Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities. Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

     Rails(TM) AntiPatterns identifies these widespread Rails code and design problems, explains why they're bad and why they happen--and shows exactly what to do instead.The book is organized into concise, modular chapters--each outlines a single common AntiPattern and offers detailed, cookbook-style code solutions that were previously difficult or impossible to find. Leading Rails developers Chad Pytel and Tammer Saleh also offer specific guidance for refactoring existing bad code or design to reflect sound object-oriented principles and established Rails best practices. With their help, developers, architects, and testers can dramatically improve new and existing applications, avoid future problems, and establish superior Rails coding standards throughout their organizations.This book will help you understand, avoid, and solve problems withModel layer code, from general object-oriented programming violations to complex SQL and excessive redundancy Domain modeling, including schema and database issues such as normalization and serialization View layer tools and conventions Controller-layer code, including RESTful code Service-related APIs, including timeouts, exceptions, backgrounding, and response codes Third-party code, including plug-ins and gems Testing, from test suites to test-driven development processes Scaling and deployment Database issues, including migrations and validations System design for "graceful degradation" in the real world

    Want to impress your coworkers and write the fastest, most efficient, stable code you ever have? Don't reinvent the wheel. Reuse decades of research into battle-tested, highly optimized, and proven techniques available on any Unix system.This book will teach you what you need to know so that you can write your own servers, debug your entire stack when things go awry, and understand how things are working under the hood.http://www.jstorimer.com/products/wor...

    Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.  What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become "indistractable"?  International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.  In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.  Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.  Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture - and how to fix it  What really drives human behavior and why "time management is pain management"  Why your relationships (and your sex life) depend on you becoming indistractable  How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention - helping you live the life you really want.

    And whatever skills are needed to do the job can be taught and honed into expertise. But no matter how great a manager you are, there are some things you cannot teach: desire, personality and drive.In You Can't Send a Duck to Eagle School, Mac Anderson shares his best lessons learned from more than forty years of leadership experience in a fresh and engaging way. You'll learn how to hire great people, communicate with your team, and create a culture that's successful — and fun. A great resource for any leader, this is one of the best leadership books out there that provides the simple truths of managing teams in a quick, one-hour read. Read it today and put it into action tomorrow.Looking for a team gift, employee gift, or thank you gift for coworkers? You Can't Send a Duck to Eagle School is a great way to say thanks for a job well done, while inspiring your coworkers to develop their own leadership skills.

    Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. Manoush explains the connection between boredom and original thinking, exploring how we can harness boredom’s hidden benefits to become our most productive and creative selves without totally abandoning our gadgets in the process.Grounding the book in the neuroscience and cognitive psychology of “mind wandering”—what our brains do when we’re doing nothing at all—Manoush includes practical steps you can take to ease the nonstop busyness and enhance your ability to dream, wonder, and gain clarity in your work and life. The outcome is mind-blowing. Unplug and read on.

    But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize.Author Claire L. Evans finally gives these unsung female heroes their due with her social history of the Broad Band, the women who made the internet what it is today. Learn from Ada Lovelace, the daughter of Lord Byron, who wove numbers into the first program for a mechanical computer in 1842. Seek inspiration from Grace Hopper, the tenacious mathematician who democratized computing by leading the charge for machine-independent programming languages after World War II. Meet Elizabeth "Jake" Feinler, the one-woman Google who kept the earliest version of the Internet online, and Stacy Horn, who ran one of the first-ever social networks on a shoestring out of her New York City apartment in the 1980s. Evans shows us how these women built and colored the technologies we can't imagine life without.Join the ranks of the pioneers who defied social convention and the longest odds to become database poets, information-wranglers, hypertext dreamers, and glass ceiling-shattering dot com-era entrepreneurs.

    But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!

    It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back.Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women.Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.

    Cockburn begins by answering the most basic questions facing anyone interested in use cases: What does a use case look like? When do I write one? Next, he introduces each key element of use cases: actors, stakeholders, design scope, goal levels, scenarios, and more. Writing Effective Use Cases contains detailed guidelines, formats, and project standards for creating use cases -- as well as a detailed chapter on style, containing specific do's and don'ts. Cockburn shows how use cases fit together with requirements gathering, business processing reengineering, and other key issues facing software professionals. The book includes practice exercises with solutions, as well as a detailed appendix on how to use these techniques with UML. For all application developers, object technology practitioners, software system designers, architects, and analysts.

    The life you want is yours for the taking. This unique, bestselling guide from a successful corporate coach shows you how.Jinny Ditzler has helped thousands of men and women achieve new milestones of personal and professional success over the past twenty years. YOUR BEST YEAR YET! is a fun, proven, interactive workshop-in-a-book that offers a transformational, goal-oriented program based on ten simple questions. These straightforward, life-changing practical steps will help you make this year -- and every year -- the best year of your life as you achieve: -- Greater income -- Time for what matters -- Fulfilling relationships -- A satisfying career -- Physical wellness -- Spiritual abundance

    But what if we found out that failure could actually help us succeed?In Chasing Failure, Ryan Leak shares the science behind why people are afraid to fail, mixing in real-life stories and adding practical steps to help us intentionally chase failure in order to embrace the opportunities that come with it. Everyone fails in life—but if you’re willing to learn, improve, and grow because of your failures, you are already on the road to success.As a motivational speaker, whether addressing people in corporations, churches, or youth events, Ryan has a message of hope: failure is right around the corner, so be brave enough to chase it! The good life is on the other side, and as he says, “God promises to be with you always, even through the failure.”Packed with wisdom, specific strategies, and a key takeaway included at the end of each chapter, Chasing Failure will help you:Explore whether your dream idea is worth pursuing Count the cost and create an action plan for your ideaLearn how to effectively deal with criticismUnderstand how to embrace failure and learn how it can propel youBy blending personal stories, get-up-and-go encouragement, and practical step-by-step advice, Ryan Leak will show you how chasing failure could be the quickest way to success.

    Aging computer systems present complex technical challenges for organizations both large and small, and Kill It with Fire provides sound strategies for spearheading modernization efforts.Kill It with Fire examines aging computer systems, the evolution of technology over time, and how organizations can modernize, maintain, and future-proof their current systems.In playful and engaging prose, Marianne Bellotti uses real-world case studies to illustrate the technical challenges of modernizing complex legacy systems, as well as the organizational challenges of time-intensive maintenance efforts. The book explains how to evaluate existing architecture, create upgrade plans, and handle communication structures. Team exercises and historical analyses of complex computer systems make this a valuable resource for those in both older and newer companies, and will help readers restore or create systems built to evolve as time goes on.

    With compassion, humor, insight, and practical wisdom born of firsthand experience, Galit Breen makes a compelling case for online decency. What would happen if parents and kids everywhere could read these 10 simple rules of conduct, learn them by heart, and live by them each and every time they log in? The world would change dramatically--and for the good of us all."--Katrina Kenison, author of Mitten Strings for God and The Gift of an Ordinary DayIf kindness wins, accountability rules. The need for this mantra is never clearer than when scrolling through posts and comments online.Approximately four out of ten kids (42 percent) have experienced cyberbullying. When we were young, our bullies weren't usually strangers. They were the kids who passed mean notes about us in class, the ones who didn't let us sit at their table during lunch, and the ones who tripped us in the hallway or embarrassed us in gym class. Cyberbullying isn't all that different from the playground bullying of our youth and nightmares. But with social media, our bullies have nonstop access to us--and our kids. In fact, we're often "friends" with our bullies online.When freelance writer Galit Breen's kids hinted that they'd like to post, tweet, and share photos on Instagram, Breen took a look at social media as a mom and as a teacher and quickly realized that there's a ridiculous amount of kindness terrain to teach and explain to kids―and some adults―before letting them loose online. So she took to her pen and wrote a how-to book for parents who are tackling this issue with their kids.Kindness Wins covers ten habits to directly teach kids as they're learning how to be kind online. Each section is written in Breen's trademark parent-to-parent-over-coffee style and concludes with resources for further reading, discussion starters, and bulleted takeaways. She ends the book with two contracts―one to share with peers and one to share with kids. Just like we needed to teach our children how to walk, swim, and throw a ball, we need to teach them how to maneuver kindly online. This book will help you do just that.

    . .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.