They drive us to act out our dreams and ambitions, and shape our politics and beliefs. We use them to construct our relationships, to keep order in our law courts, to interpret events in our newspapers and social media. Storytelling is an essential part of what makes us human.There have been many attempts to understand what makes a good story – from Joseph Campbell’s well-worn theories about myth and archetype to recent attempts to crack the ‘Bestseller Code’. But few have used a scientific approach. This is curious, for if we are to truly understand storytelling in its grandest sense, we must first come to understand the ultimate storyteller – the human brain.In this scalpel-sharp, thought-provoking book, Will Storr demonstrates how master storytellers manipulate and compel us, leading us on a journey from the Hebrew scriptures to Mr Men, from Booker Prize-winning literature to box set TV. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.

    Yates traces the art of memory from its treatment by Greek orators, through its Gothic transformations in the Middle Ages, to the occult forms it took in the Renaissance, and finally to its use in the seventeenth century. This book, the first to relate the art of memory to the history of culture as a whole, was revolutionary when it first appeared and continues to mesmerize readers with its lucid and revelatory insights.

    Our passions and talents may actually surprise us. In Mindshift, Barbara Oakley tells the stories of people who have overcome learning "handicaps" of all kinds—such as Imposter's Syndrome and advancing age—and shows how we can turn perceived weaknesses into strengths. For example, people may feel like they're at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators—they bring valuable insights from one discipline to another. The power of simple persistence in building talent is also often underestimated. Dr. Oakley reveals the latest neuroscientific insights into how our brains change when we learn something new. She shares strategies for learning that are backed by brain science, including practical exercises to apply in our own lives.

    In THE ART OF X-RAY READING, Clark invites you to don your X-ray reading glasses and join him on a guided tour through some of the most exquisite and masterful literary works of all time, from The Great Gatsby to Lolita to The Bluest Eye, and many more. Along the way, he shows you how to mine these masterpieces for invaluable writing strategies that you can add to your arsenal and apply in your own writing. Once you've experienced X-ray reading, your writing will never be the same again.

    Weighed down by negativity? Are painful emotions keeping you from doing the things you love? Author and founder of WhatIsPersonalDevelopment.org Thibaut Meurisse wants to help you take back your life. Through his latest book, you

    Tiffany Watt Smith covers the globe and draws on history, anthropology, science, art, literature, music and popular culture to explore them. Each emotion has its own story, and reveals the strange forces which shape our rich and varied internal worlds. You’ll discover feelings you never knew you had (like basorexia, the sudden urge to kiss someone), uncover secret histories of boredom and confidence, and gain unexpected insights into why we feel the way we do.

    Find out below how all profits from every purchase of this book saves another person's life.Has your life turned out exactly as planned?When you were younger did you have dreams of being a rockstar?...a fireman?...a doctor?Who did you want to be before the world told you who you should be?When we're born, we enter a world full of systems, most of which are out of our control. There are tons of unwritten rules and social pressures we feel forced to follow. We're pressured to:- study hard and get good grades- get accepted and attend college- graduate and find a secure job- get married and start a familyWe're trained not to stray too far from the path.If we follow this recommended path, why do we still feel that we're missing something? In Breaking Out of a Broken System, Seth & Chandler Bolt give you the tools to re-draw the lines, chart new roads, and expand the borders around your life. Each of the brothers writes a totally different perspective on the 15 most important life lessons taught by their parents. These are things they thought everyone learned growing up, but they realized otherwise after going out into the "real world".As you read, you'll have the option to read two completely different perspectives on each life lesson.You can start with the artistic account written by Seth, bass player for the southern rock band NEEDTOBREATHE.Or...Dive into Chandler's entrepreneurial story told from the perspective of the younger brother.There are two major benefits that will manifest from reading these intriguing tales. First, your life will gain a fresh new outlook on how blazing new trails can be the perfect addition to your own path.And secondly, you'll be saving someone else's life.Each book sold saves a life by providing a life-saving malaria pill (#1book1life). Each year, 1.2 million people die from malaria. This is solely because many villages only receive 3-4 months worth of pills per year to cure the disease.Our mission with the "Breaking Out of a Broken System" book launch is to buy 10,000 life-saving malaria pills by selling 10,000 copies of this book.Buy this book, change your life. Buy this book, save another.Buy the book during launch week to get tons of free stuff & a chance to win the trip of lifetime to Uganda!

    More and more people are declining traditional education and college degrees. Instead they’re getting the knowledge, training, and inspiration they need outside of the classroom. Drawing on extensive research and over 100 interviews with independent learners, Kio Stark offers the ultimate guide to learning without school. Don’t Go Back to School provides models and methods for taking a new kind of path through learning, and transforming that alternative education into an exciting career path. This inspiring, practical guide provides concrete strategies and resources for getting started as an independent learner. If you’re debating whether college, trade school, or independent learning will get you where you want to be, Don’t Go Back to School is essential reading.

    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

    

    Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

    More than a manifesto, The Code of Extraordinary Change cracks life wide open, taking you to a place where you're confident, capable and compelled to get out there and put a you-shaped dent in the universe.Containing a set of principles, ideas and specific actions learned from over 10 years of experience in coaching individuals on being naturally self-confident, the Code is a model for building natural confidence and creating and sustaining meaningful change.Get the Code of Extraordinary Change now and go dent the universe.