A rich source of information for readers of all ages, this book is divided into two sections, first looking at major sources of symbols (basic shapes, colors and numbers, the natural world), then, placing symbols in context of mythologies and religions, the human life cycle, people and culture, and symbol systems. Clear cross-referencing illuminates connections between symbols, while beautiful artwork and photography make this a collector's edition to treasure.

    A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.

    In Denialism, New Yorker staff writer Michael Specter reveals that Americans have come to mistrust institutions and especially the institution of science more today than ever before. For centuries, the general view had been that science is neither good nor bad—that it merely supplies information and that new information is always beneficial. Now, science is viewed as a political constituency that isn’t always in our best interest. We live in a world where the leaders of African nations prefer to let their citizens starve to death rather than import genetically modified grains. Childhood vaccines have proven to be the most effective public health measure in history, yet people march on Washington to protest their use. In the United States a growing series of studies show that dietary supplements and “natural” cures have almost no value, and often cause harm. We still spend billions of dollars on them. In hundreds of the best universities in the world, laboratories are anonymous, unmarked, and surrounded by platoons of security guards—such is the opposition to any research that includes experiments with animals. And pharmaceutical companies that just forty years ago were perhaps the most visible symbol of our remarkable advance against disease have increasingly been seen as callous corporations propelled solely by avarice and greed. As Michael Specter sees it, this amounts to a war against progress. The issues may be complex but the choices are not: Are we going to continue to embrace new technologies, along with acknowledging their limitations and threats, or are we ready to slink back into an era of magical thinking? In Denialism, Specter makes an argument for a new Enlightenment, the revival of an approach to the physical world that was stunningly effective for hundreds of years: What can be understood and reliably repeated by experiment is what nature regarded as true. Now, at the time of mankind’s greatest scientific advances—and our greatest need for them—that deal must be renewed.

    It deals with one powerful obsession that preoccupied Escher: what he called "the regular division of the plane," the puzzlelike interlocking of birds, fish, lizards, and other natural forms in continuous patterns. Schattschneider asks, "How did he do it?" She answers the question by analyzing Escher's notebooks." Visions of Symmetry includes many of Escher's masterworks, as well as hundreds of lesser-known examples of his work. This new edition also features a foreward and an illustrated epilogue that reveals new information about Escher's inspiration and shows how his ideas of symmetry have influenced mathematicians, computer scientists, and contemporary artists.

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

    The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.

    Snow described science and the humanities as "two cultures," separated by a "gulf of mutual incomprehension." And the humanists had all the cultural power--the low prestige of science, Snow argued, left Western leaders too little educated in scientific subjects that were increasingly central to world problems: the elementary physics behind nuclear weapons, for instance, or the basics of plant science needed to feed the world's growing population.Now, Chris Mooney and Sheril Kirshenbaum, a journalist-scientist team, offer an updated "two cultures" polemic for America in the 21st century. Just as in Snow's time, some of our gravest challenges--climate change, the energy crisis, national economic competitiveness--and gravest threats--global pandemics, nuclear proliferation--have fundamentally scientific underpinnings. Yet we still live in a culture that rarely takes science seriously or has it on the radar.For every five hours of cable news, less than a minute is devoted to science; 46 percent of Americans reject evolution and think the Earth is less than 10,000 years old; the number of newspapers with weekly science sections has shrunken by two-thirds over the past several decades. The public is polarized over climate change--an issue where political party affiliation determines one's view of reality--and in dangerous retreat from childhood vaccinations. Meanwhile, only 18 percent of Americans have even met a scientist to begin with; more than half can't name a living scientist role model.For this dismaying situation, Mooney and Kirshenbaum don't let anyone off the hook. They highlight the anti-intellectual tendencies of the American public (and particularly the politicians and journalists who are supposed to serve it), but also challenge the scientists themselves, who despite the best of intentions have often failed to communicate about their work effectively to a broad public--and so have ceded their critical place in the public sphere to religious and commercial propagandists.A plea for enhanced scientific literacy, Unscientific America urges those who care about the place of science in our society to take unprecedented action. We must begin to train a small army of ambassadors who can translate science's message and make it relevant to the media, to politicians, and to the public in the broadest sense. An impassioned call to arms worthy of Snow's original manifesto, this book lays the groundwork for reintegrating science into the public discourse--before it's too late.

    No more. What we feel is now the truest source of reality. Despite our obsession with the emotive and the experiential, we still face anxiety, despair, and purposelessness. How did we get here? And where do we find a remedy? In this modern classic, Francis A. Schaeffer traces trends in twentieth-century thought and unpacks how key ideas have shaped our society. Wide-ranging in his analysis, Schaeffer examines philosophy, science, art and popular culture to identify dualism, fragmentation and the decline of reason. Schaeffer's work takes on a newfound relevance today in his prescient anticipation of the contemporary postmodern ethos. His critique demonstrates Christianity's promise for a new century, one in as much need as ever of purpose and hope.

    Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

    This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

    You can’t fathom the weirdness– unless you’re one of the ER aliens. If you are, buy a dozen copies to give away: to your family, your neighbors, and the PTA. They’ll learn things you never had the heart to tell them, but they should know, like how it's like to work in the ER, the deviousness of shampoo bottles and the dangers of frying bacon naked.

    Why should he or anyone else care what became of his corpse? In The Work of the Dead, acclaimed cultural historian Thomas Laqueur examines why humanity has universally rejected Diogenes’s argument. No culture has been indifferent to mortal remains. Even in our supposedly disenchanted scientific age, the dead body still matters—for individuals, communities, and nations. A remarkably ambitious history, The Work of the Dead offers a compelling and richly detailed account of how and why the living have cared for the dead, from antiquity to the twentieth century.The book draws on a vast range of sources—from mortuary archaeology, medical tracts, letters, songs, poems, and novels to painting and landscapes in order to recover the work that the dead do for the living: making human communities that connect the past and the future. Laqueur shows how the churchyard became the dominant resting place of the dead during the Middle Ages and why the cemetery largely supplanted it during the modern period. He traces how and why since the nineteenth century we have come to gather the names of the dead on great lists and memorials and why being buried without a name has become so disturbing. And finally, he tells how modern cremation, begun as a fantasy of stripping death of its history, ultimately failed—and how even the ashes of the victims of the Holocaust have been preserved in culture.A fascinating chronicle of how we shape the dead and are in turn shaped by them, this is a landmark work of cultural history.

    They are the heart of a community's social vitality and the grassroots of a democracy. Author Ray Oldenburg portrays, probes, and promotes th4ese great good places--coffee houses, cafes, bookstores, hair salons, bars, bistros, and many others both past and present--and offers a vision for their revitalization.Eloquent and visionary, this is a compelling argument for these settings of informal public life as essential for the health both of our communities and ourselves. And its message is being heard: Today, entrepreneurs from Seattle to Florida are heeding the call of The Great Good Place--opening coffee houses, bookstores, community centers, bars, and other establishments and proudly acknowledging their indebtedness to this book.

    Said, eminent literary critic and impassioned commentator on the Middle East. Barenboim is an Argentinian-Israeli and Said a Palestinian-American; they are also close friends.As they range across music, literature, and society, they open up many fields of inquiry: the importance of a sense of place; music as a defiance of silence; the legacies of artists from Mozart and Beethoven to Dickens and Adorno; Wagner’s anti-Semitism; and the need for “artistic solutions” to the predicament of the Middle East—something they both witnessed when they brought young Arab and Israeli musicians together. Erudite, intimate, thoughtful and spontaneous, Parallels and Paradoxes is a virtuosic collaboration.