It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients’ health, happiness and quality of life, then infusing that belief into everything—including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: • Why dentistry’s unique business model is such a huge advantage • How to create an unexpected and unforgettable patient experience • Why patients leave your practice—and how you can keep them for life • Proven ways to boost patient loyalty and word of mouth • Secrets to building a strong (and happy) team that your patients will fall in love with Fred’s approach to marketing is practical, straightforward and easy to put into action today. It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

    For more than three decades since then, Ronnie, Mick Jagger, Keith Richards and Charlie Watts have formed the core of the greatest rock 'n' roll band in history. This book is Ronnie's autobiography, and like the band it can only be talked about in superlatives: it's simply one of the biggest, most outrageous, most extraordinary and most fun rock 'n' roll memoirs ever to be published.From early 1960s Britain, when acts like The Yardbirds, The Kinks, The Who and The Rolling Stones crisscrossed the country's club scene in clapped-out vans, barely making ends meet but having the time of their lives, through to the global mega stadium concerts of the 21st century (in 2006 the Stones played live to more than two million people in Rio), Ronnie takes us on a journey through his life and through rock history. Filled with unforgettable characters and truly eye-popping stories, his autobiography reveals Ronnie the husband, father, grandfather, artist and rock star the way you have never seen any rock star before. Ronnie is an up-front and personal look at life as a Rolling Stone, from the inside, and at the Stones as the rest of the world has never seen them. After Ronnie , sex, drugs and rock 'n' roll will never be the same again.

     This true story begins on a sunny July morning in 2003, just outside of Flint Michigan, when an eighty year old grandmother has mysteriously disappeared from the face of the earth. Days later the charred remains of her car were identified, after being completely destroyed by an intentional fire; but she was nowhere to be found. We had to find her. She was my mom...

    That quixotic quest for understanding has drawn much of the world’s population eastward ever since Buddha first assumed the lotus position, and writer Mara Altman needed to know why. So she flew around the world in search of an answer not only to that mystery, but also to the deeper questions that plague all who yearn to define the meaning of life. What Altman found in her wild, comic 18-day reporting trek across India – a journey that took her on a laborious, 37-hour cross-country train trip, onto a mystical flat rock by the ocean in Pondicherry, and eventually into the emergency room of a cut-rate Bangalore hospital – will make you laugh, learn and ponder. By the end of her epic odyssey, it will also take you unexpectedly and thrillingly close to the pulsing heart of human existence. After graduating from Columbia University’s Graduate School of Journalism, Mara Altman worked as a staff writer for The Village Voice. In 2009, HarperCollins published Altman's first book, Thanks For Coming: A Young Woman's Quest for an Orgasm, which was optioned as a comedy series by HBO. She has published seven bestselling Kindle Singles, including the #1 bestseller Bearded Lady, and has also written for New York Magazine and The New York Times. Cover design by Adil Dara

    Once it had been a forbidding place of exile, inhabited by thousands of the disease’s victims who had been removed from their families and confined against their will, far away from a society that feared and misunderstood their condition. When Brooke Jarvis came across a posting for a job in Kalaupapa, tending to the needs of the handful of remaining patients, it seemed like an impossibly exotic opportunity for a college student. But what she found there was both more remarkable and more familiar than what she had imagined. When We Are Called to Part is the absorbing, affecting, and often funny story of life in the last years of a rapidly vanishing community. “Even a prison,” she would learn, “eventually becomes a home, becomes something you mourn.”

    I wanted to write a collection of stories, poems and vignettes about things like my toaster oven and my relationships with plumbers, mailmen and delivery people. But life dealt me a much more complicated story..." Gilda Radner died on May 20, 1989, shortly before publication of her book It's Always Something. A month before her death, Gilda entered a Los Angeles recording studio to deliver what would be her final performance -- this remarkable audio autobiography, in which she reveals the inspirational story of her struggles with cancer...a private, personal battle in which the humor and humanity that has touched millions became her most powerful weapon.

    To many, he is a symbol of values, sacrifice and determination. Modern notions of nationalism, liberty, and constitution all owe their debt to Lincoln, as does the unity of the American states. And yet, in his own day, Lincoln was also reviled by many as a traitor, tarnished by his associations with the wrong kind of race and the wrong end of society.Charting his ascent from humble origins to the leader of the United States during its hardest democratic and ethical conflict – the American Civil War – ‘Lincoln: History in an Hour’ is a succinct guide to the life of a great and controversial modernizer. Having educated himself and made good as a lawyer, he embarked on a journey that would see triumph in the abolition of slavery and then tragedy in the final drama of his own assassination. From his struggles as President to his family life and roles as husband, father and friend, this is the story of one of history’s greatest leaders.Love history? Know your stuff with History in an Hour…

    

    

    But what if your source turns out to be unworthy of your silence? What if it's your source who betrays you?The Messenger tells the story of an unlikely friendship between two men looking to change the world - a repentant jihadist and an idealistic journalist. This troubling real-life thriller takes us from their first meeting in a spartan flat in the rough suburbs of Manchester, to a bombing in Pakistan, a dramatic arrest and Malik's reporting career on the brink of ruin.Ten years later, Malik returns to this extraordinary tale. He asks where we can place our trust - in reams of evidence, in a government we believe is on our side, in a terrorist who swears he's changed, in a friend who has no one else to turn to. Malik explores the uncomfortable questions about why he, as well as the wider media and the nation, surrendered to fear so easily. And he reveals how the age of terror laid the groundwork for an era of fake news and demagogues.This is investigative journalism and storytelling of the highest order.

    Unable to change his fate, he wholeheartedly embraces his life as a monk and begins a quest for full enlightenment through the teachings of Buddhism. From his local monastery to the famed Potala Palace in Lhasa, Tibet, he learns deep mysteries of Tibetan Buddhism. Yearning to study with the current Dalai Lama, he eventually escapes from China by means of an excruciating, two-thousand-mile, secret trek over the Himalayas—barefoot, with no extra gear, changes of clothing, or money. His dream is realized when he finally sits under the Dalai Lama himself. But his desire to go deeper only grows, leading him to unexpected conclusions…. Follow the fascinating, never-before-told, true story of what causes a highly dedicated Tibetan Buddhist monk to make the radical decision to walk away from the teachings of Buddha and leave his monastery to follow Jesus Christ. Discover the reasons other monks want him dead before he can share his story with others.Leaving Buddha dares to expose the mysterious world of Tibetan Buddhism, with its layered teachings, intricate practices—and troubling secrets. Ultimately, it tells a moving story about the search for truth, the path of enlightenment, and how no one is beyond the reach of a loving God. This gripping narrative will resonate with people from all backgrounds and nations.

    Bombs, death threats and murder became a regular part of the day job. Working right at the heart of the conflict, police officers were often caught in the middle – heroes to some, villains to others.Now, for the first time, the men and women who policed the Troubles tell their own stories in their own words. Covering all aspects of police work, from handling informants and conducting interviews with notorious criminals to dealing with the aftermath of tragic bombings, these candid, moving and sometimes blackly comic stories show the unpredictable, brutal and surreal world in which the RUC operated.As a former police officer, Colin Breen has unparalleled access to former RUC, Special Branch and CID officers who have never spoken out before. Their stories reveal the mayhem and madness that officers dealt with every day; the psychological and personal toll of the job; and the camaraderie – and the whiskey – that helped them to cope.Raw, unsettling and frank, A Force Like No Other tells the real story of the RUC.

    But long before he put on the deputy's star, he grew up in Nigeria, where his experiences were equally unforgettable. In THE LAWDOG FILES: AFRICAN ADVENTURES, LawDog chronicles his encounters with everything from bush pilots, 15-foot pythons, pygmy mongooses, brigadier-captains, and Peace Corp hippies to the Nigerian space program. THE LAWDOG FILES: AFRICAN ADVENTURES are every bit as hilarious as the previous volume, as LawDog relates his unforgettable experiences in a laconic, self-deprecating manner that is funny in its own right. Africa wins again, and again, and again, but, so too does the reader in this sobering, but hilarious collection of true tales from the Dark Continent.

    His confidence games and sleight-of-hand scams relieved the filthy rich of their cash during America’s depraved Jazz era. He evaded the law like a figure from fiction, slipping into disguise, leaping from jail cell windows, and leaving sneering letters for his enemies at the Secret Service. In Handsome Devil, acclaimed journalist Jeff Maysh brings to life one of the 20th century’s most unforgettable public enemies, "Count" Victor Lustig, a dashing criminal mastermind and counterfeiter whose fake banknotes threatened to topple America’s economy. Written in staggering detail and culminating in a desperate manhunt led by FBI director J. Edgar Hoover, Handsome Devil reveals the real man behind the myth: A genius who applied his talents to crime, and who kept a loving wife and daughter in the dark for most of his storied career. Set during America’s original financial “bubble,” Lustig’s tale, from petty thief on the streets of Europe, to the most wanted man in the world, is the ultimate parable of American greed.Jeff Maysh investigates outrageous criminal plots and urban legends. His deeply immersive stories have appeared in publications including the Atlantic, Playboy, and Cosmopolitan. His story about the rise and fall of the “Bombshell Bandit” for the BBC was named the best crime story of 2015 by Longform.org. He is British, and lives in Los Angeles.Cover design by Adil Dara.

    On Wednesday I'd quit my job, killed a man and set his body on fire. I was sentenced to death. I'm not a good man, but I am an honest one. This is my story. Rob Langdon served in the Australian Army for almost fifteen years, before becoming a security contractor working in Iraq and Afghanistan. In July 2009 Rob was protecting a convoy when he shot and killed an Afghan guard during a heated argument after the guard drew a pistol on him. Rob's claim of self-defence was dismissed by a court in Kabul that refused to hear any of his evidence or call any of his witnesses, and he was sentenced to death in a matter of minutes. Rob's death sentence was later changed to 20 years in jail, to be served in Afghanistan's most notorious prison, Pol-e-Charkhi, described as the world's worst place to be a westerner. Rob was there for seven years, and every one of those two thousand five hundred days was an act of survival in a jail run from the inside by the Taliban and filled with some of Afghanistan's most dangerous extremists and criminals. In 2016 Rob was pardoned and released. The Seventh Circle is his extraordinary account of what it took to stay alive and sane in almost unimaginable circumstances.