A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    No sooner had she become the Princess of Wales and moved into Kensington Palace than her fears were confirmed: the House of Windsor constituted a flawed dynasty. She found herself trapped in a world of scandal, deceit and treachery. Diana's Nightmare reveals the previously untold secrets Diana discovered about her royal relatives. This book exposes how intensely Charles and Camilla Parker Bowles contrived to exclude her, it reveals the Queen was angry and bitter at her family's indiscretions, how the Queen Mother's indifference was matched only by Prince Philip's blind range over Diana's determination to find her own path, what really went on between the Duke and Duchess of York and how Prince Edward witnessed Diana's tantrums at Balmoral . . . Diana's own secret life.""Filled with new insights into the troubled life of the beautiful Princess. I remained riveted to the end."" - DOMINICK DUNNE

    The Bee Gees is the epic family saga of brothers Barry, Robin, and Maurice Gibb, and it's riddled with astonishing highs—especially as they became the definitive band of the disco era, fueled by Saturday Night Fever and crashing lows, including the tragic drug-fueled downfall of youngest brother, Andy. In recent years, a whole new generation of fans has rediscovered the undeniable grooves and harmonies that made the Bee Gees and songs like Stayin' Alive, How Deep is Your Love, To Love Somebody, and I Started a Joke timeless.

    This young boy brought about a change in the way people thought about freedom. He was well read and fought extensively for rights – his own, his comrades’ and his countrymen’s.A discussion with a friend soon turned into a matter of self-assessment for Bhagat Singh, leading to a discourse on why he chose to be an atheist. Even in the face of death at a very young age, his uncanny observation leads to his putting forth some pertinent questions. On another occasion, he was disappointed with his father’s plea in court for his innocence and chose to write a letter to him. This book is a collection of eighteen of his valued writings from within the walls of prison and outside it, which show us the resolve in his words, and the bravery in his acts subsequently.

    Beckwourth would go on to become one of the most remarkable mountain men to have ever lived. In 1824 Beckwourth left Missouri to head to the Rocky Mountains to work for William Ashley’s Rocky Mountain Fur Company. He would never turn back. In his fascinating life, spent in the mountains and plains of the West, he lived as a trapper, hunter, guide, horse thief and Indian fighter. What is particularly fascinating about Beckwourth’s book is his insight into the culture of the Native Americans, as for many years, this son of a slave and a slave owner, lived with the Crow Nation, trapping, hunting, marrying two of their women and raiding alongside them. It is even stated that he rose to the position of Chief of the Crow Nation. First published in 1856, The Life and Adventures of James P. Beckwourth is a unique account of life in pioneer America in the early-nineteenth century. "This is a book of great importance to an understanding of the mountains, plains, and Great Basin West." California Historical Quarterly "It remains what it always has been since its first appearance in 1856—a rousing adventure story in which Jim Beckwourth plays the leading role." San Francisco Chronicle James Beckwourth was the only African American in the West to have his life story published. He was credited with the discovery of Beckwourth Pass which aided pioneers in reaching their destination in the West. He died in 1866.

    Back then he was seen just as a founder-editor of the news satire website with no special interest in politics or ideology.The first time Rahul Roushan was called a Sanghi, he felt deeply offended. After all, he held a Bachelor’s degree in Mathematics from Patna University, a post-graduate diploma in journalism from IIMC in New Delhi, an MBA from IIM Ahmedabad and was a self-made media entrepreneur.Sanghi literally means someone who is a member of the right-wing RSS (Rashtriya Swayamsevak Sangh) or its affiliates, but the ‘liberals’ use the term liberally to deride those who differ with their political and ideological stand, or those who wear Hinduism on their sleeves. This book analyses why Hindutva as an ideology is no longer anathema and what brought about this change. Why did a country that was ruled for decades by people espousing Nehruvian secularism suddenly began to align with the ‘communal politics’ of the Bharatiya Janata Party (BJP)?The book is the story of this transformation. This is not an autobiography, though it could read like one in parts. It is not even a collection of intellectual essays, though it could read like one in parts. It is the retelling of some historical events and how those events impacted the journey of Rahul Roushan and countless people like him. The book looks at factors like education, media, technology and obviously, electoral politics, which played a key role in this transformation. The book also touches upon some of the personal experiences of the author, both as a media entrepreneur and a journalist.In author's words, ‘This book will be of special interest to readers who just want to badmouth me and the book, but I really hope the same people make an earnest effort to also understand what changed India and all those Sanghis who never went to any shakha.’

    Audacious, cunning, and razor-sharp, How to Be Black exposes the mass-media’s insidiously racist, monochromatic portrayal of black culture’s richness and variety. Fans of Stuff White People Like, This Week in Blackness, and Ending Racism in About an Hour will be captivated, uplifted, incensed, and inspired by this hilarious and powerful attack on America’s blacklisting of black culture: Baratunde Thurston’s How to Be Black.

     Make no mistake about it, it was a war targeting the insidious nature of the mob and their detrimental effect on Rhode Island and throughout New England. Indeed, the book reveals the extensive nature of Organized Crime throughout the United States. From the opening moments detailing a mob enforcer’s near death in a hail of gunfire to the potentially deadly confrontation between then Detective Brendan Doherty and a notorious mob associate, Gerard Ouimette, this book puts you right there in the middle. Most books on the mob tell a sanitized story of guys who relished their time as mobsters. As Nicholas Pileggi, author of “Wiseguys,” put it, “most mob books are the egomaniacal ravings of an illiterate hood masquerading as a benevolent godfather.” This is not that kind of book. This is the story of the good guys. It’s just the way it was.

    It can be read in a variety of ways: as a psychological investigation of Trump, as a philosophical meditation on the relationship between language and power, as a satirical compilation of the “collected wit and wisdom of Donald Trump,” and above all as a dagger into the rhetoric of American political discourse—a dissection of the politesse that gave rise to and sustains Trump. The book’s central thesis is that we have met the enemy and he is us. Who else but David Shields would make such an argument, let alone pull it off with such intelligence, brio, and wit, not to mention leaked off-air transcripts from Fox News? ------------- PRAISE ------------- “Shields has written the best book on the political and cultural implications of Trump’s presidency, and he nails it at least a hundred times, and in dozens of unique ways. Shields writes that Trump “seems not to have an inner life,” which explains a number of things no one else has gotten at. Bravo. I’m sending copies to everyone I can think of. My take—written on the inside cover of the book at 3 A.M. is this: “Donald Trump is the culture hero for all those people in the world wearing wigs and toupees and dignity diapers and prosthetic arms and legs, all those people who have false teeth and hearing aids, breast implants, and those rods that make your penis seem hard when it really isn’t. And there are more of those people in the world than we can imagine. Commercial fiction is far too slow and getting slower daily as it puckers its lips to the nether parts of the marketplace, and most discursive writing isn’t much faster. Shields’s deployment of self-reflexivity has moved the whole project beyond post-modernism. His self-reflexivity isn’t, as it has become with nearly everyone, a calcifying style or posture. It’s fully integrated, and thus it moves at the same speed as perception, even becoming an accelerant to meaning. Shields has earned the designation of being the writer most likely to be picked up and murdered should either the right or leftist fundamentalists take power. And this designation hasn’t been conferred on an American writer since Philip K. Dick. Shields is that good. He is one of a very small group of true 21st century writers, and I salute him as a master.” —Brian Fawcett “I wasn’t going to read it because I’m so tired of anti-Trump shit, but I love the book, agree with everything Shields nails about this moment. It’s the best summation of Trump I’ve come across. Such a relief to see someone get it. I was reading passages to my millennial Communist ‘Trump is going to kill us all’ bf, who didn’t say anything, just rolled away.” —Bret Easton Ellis“Shields’s most ‘accessible’ book and probably his best. Impossible to put down—a polyphonic bricolage that is both absolutely of this moment and deserving of a burial in a time capsule to be opened at another age. The clinical depression of our current historical circumstances is never absent from these pages, but while reading them, one does so with exultation at seeing Trump and his era so exactly skewered.” —Jonathan Raban “No other book approaches the man and the situation in quite this way: the problem isn’t out there; it’s in us. A book (deserving of a wide readership) for those who have a bit of trouble with the left and a ton of trouble with the right.

    government—an usher in the White House. For more than 200 years, a small office has operated on the State Floor of the White House Executive Residence. Known as the Usher's Office, whose mission is to accommodate the personal needs of the first family, and to make the White House feel like a home. The Usher's Office is the managing office of the Executive Residence and its staff of 90-plus. The staff consists of butlers, carpenters, grounds personnel, electricians, painters, plumbers, florists, maids, housemen, cooks, chefs, storekeepers, curators, calligraphers, doormen, and administrative support. Ushers work closely with the first family, senior staff, Social Office, Press Office, Secret Service Agency, and military leaders to carry out White House functions: luncheons, dinners, teas, receptions, meetings, conferences, and more. Chris Emery was only the 18th White House Usher since 1891, and had the honor and privilege to serve presidential families for three years during the Reagan administration, four years for President H. W. Bush, and 14 months under President Clinton. His vignettes recreate intimate White House happenings from an insider’s viewpoint. Chris Emery was the only White House Usher to be terminated in the 20th century. Turn the pages to find out which first lady fired him... “With his book, White House Usher: Stories from the Inside, former usher Chris Emery gives his readers a peek inside what happens upstairs at the White House. Chris’ anecdotes tell a rich story of how America’s house really is the First Families’ home. I loved my trip down memory lane.” - Former First Lady Barbara Bush (October 2017)

    The Human (Arjuna) had lot of Questions to Supreme God (Krishna) and he got answers from God for all those. Most of the time to understand those complex words, people giving explanations and interpretation with someone’s life. We are also very comfortable to listen them and read them, but the moment we are back to our normal life, we forget everything. This book is written for you! Considering a common man life like yours! And how to live our life as per the Supreme God’s wordings! What it offers to you:>> All the 18 Chapters of Gita in Plain English>> Interpretations with our Common life examples>> You have funny and logical questions to god; it’s there inside this book>> Guides you to self evaluate, are you ready for it?>> How far you are from your God? Check hereRecommended:>> For the one, who wants to practice and experience Bhagavad Gita in Life>> For the one, who wants to understand Gita in its real essence>> For the one, who wants to understand Hinduism in true meaningYou too have these Views, then Read this Book:>> There can’t be multiple gods in one world>> If my birth is given by god, then why am i not part of God>> Science is a language to explain his creations and not a mode to reach>> Belief and honesty can take me to my Supreme Power>>Why don’t new Living beings born as per Darwin>>How to see others grow in life>>The Richest and Poorest all have Equanimity with happiness and sadnessAnd So on.•Order Bhagavad Gita here for practicing and experiencing it in your life

    The book also includes some of her best fiction pieces.

    He adopted pragmatic economic policies alongside repressive political measures and showed that Islam was compatible with representative government and modernization. He emerged as a Third World champion and Islamic spokesman by standing up to the West.

    Cleaver writes in Soul on Ice, "I'm perfectly aware that I'm in prison, that I'm a Negro, that I've been a rapist, and that I have a Higher Uneducation." What Cleaver shows us, on the pages of this now classic autobiography, is how much he was a man.

    A gifted grassroots organizer, Baker shunned the spotlight in favor of vital behind-the-scenes work that helped power the black freedom struggle. She was a national officer and key figure in the National Association for the Advancement of Colored People, one of the founders of the Southern Christian Leadership Conference, and a prime mover in the creation of the Student Nonviolent Coordinating Committee. Baker made a place for herself in predominantly male political circles that included W. E. B. Du Bois, Thurgood Marshall, and Martin Luther King Jr., all the while maintaining relationships with a vibrant group of women, students, and activists both black and white.In this deeply researched biography, Barbara Ransby chronicles Baker's long and rich political career as an organizer, an intellectual, and a teacher, from her early experiences in depression-era Harlem to the civil rights movement of the 1950s and 1960s. Ransby shows Baker to be a complex figure whose radical, democratic worldview, commitment to empowering the black poor, and emphasis on group-centered, grassroots leadership set her apart from most of her political contemporaries. Beyond documenting an extraordinary life, the book paints a vivid picture of the African American fight for justice and its intersections with other progressive struggles worldwide across the twentieth century.