This authoritative guide provides a handy, all-in-one reference for photographers using either medium (or both), combining the practical know-how of more than 50 outstanding professional photographers with National Geographic's world-renowned tradition of excellence and expertise. The Ultimate Field Guide to Photography presents ten easy-to-read chapters exploring every aspect of the digital revolution. With straightforward explanations of both simple, all-but-foolproof equipment like inexpensive autofocus point-and-shoot cameras and of sophisticated, megapixel single lens reflex units boasting interchangeable lenses. It also covers important accessories; provides advice of all kinds, from key facts and basic tips for beginners to advanced techniques for skilled amateurs; and addresses the essentials of PhotoShop editing, scanning and printing, effective archiving, and more. Along with digital information, there's also plenty of material on traditional film, from old techniques to helpful sidebars on when to use film rather than digital. Throughout the book dozens of well-known, highly accomplished photographers showcase some of their most famous shots and share both the human stories behind them and the specific technical details of their creation. This wonderful mix of vivid examples and vital nuts-and-bolts information makes The Ultimate Field Guide to Photography a uniquely useful, indispensable reference for photographers everywhere.

    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    As almost every photographer knows, the word -photograph- has its roots in two Greek words that, together, mean -drawing with light.- But what is less commonly acknowledged and understood is the role that shadow plays in creating striking, expressive imagery, especially in portraiture. It is through deft, nuanced use of both light and shadow that you can move beyond shooting simply ordinary, competent headshots into the realm of creating dramatic portraiture that can so powerfully convey a subject's inner essence, communicate a personal narrative, and express your photographic vision. In The Dramatic Portrait: The Art of Crafting Light and Shadow, Chris Knight addresses portraiture with a unique approach to both light and shadow that allows you to improve and elevate your own portraiture. He begins with the history of portraiture, from the early work of Egyptians and Greeks to the sublime treatment of light and subject by artists such as Caravaggio, Rembrandt, and Vermeer. Chris then dives into a deep, hands-on exploration of light, shadow, and portraiture, offering numerous lessons and takeaways. He covers: - The qualities of light: hard, soft, and the spectrum in between- The relationships between light, subject, and background, and how to control them- Lighting patterns such as Paramount, Rembrandt, loop, and split- Lighting ratios and how they affect contrast in your image- Equipment: from big and small modifiers to grids, snoots, barn doors, flags, and gels- Multiple setups for portrait shoots, including those that utilize one, two, and three lights- How color contributes to drama and mood, eliciting an emotional response from the viewer- How to approach styling your portrait, from wardrobe to background- The post-processing workflow, including developing the RAW file, maximizing contrast, color grading, retouching, and dodging and burning for heightened drama and effect- How all of these elements culminate to help you define your personal style and create your own narrative

    It includes the Grateful Dead sliding down porch steps in Haight Ashbury, the Beatles on stage and off, a pouting Mick Jagger, and cameos of Jimi Hendrix and Jim Morrison in concert.

    Commenting on artists such as Avedon, Clifford, Mapplethorpe, and Nadar, Roland Barthes presents photography as being outside the codes of language or culture, acting on the body as much as on the mind, and rendering death and loss more acutely than any other medium. This groundbreaking approach established Camera Lucida as one of the most important books of theory on this subject, along with Susan Sontag's On Photography.

    Even professionals will find ways to update their techniques! This book teaches you everything you need to know about flower arranging including tips on how to buy and care for flowers, how to cut and prepare them, and how to use floral foam, vases, and various other decorative elements in your arrangements. Filled with beautiful photographs and easy-to-follow instructions on how to create over 80 different arrangements, this is the go-to guide to floral design that every flower lover will want to add to their collection.

    Whether you’re a writer, a scrapbooker, a political activist, or a postcard collector, let book artist Esther K. Smith be your guide as you discover your inner bookbinder. Using foolproof illustrations and step-by-step instructions, Smith reveals her time-tested techniques in a fun, easy-to-understand way.

    The "Getting Started" section will give you a great overview and help explain some things for the very beginner. Next, learn some easy stitch patterns in the section "Basic Stitches." When you're ready to try your first project, take a look at the "Potholder Patterns" section, but make sure to read the "Pattern Information & Notes" first for some important stuff that pertains to all the patterns. The ebook is also filled with photos to help you along your way.Why Potholders?Potholders are a great project to work with Tunisian crochet because:• The back/wrong side is hidden between the two layers• Tunisian crochet makes a very thick final product• Working square shapes is easy for the beginnerHave fun, and happy hooking to you!

    Sikes is a celebration of American style today, showcasing chic and accessible ideas for every home. Modern and unfussy, Mark D. Sikes's interiors are classic takes on California indoor/outdoor living, with natural fibers and crisp coloration, informed and influenced by the fashion world where he began his career. In eight chapters, he explores approachable, stylish looks, from Blue and White Forever, which features indigos, stripes, batiks, and wicker in casual rooms such as porches and pool houses; to Timeless Neutrals, presenting semiformal rooms filled with chinoiserie, gilt, glass, mirrors, banquettes, and French chairs; to Garden Greens, featuring happy, casual family rooms and kitchens inspired by the garden with treillage woodwork, rattan, and cotton. There are also Beautiful Brights, colorful rooms that are eclectic, layered, and fun, with chintz, florals, and Middle Eastern influences; and Sun Faded Hues, rustic coastal rooms with weathered fabrics and furniture. Each chapter presents light-filled images of the designer's looks and offers the reader inspiration and advice. As famed film director Nancy Meyers writes in the book's foreword, this is a book that shows design lovers how classic can look fresh, how style and comfort go hand-in-hand.

    They provide examples of a dozen alphabet styles, as well as many decorative details. Color photography reveals more than merely the necessary brush and pen techniques—it also shows a vast range of ideas for using calligraphy in new and surprising ways.

    Whether you’re photographing children, weddings, maternity and boudoir, or portraits of any kind, The Luminous Portrait will inspire you with Elizabeth’s personal approach and award-wining images, sharing the art to making flattering portraits that appear “lit from within.”

    While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy. Now there's nothing stopping you from getting your book in front of thousands or even millions of people. Suddenly you can't blame anyone for not giving you a chance. You can only blame yourself for not trying. So roll up your sleeves, sharpen your pencils and fire up your Internet because we are about to make and sell comics! Jason Brubaker's graphic novel reMIND raised over $125,000 in pre-order sales on Kickstarter, won the Xeric Award and made ALA's Great Graphic Novels for Teens List. This book is a collection of his thoughts, strategies and practical lessons developed during his experience writing, drawing and self-publishing reMIND.

    What unites all of his work is a profound interest in creativity. In somethingtofoodabout, Questlove applies his boundless curiosity to the world of food. In conversations with ten innovative chefs in America, he explores what makes their creativity tick, how they see the world through their cooking and how their cooking teaches them to see the world. The conversations begin with food but they end wherever food takes them. Food is fuel. Food is culture. Food is history. And food is food for thought.From the Hardcover edition.

    This lavish volume examines the Lady's history and phenomenal rise, her music and videos, and her unique look and chameleon-like nature. Chock-full of photos that capture Gaga from childhood through stardom, it also includes images of those who have influenced her style and an appraisal of her place in the pantheon of performance artists.Gaga is a must-have for the millions who love this very special performer and celebrity.

    Whether decorating a dorm room, an apartment, or a little cottage, what we strive for is a look and feel that expresses our individual personalities. Part style guide, part idea sourcebook, this handy volume--designed to meet the needs of real people with real budgets--is bundled with smart ideas, basic design principles, and enough inspiration to get you off the sofa to make it happen. In her lively, informative text, design guru Marisa Bartolucci takes readers inside 33 small homes from cities across the U.S. to reveal how a strong sense of style--rather than design know-how or unlimited resources--is the most effective tool for transforming an ordinary cramped living space into a smart yet functional private sanctuary.