Is it in our genes? The structure of our brains? Our genome may determine our eye color and even aspects of our personality. But our friendships, failures, and passions also shape who we are. The question is: how?Sebastian Seung, a dynamic professor at MIT, is on a quest to discover the biological basis of identity. He believes it lies in the pattern of connections between the brain’s neurons, which change slowly over time as we learn and grow. The connectome, as it’s called, is where our genetic inheritance intersects with our life experience. It’s where nature meets nurture.Seung introduces us to the dedicated researchers who are mapping the brain’s connections, neuron by neuron, synapse by synapse. It is a monumental undertaking—the scientific equivalent of climbing Mount Everest—but if they succeed, it could reveal the basis of personality, intelligence, memory, and perhaps even mental disorders. Many scientists speculate that people with anorexia, autism, and schizophrenia are "wired differently," but nobody knows for sure. The brain’s wiring has never been clearly seen.In sparklingly clear prose, Seung reveals the amazing technological advances that will soon help us map connectomes. He also examines the evidence that these maps will someday allow humans to "upload" their minds into computers, achieving a kind of immortality.Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are. Welcome to the future of neuroscience.

    Some are so rare, they were once more valuable than gold. Some found in ancient mythology hold magical abilities, including the power to turn a person to stone. Others have been used by assassins to kill kings, and sorcerers to revive the dead. Here, too, is vegetation with astonishing properties to cure and heal, many of which have long since been lost with the advent of modern medicine.Organized alphabetically, The Big, Bad Book of Botany combines the latest in biological information with bizarre facts about the plant kingdom's oddest members, including a species that is more poisonous than a cobra and a prehistoric plant that actually "walked." Largo takes you through the history of vegetables and fruits and their astonishing agricultural evolution. Throughout, he reveals astonishing facts, from where the world's first tree grew to whether plants are telepathic.Featuring more than 150 photographs and illustrations, The Big, Bad Book of Botany is a fascinating, fun A-to-Z encyclopedia for all ages that will transform the way we look at the natural world.

    A national bestseller with more than 750,000 copies in print, now revised for the new mothers of the '90s -- the latest findings on health, advice for working mothers, facts about the influence of TV, and more.B & W illustrations throughout.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Now, in The New Science of the Human Past, Reich describes just how the human genome provides not only all the information that a fertilized human egg needs to develop but also contains within it the history of our species. He delineates how the Genomic Revolution and ancient DNA are transforming our understanding of our own lineage as modern humans; how genomics deconstructs the idea that there are no biologically meaningful differences among human populations (though without adherence to pernicious racist hierarchies); and how DNA studies reveal the deep history of human inequality--among different populations, between the sexes, and among individuals within a population.

     we say, "I hear it thought the grape vine"? golf assistants are called "caddies"? there is a best man at weddings? a leg injury is called a "Charlie horse"? the British drive o the left and North American on the right? a coward is "yellow"? brides are carried over the threshold? a formal suit is a "tuxedo"? a lefthander is called a "southpaw"?

    Veteran world-renowned author Dan Gookin walks you through everything from getting started with setup and configuration to making the most of your phone's potential with texting, e-mailing, accessing the Internet and social networking sites, using the camera, synching with a PC, downloading apps, and more.Covers all the details of the operating system that applies to every Android phone, including Motorola Droids, HTC devices, Samsung Galaxy S phones, to name a few Walks you through basic phone operations while also encouraging you to explore your phone's full potential Serves as an ideal guide to an inexperienced Android newbie who is enthusiastic about getting a handle on everything an Android phone can do Android Phones For Dummies helps you get smarter with your Android smartphone.

    Now an internationally recognized scientist at a top U.S. medical school—one of the leading researchers in the field—sheds light on the extraordinary benefits of these natural health superstars. Thanks to an explosion of research in recent years, one thing is clear: probiotics, the healthy bacteria that inhabit the digestive tract, are the body’s silent partners for good health, optimizing the power of the immune system to fight disease and the “bad” germs we fear. But how do they work? And in the face of factors like stress and poor diet, which decrease their numbers, how do you keep your supply well stocked? Here is an up-to-the-minute, highly accessible guide to probiotics and the foods and supplements that contain and support them—many of which may be in your diet already. Discover:The key role of probiotics and prebiotics in restoring healthy balance to our bodies, improving immune system functioning, and curbing inflammationHow to use probiotic foods and supplements to prevent and relieve allergies, inflammatory bowel disease, irritable bowel syndrome, yeast infections, and the negative side effects of antibiotic useNew evidence that probiotics may help fight asthma, cardiovascular disease, breast and colon cancer, autoimmune diseases, chronic fatigue, fibromyalgia—and even obesityNatural sources of prebiotics, the nutrients that help make the digestive tract more hospitable for probiotic bacteriaThe Probiotics Revolution also includes a step-by-step plan for incorporating the many food sources of probiotics and prebiotics into your diet, a complete buyer’s guide to probiotic supplements, and how to introduce probiotics to your family and children.From the Hardcover edition.

    A twenty-eight year old — and not widely famous — Christopher Wren was giving a lecture on astronomy. As his audience listened to him speak, they decided that it would be a good idea to create a Society to promote the accumulation of useful knowledge.With that, the Royal Society was born. Since its birth, the Royal Society has pioneered scientific exploration and discovery. Isaac Newton, Charles Darwin, Albert Einstein, Robert Hooke, Robert Boyle, Joseph Banks, Humphry Davy, Isambard Kingdom Brunel, John Locke, Alexander Fleming — all were fellows.Bill Bryson’s favourite fellow was Reverend Thomas Bayes, a brilliant mathematician who devised Bayes’ theorem. Its complexity meant that it had little practical use in Bayes’ own lifetime, but today his theorem is used for weather forecasting, astrophysics and stock market analysis. A milestone in mathematical history, it only exists because the Royal Society decided to preserve it — just in case. The Royal Society continues to do today what it set out to do all those years ago. Its members have split the atom, discovered the double helix, the electron, the computer and the World Wide Web. Truly international in its outlook, it has created modern science.Seeing Further celebrates its momentous history and achievements, bringing together the very best of science writing. Filled with illustrations of treasures from the Society’s archives, this is a unique, ground-breaking and beautiful volume, and a suitable reflection of the immense achievements of science.

    Along the way, Wells considers such diverse subjects as the Neolithic era, the rise of Judaism, the Golden Age of Athens, the life of Christ, the rise of Islam, the discovery of America and the Industrial Revolution. Breathtaking in its scope and passionate in its intensity, this history remains one of the most readable of its kind.

    Armed with a newfound swagger, the author transforms a much anticipated, romantic holiday with his wife into a decidedly unromantic, though highly romanticized roots tour with comic results. Crammed into their tiny rental car (a Fiat Crumb or some such model), the couple scour the countryside, from castles to trailer parks, looking for something more to commemorate Crawford history than a family crest refrigerator magnet - and ultimately discover something altogether richer: a thriving country with the most beautiful and haunting scenery imaginable, a romantic history full of blood, intrigue and heroism, and some of the friendliest and most fiercely loyal people in the world. Award-winning travel writer Scott Crawford resides in the British Virgin Islands. A professional educator, he has a keen interest in travel and history, which infuse his writings. Where's Me Plaid is his first book.

    McPhee embarks on a fascinating journey across the basement of the continent -- the land masses forming Illinois, Iowa, Nebraska, and thereabouts -- with a professor and geochronologist acting as a guide.

    Addressing the task of disciplining children ages 2 through 12 without arguing, yelling, or spanking, this program offers easy-to- follow steps to immediately manage troublesome behaviour with reason, patience, and compassion.

    Some of these storms can be quite severe, causing damage to property, food crops, animals and even human life. In her latest children’s book “Extreme Weather! Weather For Kids Book On Storms: Hurricanes, Tornados, Blizzards, Thunderstorms & Much More” author Leanne Annett walks through a variety of extreme weather events and storms. This is Leanne's second book in the "Kids Nature Books Series". The book is full of color images to clearly show what each of the extreme weather events is. Note: This Extreme Weather Kid's Nature book has been designed for children aged approximately 7 years and older, who can read the book for themselves. Alternatively, parents can read the book to their kids (of all ages) and enjoy a fulfilling time of child and parent bonding. The extreme storms covered in this book include: 1. Thunderstorms 2. Tropical Cyclones, Hurricanes, Typhoons 3. Tornados 4. Snowstorms 5. Blizzards 6. Hailstorms 7. Ice Storms 8. Sandstorms & Dust Storms 9. Firestorms Why not take advantage of the limited time low price as this Kindle book launches and grab a copy for your child today. I am sure your child will enjoy the colorful pictures and the interesting information on Extreme Weather and Storms. This Kindle book is exclusive to the Amazon store. It can be easily downloaded and your child can begin reading and learning within a short time. Please let me know your thoughts on the book by leaving a review after you read it. Thanks so much and enjoy reading and expanding your knowledge of the world around us.

    K. Rowling dream up the terrifying basilisk, the seductive veela, or the vicious grindylow? And if she didn’t, who did?Millions of readers around the world have been enchanted by the magical world of wizardry, spells, and mythical beasts inhabited by Harry Potter and his friends. But what most readers don’t know is that there is a centuries-old trove of true history, folklore, and mythology behind Harry’s fantastic universe. Now, with The Sorcerer’s Companion, those without access to the Hogwarts Library can school themselves in the fascinating reality behind J. K. Rowling’s world of magic. Newly updated to include Harry Potter and the Order of the Phoenix, The Sorcerer’s Companion allows curious readers to look up anything magical from the Harry Potter books and discover a wealth of entertaining, unexpected information. Wands and wizards, boggarts and broomsticks, hippogriffs and herbology, all have astonishing histories rooted in legend, literature, or real-life events dating back hundreds or even thousands of years. Magic wands, like those sold in Rowling’s Diagon Alley, were once fashioned by Druid sorcerers out of their sacred yew trees. Love potions were first concocted in ancient Greece and Egypt. And books of spells and curses were highly popular during the Middle Ages. From Amulets to Zombies, you’ll also learn:•how to read tea leaves •where to find a basilisk today •how King Frederick II of Denmark financed a war with a unicorn horn •who the real Merlin was •how to safely harvest mandrake root •who wore the first invisibility cloak•how to get rid of a goblin •why owls were feared in the ancient world•what really lies beyond the Veil•the origins of our modern-day “bogeyman,” and more. A spellbinding tour of Harry’s captivating world, The Sorcerer’s Companion is a must for every Potter aficionado’s bookshelf.The Sorcerer's Companion has not been prepared, approved, or licensed by any person or entity that created, published, or produced the Harry Potter books or related properties.