But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.

    In the hands of one of today’s hottest young physicists, that simple fact of breakfast becomes a doorway to understanding the Big Bang, the universe, and other universes, too. In From Eternity to Here, Sean Carroll argues that the arrow of time, pointing resolutely from the past to the future, owes its existence to conditions before the Big Bang itself, a period modern cosmology of which Einstein never dreamed. Increasingly, though, physicists are going out into realms that make the theory of relativity seem like child’s play. Carroll’s scenario is not only elegant, it’s laid out in the same easy-to- understand language that has made his group blog, Cosmic Variance, the most popular physics blog on the Net. From Eternity to Here uses ideas at the cutting edge of theoretical physics to explore how properties of spacetime before the Big Bang can explain the flow of time we experience in our everyday lives. Carroll suggests that we live in a baby universe, part of a large family of universes in which many of our siblings experience an arrow of time running in the opposite direction. It’s an ambitious, fascinating picture of the universe on an ultra-large scale, one that will captivate fans of popular physics blockbusters like Elegant Universe and A Brief History of Time.

    Their attitude towards Einstein is like that of Mark Twain towards the writer of a work on mathematics: here was a man who had written an entire book of which Mark could not understand a single sentence. Einstein, therefore, is great in the public eye partly because he has made revolutionary discoveries which cannot be translated into the common tongue. We stand in proper awe of a man whose thoughts move on heights far beyond our range, whose achievements can be measured only by the few who are able to follow his reasoning and challenge his conclusions. There is, however, another side to his personality. It is revealed in the addresses, letters, and occasional writings brought together in this book. These fragments form a mosaic portrait of Einstein the man. Each one is, in a sense, complete in itself; it presents his views on some aspect of progress, education, peace, war, liberty, or other problems of universal...

    They unearthed a treasure trove of Cretaceous dinosaurs and mammals, including several new species, that has already helped to reshape our understanding of the dinosaur age. In Dinosaurs of the Flaming Cliffs, team leader Michael Novacek, Provost of Science of the American Museum of Natural History and Curator of Vertebrate Paleontology, re-creates the day-to-day drama of field exploration over the past six years in the Gobi and recounts his and his colleagues' historic discoveries, reported in front-page headlines across the world. In a remarkable narrative that interweaves expedition chapters with in-depth scientific discussions on the nature and importance of the fossil record, Novacek takes us on a journey that explores the very nature of scientific inquiry and dinosaur research.

     Carl Sagan is considered one of the greatest scientific minds of our time. His remarkable ability to explain science in terms easily understandable to the layman in bestselling books such as Cosmos, The Dragons of Eden, and The Demon-Haunted World won him a Pulitzer Prize and placed him firmly next to Isaac Asimov, Stephen Jay Gould, and Oliver Sachs as one of the most important and enduring communicators of science. In December 2006 it will be the tenth anniversary of Sagan's death, and Ann Druyan, his widow and longtime collaborator, will mark the occasion by releasing Sagan's famous "Gifford Lectures in Natural Theology," The Varieties of Scientific Experience: A Personal View of the Search for God. The chance to give the Gifford Lectures is an honor reserved for the most distinguished scientists and philosophers of our civilization. In 1985, on the grand occasion of the centennial of the lectureship, Carl Sagan was invited to give them. He took the opportunity to set down in detail his thoughts on the relationship between religion and science as well as to describe his own personal search to understand the nature of the sacred in the vastness of the cosmos. The Varieties of Scientific Experience, edited, updated and with an introduction by Ann Druyan, is a bit like eavesdropping on a delightfully intimate conversation with the late great astronomer and astrophysicist. In his charmingly down-to-earth voice, Sagan easily discusses his views on topics ranging from manic depression and the possibly chemical nature of transcendance to creationism and so-called intelligent design to the likelihood of intelligent life on other planets to the likelihood of nuclear annihilation of our own to a new concept of science as "informed worship." Exhibiting a breadth of intellect nothing short of astounding, he illuminates his explanations with examples from cosmology, physics, philosophy, literature, psychology, cultural anthropology, mythology, theology, and more. Sagan's humorous, wise, and at times stunningly prophetic observations on some of the greatest mysteries of the cosmos have the invigorating effect of stimulating the intellect, exciting the imagination, and reawakening us to the grandeur of life in the cosmos.

    "A masterpiece of science."—Werner von Braun.

    It is so important that it provides the fundamental underpinning of all modern sciences. Without it, we'd have no nuclear power or nuclear bombs, no lasers, no TV, no computers, no science of molecular biology, no understanding of DNA, no genetic engineering—at all. John Gribbin tells the complete story of quantum mechanics, a truth far stranger than any fiction. He takes us step-by-step into an ever more bizarre and fascinating place—requiring only that we approach it with an open mind. He introduces the scientists who developed quantum theory. He investigates the atom, radiation, time travel, the birth of the universe, superconductors and life itself. And in a world full of its own delights, mysteries and surprises, he searches for Schrödinger's Cat—a search for quantum reality—as he brings every reader to a clear understanding of the most important area of scientific study today—quantum physics.

    xn + yn = zn, where n represents 3, 4, 5, ...no solution"I have discovered a truly marvelous demonstration of this proposition which this margin is too narrow to contain."With these words, the seventeenth-century French mathematician Pierre de Fermat threw down the gauntlet to future generations.  What came to be known as Fermat's Last Theorem looked simple; proving it, however, became the Holy Grail of mathematics, baffling its finest minds for more than 350 years.  In Fermat's Enigma--based on the author's award-winning documentary film, which aired on PBS's "Nova"--Simon Singh tells the astonishingly entertaining story of the pursuit of that grail, and the lives that were devoted to, sacrificed for, and saved by it.  Here is a mesmerizing tale of heartbreak and mastery that will forever change your feelings about mathematics.

    Originally published in 1960, Zolotow's book was the first to take Marilyn seriously as an actress at a time when she was thought to be just an eccentric, gorgeous blonde. 16 pages of photographs.

    From the first time mankind had an inkling of the vast space that surrounds us, those who study the universe have had to struggle against political and religious preconceptions. They have included some of the most charismatic, courageous, and idiosyncratic thinkers of all time. In Coming of Age in the Milky Way, Timothy Ferris uses his unique blend of rigorous research and captivating narrative skill to draw us into the lives and minds of these extraordinary figures, creating a landmark work of scientific history.

    Alternating passages of extraordinarily lucid mathematical exposition with chapters of elegantly composed biography and history, Prime Obsession is a fascinating and fluent account of an epic mathematical mystery that continues to challenge and excite the world.

    

    Brian Greene, one of the world's leading string theorists, peels away the layers of mystery surrounding string theory to reveal a universe that consists of eleven dimensions, where the fabric of space tears and repairs itself, and all matter—from the smallest quarks to the most gargantuan supernovas—is generated by the vibrations of microscopically tiny loops of energy.Today physicists and mathematicians throughout the world are feverishly working on one of the most ambitious theories ever proposed: superstring theory. String theory, as it is often called, is the key to the Unified Field Theory that eluded Einstein for more than thirty years. Finally, the century-old antagonism between the large and the small-General Relativity and Quantum Theory-is resolved. String theory proclaims that all of the wondrous happenings in the universe, from the frantic dancing of subatomic quarks to the majestic swirling of heavenly galaxies, are reflections of one grand physical principle and manifestations of one single entity: microscopically tiny vibrating loops of energy, a billionth of a billionth the size of an atom. In this brilliantly articulated and refreshingly clear book, Greene relates the scientific story and the human struggle behind twentieth-century physics' search for a theory of everything.Through the masterful use of metaphor and analogy, The Elegant Universe makes some of the most sophisticated concepts ever contemplated viscerally accessible and thoroughly entertaining, bringing us closer than ever to understanding how the universe works.

    In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.

    As she sped through the pages, she became enthralled by the intense drama behind the competition to discover the code of life. Even though her high school counselor told her girls didn’t become scientists, she decided she would.Driven by a passion to understand how nature works and to turn discoveries into inventions, she would help to make what the book’s author, James Watson, told her was the most important biological advance since his co-discovery of the structure of DNA. She and her collaborators turned ​a curiosity ​of nature into an invention that will transform the human race: an easy-to-use tool that can edit DNA. Known as CRISPR, it opened a brave new world of medical miracles and moral questions. The development of CRISPR and the race to create vaccines for coronavirus will hasten our transition to the next great innovation revolution. The past half-century has been a digital age, based on the microchip, computer, and internet. Now we are entering a life-science revolution. Children who study digital coding will be joined by those who study genetic code. Should we use our new evolution-hacking powers to make us less susceptible to viruses? What a wonderful boon that would be! And what about preventing depression? Hmmm…Should we allow parents, if they can afford it, to enhance the height or muscles or IQ of their kids? After helping to discover CRISPR, Doudna became a leader in wrestling with these moral issues and, with her collaborator Emmanuelle Charpentier, won the Nobel Prize in 2020.