The new edition continues to reflect the conversational style and clarity that has made this a leader in the market. It explores the key concepts and principles while using the PepsiCo financial statement to clearly show how the information is applied in the real world. The book has also been updated with the latest data as to reflect today's business environment.

    Here is an altogether new, refreshing, alternative history of math revealing how simple questions anyone might ask about space -- in the living room or in some other galaxy -- have been the hidden engine of the highest achievements in science and technology. Based on Mlodinow's extensive historical research; his studies alongside colleagues such as Richard Feynman and Kip Thorne; and interviews with leading physicists and mathematicians such as Murray Gell-Mann, Edward Witten, and Brian Greene, Euclid's Window is an extraordinary blend of rigorous, authoritative investigation and accessible, good-humored storytelling that makes a stunningly original argument asserting the primacy of geometry. For those who have looked through Euclid's Window, no space, no thing, and no time will ever be quite the same.

    It invites both introductory and advanced students to appreciate the roots and limits of American exceptionalism, and to recognize the profound importance of current debates over the government's role in our everyday lives.

    Each chapter contains integrated worked examples and chapter tests. This edition has the ancillary ATLAST computer exercise guide and new MATLAB and Maple guides.

    Throughout the book, the authors show how the study of learning helps solve practical problems, such as improving study skills, improving relationships, raising children, and effectively stopping smoking. This book is both solidly based in research and engaging for the student. To help ensure that students understand the materials, the authors strategically include multiple opportunities for review and self-testing within the text.

    The book is unique among popular books on mathematics in combining an engaging, easy-to-read history of the subject with a comprehensive mathematical survey text. Intended, in the author's words, "for the benefit of those who never studied the subject, those who think they have forgotten what they once learned, or those with a sincere desire for more knowledge," it links mathematics to the humanities, linguistics, the natural sciences, and technology.Contains more than 1000 original technical illustrations, a multitude of reproductions from mathematical classics and other relevant works, and a generous sprinkling of humorous asides, ranging from limericks and tall stories to cartoons and decorative drawings.

    They will also develop a deeper understanding of the many interconnections that exist among the different areas of psychology. Goodwin's book not only provides accounts of the lives and contributions of psychology's pioneers set into historical context; it also contains original writings by these psychologists, interwoven with informative comments from the author. The text is written in a conversational and engaging style with discrete attention to recent scholarship in the history of psychology, especially that of the past 150 years.

    You will be astonished to learn about some of the events that have occurred! Here is a Sneak Peek of What you will Learn: - Ancient History - Asian History - European and Russian History - American History - Australian History - World Wars I & II, and the Vietnam War - And much, much, more Here is what other readers say about this book: "This book is packed with really important information about the world's history." "I was surprised how much I learned from this. I really like how everything is laid out, it makes it very easy to follow. I especially like the section on Native Americans" "I couldn't put this book down, and not because I'm a nerdy avid reader (I am) but because it's filled with so much about our world history without the facts jumping all over the place like some history books I've read." "I am highly impressed by the content of this book and I would recommend this to all my colleagues as well" Subjects include: Ancient Greece, Ancient Egypt, The Roman Empire, Constantine and Christianity, India, Ancient Korea, Chinese Dynasties, Napoleonic Europe, Foundation of USA, The 1812 War, Australia and Wars, World War I, World War II, The Ottoman Empire, Greece and North Africa, The Diem Regime, Pearl Harbor and much more! All Continents As Known Today Are Covered: North America, Europe, Asia, Africa and Australia. Take action and get this book now!

    Its journey through the headline history of psychology presents 40 of the most famous studies in the history of the science, and subsequent follow-up studies that expanded their findings and relevance. Readers are granted a valuable insider's look at the studies that continue to be cited most frequently, stirred up the most controversy when they were published, sparked the most subsequent related research, opened new fields of psychological exploration, and changed most dramatically our knowledge of human behavior.

    Indeed, numbers are part of every discipline in the sciences and the arts.With 350 illustrations, including diagrams, photographs and computer imagery, the book chronicles the centuries-long search for the meaning of numbers by famous and lesser-known mathematicians, and explains the puzzling aspects of the mathematical world. Topics include:The earliest ideas of numbers and counting Patterns, logic, calculating Natural, perfect, amicable and prime numbers Numerology, the power of numbers, superstition The computer, the Enigma Code Infinity, the speed of light, relativity Complex numbers The Big Bang and Chaos theories The Philosopher's Stone. The Book of Numbers shows enthusiastically that numbers are neither boring nor dull but rather involve intriguing connections, rivalries, secret documents and even mysterious deaths.

    This approach will captivate students and encourage them to think critically about the nature of public administration today. Introducing Public Administration provides students with a solid, conceptual foundation in public administration, and contains the latest information on important trends in the discipline. To further engage students and deepen interest in its narrative, the text uses unique chapter-opening vignettes called Keynotes, chapter ending case studies, and a series of boxes throughout that offer real-life excerpts and alternative theories.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.

    Big and informative, "The New York Times Book of Mathematics" gathers more than 110 articles written from 1892 to 2010 that cover statistics, coincidences, chaos theory, famous problems, cryptography, computers, and many other topics. Edited by Pulitzer Prize finalist and senior "Times" writer Gina Kolata, and featuring renowned contributors such as James Gleick, William L. Laurence, Malcolm W. Browne, George Johnson, and John Markoff, it's a must-have for any math and science enthusiast!

     This top-selling, theorem-proof text presents a careful treatment of the principal topics of linear algebra, and illustrates the power of the subject through a variety of applications. It emphasizes the symbiotic relationship between linear transformations and matrices, but states theorems in the more general infinite-dimensional case where appropriate.

    What did mathematicians rely on for their work before then? And how did mathematical notations evolve into what we know today? In Enlightening Symbols, popular math writer Joseph Mazur explains the fascinating history behind the development of our mathematical notation system. He shows how symbols were used initially, how one symbol replaced another over time, and how written math was conveyed before and after symbols became widely adopted.Traversing mathematical history and the foundations of numerals in different cultures, Mazur looks at how historians have disagreed over the origins of the numerical system for the past two centuries. He follows the transfigurations of algebra from a rhetorical style to a symbolic one, demonstrating that most algebra before the sixteenth century was written in prose or in verse employing the written names of numerals. Mazur also investigates the subconscious and psychological effects that mathematical symbols have had on mathematical thought, moods, meaning, communication, and comprehension. He considers how these symbols influence us (through similarity, association, identity, resemblance, and repeated imagery), how they lead to new ideas by subconscious associations, how they make connections between experience and the unknown, and how they contribute to the communication of basic mathematics.From words to abbreviations to symbols, this book shows how math evolved to the familiar forms we use today.