For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    He shows how the insights of modern evolutionary theory, particularly on the evolution of cooperation, can help the left attain its social and political goals.Singer explains why the left originally rejected Darwinian thought and why these reasons are no longer viable. He discusses how twentieth-century thinking has transformed our understanding of Darwinian evolution, showing that it is compatible with cooperation as well as competition, and that the left can draw on this modern understanding to foster cooperation for socially desirable ends. A Darwinian left, says Singer, would still be on the side of the weak, poor, and oppressed, but it would have a better understanding of what social and economic changes would really work to benefit them. It would also work toward a higher moral status for nonhuman animals and a less anthropocentric view of our dominance over nature.

    Yogananda is one of the world's most widely known and universally respected spiritual masters. His Autobiography of a Yogi has helped stimulate a spiritual awakening in the West and a spiritual renaissance in his native land of India.More than half a century ago, in a hilltop ashram in Los Angeles, California, an American disciple sat at the feet of his Master, faithfully recording his words as his teacher had asked him to do. Paramhansa Yogananda knew this disciple would carry his message to people everywhere.Kriyananda was often present when Yogananda spoke privately with other close disciples; when he received visitors and answered their questions; when he was dictating and discussing his important writings. Yogananda put Kriyananda in charge of the other monks, and gave him advice for their spiritual development. In all these situations, Kriyananda recorded the words and guidance of Yogananda, preserving for the ages wisdom that would otherwise have been lost, and giving us an intimate glimpse of life with Yogananda never before shared by any other student.These Conversations include not only Yogananda's words as he first spoke them, but also the added insight of an intimate disciple who has spent more than 50 years reflecting on and practicing the teachings of Yogananda. Through these Conversations, Yogananda comes alive. Time and space dissolve. We sit at the feet of the Master, listen to his words, receive his wisdom, delight in his humor, and are transformed by his love.

    The future needs to be constructed. It has been demolished by neoliberal capitalism and reduced to a cut-price promise of greater inequality, conflict, and chaos. This collapse in the idea of the future is symptomatic of the regressive historical status of our age, rather than, as cynics across the political spectrum would have us believe, a sign of sceptical maturity. What accelerationism pushes towards is a future that is more modern — an alternative modernity that neoliberalism is inherently unable to generate. The future must be cracked open once again, unfastening our horizons towards the universal possibilities of the Outside."

    When teachers offer themselves as moralists, political activists, or agents of social change rather than as credentialed experts in a particular subject and the methods used to analyze it, they abdicate their true purpose. And yet professors now routinely bring their political views into the classroom and seek to influence the political views of their students. Those who do this will often invoke academic freedom, but Fish argues that academic freedom, correctly understood, is the freedom to do the academic job, not the freedom to do any job that comes into the professor's mind. He insists that a professor's only obligation is "to present the material in the syllabus and introduce students to state-of-the-art methods of analysis. Not to practice politics, but to study it; not to proselytize for or against religious doctrines, but to describe them; not to affirm or condemn Intelligent Design, but to explain what it is and analyze its appeal."Given that hot-button issues such as Holocaust denial, free speech, and the Israeli-Palestinian conflict are regularly debated in classrooms across the nation, Save the World On Your Own Time is certain to spark fresh debate—and to incense both liberals and conservatives—about the true purpose of higher education in America.

    Long out of print, this collection of early, seminal essays helped to establish Chomsky as a leading critic of United States foreign policy. These pages mount a scathing critique of the contradictions of the war, and an indictment of the mainstream, liberal intellectuals—the “new mandarins”—who furnished what Chomsky argued was the necessary ideological cover for the horrors visited on the Vietnamese people.As America’s foreign entanglements deepen by the month, Chomsky’s lucid analysis is a sobering reminder of the perils of imperial diplomacy. With a new foreword by Howard Zinn, author of A People’s History of the United States, American Power and the New Mandarins is a renewed call for independent analysis of America’s role in the world.

    The famous verse that gives the title to this book is about “love”—but not the ordinary love we know from novels and movies.Speak to us of Love gives a taste of a contemporary mystic at work, trying to disrupt our dreams, illusions, and the state of unconsciousness that prevents us from enjoying life to the fullest.This is about and for the millions of people in the world who have killed their love with their own hands, and who are now miserable. They never wanted to kill it, there was no intention to kill their love, but in their unconsciousness they started possessing. Husbands possess their wives, wives possess their husbands, and parents possess their children. Teachers are trying in every possible way to possess their students. Politicians are trying to possess countries. Religions are trying to possess millions of people and control every aspect their lives.This book shows that life can only thrive in freedom. Love never allows anyone to possess it, because love is our very soul.For Osho, the basis of all our neuroses or psychoses is simple: our souls are not nourished. Love, the basic nourishment, is missing. Osho comprehensively trounces the so-called religious and philosophical approaches to life. All that is of worth is to be found, not in the extraordinary, but in the ordinary; not in fantastical ideas of the “other world” beyond death, but in this very world that we find ourselves in here and now. In short, this book shows that making a simple yet utterly basic shift in our lives will awaken the silence in our beings and bring joy into our every moment.

    Also, this text discusses how this bias is accompanied with a general refusal to remedy the causes of crime--poverty, lack of education, and discrimination.

    In The Soul of Capitalism, Greider examines how the greatest wealth-creation engine in the history of the world is failing most of us, why it must be changed, and how specifically it can be transformed. Brilliantly perceptive and sweeping in its ambition, The Soul of Capitalism is also hard-headed and practical, as Greider, one of our most eloquent populist spokesmen, assures us we are not powerless. He illustrates how American capitalism can be aligned more faithfully and obediently with what people want and need in their lives, with what American society needs for a healthy, balanced, and humane future. He proves that it is within our power to reinvent capitalism to make it work for us. The Soul of Capitalism -- solid, pragmatic, visionary, optimistic -- addresses the nation's most urgent needs.

    Now, in this provocative and powerfully argued book, he takes on the most controversial issue of our time—the war against the global network of terrorists that attacked us on 9/11.From the Trade Paperback edition.

    Naturalist. Warrior. President. There are so many sides to Theodore Roosevelt that it is easy to overlook one of his most enduring contributions to American public life: the use of fame to fuel his political career.In this concisely written, enlightening book, presidential historian Lewis L. Gould goes beyond the bully pulpit stereotypes to reveal how Roosevelt used his celebrity to change American politics. Based on research gleaned from the personal papers of Roosevelt and his contemporaries, TheodoreRoosevelt recaptures its subject's bold activism and irrepressible, larger-than-life personality. Beginning with his privileged childhood in New York City, the narrative traces his election to the New York Assembly, where he quickly rose through the ranks of the Republican Party. It is here that hefirst applied his shrewd ability to keep himself in the spotlight--a skill that served him well as commander of a volunteer regiment (dubbed Roosevelt's Rough Riders) in the Spanish-American War. Gould shows how Roosevelt rode a wave of popular acclaim at the war's end, assuming the governorshipof New York and serving as president from 1901 to 1909. While covering his major accomplishments as chief executive, including his successes as a trust-buster, labor mediator, and conservationist, Gould explains how fame both sustained and limited Roosevelt when he ran for president in 1912 andopposed Woodrow Wilson's policies during World War I.Theodore Roosevelt delivers the most insightful look yet at a pioneer of political theater--a man whose vigorous idealism as a champion of democracy serves as a counterpoint to the cynicism of today's political landscape. The book will coincide with the 100th anniversary of Roosevelt's third partyrun for the Progressive or Bull Moose Party.

    They no longer hinge on ideological rivalries between great powers but rather on issues of class, religion and resources. The genocides of the last century have taught us how quickly social problems can spill over into radical and deadly solutions. Rich countries are already developing strategies to garner resources and keep 'climate refugees' at bay. In this major book Harald Welzer shows how climate change and violence go hand in hand. Climate change has far-reaching consequences for the living conditions of peoples around the world: inhabitable spaces shrink, scarce resources become scarcer, injustices grow deeper, not only between North and South but also between generations, storing up material for new social tensions and giving rise to violent conflicts, civil wars and massive refugee flows. Climate change poses major new challenges in terms of security, responsibility and justice, but as Welzer makes disturbingly clear, very little is being done to confront them. The paperback edition includes a new Preface that brings the book up to date and addresses the most recent developments and trends.

    And from the Deepwater Horizon oil disaster to Hurricane Katrina, he’s shown an astounding ability to beat the odds (and beat the bureaucrats) to get things done.Then again, Jindal is not your typical politician. The son of Indian immigrants, a Christian convert from Hinduism, and a Rhodes Scholar, Jindal presided over Louisiana’s healthcare system at age 24, headed the University of Louisiana system at 27, became a U.S. congressman at 33, and was elected governor of Louisiana at 36.Throughout his meteoric career, Jindal has dealt with some of the worst crises of our times, from natural disasters in his home state to out-of-control spending in Washington, D.C. His secret: the common sense solutions that bureaucrats (and politicians) ignore in favor of government–as–usual.In Leadership and Crisis, Jindal reveals: How the Obama administration spent too much time worrying about public perception and not enough on actually fighting the oil How the federal government actually impeded Louisiana’s efforts to stem the flood of oil Why the bureaucratic incompetence during Hurricane Katrina was even worse than you know How Bobby Jindal took on Louisiana’s infamous culture of corruption His own journey from Hinduism to Christianity, from student at Oxford to Governor of Louisiana, from policy wonk to instant midwife when he had to deliver his third child himself Filled with behind–the–scenes stories from the oil–slicked beaches of Louisiana to the corridors of power in the U.S. Capitol, Leadership and Crisis offers an insider’s view into one of the worst environmental disasters our nation has suffered—and into one of the most unique success stories of American politics.

    Now, for the first time since his classic Just and Unjust Wars was published almost three decades ago, this volume brings together his most provocative arguments about contemporary military conflicts and the ethical issues they raise. The essays in the book are divided into three sections. The first deals with issues such as humanitarian intervention, emergency ethics, and terrorism. The second consists of Walzer’s responses to particular wars, including the first Gulf War, Kosovo, Afghanistan, and Iraq. And the third presents an essay in which Walzer imagines a future in which war might play a less significant part in our lives. In his introduction, Walzer reveals how his thinking has changed over time. Written during a period of intense debate over the proper use of armed force, this book gets to the heart of difficult problems and argues persuasively for a moral perspective on war.

    A biography of Brazilian soccer player Kaká detailing his life and career.