Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

    Following the huge success of her previous book, Experimental Flowers in Watercolour, she now explores ways to interpret landscape. Packed with stunning examples of her colourful, expressive work, this book encourages you to experiment with the same techniques in your own watercolour painting to develop a personal style. Techniques covered include combining water-based paint and ink with other media such as gesso and collage to create dramatic effects; manipulating paint with materials such as plastic wrap (clingfilm); tearing, layering and reassembling paintings into watercolour collages; and developing textures and marks made using fabrics and other found objects. Throughout the book Ann offers her personal commentary on how her paintings were created, giving us a unique insight into the mind of the artist.Both practical and inspirational, this glorious book is the ideal companion for watercolour painters who want to take their work a step further.

    In The Elements of Landscape Oil Painting, established Watson-Guptill author and noted instructor/painter Suzanne Brooker presents the fundamentals necessary for mastering landscape oil painting, breaking landscapes down into component parts: sky, terrain, trees, and water. Each featured element builds off the previous, with additional lessons on the latest brushes, paints, and other tools used by artists. Key methods like observation, rendering, and color mixing are supported by demonstration paintings and samples from a variety of the best landscape oil painters of all time. With The Elements of Landscape Oil Painting, oil painters looking to break into landscape painting or enhance their work will find all the necessary ingredients for success.

    The many-pointed star formed from large icicles balances on a rock in a quiet Dumfriesshire valley, a delicate bamboo screen stands on a Japanese beach, a great serpentine ridge of earth extends along a disused railway cutting on Tyneside, four massive snow rings mark the position of the North Pole.

    How did the Old Masters create their masterpieces? What kind of education allowed these great artists to create such beautiful work, and how can an artist learn these lessons today? Traditional Oil Painting answers those questions and many more. This comprehensive sourcebook explores the most advanced levels of oil painting, with full information on the latest scientific discoveries. Author and distinguished artist Virgil Elliott examines the many elements that let artists take the next step in their work: mental attitude, aesthetic considerations, the importance of drawing, principles of visual reality, materials, techniques, portraiture, photographic images versus visual reality, and color. Traditional Oil Painting helps artists master the secrets of realistic painting to create work that will rival that of the masters.

    Each prompt will get you thinking outside the box and making something amazing! Great for all ages and anyone who likes to get creative. Join the Create This Book online community. Check out Author, Moriah Elizabeth, on Youtube for ideas, tips and inspiration.

    Shows how to create abstract paintings within the rules of realism through a list of tools and materials, lessons on applying traditional elements to abstract art, and projects with instructions and color illustrations.

    It's an insightful artistic philosophy that boils down the many technical principles of composition into a single master rule that's easy to remember and apply: Never make any two intervals the same.You can make every painting more interesting, dynamic and technically sound by varying intervals of distance, length and space, as well as intervals of value and color. The rule also applies to balance, shape and the location of your painting's focal point.Greg Albert illustrates these lessons with eye-opening examples from both beginning and professional artists, including Frank Webb, Tony Couch, Kevin Macpherson, Charles Reid, Tony Van Hasselt and more.You'll discover that the ONE RULE is the only rule of composition you need to immediately improve your work - the moment your brush touches the canvas.

    No need to wait until you’ve had hours of training or years of practice to enjoy watercolor journaling. In this book you will learn how to: Recapture the natural joy of art experienced in early childhood Create colorful travel journals that will become treasured souvenirs and a delight to share Overcome the resistance of your inner critic that says you can’t draw or paint Here’s what people are saying about Anyone Can Learn Watercolor Journaling—Yes, You! “This book is both an educational and delightful read.”—Sharan Devoto “I love the sketches in this book and appreciate the easy instructions that go along with them.”—Karen Bates “What a fun and easy-to-read book. Makes it simple to add a bit of creativity to a journal.”—Soo Hyun Han NOTE: This book is NOT for the experienced artist. It is intended only for people who want to learn VERY basic techniques for drawing and painting.

    As soon as you open the book you will want to pick up a brush and start painting — and whatever your ability, Jean encourages you to simply ‘have a go’ and enjoy the freedom and happiness that painting can bring.Jean’s subjects include animals, landscapes, people and flowers, and there are many examples of Jean’s work throughout the book to both delight and inspire you. Jean takes a highly practical approach to her teaching, and there are numerous short exercises and demonstrations as well as longer projects that guide you through a painting from beginning to end. Wherever you are on your painting journey, Jean will open your eyes to the color and light that surrounds you and show you how to incorporate it into your paintings.

    All the basic information relating to picture elements, composition, theme and design is provided at the start of the book, together with an exploration of the meaning of abstract painting, and its importance as a means of self-expression and creativity.

    Or maybe you weren’t afraid—maybe you just didn’t know what to ask or where to start. In The Oil Painting Course You’ve Always Wanted, author Kathleen Staiger presents crystal clear, step-by-step lessons that build to reinforce learning. Brush control, creating the illusion of three dimensions, foolproof color mixing, still-life painting, landscapes, and portraits—every topic is covered in clear text, diagrams, illustrations, exercises, and demonstrations. Staiger has taught oil painting for more than thirty-five years; many of her students are now exhibiting and selling their paintings. Everyone from beginning hobby painters, to art students, to BFA graduates has questions about oil painting. Here at last are the answers!

    Composition is the harmonious arranging of the component parts of a work of art into a unified whole. Henry Poore examines the works of old masters and moderns in this book and uses these examples to explain the principles of compositions in art.All the paintings that the author analyzes are illustrated in the text — 166 illustrations, including 9 in full color. Thirty-two diagrams by the author accompany his textural discussion of such topics as the importance of balance, entrance and exit, circular observation, angular composition, composition with one or more units, and light and shade. Balance is the most important of these topics, and it is considered in the greatest detail — balance of the steelyard, vertical and horizontal balance, and so on. A complete index enables the reader to locate his own specific areas of interest.To see how a painting by Cézanne, Goya, or Hopper, for example, follows definite principles of composition allows the practicing artist or art student to learn composition from the finest instructors — the artists themselves. This book is also very useful to the art devotee, who will find his appreciation of the subject greatly enhanced.

    Watercolor Painting For Dummies shows you the fun and easy way to create breathtaking paintings so beautiful you won't believe you made them yourself. This friendly, guide gives you hands-on instruction and easy-to-follow, step-by-step exercises to help you master the basics. Filled with full-color projects and sample paintings, it shows you how to work with color and texture, practice composition, and make smooth changes. You'll find out how to select the best tools, materials, and supplies, practice basic brush strokes, and use the three best common techniques: flat wash, graded wash, and rough texture. Discover how to:Select the right brushes, pigments, and paper Mix colors and work with white Create backgrounds and foregrounds Transfer your drawings to watercolor Avoid common watercolor mistakes Experiment with texture using salt, sponges, plastic wrap, and more Find your way around the color wheel Practice the principles of design Plan compositions using thumbnails Work with one-point, two-point, and three-point perspective Paint fabrics, shiny surfaces, and organic textures Paint landscapes, seascapes, animals and more Complete with strategies for improving your painting immediately and marketing and selling your work, Watercolor Painting For Dummies, is the resource you need to make your creative dreams come true.

    Together they provide a complete painting programme.