Media Control: The Spectacular Achievements of Propaganda


Noam Chomsky - 1995
    According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state," and the mass media is the primary vehicle for delivering propaganda in the United States. From an examination of how Woodrow Wilson’s Creel Commission "succeeded, within six months, in turning a pacifist population into a hysterical, war-mongering population," to Bush Sr.'s war on Iraq, Chomsky examines how the mass media and public relations industries have been used as propaganda to generate public support for going to war. Chomsky further touches on how the modern public relations industry has been influenced by Walter Lippmann’s theory of "spectator democracy," in which the public is seen as a "bewildered herd" that needs to be directed, not empowered; and how the public relations industry in the United States focuses on "controlling the public mind," and not on informing it. Media Control is an invaluable primer on the secret workings of disinformation in democratic societies.From the Audiobook Download edition.

Please Understand Me II: Temperament, Character, Intelligence


David Keirsey - 1998
    Advertised only by word of mouth, the book became a favorite training and counseling guide in many institutions -- government, church, business -- and colleges across the nation adopted it as an auxiliary text in a dozen different departments. Why? Perhaps it was the user-friendly way that Please Understand Me helped people find their personality style. Perhaps it was the simple accuracy of Keirsey's portraits of temperament and character types. Or perhaps it was the book's essential message: that members of families and institutions are OK, even though they are fundamentally different from each other, and that they would all do well to appreciate their differences and give up trying to change others into copies of themselves.Now: Please Understand Me IIFor the past twenty years Keirsey has continued to investigate personality differences -- to refine his theory of the four temperaments and to define the facets of character that distinguish one from another. His findings form the basis of Please Understand Me II, an updated and greatly expanded edition of the book, far more comprehensive and coherent than the original, and yet with much of the same easy accessibility. One major addition is Keirsey's view of how the temperaments differ in the intelligent roles they are most likely to develop. Each of us, he says, has four kinds of intelligence -- tactical, logistical, diplomatic, strategic -- though one of the four interests us far more than the others, and thus gets far more practice than the rest. Like four suits in a hand of cards, we each have a long suit and a short suit in what interests us and what we do well, and fortunate indeed are those whose work matches their skills. As in the original book, Please Understand Me II begins with The Keirsey Temperament Sorter, the most used personality inventory in the world. But also included is The Keirsey Four-Types Sorter, a new short questionnaire that identifies one's basic temperament and then ranks one's second, third, and fourth choices. Share this new sorter with friends and family, and get set for a lively and fascinating discussion of personal styles.

Less Than Human: Why We Demean, Enslave, and Exterminate Others


David Livingstone Smith - 2011
    Human beings have a tendency to regard members of their own kind as less than human. This tendency has made atrocities like the Holocaust, the genocide in Rwanda, and the slave trade possible, and yet we still find it in phenomena such as xenophobia, homophobia, military propaganda, and racism. Less Than Human draws on a rich mix of history, psychology, biology, anthropology and philosophy to document the pervasiveness of dehumanization, describe its forms, and explain why we so often resort to it.David Livingstone Smith posits that this behavior is rooted in human nature, but gives us hope in also stating that biological traits are malleable, showing us that change is possible. Less Than Human is a chilling indictment of our nature, and is as timely as it is relevant.

Moral Politics: How Liberals and Conservatives Think


George Lakoff - 1996
    For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

Coming Apocalypse


Vernon Coleman - 2020
    In Coming Apocalypse he explains how and why the 'crisis' developed and explains the sort of future we can expect now that lockdowns have destroyed the global economy and changed our way of life. Our world will never be as it was in January 2020. Dr Coleman explains what he believes we can expect.

Daniel's 70 Week's: Profiles in Prophecy


Chuck Missler - 2000
    Do you know the Most Amazing Passage in the entire Bible?In this study of Daniel's 70 Weeks, you will discover this amazing prophecy in the Old Testament predicted the very day that Jesus presented Himself as the Meschiach Nagid, the Messiah the King, to Jerusalem.The Seventy Week Prophecy of Daniel 9 includes the most incredible validation of Jesus Christ as the Messiah, which He held them accountable to have known.In a confidential briefing to His disciples, Jesus also highlights this passage as the key to understanding all other prophecies concerning His return.It is essential to understanding the Book of Revelation and other related passage

Works by Carl Jung (Study Guide): Psychology and Alchemy, Red Book, Carl Jung Publications, Memories, Dreams, Reflections


Books LLC - 2010
    Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Psychology and Alchemy, Red Book, Carl Jung Publications, Memories, Dreams, Reflections, Seven Sermons to the Dead, the Collected Works of C. G. Jung, Psychological Types, Answer to Job, Man and His Symbols, Psychology of the Unconscious. Source: Wikipedia. Free updates online. Not illustrated. Excerpt: Psychology and Alchemy is the twelfth volume in the Princeton/Bollingen edition of the Collected Works of Carl Jung. In it Jung argues for a reevaluation of the symbolism of Alchemy as being intimately related to the psychoanalytical process. Using a cycle of dreams of one of his patients he shows how the symbols used by the Alchemists occur in the psyche as part of the reservoir of mythological images drawn upon by the individual in their dream states. Jung draws an analogy between the Great Work of the Alchemists and the process of reintegration and individuation of the psyche in the modern psychiatric patient. In drawing these parallels Jung reinforces the universal nature of his theory of the archetype and makes an impassioned argument for the importance of spirituality in the psychic health of the modern man. Lavishly illustrated with images, drawings and paintings from Alchemy and other mythological sources including Christianity the book is another example of Jung's immense erudition and fascination with the eso- and exoteric expressions of spirituality and the psyche in religion and mysticism. Influenced by pioneering work by Ethan Allen Hitchcock and Herbert Silberer (who was in turn influenced by Jung), Psychology and Alchemy is a seminal work of reevaluation of a forgotten system of thought which did much to revitalise interest in Alchemy as a serious force in Western philosophical and esoteric culture. Also interesting about this book is...More: http: //booksllc.net/?id=747679

The Age of American Unreason


Susan Jacoby - 2008
    With mordant wit, she surveys an anti-rationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought." Disdain for logic and evidence defines a pervasive malaise fostered by the mass media, triumphalist religious fundamentalism, mediocre public education, a dearth of fair-minded public intellectuals on the right and the left, and, above all, a lazy and credulous public.Jacoby offers an unsparing indictment of the American addiction to infotainment—from television to the Web—and cites this toxic dependency as the major element distinguishing our current age of unreason from earlier outbreaks of American anti-intellectualism and anti-rationalism. With reading on the decline and scientific and historical illiteracy on the rise, an increasingly ignorant public square is dominated by debased media-driven language and received opinion.At this critical political juncture, nothing could be more important than recognizing the "overarching crisis of memory and knowledge" described in this impassioned, tough-minded book, which challenges Americans to face the painful truth about what the flights from reason has cost us as individuals and as a nation.

The Social Conquest of Earth


Edward O. Wilson - 2012
    Refashioning the story of human evolution in a work that is certain to generate headlines, Wilson draws on his remarkable knowledge of biology and social behavior to show that group selection, not kin selection, is the primary driving force of human evolution. He proves that history makes no sense without prehistory, and prehistory makes no sense without biology. Demonstrating that the sources of morality, religion, and the creative arts are fundamentally biological in nature, Wilson presents us with the clearest explanation ever produced as to the origin of the human condition and why it resulted in our domination of the Earth’s biosphere.

How to Judge People by What They Look Like


Edward Dutton - 2018
    In this highly readable analysis of the academic research, Dutton shows that we are evolved to judge people’s psychology from what they look like, we can accurately work out people’s personality and intelligence from how they look, and (quite often) we have to if we want to survive. Body shape, hairiness, eye width, finger length, even how big a woman’s breasts are . . . Dutton shows that these, and much else, are windows into personality, intelligence, or both. Once you read How to Judge People by What They Look Like, you’ll never look at people the same again.

Social Physics: How Good Ideas Spread— The Lessons from a New Science


Alex Pentland - 2014
    Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest. Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.  Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.

The Creative Spark: How Imagination Made Humans Exceptional


Agustín Fuentes - 2017
    It is the secret of what makes humans special, hiding in plain sight. Agustin Fuentes argues that your child's finger painting comes essentially from the same place as creativity in hunting and gathering millions of years ago, and throughout history in making war and peace, in intimate relationships, in shaping the planet, in our communities, and in all of art, religion, and even science.It requires imagination and collaboration. Every poet has her muse; every engineer, an architect; every politician, a constituency. The manner of the collaborations varies widely, but successful collaboration is inseparable from imagination, and it brought us everything from knives and hot meals to iPhones and interstellar spacecraft.Weaving fascinating stories of our ancient ancestors' creativity, Fuentes finds the patterns that match modern behavior in humans and animals. This key quality has propelled the evolutionary development of our bodies, minds, and cultures, both for good and for bad. It's not the drive to reproduce; nor competition for mates, or resources, or power; nor our propensity for caring for one another that have separated us out from all other creatures.As Fuentes concludes, to make something lasting and useful today you need to understand the nature of your collaboration with others, what imagination can and can't accomplish, and, finally, just how completely our creativity is responsible for the world we live in. Agustin Fuentes's resounding multimillion-year perspective will inspire readers and spark all kinds of creativity.

Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

The Ego Trick: In Search Of The Self


Julian Baggini - 2011
    His fascinating quest draws on the history of philosophy, but also anthropology, sociology, psychology and neurology; he talks to theologians, priests, allegedly reincarnated Lamas, and delves into real-life cases of lost memory, personality disorders and personal transformation; and, candidly and engagingly, he describes his own experiences. After reading "The Ego Trick," you will never see yourself in the same way again.

Good Without God: What a Billion Nonreligious People Do Believe


Greg M. Epstein - 2009
    Author Greg Epstein, the Humanist chaplain at Harvard, offers a world view for nonbelievers that dispenses with the hostility and intolerance of religion prevalent in national bestsellers like God is Not Great and The God Delusion. Epstein’s Good Without God provides a constructive, challenging response to these manifestos by getting to the heart of Humanism and its positive belief in tolerance, community, morality, and good without having to rely on the guidance of a higher being.