Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising


Corey Rabazinski - 2015
    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

The World Beyond Your Head: On Becoming an Individual in an Age of Distraction


Matthew B. Crawford - 2015
    Crawford explored the ethical and practical importance of manual competence, as expressed through mastery of our physical environment. In his brilliant follow-up, The World Beyond Your Head, Crawford investigates the challenge of mastering one's own mind.We often complain about our fractured mental lives and feel beset by outside forces that destroy our focus and disrupt our peace of mind. Any defense against this, Crawford argues, requires that we reckon with the way attention sculpts the self.Crawford investigates the intense focus of ice hockey players and short-order chefs, the quasi-autistic behavior of gambling addicts, the familiar hassles of daily life, and the deep, slow craft of building pipe organs. He shows that our current crisis of attention is only superficially the result of digital technology, and becomes more comprehensible when understood as the coming to fruition of certain assumptions at the root of Western culture that are profoundly at odds with human nature.The World Beyond Your Head makes sense of an astonishing array of common experience, from the frustrations of airport security to the rise of the hipster. With implications for the way we raise our children, the design of public spaces, and democracy itself, this is a book of urgent relevance to contemporary life.

Why We're Polarized


Ezra Klein - 2020
    Most Americans could agree that no candidate like Donald Trump had ever been elected President before. But political journalist Ezra Klein makes the case that the 2016 election wasn't surprising at all. In fact, Trump's electoral victory followed the exact same template as previous elections, by capturing a nearly identical percentage of voter demographics as previous Republican candidates.Over the past 50 years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. Those merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together.In this groundbreaking book, Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and each other. And he traces the feedback loops between our polarized political identities and our polarized political institutions that are driving our political system towards crisis.Neither a polemic nor a lament, Klein offers a clear framework for understanding everything from Trump's rise to the Democratic Party's leftward shift to the politicization of everyday culture. A revelatory book that will change how you look at politics, and perhaps at yourself.

Broken Heartlands: A Journey Through Labour's Lost England


Sebastian Payne - 2021
    While Brexit and the unpopularity of opposition leader Jeremy Corbyn are factors, there is a more nuanced story explored in Broken Heartlands of how these northern communities have fared through generational shifts, struggling public services, deindustrialisation, and the changing nature of work. Featuring interviews with people from the red wall and the viewpoints of major political figures from both parties, Payne explores the role these social and economic forces, decades in the making, have played in upheaving the political landscape.

Om Swami: As We Know Him


Ismita/ Vidyananda Om, Swami Tandon - 2016
    It was reduced to dust. Soon I had to admit that there were things far beyond the scope of my rational mind.' What is it that draws one to a mystic? What is it like to know at close quarters a man whose powers are beyond the conscious mind? What does it feel like to be fulfilled spiritually, to feel understood, to stand revealed? As Ismita Tandon and Swami Vidyananda Om explore their feelings for Om Swami, their baffling experiences with him, a secret world of mystical phenomena lights up. They talk about the intimacy of their daily lives with Swami, observing his sheer power, his simplicity, his empathy for every living creature he encounters and the care with which he chooses every word he speaks, no matter how big or small the matter. They speak of his beauty, his divinity. What emerges is a moving portrait of devotion and trust, and the startling image of a saint who was able to inspire such depth of feeling.

Thank You for Being Such a Pain: Spiritual Guidance for Dealing with Difficult People


Mark Rosen - 1998
    By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed.        This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.

Profit Over People: Neoliberalism and Global Order


Noam Chomsky - 1998
    By examining the contradictions between the democratic and market principles proclaimed by those in power and those actually practiced, Chomsky critiques the tyranny of the few that restricts the public arena and enacts policies that vastly increase private wealth, often with complete disregard for social and ecological consequences. Combining detailed historical examples and uncompromising criticism, Chomsky offers a profound sense of hope that social activism can reclaim people's rights as citizens rather than as consumers, redefining democracy as a global movement, not a global market.

The Perfect Crime: The Real Life Crime that Inspired Hitchcock’s Rope


Fergus Mason - 2013
    But they wanted the one thing that no amount of money could buy: life. They wanted to create the Perfect Crime--to kidnap and murder a 14-year-old boy for the thrill of getting away with murder.The crime was so horrifying that even legendary filmmaker Alfred Hitchcock took notice, and directed his version of the story: Rope. But the real story of the Rope is much more brutal and suspenseful than even Hitchcock could do justice to. Read the real history in this thrilling true crime book.

India in the Age of Ideas: Select Writings: 2006-2018


Sanjeev Sanyal - 2018
    This derives directly from the view that the real world is fundamentally unstable and unpredictable (i.e., it’s not a matter of having a better forecasting model). The best response to such a world, therefore, is to have a good grasp of what is currently happening and to respond quickly and flexibly to the evolving situation.My worldview derives from many sources ranging from religious philosophy and long-range history, to Chaos Theory and Network Theory–with many of them integrated under a broad CAS framework. Some of the foreign writers and thinkers who have influenced me include Friedrich Hayek, Joseph Schumpeter, Daniel Kahneman, Lee Kuan Yew, Nassim Taleb, Karl Popper, Charles Darwin, Sun Tzu, Vidiadhar Naipaul and Jane Jacobs, to name a few. The Indian influences are even more varied and range from ancient texts such as the Ramayana, Mahabharata, and Kautilya’s Arthashastra, to more modern thinkers such as Swami Vivekananda and Sri Aurobindo.

Break-up Boss


Zoë Foster Blake - 2018
    But you don't have to suck at break-ups. Break-ups are awful, and tough, and they're very real, but that doesn't mean they get to take over your whole life. YOU can take charge. YOU can be the boss of your break-up. YOU can choose to see it as a gift. And you must.Break-up Boss gives you all the tools and techniques (and lots of lectures - cute!) to deal with each stage of your break-up. This is a Real Life, no-nonsense picture of a break-up, and an enthusiastic, empowered and positive view of how to deal with it.

Sahir Ludhianvi - The peoples poet


Akshay Manwani - 2013
    So great was his stature as an Urdu poet that he never had to mould his poetry to suit the demands of film songwriting; instead, producers and composers adapted their requirements to his poetry. His songs in films like Pyaasa, Naya Daur and Phir Subah Hogi have attained the status of classics. This exhaustive biography traces the poet’s rich life, from his troubled childhood and his equally troubled love relationships, to his rise as one of the pre-eminent personalities of the Progressive Writers Movement and his journey as lyricist through the golden era of Hindi film music, the 1950s and 1960s.

The Girl in building C


Mary Krugerud - 2018
    She entered Ah-gwah-ching State Sanatorium at Walker, Minnesota, for what she thought would be a short stay. In January, her tuberculosis spread, and she nearly died. Her recovery required many months of bed rest and medical care.Marilyn loved to write, and the story of her three-year residency at the sanatorium is preserved in hundreds of letters that she mailed back home to her parents, who could visit her only occasionally and whom she missed terribly. The letters functioned as a diary in which Marilyn articulately and candidly recorded her reactions to roommates, medical treatments, Native American nurses, and boredom. She also offers readers the singular perspective of a bed-bound teenager, gossiping about boys, requesting pretty new pajamas, and enjoying Friday evening popcorn parties with other patients.Selections from this cache of letters are woven into an informative narrative that explores the practices and culture of a midcentury tuberculosis sanatorium and fills in long-forgotten details gleaned from recent conversations with Marilyn, who "graduated" from the sanatorium and went on to lead a full, productive life.

Endgame: The Hidden Agenda 21


Vernon Coleman - 2021
    A credible framework for the chaos in our society today. Shows clearly that the virus, the lock downs, isolation, fear-mongering, destruction of small businesses, the unchecked crime wave, the medical tyranny, mandates and systematic overthrow of our freedoms by politicians is not an accident. This has been in the planning this for decades. Planned psychological manipulation and power grabs to destroy the middle class by depopulating society and taking away private property. The mandates and power grabs that are reducing our freedom of movement and participation in society are not accidental. Everyone needs to read this book and wake up to reality. Even the censuring of those who have opposing views has been in the plan. Colman masterfully presents a clear and credible picture of the dangers ahead.

The Return of Christendom: Demography, Politics, and the Coming Christian Majority


Steve Turley - 2019
    From politics to the media, from education to the arts, liberals seem to be completely in control. It's no wonder, then, that so many prominent conservative traditionalists are hopelessly pessimistic about the future of Western Civilization. But what if this is just one side of the equation? What if it turns out that brewing beneath the surface, a renewed Christian age is rising? In this thought-provoking book, Dr. Steve Turley argues that there is in fact two revolutions concurrently taking place: a demographic revolution and a political revolution, both of which suggest a significant conservative Christian resurgence. HERE’S A PREVIEW OF WHAT YOU’LL LEARN ………. Why scholars believe that the fertility discrepancy between conservative Christians and secularists means a far more conservative future How Europe is already reversing its demographic decline with a nationalist baby boom How conservative Christianity is on the rise in the US Why scholars believe there is a resurgence of Christianity in Europe How these demographic and religious trends are already reshaping much of European society And much, much more! Drawing from scholarly studies and current events, Dr. Turley's study will inspire you to reject the naysayers predicting the twilight of the West, and instead embrace a hopeful vision of cultural renewal and the coming Christian majority. Get your copy today!

Before the Year Dot


June Brown - 2013
    Autobiography