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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die


Eric Siegel - 2013
    Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Quantitative Analysis for Management


Barry Render - 1982
    An interesting and reader friendly writing style makes for a clear presentation, complete with all the necessary assumptions and mathematical details. Chapter topics include probability concepts and applications, decision models and decision trees, regression models, forecasting, inventory control models, linear programming modeling applications and computer analyses, network models, project management, simulation modeling, and more. For an introduction toquantitative analysis, quantitative management, operations research, or management science-especially for those individuals preparing for work in agricultural economics and health care fields.

Principles and Practice of Structural Equation Modeling


Rex B. Kline - 1998
    Reviewed are fundamental statistical concepts--such as correlation, regressions, data preparation and screening, path analysis, and confirmatory factor analysis--as well as more advanced methods, including the evaluation of nonlinear effects, measurement models and structural regression models, latent growth models, and multilevel SEM. The companion Web page offers data and program syntax files for many of the research examples, electronic overheads that can be downloaded and printed by instructors or students, and links to SEM-related resources.

Networking for Systems Administrators (IT Mastery Book 5)


Michael W. Lucas - 2015
    Servers give sysadmins a incredible visibility into the network—once they know how to unlock it. Most sysadmins don’t need to understand window scaling, or the differences between IPv4 and IPv6 echo requests, or other intricacies of the TCP/IP protocols. You need only enough to deploy your own applications and get easy support from the network team.This book teaches you:•How modern networks really work•The essentials of TCP/IP•The next-generation protocol, IPv6•The right tools to diagnose network problems, and how to use them•Troubleshooting everything from the physical wire to DNS•How to see the traffic you send and receive•Connectivity testing•How to communicate with your network team to quickly resolve problemsA systems administrator doesn’t need to know the innards of TCP/IP, but knowing enough to diagnose your own network issues transforms a good sysadmin into a great one.

Quantum Computing Since Democritus


Scott Aaronson - 2013
    Full of insights, arguments and philosophical perspectives, the book covers an amazing array of topics. Beginning in antiquity with Democritus, it progresses through logic and set theory, computability and complexity theory, quantum computing, cryptography, the information content of quantum states and the interpretation of quantum mechanics. There are also extended discussions about time travel, Newcomb's Paradox, the anthropic principle and the views of Roger Penrose. Aaronson's informal style makes this fascinating book accessible to readers with scientific backgrounds, as well as students and researchers working in physics, computer science, mathematics and philosophy.

Energy for Future Presidents: The Science Behind the Headlines


Richard A. Muller - 2012
    citizens that nothing has more impact on our lives than the supply of and demand for energy. Its procurement dominates our economy and foreign policy more than any other factor. But the “energy question” is more confusing, contentious, and complicated than ever before. We need to know if nuclear power will ever really be safe. We need to know if solar and wind power will ever really be viable. And we desperately need to know if the natural gas deposits in Pennsylvania are a windfall of historic proportions or a false hope that will create more problems than solutions. Richard A. Muller provides all the answers in this must-read guide to our energy priorities now and in the coming years.

Quantitative Chemical Analysis


Daniel C. Harris - 1982
    Dan Harris's Quantitative Chemical Analysis continues to be the most widely used  textbook for analytical chemistry.  It offers consistently modern portrait of the tools and techniques of chemical analysis, incorporating real data, spreadsheets, and a wealth of applications, all presented in a witty, personable style that engages students without compromising the  principles and depth necessary for a thorough and practical understanding.

Advanced Inorganic Chemistry


F. Albert Cotton - 1972
    Like its predecessors, this updated Sixth Edition is organized around the periodic table of elements and provides a systematic treatment of the chemistry of all chemical elements and their compounds. It incorporates important recent developments with an emphasis on advances in the interpretation of structure, bonding, and reactivity.From the reviews of the Fifth Edition: "The first place to go when seeking general information about the chemistry of a particular element, especially when up-to-date, authoritative information is desired."--Journal of the American Chemical Society"Every student with a serious interest in inorganic chemistry should have [this book]."-- Journal of Chemical Education "A mine of information . . . an invaluable guide."-- Nature "The standard by which all other inorganic chemistry books are judged."-- Nouveau Journal de Chimie "A masterly overview of the chemistry of the elements."-- The Times of London Higher Education Supplement "A bonanza of information on important results and developments which could otherwise easily be overlooked in the general deluge of publications."-- Angewandte Chemie

A Mathematician Reads the Newspaper


John Allen Paulos - 1995
    From the Senate, SATs, and sex, to crime, celebrities, and cults, he takes stories that may not seem to involvemathematics at all and demonstrates how a lack of mathematical knowledge canhinder our understanding of them.After reading A Mathematician Reads the Newspaper, it will beimpossible to look at the newspaper in the same way.-- PhiladelphiaInquirer It would be great to have John Allen Paulos living next door. Everymorning when you read the paper and come across some story that didn't seemquite right--that had the faint odor of illogic hovering about it-- you couldjust lean out the window and shout, 'John! Get the hell over here!'. A fun, spunky, wise little book that would be helpful to both the consumers of thenews and its purveyors. -- Washington Post Book World

Data Science with R


Garrett Grolemund - 2015
    

Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


Jason Kelly - 2015
    Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

The Elements of Data Analytic Style


Jeffrey Leek - 2015
    This book is focused on the details of data analysis that sometimes fall through the cracks in traditional statistics classes and textbooks. It is based in part on the authors blog posts, lecture materials, and tutorials. The author is one of the co-developers of the Johns Hopkins Specialization in Data Science the largest data science program in the world that has enrolled more than 1.76 million people. The book is useful as a companion to introductory courses in data science or data analysis. It is also a useful reference tool for people tasked with reading and critiquing data analyses. It is based on the authors popular open-source guides available through his Github account (https://github.com/jtleek). The paper is also available through Leanpub (https://leanpub.com/datastyle), if the book is purchased on that platform you are entitled to lifetime free updates.

Best Care Anywhere: Why VA Health Care Is Better Than Yours


Phillip Longman - 2007
    This encouraging change not only has benefited veterans but also provides a blueprint for salvaging America's own deeply troubled healthcare system. "Best Care Anywhere" shows how a government bureaucracy, working with little notice, is setting the standard for best practices and cost reduction while the private sector is lagging in both areas. Author Phillip Longman challenges conventional wisdom by explaining exactly how market forces work to lower quality and raise prices in the healthcare sector, and how U.S. medical practices have a weak basis in science. The book, expanded from a widely praised article in the "Washington Monthly," mixes hard facts with author Philip Longmans' compelling human story of the loss of his wife to cancer. Part manifesto, part moving memoir, "Best Care Anywhere" offers new hope for addressing a major problem of contemporary society that affects all of us.

High-Yield Neuroanatomy


James D. Fix - 1991
    Highlights of this edition include a brief glossary of key neuroanatomical structures and disease states; addition of an icon to more clearly identify the Clinical Correlations sections; an appendicized table of common neurological lesions; expanded figure legends that identify clinically relevant anatomical relationships; an improved, expanded index; and modified text and figure legends to comply with Terminologia Anatomica.A companion Website will offer bonus USMLE-style questions.

Statistics in Plain English


Timothy C. Urdan - 2001
    Each self-contained chapter consists of three sections. The first describes the statistic, including how it is used and what information it provides. The second section reviews how it works, how to calculate the formula, the strengths and weaknesses of the technique, and the conditions needed for its use. The final section provides examples that use and interpret the statistic. A glossary of terms and symbols is also included.New features in the second edition include:an interactive CD with PowerPoint presentations and problems for each chapter including an overview of the problem's solution; new chapters on basic research concepts including sampling, definitions of different types of variables, and basic research designs and one on nonparametric statistics; more graphs and more precise descriptions of each statistic; and a discussion of confidence intervals.This brief paperback is an ideal supplement for statistics, research methods, courses that use statistics, or as a reference tool to refresh one's memory about key concepts. The actual research examples are from psychology, education, and other social and behavioral sciences.Materials formerly available with this book on CD-ROM are now available for download from our website www.psypress.com. Go to the book's page and look for the 'Download' link in the right-hand column.