You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself


David McRaney - 2013
    A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: - The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) - Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) - Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.

The Lady Tasting Tea: How Statistics Revolutionized Science in the Twentieth Century


David Salsburg - 2001
    At a summer tea party in Cambridge, England, a guest states that tea poured into milk tastes different from milk poured into tea. Her notion is shouted down by the scientific minds of the group. But one man, Ronald Fisher, proposes to scientifically test the hypothesis. There is no better person to conduct such an experiment, for Fisher is a pioneer in the field of statistics.The Lady Tasting Tea spotlights not only Fisher's theories but also the revolutionary ideas of dozens of men and women which affect our modern everyday lives. Writing with verve and wit, David Salsburg traces breakthroughs ranging from the rise and fall of Karl Pearson's theories to the methods of quality control that rebuilt postwar Japan's economy, including a pivotal early study on the capacity of a small beer cask at the Guinness brewing factory. Brimming with intriguing tidbits and colorful characters, The Lady Tasting Tea salutes the spirit of those who dared to look at the world in a new way.

Leadership and the One Minute Manager: Increasing Effectiveness Through Situational Leadership


Kenneth H. Blanchard - 1985
    Here, you'll learn why tailoring management styles to individual employees is so important; why knowing when to delegate, support, or direct is critical; how to identify the leadership style suited to a particular person; and how consistent use of the One Minute techniques will produce better management and enhanced motivation on all levels. This remarkable, easy-to-follow book is a priceless guide to creative, personalized leadership that elicits the best performance from your staff--and the best bottom line for any business.If your management motto is "everyone should be treated equally," Leadership and the One Minute Manager. will show you why this style not only hinders workplace efficiency, but also frustrates your staff. In clear, simple terms, Ken Blanchard, co-author of the enormously popular The One Minute Manager., coupled with business gurus Patricia and Drea Zigarmi, teach managers the art of Situational Leadership.. You'll learn why tailoring management styles to individual employees is so important; when to delegate, support, or direct; how to identify the leadership style suited to a particular person; and how consistent use of the One Minute techniques will produce better management and enhanced motivation on all levels. This remarkable, easy-to-follow book is a priceless guide to creative, personalized leadership that elicits the best performance from your staffand the best bottom line for any business.

The Worst-Case Scenario Survival Handbook


Joshua Piven - 1999
    Volcanoes. Sharks. Quicksand. Terrorists. The pilot of the plane blacks out and it's up to you to land the jet. What do you do? The Worst-Case Scenario Survival Handbook is here to help: jam-packed with how-to, hands-on, step-by-step, illustrated instructions on everything you need to know FAST-from defusing a bomb to delivering a baby in the back of a cab. Providing frightening and funny real information in the best-selling tradition of the Paranoid's Pocket Guide and Hypochondriac's Handbook, this indispensable, indestructible pocket-sized guide is the definitive handbook for those times when life takes a sudden turn for the worse. The essential companion for a perilous age. Because you never know...

Self Matters: Creating Your Life from the Inside Out


Phillip C. McGraw - 2001
    Key questions and an amazingly clear "map" are now at your fingertips to begin your journey to "Live by Design." These are questions that, with the help of this book, you can answer and bring into action-oriented focus:What are the ten most defining moments of your life?What are the seven most critical choices you have made to put you on your current path?Who are the five most pivotal people in your world and how have they shaped you? Identifying and working with these key elements are at the heart of Dr. Phillip C. McGraw's latest work, Self Matters, and soon they will be at the heart of your own new work: you. Through his books, McGraw has changed the lives of millions. In introducing the world to his matter-of-fact, tell-it-like-it-is philosophy of life, Dr. Phil, as he is known to his legions of fans, has put an end to the "everyone's a victim" attitude that had taken hold of our culture. Published in over twenty-five countries, and with millions of books sold, his two number one bestsellers, Life Strategies and Relationship Rescue, forced readers to take a serious look at the excuses they had so long been clinging to as to why they were not happy, not successful, and not enjoying their one chance at living. Now, Dr. Phil takes those lessons a great leap further and explores one of the most challenging questions facing us all: When you look in the mirror, who is truly hiding beneath that face? Instead of taking a surface look at the way we live our lives, Dr. Phil demystifies how your self-concept came to be and gives a nuts-and-bolts approach to creating a new plan for living and, in turn, for discovering the real you. In this groundbreaking work, Dr. Phil challenges you to find your "authentic self" -- that person you once were before life took its toll. It is you at your greatest, most fulfilled, most real moment. It is the person you have always wanted to be, but were too distracted, busy, or scared to become. Instead, you have created a "fictional self" -- taking on the identity of who you believe you are supposed be, the person people tell you you are. The incongruence between these two selves is what leads you to feel that your life is incomplete, unbalanced, and altogether more difficult than it really should be. The good news is it no longer needs to be that way. By using the plan set forth in Self Matters, Dr. Phil helps you to demystify your self-concept and learn how to reclaim your authentic self. In evaluating your life by only the facts, you can learn to think beyond the excuses and fears that have masked the person you have always wanted to be. Self Matters is one of the most forward-thinking works on self-concept and self-esteem ever published. For the first time, an author tells it how it is and, in the process, teaches us all how to live the lives we have always wanted but prevented ourselves from living. We get only one chance in this world, and now, Dr. Phil shows all how to make the most of it.

University Physics with Modern Physics


Hugh D. Young - 1949
    Offering time-tested problems, conceptual and visual pedagogy, and a state-of-the-art media package, this 11th edition looks to the future of university physics, in terms of both content and approach.

The Design of Everyday Things


Donald A. Norman - 1988
    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

The Mathematics of Love: Patterns, Proofs, and the Search for the Ultimate Equation


Hannah Fry - 2015
    But that doesn’t mean that mathematics isn’t a crucial tool for understanding love. Love, like most things in life, is full of patterns. And mathematics is ultimately the study of patterns—from predicting the weather to the fluctuations of the stock market, the movement of planets or the growth of cities. These patterns twist and turn and warp and evolve just as the rituals of love do. In The Mathematics of Love, Dr. Hannah Fry takes the reader on a fascinating journey through the patterns that define our love lives, applying mathematical formulas to the most common yet complex questions pertaining to love: What’s the chance of finding love? What’s the probability that it will last? How do online dating algorithms work, exactly? Can game theory help us decide who to approach in a bar? At what point in your dating life should you settle down? From evaluating the best strategies for online dating to defining the nebulous concept of beauty, Dr. Fry proves—with great insight, wit, and fun—that math is a surprisingly useful tool to negotiate the complicated, often baffling, sometimes infuriating, always interesting, mysteries of love.

Linear Algebra


Stephen H. Friedberg - 1979
     This top-selling, theorem-proof text presents a careful treatment of the principal topics of linear algebra, and illustrates the power of the subject through a variety of applications. It emphasizes the symbiotic relationship between linear transformations and matrices, but states theorems in the more general infinite-dimensional case where appropriate.

How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day


Gerry Spence - 1995
    So you want to know how to compose the winning arguent? How to prepare it? Deliver it? Spense believes that argument begins with the person, and that to argue successfully one must accomplish more than mere teechnique. He maintains that success in arguments, as in life, is a derivative of personal growth, of discoverring who we are, and embracing the uniqueness that is individual to each of us. The Laws of Arguing According to Gerry Spence1. Everyone is capable of making the winning aargument.2. Winning is getting what we want, which also means helping "others" get what they want.3. Learn that words are a weapon, and can be used hostilely in combat.4. Know that there is always a "biological advantage" of delivering the TRUTH.5. Assault is not argument.6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.7. Let emotions show and don't discourage passion.8. Don't be blinded by brilliance.9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10 Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves

F*ck Feelings: One Shrink's Practical Advice for Managing All Life's Impossible Problems


Michael I. Bennett - 2015
    F*ck Feelings is the last self-help book you will ever need!

The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day


David J. Hand - 2014
    Hand argues that extraordinarily rare events are anything but. In fact, they’re commonplace. Not only that, we should all expect to experience a miracle roughly once every month.     But Hand is no believer in superstitions, prophecies, or the paranormal. His definition of “miracle” is thoroughly rational. No mystical or supernatural explanation is necessary to understand why someone is lucky enough to win the lottery twice, or is destined to be hit by lightning three times and still survive. All we need, Hand argues, is a firm grounding in a powerful set of laws: the laws of inevitability, of truly large numbers, of selection, of the probability lever, and of near enough.     Together, these constitute Hand’s groundbreaking Improbability Principle. And together, they explain why we should not be so surprised to bump into a friend in a foreign country, or to come across the same unfamiliar word four times in one day. Hand wrestles with seemingly less explicable questions as well: what the Bible and Shakespeare have in common, why financial crashes are par for the course, and why lightning does strike the same place (and the same person) twice. Along the way, he teaches us how to use the Improbability Principle in our own lives—including how to cash in at a casino and how to recognize when a medicine is truly effective.     An irresistible adventure into the laws behind “chance” moments and a trusty guide for understanding the world and universe we live in, The Improbability Principle will transform how you think about serendipity and luck, whether it’s in the world of business and finance or you’re merely sitting in your backyard, tossing a ball into the air and wondering where it will land.

e: the Story of a Number


Eli Maor - 1993
    Louis are all intimately connected with the mysterious number e. In this informal and engaging history, Eli Maor portrays the curious characters and the elegant mathematics that lie behind the number. Designed for a reader with only a modest mathematical background, this biography brings out the central importance of e to mathematics and illuminates a golden era in the age of science.

Solving the Procrastination Puzzle: A Concise Guide to Strategies for Change


Timothy A. Pychyl - 2013
    Why do we sabotage our own best intentions? How can we eliminate procrastination from our lives for good? Based on current psychological research and supplemented with clear strategies for change, this concise guide will help readers finally break free from self-destructive ideas and habits, and move into freedom and accomplishment. With numerous practical tips for change, Solving the Procrastination Puzzle brings clarity and scientific studies—and a touch of humor!—to the quest for successfully achieving goals. This accessible guide is perfect for entrepreneurs, parents, students, and anyone who wants to get unstuck, stop delaying, and start living their most inspired life.

On Combat: The Psychology and Physiology of Deadly Conflict in War and in Peace


Dave Grossman - 2004
    A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America. The authors reveal the nature of the warrior, brave men and women who train their minds and bodies to go to that place from which others flee. After examining the incredible impact of a few true warriors in battle, On Combat presents new and exciting research as to how to train the mind to become inoculated to stress, fear and even pain.