Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Includes writing exercises and advice. A Hugo and Locus award winner.

    Rowling’s script for Fantastic Beasts and Where to Find Them to the screen.  Explore the realm of fantastical creatures that roam the wizarding world and discover the magical cast of characters in pursuit of them.Officially licensed by Warner Bros. Consumer Products, and designed by MinaLima, designers of the graphic props for the Harry Potter films as well as Fantastic Beasts and Where to Find Them, The Case of Beasts delivers an enchanting interactive experience by sharing filmmaking secrets, film photography and artwork, and behind-the-scenes stories from cast and crew. Full of removable, facsimile reproductions of props and paper ephemera from the movie, along with some very special effects, this collectible volume offers a unique look from the talented group who created this movie magic.

    In 2008, then-new science-fiction mega-site Tor.com asked Walton to blog regularly about her re-reading—about all kinds of older fantasy and SF, ranging from acknowledged classics, to guilty pleasures, to forgotten oddities and gems. These posts have consistently been among the most popular features of Tor.com. Now this volumes presents a selection of the best of them, ranging from short essays to long reassessments of some of the field's most ambitious series.Among Walton's many subjects here are the Zones of Thought novels of Vernor Vinge; the question of what genre readers mean by "mainstream"; the underappreciated SF adventures of C. J. Cherryh; the field's many approaches to time travel; the masterful science fiction of Samuel R. Delany; Salman Rushdie's Midnight's Children; the early Hainish novels of Ursula K. Le Guin; and a Robert A. Heinlein novel you have most certainly never read. Over 130 essays in all, What Makes This Book So Great is an immensely readable, engaging collection of provocative, opinionated thoughts about past and present-day fantasy and science fiction, from one of our best writers.

    Beginning at the time of Alexander the Great, the monsters come fast and furious--Behemoth and Leviathan, Gog and Magog, Satan and his demons, Grendel and Frankenstein, circus freaks and headless children, right up to the serial killers and terrorists of today and the post-human cyborgs oftomorrow. Monsters embody our deepest anxieties and vulnerabilities, Asma argues, but they also symbolize the mysterious and incoherent territory beyond the safe enclosures of rational thought. Exploring sources as diverse as philosophical treatises, scientific notebooks, and novels, Asma unravelstraditional monster stories for the clues they offer about the inner logic of an era's fears and fascinations. In doing so, he illuminates the many ways monsters have become repositories for those human qualities that must be repudiated, externalized, and defeated.

    It now has 600,000 to a million page hits daily. Every now and then, Munroe would get emails asking him to arbitrate a science debate. 'My friend and I were arguing about what would happen if a bullet got struck by lightning, and we agreed that you should resolve it . . . ' He liked these questions so much that he started up What If. If your cells suddenly lost the power to divide, how long would you survive? How dangerous is it, really, to be in a swimming pool in a thunderstorm? If we hooked turbines to people exercising in gyms, how much power could we produce? What if everyone only had one soulmate?When (if ever) did the sun go down on the British empire? How fast can you hit a speed bump while driving and live?What would happen if the moon went away?In pursuit of answers, Munroe runs computer simulations, pores over stacks of declassified military research memos, solves differential equations, and consults with nuclear reactor operators. His responses are masterpieces of clarity and hilarity, studded with memorable cartoons and infographics. They often predict the complete annihilation of humankind, or at least a really big explosion. Far more than a book for geeks, WHAT IF: Serious Scientific Answers to Absurd Hypothetical Questions explains the laws of science in operation in a way that every intelligent reader will enjoy and feel much the smarter for having read.

    A fascinating mythology of horror and consequence, this epic masterfully combined intriguing literature with captivating art. THE SANDMAN COMPANION is an exhaustive guide to this legend. Revealing hitherto undisclosed information and behind-the-scenes secrets, this book features in-depth interviews, never-before-seen illustrations, character origins, and story explanations and analysis. Also including excerpts from the original proposal for the series, this handbook is the perfect complement to the Sandman graphic novels.

    Children's literature, Maria Tatar maintains, has always been more intent on producing docile minds than playful bodies. From its inception, it has openly endorsed a productive discipline that condemns idleness and disobedience along with most forms of social resistance. In this book she explores how Perrault, the Grimms, and others reshaped fairy tales to produce conciliatory literary texts that dedicate themselves to the project of socializing the child.

    Beginning with its first publication as a cautionary tale on the perils of seduction, written in reaction to the licentiousness of the court of Louis XIV, Orenstein traces the many lives the tale has lived since then, from its appearance in modern advertisements for cosmetics and automobiles, the inspiration it brought to poets such as Anne Sexton, and its starring role in pornographic films. In Little Red Riding Hood Uncloaked, Red appears as seductress, hapless victim, riot grrrrl, femme fatale, and even she-wolf, as Orenstein shows how through centuries of different guises, the story has served as a barometer of social and sexual mores pertaining to women. Full of fascinating history, generous wit, and intelligent analysis, Little Red Riding Hood Uncloaked proves that the story of one young girl's trip through the woods continues to be one of our most compelling modern myths.

    Neophytes to Japan studies will find Warriors of Legend an accessible way to learn about this fascinating country. Those who know quite a lot about Japan already will find their understanding enhanced by the way the book analyzes the nuances of Tokyo's history and Japanese society. The book also argues that Sailor Moon is a unique series in that it was both internationally popular and strongly structured by the culture of the city of Tokyo and post-Economic Bubble Japan.

    S. Lewis's famed but apparently disorganised Chronicles of Narnia have an underlying symbolic coherence, pointing to such possible unifying themes as the seven sacraments, the seven deadly sins, and the seven books of Spenser's Faerie Queene. None of these explanations has won general acceptance and the structure of Narnia's symbolism has remained a mystery.Michael Ward has finally solved the enigma. In Planet Narnia he demonstrates that medieval cosmology, a subject which fascinated Lewis throughout his life, provides the imaginative key to the seven novels. Drawing on the whole range of Lewis's writings (including previously unpublished drafts of the Chronicles), Ward reveals how the Narnia stories were designed to express the characteristics of the seven medieval planets - - Jupiter, Mars, Sol, Luna, Mercury, Venus, and Saturn - - planets which Lewis described as "spiritual symbols of permanent value" and "especially worthwhile in our own generation." Using these seven symbols, Lewis secretly constructed the Chronicles so that in each book the plot-line, the ornamental details, and, most important, the portrayal of the Christ-figure of Aslan, all serve to communicate the governing planetary personality. The cosmological theme of each Chronicle is what Lewis called 'the kappa element in romance', the atmospheric essence of a story, everywhere present but nowhere explicit. The reader inhabits this atmosphere and thus imaginatively gains connaitre knowledge of the spiritual character which the tale was created to embody.Planet Narnia is a ground-breaking study that will provoke a major revaluation not only of the Chronicles, but of Lewis's whole literary and theological outlook. Ward uncovers a much subtler writer and thinker than has previously been recognized, whose central interests were hiddenness, immanence, and knowledge by acquaintance."

    From the editors of the popular magazine Jane Austen Knits comes an enchanting collection that will take readers deep into the realm of wizards, witches, and magical creatures. Enter a world filled with beguiling but classic garments in this collection of 27 knitting patterns. Revel in a broad variety of magical subject matter while employing a wide variety of knitting techniques: cables for projects fit for giants and sorcerers; lace for glamorous shawls and gauntlets perfect to wear at the ball; cozy colorwork socks, caps, and mitts to keep warm while tending the herbal garden or wandering in the wild woods. Readers will explore their hidden dark side with projects that are slightly more sinister (though beautiful), such as shadowy cloaks and glistening shrugs. And they’ll flaunt their own knitting magic in a variety of stunning cardigans, vests, and sweaters for men and women. Whether knitters are interested in magical inspiration or just great patterns, this book has it covered.

    Explore the many ways these women built, enriched, and saved the wizarding world, and get inspired by their stories in this compelling handbook--a must-have for fans!

    Rowling has created in her spellbinding series of novels. The Complete Idiot's Guide® to the World of Harry Potter explores all aspects of the wizarding world and explains factually in terms of their relationship to historical, literary, religious, scientific, or mythological roots.?In-depth information on the facts behind all seven books in the Harry Potter series?Covers all the relevant influences for the Harry Potter series, from religion and mythology to science and literature.?Can be read from cover to cover or used as a quick-reference guide

    I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world. —from the IntroductionActual reader feedback: "I find it truly appalling that there are people in the world like you. You are a disgusting, vile, repulsive, repugnant, foul creature. Because of you, I don't believe in God anymore. No just God would allow someone like you to exist." "I'll stay with God as my lord, but you are my savior. I just finished reading your brilliant stories, and I laughed so hard I almost vomited. I want to bring that kind of joy to people. You're an artist of the highest order and a true humanitarian to boot. I'm in both shock and awe at how much I want to be you." Now with 16 Pages of Photos and a New Introduction