"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    The game has been his life, and his enduring passion.Souness has written a perceptive and opinionated autobiography. It chronicles one of the most successful and colourful careers in the history of British football. But it also provides an intriguing assessment of the game which has dominated his existence, drawing extensively on his incredibly rich and varied experiences as a player, manager and pundit.The result is a shrewd, incisive and hard-hitting memoir, at times tinged with hindsight and regret, which also grapples with many of the major talking points affecting the game today. It is shot through with Souness' trademark tenacity and wisdom, and with fantastic anecdotes from his glittering career.In many ways, Football: My Life, My Passion is the story of the last half-century of British football writ large.

    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

    Blending theory with practice, this book provides applied advice.

    Autobiography

    The holder of many records, ‘Baz’ is known for speaking his mind. He talks about growing up loving sport more than anything, getting better and better at cricket (although he was a good enough rugby player to keep Dan Carter out of the South Island Schoolboy rugby team) and his uncertain transition to international cricketer. In this explosive autobiography he opens up on the many controversies he has been involved in, including the Chris Cairns affair and the leadership change from Ross Taylor. He exposes behind-the scenes machinations as well as the private moments of exultation, tumult and despair. One of New Zealand’s and the worlds most admired cricketers, he is credited with changing the face of the game internationally.

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    No matter what our financial or family situation, we each get 24 hours a day. In the practical and straightforward style to which his Dragon's Den contestants are accustomed, Duncan Bannatyne explains how we can make the most of our time to get the most from our lives, and not just our working day. What do you really want to do with your life? This book will help you identify the goals and aspirations that really matter to you so that you can make them happen. It will give you the confidence to make your ambitions a reality and teach you how to focus on the things that count. In a series of short chapters, illustrated with examples from his extraordinary career in business, Duncan will show you how to make quicker, better decisions and how to make things happen - fast. Duncan knows more about what can be achieved in a day, a year and a lifetime than most and in this book he shares how you can achieve your ideal work/life balance.

    

    It is an empathy-led, process-driven, knowledge-intensive discipline.’ - Subroto BagchiIn his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of salesmanship.

    Aged 16, White was the youngest player to win the English Amateur Championship. At 18, he won the World Amateur title. By 1984, he's a professional success, married but not at all settled. He's the kind of man who goes out for a packet of cigarettes and comes home two weeks later. Gambling, women, marathon binges with showbiz friends like Ron Wood of the Rolling Stones, have threatened the stability of his marriage. But somehow White has survived, to tell in candid detail, a most unusual, often outrageous story of a very sporting life.

    It reflects the latest information (in 2001), including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centres, outsourcing and just-in-time training. A number of actual company examples demonstrates how concepts are being used in several leading-edge organizations.

    David Kuo saw it all: the sky's-the-limit optimism, the hundreds of millions spent in a giddy grab for market share, the investors slavering to be inside, the belief that there really were new rules. He also saw what happened when wretched excess and ego-driven blunders forced gravity to reassert itself and when, ultimately, Wall Street demanded results. His book, alive with hilarious incidents and colorful characters, is destined to become a touchstone of the dot-com era.

    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!