Fermenting Revolution: How to Drink Beer and Save the World


Christopher Mark O'Brien - 2006
    Chris O’Brien presents the case for beer as both the cause of and solution to all of the world’s problems. Beer has contributed to the best qualities of civilization, but it is also helping to destroy them.The global beer industry relies heavily on fossil-fuels and chemical agriculture, rapidly destroying nature and contributing to climate change.Corporate beer is centralized and hierarchical, which is good for a few elites, but displaces local brewing traditions and exacerbates the growing wealth gap.But the craft brewing renaissance relies on cooperation, emphasizes local production, protects and celebrates nature, and nurtures the growth of strong and equitable communities.Fermenting Revolution traces the path of brewing from a women-led, home-based craft to corporate industry, and describes how modern craft breweries and home-brewers are forging stronger communities. O’Brien explains how corporate mega-breweries are also taking steps to pioneer industrial ecology, and profiles the most inspiring and radical breweries, brewers, and beer drinkers that are making the world a better place to live.In the last two decades, Americans have returned to to beer as a way of life rather than as a commodity. Casting off its industrial chains, beer is again communal, convivial, democratic, healthful, and natural. The contemporary American brewing scene champions ecologically sustainable production and is helping to create thriving community places. After reading Fermenting Revolution, mere beer drinkers will become "beer activists," ready to fight corporate rule by simply meeting their neighbors for a pint at the local brewpub-saving the world one beer at a time.

American Sniper


Ian Patterson - 2019
    THEY TAUGHT HIM TO SURVIVE. NOW THE CIA WANTS HIM DEAD!He kills from a distance, a long-range sniper rifle his weapon of choice. He's more surgeon than he is butcher, never more than one shot, one kill. The targets are not Iraqi dead-enders battling U.S. troops in Fallujah or suicide bombers targeting American soldiers in Kabul. They are not foreign despots threatening to nuke the country's west coast. They are innocent civilians in cities and towns across America, unsuspecting women and men of all ages, race, and social standing, victims of an equal opportunity assassin with a kill-count in the double digits.But is he a serial killer, an Islamic extremist, or a domestic terrorist?With the body-count rising, it's a question Deputy Director of the FBI Gloria Resnick must answer and answer quickly. With the killing spree threatening to become public, Resnick turns to long-time friend Dabney Berkshire, Assistant Deputy Director of the Counter-Terrorism Center of the CIA’s National Clandestine Service.In his line of work, Berkshire knows a thing or two about assassins. More importantly, he knows a thing or two about snipers. He also knows a guy who knows a guy who can help. A former Navy SEAL credited with more kills in Iraq and Afghanistan than even the legendary American Sniper, Chris Kyle.But will a broken-down war hero abandon the woman he loves and the war he left behind to pursue a cold-blooded killer determined to challenge even Kyle's own notorious record? To honor his fallen comrades and to atone for his own dark past, this broken-down soldier must.When a series of brazen and sensational public attacks go wrong, the battle between hunter and the hunted turns suddenly personal. And the stakes couldn't be higher. One man willing to kill for the country he serves, the other ready to die for the woman he loves.AMERICAN SNIPER is The Thrill-Read of the Summer! Add it to your reading list today!

Greatest Inspirational Quotes: 365 days to more Happiness, Success, and Motivation


Joe Tichio - 2012
    Joe Tichio, creator of Greatest-Inpsirational-Quotes.com, shares an extraordinary collection of his favorite and most inspirational quotes from around the world and throughout history. The wisdom on these pages will empower and encourage you to live your life to the fullest. Start each day with a powerful dose of wisdom and inspiration as you are guided to take action, overcome fear, boost your self-esteem, create success, enjoy life, claim your inner strength, and make your dreams come true.Employ your time in improving yourself by other men's writings, so that you shall gain easily what others have labored hard for.-Socrates

Make: AVR Programming: Learning to Write Software for Hardware (Make : Technology on Your Time)


Elliot Williams - 2013
    In this book you'll set aside the layers of abstraction provided by the Arduino environment and learn how to program AVR microcontrollers directly. In doing so, you'll get closer to the chip and you'll be able to squeeze more power and features out of it.Each chapter of this book is centered around projects that incorporate that particular microcontroller topic. Each project includes schematics, code, and illustrations of a working project. Program a range of AVR chips Extend and re-use other people’s code and circuits Interface with USB, I2C, and SPI peripheral devices Learn to access the full range of power and speed of the microcontroller Build projects including Cylon Eyes, a Square-Wave Organ, an AM Radio, a Passive Light-Sensor Alarm, Temperature Logger, and more Understand what's happening behind the scenes even when using the Arduino IDE

The Art of Persuasion: The Language of Influence and Manipulation


Andrzej Batko - 2004
    

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer


Marcus Sheridan - 2017
    Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Big Data, Analytics, and the Future of Marketing & Sales


McKinsey Chief Marketing & Sales Officer Forum - 2013
    The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace. The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That’s an advantage no company can afford to ignore.

Running the Smoke


Michael McEwan - 2017
    Inspirational stories from Sir Steve Redgrave and Michael Lynagh sit alongside the story of a man of 70+ who has run every London marathon, a woman has beaten cervical cancer twice, a military figure badly injured in the course of his work, a homeless man who survived the Rwandan Genocide, a car crash victim who battled back to health within a year to be at the start line, and many other heartwarming stories. Candid and inspiring if you are preparing for your first marathon or your 100th, Running The Smoke will give you the encouragement, insight and belief you need to cross that line.

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands


Daryl Weber - 2016
    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

THE DARKNESS


Stephen King - 2019
    King. Do not let the lack of light stop you from discovering more adventures and stories that will keep you up at night and ignite the imagination. There is no place to hide in, THE DARKNESS!

How To Be A GREAT Salesperson...By Monday Morning!


David R. Cook - 2017
    Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period! After Reading This Book, You Will Discover: How to Build a 'Burning Desire' Within Your Customers for Your Products and Services How to Create Urgency: Reasons for Your Customers to Purchase Now! Shorten Your Sales Cycle Trial Close Assumptive Close Takeaway Close Third-Party Close Why Asking Open-Ended Questions is Such an Effective Strategy The Importance of Enthusiasm and Benefits How to Schedule Your Follow Up Calls/Meetings, So YOU Are in Control of Your Sale How to Know When to Stop Selling, and Start Closing Your Sale Plus, Much More '5 STAR' Amazon Review: Grab two copies today. One copy to keep at home on your nightstand and one to keep with you at all other times. Read it and re-read it until the pages fall out. Then, buy more copies. Your sales WILL increase if you use the tools Mr. Cook has given you. But, you must actually use them '5 STAR' Amazon Review: "Imagine you're sitting in a room with the best salesman ever, and you ask him (and he is willing) to tell you all his best techniques...this is the information you get from this book. Doesn't matter what product or service you sell, and it doesn't matter if you're just starting out or have been in sales for decades, this book is a 'sales acceleration manual.' I would definitely not miss reading this one."  Sales Managers: There are many closing techniques in this book your sales reps can start using immediately to increase their sales. Sales Managers are ordering books for their entire team, with proven results! Who This Book is For: Seasoned Salespeople and New Salespeople - Any seasoned sales pro will tell you they are always on the hunt for new closing techniques, a refresher, or a way to improve themselves. New Salespeople - You have just stumbled onto a gem of a sales book that will move you years ahead in your sales knowledge. Everyone will wonder where you learned all of your new sales closing skills. Small Business Owners - This book will teach you how to sell your products and services. Not demonstrate your products and services, but sell your products and services. There is a big difference between demonstrating and selling, which is explained to you in the book. Large Business Owners - Get this book for all of your reps, if you want them to increase their sales.

The Horror Collection: Black Edition


Becky NarronLee McGeorge - 2019
     Featuring stories by Richard Chizmar, Mark Lukens, Michael A. Arnzen, Eric J. Guignard, Veronica Smith, Lee McGeorge, James Matthew Byers & Kevin J. Kennedy

The Palm Beach Murder: The True Story of a Millionaire, Marriage and Murder


Marion Collins - 2004
    But when the reckless social climber and adulterer turned marriage in their Palm Beach mansion into a luxurious hell, the beautiful Georgia debutante wanted out--and half of her husband's fortune to take with her.Then in 1987, a hit man unloaded three bullets into Lita's head.Her family demanded justice. James had other plans--and the money to insure it. But it wasn't until eleven years later that a startling confession from a surprise witness would bring James Sullivan's comfortable life crashing down around him. The cold-blooded millionaire was indicted and fled the country turning hotspots across the globe into exotic private playgrounds before settling with his new fiancée in a sumptuous resort near Bangkok, where he was arrested four years later. From Palm Beach elite to life in a squalid Thailand jail cell, Marion Collins' Palm Beach Murder is the astonishing true story of one man's flight from justice and one family's burning desire to make him pay.

Take No More


Seb Kirby - 2013
    As the prime suspect, he flees England and sets out on a journey that takes him to Florence and Venice and into a dark underworld of corruption, a trail that will lead him to the killer - and the shocking truth behind the mystery.

The Fossil 3: Science Fiction Thriller (Secrets Of Mars Book 3)


Joshua T. Calvert - 2021
    Now, the democracies of the West are buckling under a new crisis emerging from Russia: ten thousand liberated Builders, now fully grown and no longer protected by the UN, are forced to flee. One country is ready to receive the descendants of Xinth: the Special Administrative Region of South Africa, where a lone Builder, Hortat, is running for president. The situation is unprecedented, and around the world is giving rise to as much distress as it is hope for a better future for humanity. Hortat wins, but is mysteriously assassinated on election night. To unravel the mystery, head of the Human Foundation Luther Karlhammer calls in a familiar face: former investigator Pano Hofer. He’s long since walked away from his old life as an investigator, but another name from the past, Agatha Devenworth, lures him out and draws him into a deadly plot ...