The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Zinn portrays a side of American history that can largely be seen as the exploitation and manipulation of the majority by rigged systems that hugely favor a small aggregate of elite rulers from across the orthodox political parties.A People's History has been assigned as reading in many high schools and colleges across the United States. It has also resulted in a change in the focus of historical work, which now includes stories that previously were ignoredLibrary Journal calls Howard Zinn’s book “a brilliant and moving history of the American people from the point of view of those…whose plight has been largely omitted from most histories.”

    Sociology For Dummies helps you understand this complex field, serving as the ideal study guide both when you're deciding to take a class as well as when you are already participating in a course. Provides a general overview of what sociology in as well as an in-depth look at some of the major concepts and theories Offers examples of how sociology can be applied and its importance to everyday life Avoiding jargon, Sociology For Dummies will get you up to speed on this widely studied topic in no time.

    Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

    It introduces the analysis of the key elements of language--sounds, words, structures and meanings, and provides a solid foundation in all of the essential topics. The third edition has been extensively revised to include new sections on important contemporary issues in language study, including language and culture, African American English, sign language, and slang. A comprehensive glossary provides useful explanations of technical terms, and each chapter contains a range of new study questions and research tasks, with suggested answers.

    Encompassing a grand sweep of human history, A History of the World in 100 Objects begins with one of the earliest surviving objects made by human hands, a chopping tool from the Olduvai gorge in Africa, and ends with objects which characterise the world we live in today. Seen through MacGregor's eyes, history is a kaleidoscope - shifting, interconnected, constantly surprising, and shaping our world today in ways that most of us have never imagined. A stone pillar tells us about a great Indian emperor preaching tolerance to his people; Spanish pieces of eight tell us about the beginning of a global currency; and an early Victorian tea-set speaks to us about the impact of empire. An intellectual and visual feast, this is one of the most engrossing and unusual history books published in years. 'Brilliant, engagingly written, deeply researched' Mary Beard, Guardian 'A triumph: hugely popular, and rightly lauded as one of the most effective and intellectually ambitious initiatives in the making of 'public history' for many decades' Sunday Telegraph 'Highly intelligent, delightfully written and utterly absorbing ' Timothy Clifford, Spectator 'This is a story book, vivid and witty, shining with insights, connections, shocks and delights' Gillian Reynolds Daily Telegraph

    Language is not pure. Language is not only words. Language is not divided into real languages and "dialects". Language is not what we write on a page. So what, then, is a language? John McWhorter asks us to do a simple thing: to look at language the way a linguist does. And once we make that leap, we see a whole new world of human communication, celebrating everything from ancient Persian to the Navajo language to "baby mama". What Language Is argues that any language, left untouched, becomes more ingrown over time. Only adults attempting to learn a language (and constructively butchering it) can strip it down. Diving into the astounding complexities of Navajo, McWhorter outlines how a language can become downright disheveled, with more exceptions than rules. Looking at an African language called Twi, McWhorter elucidates how even tongues that sound primitive to the untrained ear enfold immense intricacies, and how what sounds like "improper" language actually constitute new and exciting grammar. McWhorter then examines the difference between written and oral language, and explains that, to a linguist, the notion that the written word is somehow elevated over the spoken in downright bizarre, especially because only two hundred of the world's six thousand languages are written. McWhorter also looks at the way languages cross-pollinate each other and occasionally become entirely new creatures via the example of Saramaccan, a wonderful languages that combines African languages with English, Dutch, and Portuguese.

    Should you act like ‘top dog’ to maintain control? No, you’re better off displaying your friendliness – and not just to your dog. Which breed is the cleverest? That’s the wrong question to ask.These are just some of the extraordinary insights to be found in 'The Genius of Dogs' – the seminal book on how dogs evolved their unique intelligence by award-winning scientist Dr Brian Hare. He shares more than two decades of startling discoveries about the mysteries of the dog mind and how you can use his groundbreaking work to build a better relationship with your own dog.

    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

    This book explains the technical aspects of hacking, including stack based overflows, heap based overflows, string exploits, return-into-libc, shellcode, and cryptographic attacks on 802.11b.

    Now, thanks to Classical Music For Dummies, you can achieve a whole new level of insight into both the composers and the compositions that have made classical music one of the great accomplishments of humankind. Classical Music For Dummies doesn't assume that you have a degree in musicology -- or even that you took a course in music appreciation. Rather, the multimedially gifted David Pogue and renowned conductor Scott Speck explain classical music in terms you can understand, and they describe musical elements so that you can hear them for yourself.A reference you can dip into at any point, Classical Music For Dummies covers such topics asThe various forms that classical music takes -- from symphonies to string quartets What goes on behind the scenes and on stage to fill a concert hall with great classical music How to recognize, by sight and by sound, the many instruments that make up an orchestra The nuts and bolts of classical music -- from rhythm to harmonic progression Plus, Classical Music For Dummies comes complete with a CD containing over 60 minutes of masterpieces compiled especially for the book. The CD also includes a demo version of the Angel/EMI Classics For DummiesTM multimedia interface to try out on your Windows-based PC or Macintosh computer.

    In all the current highly publicized debates about creationism and its descendant "intelligent design," there is an element of the controversy that is rarely mentioned—the "evidence," the empirical truth of evolution by natural selection. Even Richard Dawkins and Stephen Jay Gould, while extolling the beauty of evolution and examining case studies, have not focused on the evidence itself. Yet the proof is vast, varied, and magnificent, drawn from many different fields of science. Scientists are observing species splitting into two and are finding more and more fossils capturing change in the past—dinosaurs that have sprouted feathers, fish that have grown limbs. Why Evolution Is True weaves together the many threads of modern work in genetics, paleontology, geology, molecular biology, and anatomy that demonstrate the "indelible stamp" of the processes first proposed by Darwin. In crisp, lucid prose accessible to a wide audience, Why Evolution Is True dispels common misunderstandings and fears about evolution and clearly confirms that this amazing process of change has been firmly established as a scientific truth.

    Then they came to Earth and amnesia set in: they forgot they were from different planets.Based on years of successful counseling of couples and individuals, Men Are from Mars, Women Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this phenomenal book has helped men and women realize how different they really are and how to communicate their needs in such a way that conflict doesn't arise and intimacy is given every chance to grow!!!!

    The bestselling grammar book has been updated and revised to include the latest and greatest on the basics and subtleties of English, and features a new chapter on the language of the Internet.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.