Book picks similar to
The Art of the App Store: The Business of Apple Development by Tyson McCann
marketing
programming-ios
tech
collection
Thinking in CSS
Aravind Shenoy - 2014
Instead of wandering through loads of theory, we will understand CSS more practically so that we can design a webpage using CSS. We have used Notepad for the examples in this book. Alternatively, you can also use Notepad++ or any advanced editor. All that you need to do is copy the code and paste it into Notepad. Upon execution, you will get the output as depicted in the screenshots. Screenshots are provided for each sample code. Coding gets better with practice. The examples in this book are compatible with almost every browser. Instead of using the verbatim code, you can modify the code and see the change in the output, thereby understanding the subtle nuances of CSS. By the end of the book, with practice, you can achieve better things and get more acquainted with CSS.
Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits
Akshay Desai - 2015
An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts:
# General Strategies
# Video Strategies
# Image Strategies
# Hashtag Strategies
# Facebook Strategies
# Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success
Learning PHP and MySQL
Michele E. Davis - 2006
When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting manyprogramming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is for you."Learning PHP and MySQL" starts with the very basics of the PHP language, including strings and arrays, pattern matching and a detailed discussion of the variances in different PHP versions. Next, it explains how to work with MySQL, covering information on SQL data access for language and data fundamentals like tables and statements.Finally, after it's sure that you've mastered these separate concepts, the book shows you how to put them together to generate dynamic content. In the process, you'll also learn about error handling, security, HTTP authentication, and more.If you're a hobbyist who is intimidated by thick, complex computer books, then this guide definitely belongs on your shelf. "Learning PHP and MySQL" explains everything--from basic concepts to the nuts and bolts of performing specific tasks--in plain English.Part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for newcomers. It's also a launching pad for future learning, providing you with a solid foundation for more advanced development.
Sams Teach Yourself C++ in One Hour a Day
Siddhartha Rao - 2008
Master the fundamentals of C++ and object-oriented programming Understand how C++11 features help you write compact and efficient code using concepts such as lambda expressions, move constructors, and assignment operators Learn the Standard Template Library, including containers and algorithms used in most real-world C++ applications Test your knowledge and expertise using exercises at the end of every lesson Learn on your own time, at your own pace: No previous programming experience required Learn C++11, object-oriented programming, and analysis Write fast and powerful C++ programs, compile the source code with a gcc compiler, and create executable files Use the Standard Template Library's (STL) algorithms and containers to write feature-rich yet stable C++ applications Develop sophisticated programming techniques using lambda expressions, smart pointers, and move constructors Learn to expand your program's power with inheritance and polymorphism Master the features of C++ by learning from programming experts Learn C++11 features that allow you to program compact and high-performance C++ applications TABLE OF CONTENTSPART I: THE BASICS LESSON 1: Getting Started with C++11 LESSON 2: The Anatomy of a C++ Program LESSON 3: Using Variables, Declaring Constants LESSON 4: Managing Arrays and Strings LESSON 5: Working with Expressions, Statements, and Operators LESSON 6: Controlling Program Flow LESSON 7: Organizing Code with Functions LESSON 8: Pointers and References Explained PART II: FUNDAMENTALS OF OBJECT-ORIENTED C++ PROGRAMMING LESSON 9: Classes and Objects LESSON 10: Implementing Inheritance LESSON 11: Polymorphism LESSON 12: Operator Types and Operator Overloading LESSON 13: Casting Operators LESSON 14: An Introduction to Macros and Templates PART III: LEARNING THE STANDARD TEMPLATE LIBRARY (STL) LESSON 15: An Introduction to the Standard Template LibraryLESSON 16: The STL String ClassLESSON 17: STL Dynamic Array ClassesLESSON 18: STL list and forward_listLESSON 19: STL Set ClassesLESSON 20: STL Map ClassesPART IV: MORE STL LESSON 21: Understanding Function ObjectsLESSON 22: C++11 Lambda ExpressionsLESSON 23: STL AlgorithmsLESSON 24: Adaptive Containers: Stack and QueueLESSON 25: Working with Bit Flags Using STLPART V: ADVANCED C++ CONCEPTS LESSON 26: Understanding Smart PointersLESSON 27: Using Streams for Input and OutputLESSON 28: Exception HandlingLESSON 29: Going Forward APPENDIXES A: Working with Numbers: Binary and Hexadecimal B: C++ Keywords C: Operator Precedence D: Answers E: ASCII Codes
Decision Support Systems and Intelligent Systems
Efraim Turban - 1998
Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business
Alex Genadinik - 2014
I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!
Mac OS X Snow Leopard: The Missing Manual
David Pogue - 2009
Fortunately, David Pogue is back, with the humor and expertise that have made this the #1 bestselling Mac book for eight years straight. You get all the answers with jargon-free introductions to:Big-ticket changes. A 64-bit overhaul. Faster everything. A rewritten Finder. Microsoft Exchange compatibility. All-new QuickTime Player. If Apple wrote it, this book covers it.Snow Leopard Spots. This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, iChat, Preview, Time Machine.Shortcuts. This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page.Power usage. Security, networking, build-your-own Services, file sharing with Windows, even Mac OS X's Unix chassis-this one witty, expert guide makes it all crystal clear.
iPad: The Missing Manual
J.D. Biersdorfer - 2010
That’s where this full-color Missing Manual comes in. Learn how to stream HD video, make video calls, manage your email, surf the Web, listen to music, play games, and maybe even do a little iWork. This is the book that should have been in the box.Build your media library. Fill your iPad with music, movies, TV shows, eBooks, photos, and more.Share with others. Stream music, HD movies, TV shows, and more, to and from your iPad.Create your own media. Use the iPad’s new Photo Booth, iMovie, and GarageBand apps to express yourself.Get online. Connect through WiFi or Wi-Fi+3G, and surf with the iPad’s faster browser.Place video calls. See who’s talking with the iPad’s FaceTime app and its two cameras.Consolidate your email. Read and send messages from any of your accounts.Learn undocumented tips and tricks. Get the lowdown on cool iPad secrets and workarounds.
Groovy in Action
Dierk König - 2007
Groovy in Action is a comprehensive guide to Groovy programming, introducing Java developers to the new dynamic features that Groovy provides. To bring you Groovy in Action, Manning again went to the source by working with a team of expert authors including both members and the Manager of the Groovy Project team. The result is the true definitive guide to the new Groovy language.Groovy in Action introduces Groovy by example, presenting lots of reusable code while explaining the underlying concepts. Java developers new to Groovy find a smooth transition into the dynamic programming world. Groovy experts gain a solid reference that challenges them to explore Groovy deeply and creatively.Because Groovy is so new, most readers will be learning it from scratch. Groovy in Action quickly moves through the Groovy basics, including:Simple and collective Groovy data types Working with Closures and Groovy Control Structures Dynamic Object Orientation, Groovy styleReaders are presented with rich and detailed examples illustrating Groovy's enhancements to Java, includingHow to Work with Builders and the GDK Database programming with GroovyGroovy in Action then demonstrates how to Integrate Groovy with XML, and provides:Tips and Tricks Unit Testing and Build Support Groovy on WindowsAn additional bonus is a chapter dedicated to Grails, the Groovy Web Application Framework.Purchase of the print book comes with an offer of a free PDF eBook from Manning. Also available is all code from the book.
Active Directory
Alistair G. Lowe-Norris - 2003
Updated to cover Windows Server 2012, the fifth edition of this bestselling book gives you a thorough grounding in Microsoft's network directory service by explaining concepts in an easy-to-understand, narrative style.You'll negotiate a maze of technologies for deploying a scalable and reliable AD infrastructure, with new chapters on management tools, searching the AD database, authentication and security protocols, and Active Directory Federation Services (ADFS). This book provides real-world scenarios that let you apply what you've learned--ideal whether you're a network administrator for a small business or a multinational enterprise.Upgrade Active Directory to Windows Server 2012Learn the fundamentals, including how AD stores objectsUse the AD Administrative Center and other management toolsLearn to administer AD with Windows PowerShellSearch and gather AD data, using the LDAP query syntaxUnderstand how Group Policy functionsDesign a new Active Directory forestExamine the Kerberos security protocolGet a detailed look at the AD replication process
Exam Ref 70-486: Developing ASP.NET MVC 4 Web Applications
William Penberthy - 2013
Designed for experienced developers ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the Microsoft Specialist level.Focus on the expertise measured by these objectives:Design the application architectureDesign the user experienceDevelop the user experienceTroubleshoot and debug web applicationsDesign and implement securityThis Microsoft Exam Ref:Organizes its coverage by exam objectives.Features strategic, what-if scenarios to challenge you.Includes a 15% exam discount from Microsoft. (Limited time offer)
The Best American Sports Writing 2018
Glenn Stout - 2018
Each year, the series editor and guest editor curate a truly exceptional collection. The only shared traits among all these diverse styles, voices, and stories are the extraordinarily high caliber of writing, and the pure passion they tap into that can only come from sports.
Lucene in Action
Erik Hatcher - 2004
It describes how to index your data, including types you definitely need to know such as MS Word, PDF, HTML, and XML. It introduces you to searching, sorting, filtering, and highlighting search results.Lucene powers search in surprising placesWhat's Inside- How to integrate Lucene into your applications- Ready-to-use framework for rich document handling- Case studies including Nutch, TheServerSide, jGuru, etc.- Lucene ports to Perl, Python, C#/.Net, and C++- Sorting, filtering, term vectors, multiple, and remote index searching- The new SpanQuery family, extending query parser, hit collecting- Performance testing and tuning- Lucene add-ons (hit highlighting, synonym lookup, and others)
Programming Windows 8 Apps with HTML, CSS, and JavaScript
Kraig Brockschmidt - 2012