather stories. Stories that we tell ourselves about who we are, what we want and why we want it. The Little Book of Stupidity is about these stories, from: Why you are always tricked into paying more How a piece of grilled-cheese sold for 28,000$ Why the legal system will always be flawed Why we can never save money Why we can’t end unhealthy relationships Why you are biologically wired to be judgmental How a statistician saved countless American lives The real secret behind “being lucky” Why you should stop watching the new immediately Why more choices don’t make you happier Best-selling author, Sia Mohajer, takes us on a journey through the statistics, experiments and psychology of stupidity to reveal one important fact – self-delusions are part of being human. You will emerge from this journey – wiser, more compassionate and with a better understanding of yourself. Get the Little Book of Stupidity now for a limited time price of 2.99.

Eat That Cookie!: Make Workplace Positivity Pay Off... for Individuals, Teams, and Organizations


Liz Jazwiec - 2009
    For Individuals, Teams and Organizations Is it possible to create a positive workforce in negative times? Yes, it is, says speaker, strategist and consultant Liz Jazwiec, RN. But first you have to get real about how tough a job in healthcare really is. About the negative things you and your staff members do to make it even tougher. In her new book, Eat THAT Cookie! How Workplace Positivity Pays Off...For Individuals, Teams and Organizations, Liz gets real about all that and more. In her darkly humorous, ever-so-slightly sarcastic style -after all she was an ER nurse - she builds a case for the powerful benefits of a positive workplace. (Hint: better patient service, improved efficiencies and lower employee turnover all make the list.) Funny, inspiring and relatable, Eat THAT Cookie! is packed with realistic, down-to-earth tactics leaders can use right now to infuse positivity into their culture. Why hokeyness - in the form of giant smiley face cookies and no-negativity days - actually works. Readers will learn: How to decree and enforce mandatory fun so that it s really, well, fun Guidelines for doing celebrations the right way Strategies for dealing with queens, poisoners, complainers and other problem people How not to succumb to process paralysis Why victim thinking is so destructive, and how to eliminate it from the organization How to stop judging shoe-heel smashers, pants unzippers, and other irritating patients For the first 18 years of my career I used to say that if we could just get some decent patients I would love my work! says Liz. But the perfect clientele doesn t exist. And guess what? I can have a good day anyway. I ve found that happiness is a decision anywhere, any time, in any economy. Put the tips in Eat THAT Cookie! into practice, you ll be amazed by the rapid improvements you see in your organization - in terms of energy, focus, productivity and yes, happiness.

Swagger: Unleash Everything You Are and Become Everything You Want


Leslie Ehm - 2021
    This brand-new swagger is unshakable, undeniable and utterly unstoppable. And you can have it too.Award-winning training guru and coach Leslie Ehm shows that true swagger results from your ability to manifest who you really are and hold on to it in the face of all the psychological crap that will come for it every day. Part guidebook, part manifesto, a little sweary and completely inspiring, Swagger gives you the steps to unlock and unleash your personal brand of swagger―one that can never be duplicated or diminished. And you’ll read stories of the countless people Leslie’s worked with who’ve discovered their own swagger and changed their lives for the better.Forget everything you think you know about confidence-building. Swagger shatters the myths around “fake it ’til you make it,” and shows you how to record over all the negative self-limiting tapes and stop giving away your personal power. You’ll learn how to challenge the preconceptions of what you “should” and “shouldn’t” do, and navigate the professional world with authenticity and badassery.Discover what swagger blockers are holding you back and what drivers will bring your unique and powerful personality to the forefront for all to revel at and see why Swagger is the new mindset that will bring you all of the success you’ve ever dreamed of without ever having to compromise or sacrifice who you really are.For anyone who’s ever felt that they weren’t good enough or believed that revealing their messy, vulnerable, authentic human selves could never result in greater success, Swagger will give you a doorway into the kind of self-belief that creates unimaginable confidence and will change the way you live, work and feel.Your swagger is waiting for you. What are you waiting for?

The Underachiever's Manifesto: The Guide to Accomplishing Little and Feeling Great


Ray Bennett - 2006
    Turn it down a notch. Get off the Stairmaster. The Underachiever's Manifesto is the playfully persuasive pocket guide to living life to the least and loving it. With sharp humor and genuine wisdom, this welcome little book extols the fabulous benefits of underachievement in our overextended society. A witty introduction makes the case for the right amount of efforta lot less than we've been led to believe. Ten principles of underachievement establish the basics (#8: The tallest blade of grass is the surest to be cut); and practical applications show how mediocrity is the key to happiness at work, in relationships, dieting, exercise, investment, and more. Devilishly enlisting examples from philosophy, economics, science, and good common sense, The Underachiever's Manifesto is a lighthearted, life-changing rallying call for those who dare to do less and enjoy more.