Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

     What did they do differently that made them so recognizable for their intellects? • They thought slowly and deliberately before making a snap judgment or decision • They questioned every fact and opinion (including their own) • They took the time to study the subject or object of their decision making to gather information before jumping to conclusions • They accepted and expected that human nature is ultimately biased and prone to make cognitive errors The Critical Thinker gives you a thorough description of the rules and principles of critical thinking practiced by Einstein, Plato and every great thinker in history. You will learn about the most important critical thinking principles as well as shortcuts to make better decisions in specific situations. These critical thinking principles will help your personal life, career, and friendships. Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book. Critical thinking skills will improve your relationships and your financial life too. • Learn the main principles of critical thinking. • Train your cognitive muscles to think faster and jump to the best conclusions effortlessly. • Find the most rewarding options in any opportunity. • Don’t just attack symptoms, solve your problems once and for all. Become a lie and cognitive bias detector. The Critical Thinker is a fitting read for everyone who wants to improve their critical thinking skills. Regardless of your stage of life or field of work (business, education, healthcare, or student) you’ll find the book equally useful. • Become a more effective communicator with more impactful points. • Detect the thinking errors of larger groups or individuals. • Powerful questions to effectively self-assess. • Best practices to employ critical thinking principles in your life immediately. Improving your critical thinking skills will help you save time, filter out irrelevant information efficiently, and prioritize your resources to get the best results. It will help you identify better problem-solving approaches rather than relying on standard methods that don’t suit your case. Critical thinking will enhance your communication skills, reasoning, and logic. You will also become more compassionate and understanding for the perspectives of others. Be solution-oriented, solve difficult tasks, and understand the world better. *Please note the following before purchasing the book: The book is not strictly about the philosophy of Socrates, Plato, and Aristotle. Their picture is used for cover art purposes.

    Discover the steps of creating; the importance of creating what you truly love, how to focus on the creative process to move from where you are to where you want to be, and much more.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.