So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

    Riding a bike is one of life’s simple joys—it’s fun, freeing, and good for the planet and our health. Hello, Bicycle is a practical guide to the bike life with real-world advice, covering everything you need to know to up your bicycling game and ride with confidence and style:→ Buying new, used, and custom bikes→ Making the switch to bike commuting→ Riding, locking, and storing your bike→ Maintaining your bike at home (and what your mechanic should handle)→ Picnicking, traveling, camping, and touring by bicycle This inspiring, informative handbook offers something for cyclists of all types, whether you’re new to biking, looking to get back into it, or a seasoned rider who wants to take it to the next level.

    Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

    A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

    Hailed by The New York Times as a poet of farming, Slow Food activist Masumoto weaves together stories of family and farming, life and death, to reveal age-old wisdom that is fast disappearing--and urgently needed.

    The founders of Brooklyn Grange, the world s largest green rooftop farm, share their inspirational s....

    If your anxiety about global warming is dominated by fears of sea-level rise, you are barely scratching the surface of what terrors are possible. In California, wildfires now rage year-round, destroying thousands of homes. Across the US, "500-year" storms pummel communities month after month, and floods displace tens of millions annually.This is only a preview of the changes to come. And they are coming fast. Without a revolution in how billions of humans conduct their lives, parts of the Earth could become close to uninhabitable, and other parts horrifically inhospitable, as soon as the end of this century.In his travelogue of our near future, David Wallace-Wells brings into stark relief the climate troubles that await--food shortages, refugee emergencies, and other crises that will reshape the globe. But the world will be remade by warming in more profound ways as well, transforming our politics, our culture, our relationship to technology, and our sense of history. It will be all-encompassing, shaping and distorting nearly every aspect of human life as it is lived today.Like An Inconvenient Truth and Silent Spring before it, The Uninhabitable Earth is both a meditation on the devastation we have brought upon ourselves and an impassioned call to action. For just as the world was brought to the brink of catastrophe within the span of a lifetime, the responsibility to avoid it now belongs to a single generation.

    Homemade Cleaners offers a better solution. Its tips, tricks and formulas guarantee to make your home sparkling and germ-free. Homemade Cleaners features over 150 recipes that are: • Toxin-Free • Simple and Affordable • Highly Effective • Environmentally Sound • Kid and Baby Friendly Using ingredients like vinegar, baking soda, and even vodka, the authors tackle the nitty-gritty of everything from countertop cleaners to air-purifying plants so you avoid using commercial products that can cause side effects including skin irritation, asthma and central nervous system damage.

    Suddenly, he suffered such bizarre medical symptoms, doctors suspected he'd been poisoned by the Mafia. Bell's rapidly declining health forced him to flee his glamorous Miami life to a sterile "bubble" unit in the remote Arizona desert. As his career and marriage dissolved, Bell pursued medical treatments in a race against time, hoping to stay alive and raise his young daughter. He eventually discovered he wasn’t poisoned by a criminal, but by his office building. His search for a cure led him to discover the horrifying truth: his plight was just the tip of the iceberg. Millions of people fall ill and die each year because of toxic chemical exposures—without knowing they're at risk.Bell chose to fight back. Despite his precarious health, he began collaborating with top scientists dedicated to raising awareness about this issue and finding treatments for victims. Meanwhile, his daughter miraculously found the one doctor who helped him. As Bell's health improved, he teamed up with other lawyers to avenge other victims in court.This riveting book puts a human face on the hidden truths behind toxic dangers assaulting us in our everyday environments—and offers practical ways to protect ourselves and our children.

    Combining his artistic abilities, wild imagination, and his passion for small houses, he self-published Humble Homes, Simple Shacks, Cozy Cottages, Ramshackle Retreats, Funky Forts, and Whatever the Heck Else we could Squeeze in Here in 2009. This book is a collection of Diedricksen’s creative/imaginative sketches for building small houses, shacks, cottages, and forts. The sketches are accompanied with hand-written commentary, both instructive and comical. Derek’s main purpose is to get your creative juices flowing and encourage you to get off the couch and use your hands. Believing that specific building plans squash creativity, he avoids too many detailed instructions, giving you the chance to put your own creative spin on your very own small abode (even if it is just in your imagination).

    Encountering seasonal foods, solar panels, skill-swapping schemes, cuttlefish toothpaste, compost toilets and - the unthinkable - a cash-free Christmas, this book puts the fun into frugality and offers some great tips for economical (and environmentally friendly) living.

    The Times’ only dedicated opinion columnist covering the food beat, Bittman routinely makes readers think twice about how the food we eat is produced, distributed, and cooked, and shines a bright light on the profound impact that diet—both good and bad—can have on our health and that of the planet. In A Bone to Pick, Mark’s most memorable and thought-provoking columns are compiled into a single volume for the first time. As abundant and safe as the American food supply appears to be, the state of our health reveals the presence of staggering deficiencies in both the system that produces food and the forces that regulate it. Bittman leaves no issue unexamined; agricultural practices, government legislation, fad diets, and corporate greed all come under scrutiny and show that the issues governing what ends up in our market basket and on our tables are both complex and often deliberately confusing. Unabashedly opinionated and invariably thought provoking, Bittman’s columns have helped readers decipher arcane policy, unpack scientific studies, and deflate affronts to common sense when it comes to determining what “eating well” truly means. As urgent as the situation is, Mark contends that we can be optimistic about the future of our food and its impact on our health, as slow-food movements, better school-lunch programs, and even “healthy fast food” become part of the norm. At once inspiring, enraging, and enlightening, A Bone to Pick is an essential resource for every reader eager to understand not only the complexities inherent in the American food system, but also the many opportunities that exist to improve it.

    In this proactive illustrated book, you'll find 101 simple ways to cut plastic from:-FOOD AND DRINK e.g. freeze fresh veg rather than buying frozen, and buy beeswax wrap over clingfilm- AROUND THE HOUSE e.g. buy bars of soap instead of hand dispensers and swap scourers for natural cloths- YOUR LIFESTYLE e.g. how to have a plastic-free party and find good plastic-free make-upTogether we can save our oceans - and we will!

    After hard fighting, American, British, and Canadian troops won a toehold in Nazi-held Europe. But Germany's elite Panzer divisions hadn't been present at the beaches. Due to poor intelligence and a divided command, the tanks with black crosses only came to the invasion area after the first landings. But when the German Panther and Tiger tanks finally arrived, they were seeking a battle of annihilation, presenting the Allied attack inland with a ring of fire and steel.For nearly two months, the Allies hammered the enemy, even as the Germans attempted to throw them back into the sea. Some of the most intense armored battles ever fought in war were fought in Normandy, bringing glory and infamy to hardened and colorful soldiers such as Kurt "Panzer" Meyer, Jochen Peiper, and Max Wunsche, and enhancing their reputations for ferocious, desperate combat. In the end, their actions would decide the outcome of the war.Told in an engaging style and packed full of fascinating details of the 1st SS Panzer Corps, Steel Inferno offers a unique perspective on one of the greatest military engagements in history.

    This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.